PurposeThe purpose of this thesis is to investigate the market of pedagogic consulting and how the customers look upon these kinds of services and what the consultants think about the market. The following five questions were investigated:What is the situation of the market of pedagogic consulting?-          What needs and what demands are there of pedagogical consulting services? -          What are the economic possibilities for schools and municipalities to buy professional development and consulting services?What do schools and municipalities think about their needs and what do they think about buying professional development from consultants?-          How are the professional development offerings of the consultants recieved by schools and municipalities and is there a difference between the private and public sector of education? -          What impact could professional development have on schools?In what way is the marketing for pedagogic consulting done?Method In this study I have chosen to have a qualitative approach with an abductive perpective. I made these choices to get closer to what I wanted to investigate. Through the abductive methodology it was possible to go between theory and empirics.

Aim: The aim of this essay is to study the communication strategy that the company SATS developed before taking over the company e2. The following questions are to be answered: - what was the planned communication strategy before taking over the company e2? - did SATS follow their original plan when implementing this strategy? ? Which strengths and weaknesses of the communication strategy can be identified based on opinions of the employees?Material/Method: Together with literature and document studies, a qualitative method has been used and seven personal interviews have been conducted. One informant was selected due to professional position; the other six respondents were former employees of the affected company e2.Main results: The main results from the study show that the company SATS did in fact follow their plan very accurately with only some minor changes such as an earlier started education program and exclusion of an initially planned evaluation activity. Communication about the takeover of e2 to employees was quick and clear.

Since Internet has become a more important and more certain source of information the user require greater and more demands than ever before on the layout and function of different web pages. When search engines gives us the opportunity to millions of hits in just a fraction of a second it?s essential to optimize the structure and architecture, which forms the foundations of all the content. In a time when a company?s digital footprint plays an important role for the costumer and the transmitter it?s of utmost importance to have a steady, well-structured foundation to build new platforms of information on.But how do you manage to build a good foundation? Some of the most important key elements in Information architecture are Organizing, Navigation, Search and Labeling.The aim of this study was to create guidelines for a user-friendlier interface, by analyzing the principals and gathered data.

Researchers and practitioners have recognized the need for ?transforming? every policy of the company into a competitive advantage tool. Thus, both the pricing approach and the supply chain practices of the firm have emerged as an important determinant of success. In this study, however, we are not only interested in these two aspects, but also in a third one-namely cultural conflicts as an obstacle and challenge. The interaction of the tree factors is extensively presented against the backdrop of Skanska and four of their closest Polish suppliers.

Informations- och kommunikationskanaler har ett stort inflytande vad gäller framgångsrikheten inom företag. Studier har visat att många organisationsförändringar resulterar i en negativ effekt på grund av bristande kommunikation. Anledningen kan vara att antingen för få eller för många kanaler används. Syftet med undersökningen var att bidra med beskrivande kunskap om vilka kommunikationskanaler som används internt inom företag. Undersökningen bidrog även med kunskap om vilka skillnader vad gäller användandet av informations- och kommunikationskanaler mellan större företag och mindre företag. Olika teorier beskrevs i ett teorikapitel som använts i undersökningens forskningsområde.

Informations- och kommunikationskanaler har ett stort inflytande vad gäller framgångsrikheten inom företag. Studier har visat att många organisationsförändringar resulterar i en negativ effekt på grund av bristande kommunikation. Anledningen kan vara att antingen för få eller för många kanaler används. Syftet med undersökningen var att bidra med beskrivande kunskap om vilka kommunikationskanaler som används internt inom företag. Undersökningen bidrog även med kunskap om vilka skillnader vad gäller användandet av informations- och kommunikationskanaler mellan större företag och mindre företag. Olika teorier beskrevs i ett teorikapitel som använts i undersökningens forskningsområde.

 The luxury market has steadily grown from the industrial revolution and onwards. Changes in society, trends and the increased living standards has enabled more people to consume luxury goods.The world is going through a major economic crisis at the moment. Studies shows that companies that have focused on added value rather than lowering prices has survived past financial crisis. It is also obvious that companies act very different during times of crisis. Adding to the problem is trends that point to a more careful consumption and environmental awareness.

Vi har valt att studera mobbning och utanförskap inom förskolan. Mobbning förekommer inom olika miljöer men vi måste begränsa vår studie. Mobbning är även ett begrepp som är svårt att definiera och det finns olika teoretiska uppfattningar. Detta är intressant att undersöka. Studien påbörjades med intervjuer.

Denna studie åsyftar att undersöka om produktutvecklande B2B företag använder sig av sina kunders tysta kunskap i sin innovationsprocess. Studien ämnar även att undersöka vilka redskap eller stimuli som de berörda företagen företrädesvis använder sig av i kunskapsdelningsprocessen.Den undersökningsmetod som valts är en flerfallsstudie av kvalitativ art och den har bedrivits genom semistrukturerade intervjuer. Data analyserades genom en abduktiv analysmetod. Fem produktproducerande företag har deltagit i studien. Resultatet visar att de redskap och stimuli som används mest frekvent av de undersökta företagen i avsikt att nå sina kunders kunskap är förtroende, "face to face" möten, prototyper och bilder.

Målet med vår uppsats är att ur ett sociologiskt perspektiv undersöka den upplevda tryggheten i Halmstad utifrån unga kvinnors syn. Vi vill även undersöka diverse strategier som används för att hantera situationer som känns mindre trygga. Vi använde oss av kvalitativa intervjuer där åtta unga kvinnor i åldrarna 18-25 intervjuades. Det framgick att de unga kvinnorna upplever att Halmstad är en relativt trygg stad, men att det trots detta helst inte vistas i centrum kvällstider utan sällskap. De unga kvinnorna använde sig av olika strategier i hopp om att förebygga otrygghet.

The aim of this study is to analyse the Swedish state´s ambition in achieving equality among its citizens. By studying the new urban policy introduced by the government in 1998 from a theoretical perspective the purpose of this essay is to understand the ideational dimensions in this policy project, in regard to established understandings about equality.The theoretical framework on which this study is based consists of two different parts. The first presents dominating models on welfare states, mainly focusing on the socialdemocratic welfare state. The second introduces influential theoretical views on equality, primarily discussing universalism and a differentiated equality view. It also presents theoretical views on how to understand the relationship between the state an its citizens.

Vi har valt att studera mobbning och utanförskap inom förskolan. Mobbning förekommer inom olika miljöer men vi måste begränsa vår studie. Mobbning är även ett begrepp som är svårt att definiera och det finns olika teoretiska uppfattningar. Detta är intressant att undersöka. Studien påbörjades med intervjuer.

Our purpose is to display the meaning of fan clubs and further reveal the potential value of fans. This study has an abductive approach with a qualitative data collection, where empirical material has been collected through a micro netnographic study along with qualitative interviews. IKEA and IKEA Family have been applied together with virtual fan clubs to study the fan club phenomenon. The study is based on prior literature concerning loyalty, customer clubs and brand relations. This theoretical framework was chosen to fulfil the purpose of unveiling the meaning of fan clubs and the potential value of fans.

Today's young people increasingly tend to sit at home and relax, instead of being out and meet friends. This is based on my observations from my experience as a teacher. They are more and more in front of their computers and living their lives through their various Internet sites. There I was, stuck on how they behave in their environment, both private and public but also to their friends and their families versus their "internetlife". Young people are more and more at home and even the daily discussion are now placed on the internet instead of face to face communications or on the phone.This essay deals with the subjects selfrepresentation and self-identity that Erving Goffman handled in his bookThe self in everyday life respectively Anthony Giddens in Modernity and Sef-Identity.

Title: Artists? identity and image ? a brand perspective The purpose of this study has been to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two terms identity and image. We find this issue interesting and relevant since branding has been widely discussed in business economy, but not enough when it comes to artists in the music business. To answer our research question we have targeted three aims for this essay, which is to clarify and analyze:? Identity and image when people are viewed as brands? What specifically characterizes the image of the artists when they are seen as brands and what it might mean that artists are considered as brands? How artists identity and image can be highlighted, shaped, influenced and how it can changeIn this study we have used a qualitative approach to get the topic in depth and gain a greater understanding for the subject.