A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

The aim of this essay is to examine how important marketing and networking is for the meeting industry in Stockholm. The meeting industry is one of the most profitable areas of the tourism industry today and a major contributor to economic growth in Sweden. The meeting industry has grown rapidly in Sweden and Stockholm has during the last five years been one of the ten most popular congress cities in the world. This has resulted in that the city has become a strong competitor to other European cities.Stockholm International fairs are for example the largest trade fair organizer in Scandinavia and Stockholm Waterfront Congress Centre is the new arena of opportunity.However the marketing and a broad network is necessary for meeting facilities if their aim is to be successful. Marketing contributes to the meeting facilities establishment and makes it well known for the potential market, while the collaborations and relationships is important for facilitating their work.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

Background: There is no guarantee that products should be equitable produced. Many products in today's trade is produced by minors, resulting in poor working environment, and gives the workers low payment. Fairtrade is the only label on the market that ensures that farmers receive fair payment for their products. Aim: The central aim with our work is to see what the future consumers, in other words students from Lund's university, Malmö College and The Swedish University of Agricultural Sciences in Alnarp, think about products labeled with Fairtrade, and what they consider is value creation for food products. Students are often relatively young; they educate themselves and have new thoughts and valuations about how the world should be.

Uppsatsen studerar den svenska musikbranschens behov av ett allmänt upphovsrättsligt undantag, hur väl den amerikanska principen Fair Use Doctrine lämpar sig som utgångspunkt för ett sådant undantag och vilka anpassningar principen och de svenska upphovsrättsliga undantagen skulle behöva vid en implementering. Förändringar i tekniska förutsättningar har resulterat i större risk för upphovsrättsliga intrång och ett behov av en mer flexibel upphovsrätt. Samtidigt har lagstiftarens åtgärder resulterat i en svåröverskådlig lagstiftning. Uppsatsen bedömer att det finns ett behov av ett allmänt upphovsrättsligt undantag likt Fair Use Doctrine i svensk upphovsrätt och att principen är lämplig såsom utgångspunkt för utformandet av undantaget. Som ett resultat skulle ett allmänt upphovsrättsligt undantag bistå med den flexibilitet som behövs, men även om många upphovsrättsliga principer som utformats i svensk praxis kan lämnas orörda behöver både principen och den svenska undantagskatalogen anpassas innan ett allmänt upphovsrättsligt undantag likt Fair Use Doctrine implementeras i svensk upphovsrätt.

Uppsatsen behandlar ämnet turism och rättvis handel ur en geografisk synvinkel. Utgångspunkten är den ideella organisationen Tourism Concerns kriterier för en rättvis turism, som poängterar researrangörernas uppfostrande roll i marknadsföringen. Enligt detta NGO-perspektiv borde researrangören tillgodose resenären med information som möjliggör ett medvetet val, uppmuntrar resenären till ett mer ansvarsfullt och rättvist beteende väl på destinationen samt en rättvis beskrivning av destinationer i marknadsföringen. De menar att en påläst turist bidrar till ett mer rättvist förhållande mellan turist och lokalbefolkning. Fair Trade ? rättvis handel inom turism behandlas i uppsatsen dels som ett medel för en mer rättvis regionalgeografisk beskrivning av platser, dels som en väg till regional utveckling.Uppsatsen syfte är att beskriva och analysera de tre största svenska researrangörerna, Apollo, Fritidsresor och Vingresor, information till resenären gällande ansvarsfullt och rättvist resande, dels genom konkreta råd till resenären, dels i marknadsföringen av destinationer i utvecklingsländer.

This project is about color and light and how it affects the atmosphere in the city. I choseto look closer into the central parts of the city, a place where I often feel a lack of lightand color, especially during the winter season. In the beginning of the project I made ananalysis of how intense colors are used in the city and how we can use color as a tool tocreate effectful spaces. Further into the project I chose to look closer into the effects thatare made by the facades, how the light from the windows affects the room outside when the dark falls. At the end of the project I caught a feeling inspired by the city and applied it into an installation of light..

This thesis studies the way valuation of investment properties is conducted in accordance with IAS 40 and how reliable these valuations are. This has been conducted by studying ten Swedish real estate companies listed on the NASDAQ OMX, during the period 2005-2008. The study shows that all companies use valuation models to determine the fair value of investment properties. Two different types of models have been identified. Companies that use the cash flow model show inconsistencies in time horizon, and how they determine the horizon value.

The purpose of this study is to highlight how a ring road and an external retail establishment may affect the city commerce. Umeå is the study object with interesting undergoing changes including a new external retail area south of the city and a new transport route that will lead the through traffic around the city.The study is based on a review of previous studies and a qualitative method. Four interviews were conducted with people who have a connection to commerce and/or municipal planning and where considered able to contribute with rich and relevant information. The result shows that the commerce in Umeå will be significantly strengthened in the context of a new external commercial establishment when the city?s overall attractiveness increases.

In recent years there have been major changes in the accounting field and the question of what is fair and accurate reporting is always a relevant issue. Defining the concept of true and fair view and to find an accurate synonym is difficult, still it may be considered that there is an implied meaning of the concept in the business of accounting. In 2004 BFN started the development of K2, a simplified regulatory framework for small companies. The purpose of K2 is to facilitate the accounting and reduce the administrative burden for these companies. In Sweden, 95 percent of all companies belong to the category of small companies and are allowed to use the new and simplified regulations, K2.

The city contains a great multitude of people of different ages and different lifestyles and the urban environment should be planned and designed for everyone to take part in the social life of the city. The main reason among people for heading towards the city centre is to make purchases or to run errands, but also the social aspects are very important. A socially active city is worth striving for as an empty city can lead to unsecurity, fear and hostility between people. This paper discusses mainly the possibilities to encourage people to do physical activities on public places in the city. In Sweden the lifestyle of people in general has changed to the worse in aspects of health over the last decades which has led to the fact that many people in Sweden today suffer from obesity.

Background: A large part of the daily political and economic debate in Sweden concerns the EU. One question that has been debated since the beginning of European integration is whether trade is created as a consequence of integration and, ifso, how great are the gains related to the increased trade. An equally important but maybe less debated question is whether countries outside the union are affected by the increased European integration. Is increased European integration made at the cost of countries outside the EU? Purpose: The purpose of this study is, by calculating trade creation and trade diversion, to evaluate if a number of developing countries? trade with Sweden has decreased after Sweden?s membership in the European Union.

Vårt syfte är att identifiera och analysera hur koncepten Slow Food och Slow City kan användas för att marknadsföra en plats och öka dess attraktivitet. Fokus kommer att ligga på de marknadsföringsstrategier som platserna använder idag samt de strategier som kan bli aktuella i framtiden. Vi har funnit att de italienska städer vi studerat har en genomtänkt strategi och har gjort tydliga avvägningar i arbetet med sin platsmarknadsföring. De har tänkt långsiktigt vid implementeringen av koncepten och fokuserat på att marknadsföra sig internt hos stadens invånare. Städerna har resurser som är väl knutna till koncepten Slow Food och Slow City, men använder inte själva begreppen i sin externa marknadsföring.

Vårt syfte är att identifiera och analysera hur koncepten Slow Food och Slow City kan användas för att marknadsföra en plats och öka dess attraktivitet. Fokus kommer att ligga på de marknadsföringsstrategier som platserna använder idag samt de strategier som kan bli aktuella i framtiden. Vi har funnit att de italienska städer vi studerat har en genomtänkt strategi och har gjort tydliga avvägningar i arbetet med sin platsmarknadsföring. De har tänkt långsiktigt vid implementeringen av koncepten och fokuserat på att marknadsföra sig internt hos stadens invånare. Städerna har resurser som är väl knutna till koncepten Slow Food och Slow City, men använder inte själva begreppen i sin externa marknadsföring.

This paper is focuses on trade between eastern Blekinge and the other side of the Baltic Sea during the Viking Age. There are scarce tracks of trade in the area but one place, Skällenäs, isdifferent. Here a treasure has been found with coins from England and Germany and some of the place names are here probably connected with places on the other side of the Baltic.This discovery can be an indication of trade but the paper should be seen as a first investigation and could be the basis of a more extensive survey..