The aim with the study is to find key factors relating to internal marketing and to improve the process between the operating organization and its customers. A qualitative study is carried out within an organization active in the Swedish healthcare. The qualitative approach is carried out by collecting empirical data through observations, personal interviews and group interviews.The Physiotherapy Clinic at the Karolinska University Hospital is in the focus of the empirical study. The study locates existing differences in perceptions and comes up with recommendations for actions to improve the process of organisations within the Swedish healthcare and their customers. The study's results are that internal marketing can bring a lot to service-selling organizations and that the organizations internal conditions are as important as the external ones.Communication appears to be a key factor for an organization that has applied internal marketing.

Certification systems, that assess companies? work with social and environmental issues, have emerged in an increasing number of industries. Today, there are environmental certifications for the food industry, the forestry, the fisheries sector and several more. In apparel industry, certification for sustainable working conditions has been of major impact. The property sector is no exception from other industries.

Contemporary libraries face challenges in transforming their organization to meet the digitalized society. To develop the process of digitization of literature is a natural way for libraries to go when they already have more visitors online than physically. Since the demand for digital material is so sought after, we feel challenged to address the challenges of the Internet as an emerging functional medium for distributing knowledge. These developments will be able to significantly modify the nature of literature as well as the existing system of quality assurance. In this study, we explored and analyzed a digitization project at a research library.

The aim of this masters thesis is to examine to what extent series books for children and youth are included in the acquisitions of public libraries. It also examines which needs series books fulfil among a group of 13-15 year old children. The main question of this thesis was: To what extent do libraries provide series books for children and youth? An inquiry investigation showed that a majority of the libraries in Sweden provide these books. The main reason to provide the books was that the demand is large.

This thesis is a product of research about how implementation issues occur due to the relationbetween bureaucrats and politicians. Our study treats the democratic dilemma that occurs whenschools are to implement environmental certifications. Through a comparative study we comparetwo schools in Norra Hisingen, a district in Gothenburg municipal where one of the schools iscertificated and one is not. By using theories from top down and bottom up approaches toimplementation we develop key factors that will lead us to answer our research questions.Through text analysis of policy documents and through interviews with bureaucrats we analyzewhat may be the causes for only one of the two schools to be certificated though Gothenburgmunicipal wish all schools to be. Through our analytical tool we can establish that the policydocuments are well formed according to our top down-theory and that these documents does nothave a major impact on the fact that one school is certificated and one is not.

Trees of Bergvik apple (Bergviksäpple) planted between 2001 and 2007 have shown varying harvest. This study investigates why some trees gets low or no harvest while others get significantly higher harvest. The aim is to identify some reasons why fruiting differs between the trees and if possible suggest and/or enlighten the tree owners what can be done to improve fruiting. The study includes 25 trees, mostly located in Hälsingland, Sweden. The tree owners have answered two questionnaires, first in the spring with questions regarding flowering and the second in the autumn, regarding harvest.

The purpose of this essay was to find out what alcoholics themselves mean were the way out of their drinking abuse.The questions at stake are:· What kind of context did the interviewed live in before and after the turning point?· How did the process of getting out of the alcohol abuse look like?· What different factors may have influenced the turning point, the maintenance and the interviewee's choice to stop the abuse of alcohol?· Where there any other important occurrences that may have had an impact on their decision to stop drinking?For the investigation we have interviewed three women and five men. They all have had sever problems with alcohol, but all of them also have found a way out of the abuse.Our research shows that the way out of alcohol abuse is very complex and individual. The turning point is rather a process than a single occurrence. Our research also shows that the interaction between the alcohol and important individuals in their immediate surroundings are the absolute most important factor to stop using alcohol in a destructive way but also important when it comes to maintaining soberness..

The crucial factor for successful municipal climate work is that there are driving forces. Most importantly is that the senior officials and politicians in the municipality are dedicated to the cause considering that they have the power to influence and make a change. Besides proactive and committed individuals, it is necessary that the work is organized and anchored by clear and concrete documents and control systems. It is also important that the work is continuously monitored and evaluated. To collaborate with other municipalities, authorities or participate in various networks is another factor contributing to the improved climate work in the form of exchange of information, knowledge and experience.A major driving force for municipalities to improve themselves is the distribution of state aid and grants.

Uppsatsen utforskar människans psyke utifrån den franske psykoanalytikern och psykiatrikern Jacques Lacans psykoanalytiska teori. Uppsatsen undersöker subjektets förutsättningar och möjligheter utifrån lacansk teori, samt vilka implikationer det får på symptomets plats inom klinisk diagnostik. Metoden använder lacanskt teori som beskrivningar av subjektets status, vars framställning abstraheras till en rad regler. Teorins giltighet prövas i uppsatsen mot kliniska fallbeskrivningar och andra exempelfall. I diskussionen framkommer att implikationen av den lacanska teorin om subjektet är vittgående vad gäller kliniskt diagnostik och värderingen av symptomet. .

Denna studie undersöker hur människor engagerar sig med och på elektroniska sociala nätverk (OSN). Syftet var att undersöka på vilket sätt som personligheten påverkar hur vi använder OSN. Data från sextio deltagare insamlades genom ett webb-baserat formulär baserat på femfaktormodellen (?Big Five?) och instrumentet Big Five Inventory. Deltagarnas aktivitet på Facebook uppskattades genom frågor utformade för denna studie.

In this study the aim is to examine how employees in treatment programmes relate to girls that self-harm. To achieve this four questions were formulated: (1) What experiences does the empolyees have of meeting girls that self-harm? (2) Based on the employees? experiences, what has been the background to why the girls self-harm? (3) Based on the employees? experience, what increases or decreases the risk of self-harm? (4) How do the employees? work with girls that self-harm? The method being used was qualitative interviews with vignettes. The theoretical framework is Becker?s Labeling Theory and Bronfenbrenner?s Ecology of Human Development.

The purpose behind this study is to explore and explain the role of fear arousal when combined with the concept of customer satisfaction and retention in one marketing strategy. The major theories applied are the concept of fear appeals and the concept of customer satisfaction & customer retention. We chose to conduct our research through an ethnographic case study of KM. We did a qualitative study where we collected 10 interviews and we conducted observations. Our empirical data consists of academic articles from scientific journals, interviews andobservations.

Location-based services (LBS) contains of services helping users of finding positions of themselves or other objects. LBS applications can present information in varies types of ways, these could be threw speech, text, geographic symbols, photos etc. Not many studies have been done to examine the aspects of LBS communication and there is a demand for user and context centered mapping.The purpose of this report is to present a model for the development of user and context based services. The model will give guide lines of recommendations when implementing LBS. The different technologies that support LBS will also be noticed.

The client, Senselogic, had noticed an increased demand for an e-commerce system integrated into its product, SiteVision, something that did not previously exist. Senselogic wanted to integrate a third-party system to manage e-commerce. The problem was that there were very many e-commerce solutions to choose from. In order to select the best system it was necessary to evaluate the e-commerce systems and compare them to each other. To identify the elements that has to be included in an e-commerce system a study of literature was conducted.

The study examines what affects loyal football supporter?s intentions to an array of behaviors that can generate revenues to the football clubs. Specifically the study shows that attitude towards the club affects the supporter?s intentions towards consuming products and services that in some way are related to the favorite club stronger than the satisfaction with the club. Furthermore, the study also shows that there are different kinds of attitudes that drive the intentions and that the strength of these drivers varies.