It is important for every store to have a good financial performance which can be affected by the average purchase and the number of customers in the store. Customers shopping experience can affect both of these factors and therefore it is important for retailers to know about how an in-store environment can affect this experience. The purpose of this study is to give retailers an indication of the importance of consumers' shopping experience and how this may affect the store's financial performance. To study this subject an in-store survey was conducted in four grocery stores in Stockholm where a total of 320 consumers answered a total of 41 questions about their shopping experience. By sales data it was possible to conduct a statistical analysis to see which variables regarding consumers shopping experience influenced the average purchase.

The purpose of this essay is to illustrate the preparation of total and civil defense education in schools in the 1970s to gain insight into how the school looked and pondered the complicated world that existed outside the school's doors. By using the concepts of welfare state, welfare and civil defense culture, I have studied relevant materials to get answers to questions treating the total and civil education in schools after Lgr69, the way the state sees the subject and if it is possible to detect a civil defense culture in schools and if so, how it will be expressed.     The results show that the state emphasized education as incredibly important because knowledge of how to act in a crisis or war could be extremely crucial for the individuals and their survival. The education was so important that it got a role as a main factor in Lgr69. But even if the education was important the teachers had huge problems with the schedule and many teachers couldn´t educate all facts because they didn´t have enough time.

Through a thorough analysis of the current situation, we have highlighted differences inworking methods for the various workshops and drew up proposals for improvements incombination with a practical work description that can be implemented in the company..

This study concerns how Muslims are portrayed in a choice of twelve news articles from Swedish dailies and tabloid newspapers on the aftermath of the film Innocence of Muslims published on YouTube. All articles are distributed in the newspapers Aftonbladet, Expressen, Dagens Nyheter and Svenska Dagbladet in the period of September 11th, 2012 until September 30th, 2012.For this study, a qualitative text analysis has been embraced and focus has been on van Dijk?s Critical discourse analysis to the texts, with additional features from semiotics applied on the images.The theories consist of Critical discourse analysis, hegemony, ideology and power, postcolonialism and stereotyping.In the qualitative content analysis, concrete examples from the articles are retrieved and commented. These have been divided into various themes, which are trends that the authors have been able to distinguish in the analysis.The result shows that Muslims in the analyzed newspapers are portrayed as the others, unimportant and extremely religious, in a negative manner rather than a positive. Moreover the press has tendencies to generalize Muslims as a group.

This paper addresses the role of homework within the home and school environments using a qualitatively approach inspired by discourse analysis method and theory. The paper considers three newspaper articles to identify current attitudes and understanding regarding homework?s role. The paper?s structure brings results and analysis together allowing the discussion to be continuously extended and deepened.

The difference between the public sector and the private sector in Sweden was once very small. These sectors have been united as well for the people, the organizations as for the finances. During the 1960´s and 1970´s the public sector in Sweden was expanding and after the 1980´s the people started talking more about an expanding private sector instead. The year of 2007 Hökarängen Hemtjänst Ekonomisk Förening submitted a tender to Äldreförvaltningen about a purchase of the home- help service in Hökarängen and they accept there tender.Exposing public organization for competition can be a good way to make sure that most value for the money is created and that it generates the most cost- effective organizations. The motivation factor is used to describewhat makes people perform more than what is expected of them.The purpose of this study is to describe and explain similarities and differences in working- motivation between those how are members of Hökarängen Hemtjänst Ekonomisk Förening and those how are not.

This report contains a risk analysis of transportation of dangerous goods in Kalmar. The analysis is based on quantitative data and an evaluation of the risks based on both the probability of occurring accidents as well as the consequences of those. The risks are presented as both individual and societal risks..

Thesis purpose: The purpose of the master thesis is to analyse the battle of meaning creation regarding the notion of smoking and to reveal the production of unequal power relations. The battle is fought by different stakeholders through means of language and the study focuses on the tobacco industry in Germany. Methodology: A critical discourse analysis is applied with a qualitative research strategy. Our data collection was inspired by grounded theory and is limited in scope through a relevant case within the context of smoking in Germany. Empirical data is collected by means of an internet based document study of publicly available texts.

The purpose of this study was to examine how girls and boys are described by social workersin psycho-social assessments in child and adolescent psychiatry. The questions at issue wereif girls and boys are described in different ways and if gender related patterns could be found.The study was both qualitative and quantitative. I used textual analysis as a method anddiscourse analysis as theory.Results: Sexes were generally described differently. Girls are depicted from how they are andhow they look and boys are described by what they do and their behaviour. The mother isdescribed as the person who is most responsible for children of both sexes.

The purpose of the thesis was to analyse three action films; Collateral Damage from 2002; Clear and Present Danger from 1994; and Scarface from 1983, in order to see how Colombians are represented in these movies.The action genre comprises of different stereotypes where the hero and the villain are represented in conjunction to each other. The analysis is about the way the films content and form are used to uphold the representation of Colombians, but also the villain and the hero more generally.Critical Discourse Analysis was used, as main method, and the concepts of denotation and connotation guided the analysis. The main conclusion is that the three movies reproduced an already established collective stereotype of Latin Americans, stereotype that includes both Colombia and Colombians..

This essay is an analysis of mythologies in the Swedish women´s magazine VeckoRevyn. The magazine?s own explicit purpose is to break down the unhealthy opinion of what beauty is in their industry today. By content and linguistic analysis the results of this study are interconnected to the beauty myth as it was established by Naomi Wolf in 1991. The goal is to pinpoint how VeckoRevyn?s question and answer columns construct relationships to their readers, and the mythologies that they maintain.

Ulf Lundell is one of the most famous songwriters and authors in Sweden. He has written fifteen works of fiction and they?ve all same theme ? a lonely man trying to look into his own past life. They are all built on a character, writing from an I-perspective, having a bit of Lundells own biography in there?s personality. The aim of his thesis is to find out how Ulf Lundell presents him self in his fictive characters, and will trace the authors development from a psychological point of view.

Today, we live in a consumption society. We buy products to soothe our needs and desires. Thru material things we can express our own personal identity and shopping is seen more as a pleasure than a need to survive. With the background media- and communication studies, the reason of this study was to explore how blogs as a social medium can influence the consumption ideal in society. With dialogical analysis and semiotic analysis we wanted to see if we could find a specific consumption culture in the content of six blogs we did our studies on. We found that the blogs showed us that there is normal to have everyday luxury and spoil oneself with expensive things.

Every tenth year a financial crisis tend to interfere with an economy. Price bubbles with an accompanying market plunge are therefore not a new phenomenon. Such market disruptions have been causing problems for centuries, as history has a tendency to repeat itself. The intention with this study is to learn more about the bubble phenomenon and increase the knowledge in this area in order to, if possible, prevent such a thing from happening again. The purpose of the essay is to identify factors that significantly affected the development of the so called IT-bubble in Sweden and Finland during the years of 1995-2000.

In 1996 a hunting test for British gun dogs was started in Sweden, based on a similar one al-ready in place in Norway. The aim of the new test was to describe the hunting ability of the dog and to use the results as a basis for selection. However, up to now, no genetic study of these data has been done. Therefore the aim of this study was to estimate genetic parameters for the traits measured in the hunting test and to investigate whether the traits can summarized into fewer overall measures. Data from trails of British gundogs between 1996 and 2005 in Sweden were used to estimate genetic parameters and environmental effects in hunting performance. British gundogs consist of five different breeds: Pointer, English setter (ES), Gordon setter (GS), Irish red setter (Irl S) and Irish red and white setter.