In order to be a good teacher according to preferences from outside the school area, there are many different voices to listen to. The different roles that are assigned for teachers are colliding with the latest research from the pedagogical institutions and therefore the role as a teacher of today is in a complex state of mind. Somewhere, between the traditional role of teaching and the moderating ideal image, reality is revealed in the ambivalent role of the teacher of today. In this pedagogical essay on advanced level we are focusing on obstacles that are hindering the moderating teacher?s role, to be fully developed in the classroom.

A discussion regarding the alignment and measuring procedure of propeller shafts has arose due to the competing situation in the industry, and higher standards from the customers. An estimation of the deflection of shafts in different alignment situations has been made with help of FEM-analysis and beam theory. This has been analyzed and compared with the experience from Rolls-Royce AB suppliers of shafts. An evaluation of measuring protocols has been made and the result indicates that there is a correlation between the deflection of the shaft and the run out. Results from a measuring test performed by Balino, Spain, verifies this conclusion.

Purpose: When the Deepwater Horizon oilrig in the Gulf of Mexico faced disaster in late April 2010, news coverage immediately began of the disaster that would unfold. BP took the blame and its financial resources were strained as it struggled with stopping the oil leak, cleanup work as well as its PR image. While the US took many blows of the consequences to ecosystem and tourism, financial consequences swept across the world, mainly Britain, where BP had its headquarters.The event gives an excellent chance at comparing the media coverage from both the US and Britain. By studying The Daily Telegraph and The New York Times, we want to see both similarities and differences in the themes they focused on as well as seeing trends in the themes over time.Theories: The theory chapter is heavily based around the Agenda-setting theory in the media communication field.Methodology: A quantitative content analysis (QCA) of some 500 news articles in The Daily Telegraph and The New York Times from April 22 to July 15. The QCA was made to find the main theme of articles to give us data on how many articles of each theme, as well as their distribution over time.

The goal of the project was to create an extension to Internet Explorer forStatens Tjänstepensionsverk (SPV) which would give the staff the experience ofSingle sign-on (SSO) to external web service providers as well as manage andupdate their passwords in a secure manner. The survey focused on the providersPalasso, ProCompetence and Wera. The extension was created as a BrowserHelper Object (BHO) with C# in .NET. The solution was implemented as aCOM object in a DLL-file that was running in-process with the browser. Theprogram used a locally stored XML file containing URLs, usernames andencrypted passwords to the providers.

The aim of this paper is to examine how gender roles are described in two children's books and compare the results against the curriculum Lgr11 's values. The compared books have different aims though one of the analyzed books claimed to go against the gender roles and the other one isn?t. The method of analysis is discourse analysis and deconstruction of the text by using Nikolajeva´s (2004) pattern for stereotype gender descriptions and Kåreland´s (2005) analysis of story actions based on gender representations in children's literature. The analysis of the texts shows that there are differences between how the two books characters are described depending on gender. What emerges is that in one of the books femininity is valued high but instead it lacks equality between the sexes, while in the second book the main characters are described as equal even though the other characters are described in a stereotypical way.

The aim of this study is to analyze Hinduism in upper secondary school textbooks using a gender-based perspective. The specific material used consists of four textbooks, whereof two are published prior to the curriculum Lgy 11 and two are published after Lgy 11. In order to analyze the textbooks the following methods are used: content analysis, picture analysis and comparative analysis. First, the contents and pictures of the textbooks are analyzed using theories on gender. After this analysis the results are compared to the relevant curriculum and its guidelines for the analyzed subject.

Purpose/Aim: This study is an analysis of the view on masculinity, male sexuality and creation of identity with the television series Queer as folk as a base. The analysis is partly based on a semiotic analysis of the representation of masculinity and male sexuality from an episode of the chosen television series Queer as folk, and partly based on a thematic analysis of focus group discussions with young men with different sexualities.Material/Method: This study is based on focus group interviews and a semiotic and thematic analysis. The focus groups consisted of three men in three different groups and were chosen on the criteria of gender and sexuality. All groups were presented with an episode of the television series Queer as folk to see how they perceived masculinity and male sexuality. Their discussions were analyzed with a thematic analysis and the television series Queer as folk with a semiotic analysis.Main results: The three analyzed characters in Queer as folk showed different representations of masculinity and male sexuality.

Syftet med denna studie är att få en ökad förståelse för den kongruens av uppfattningar kring ett varumärke som kan uppstå mellan en avsändare och en mottagare. För ändamålet har vi använt oss av en kvalitativ metod med främst intervjuer som empiriinsamling. Intervjuer har skett med kunder till vårt fallföretag Smedmarks, med Smedmarks ledning samt med experter inom varumärkesområdet. Detta för att undersöka vilken bild företaget har av sig själv samt vilken bild dess kunder har och om det finns överensstämmelse sinsemellan.Vi har kommit fram till att det i viss mån alltid finns en form av kongruens mellan ett företags och en kunds uppfattningar kring ett varumärke. Frågan är till vilken grad.

SammanfattningTitel: Syns man inte, finns man inte? GANT Swedens hantering av image och relationer viaInstagram och Pinterest.Examinationsdatum: 2014-01-07Kurs: Examensarbete inom Medie- och kommunikationsvetenskap, Public relations ochinformation, 15 högskolepoäng (15 ECTS). HT2013, Kandidatkurs: Medie- ochkommunikationsvetenskap, 30 högskolepoäng (30 ECTS).Författare: Linda WängborgHandledare: Jonas JonssonExaminator: Christian ChristensenNyckelord: sociala medier, public relations, imagehantering, relationshantering,kundrelationer, mode, GANT Sweden, Instagram, PinterestSyfte: Mitt syfte har varit att analysera hur det ökade användandet av fotobloggar, somInstagram och Pinterest, har påverkat GANT Swedens hantering av image och relationer.Teori: Den teoretiska modell som har använts under skrivandets gång är baserad på tidigareforskning, om det traditionella samt nya medielandskapet, imagehantering ochrelationshantering, där främst författare som Evert Gummesson (1998), Lars Åke Larsson medflera (2002) samt Mats Alvesson och Kaj Sköldberg (2010 och 2005) har varit i fokus.Metod: En kvalitativ metod har använts där en mailintervju med GANT Swedens PR-ansvarigKarolina Skande har genomförts och även intervjuer med två fokusgrupper, vilka tillsammansutgör min primära data. Sekundärdatan utgörs främst av information som har inhämtats frånGANT, Instagram och Pinterests hemsidor samt tidningsartiklar och dylikt.Empiri: Praktisk erfarenhet har tillgodogjorts genom den primära och sekundära datan där jaghar fått kunskap om GANT Swedens och deras målgruppers syner på hur fotobloggar somInstagram och Pinterest påverkar hanteringen av image och relationer hos GANT.Slutsats: Det nya medielandskapet med fotobloggarna Instagram och Pinterest har bidragitmed ändrade förutsättningar för modeindustrin och GANT Sweden. Maktrelationen har ändratform där de traditionella trendsättarna har fått ge plats åt potentiella kunders ökade inflytande.Idag tenderar kunderna att agera som säljare åt företagen vilket gör att kundrelationer blir alltviktigare inom imagehantering..

The purpose of this essay is to examine and compare the news covering of Swedens three biggest cities (the metropolitan areas) and their surrounding areas with the covering of the rest of the country (the provincial areas) in two daily national newspapers, Aftonbladet and Dagens Nyheter. The aim has been to answer the following questions:- What amount of the news coverage in Aftonbladet and Dagens Nyheter concern the metropolitan areas compared to the provincial areas, and how do these two newspapers differ in the news covering of these areas?- Is there a difference in the news articles size and content, depending on weather they concern the metropolitan or the provincial areas?- How has the balance between news concerning metropolitan and provincial areas changed over the recent 20 years?The theories used in this study are News values, the media commercialization and Popular Journalism, and The Agenda Setting Theory. The method that has been used is a Quantitative Content Analysis.Despite the essays hypothesis, that the news coverage in the two newspapers would be dominated by material from the metropolitan areas, the result showed that a majority of the examined articles concern the provincial areas. It also showed that Aftonbladet has a bigger percentage of provincial news than Dagens Nyheter.

Purpose: Our purpose is to achieve a higher understanding of which factors University of Uppsala is using to attract and keep their existing workers.Theory: We have worked with Barrow & Mosley's the employer brand mix, this modelexplains 12 important factors that exists within the employer branding process. External reputation, internal communication, the board, values and corporate social responsibility, internalmeasuring systems, service support, work environment, rewards and acknowledgements, learningand development, performance estimation, team management and recruitment and introduction.Method: To achieve an understanding of our subject we have chosen to work with a qualitativemethod. This type of method is more considerate of the interviewed person?s way of seeingthings and also accounts for how the person answers. To answer our problem statement we haveconducted a case study on University of Uppsala where we used semi structured interviewsbecause we wanted to limit the risk of leading questions.Empirical findings: University of Uppsala were used as material for our empirical discussionContext: The main reasons that workers is attracted to and are staying at the university dependson the external status they achieve when working there, this combined with that the workers getsto be a part of the university's brand.

När ett företag väljer att etablera sig på en utländsk marknad är valet av marknadsföringsstrategier av stor betydelse och rätt beslut kan leda till stora konkurrensfördelar. Ett grundläggande beslut måste fattas omgående om företaget ska använda sig av en standardiserad marknadsföringsstrategi eller anpassa den till varje specifik marknad. Företagets image och i vilken grad imagen är överförbar är viktiga aspekter som bör tas hänsyn till vid etablering i utlandet. Syftet med uppsatsen är att utifrån AdaptStand-Processmodellen undersöka i vilken grad det svenska företaget Björn Borg väljer att anpassa eller standardisera sina marknadsföringsstrategier på den holländska marknaden samt belysa hur företaget hanterar sin image. För att studera detta genomfördes en personlig intervju med vice VD i Sverige och en elektronisk intervju med säljchefen i Holland.

This report is a risk- and vulnerability analysis of how the commercial ship and its goods can be a threat to the environement and to human health in case of a discharge. It present the most common dangerous goods that are transported with ship through Kattegat in the Baltic Sea..

This study concerns how Muslims are portrayed in a choice of twelve news articles from Swedish dailies and tabloid newspapers on the aftermath of the film Innocence of Muslims published on YouTube. All articles are distributed in the newspapers Aftonbladet, Expressen, Dagens Nyheter and Svenska Dagbladet in the period of September 11th, 2012 until September 30th, 2012.For this study, a qualitative text analysis has been embraced and focus has been on van Dijk?s Critical discourse analysis to the texts, with additional features from semiotics applied on the images.The theories consist of Critical discourse analysis, hegemony, ideology and power, postcolonialism and stereotyping.In the qualitative content analysis, concrete examples from the articles are retrieved and commented. These have been divided into various themes, which are trends that the authors have been able to distinguish in the analysis.The result shows that Muslims in the analyzed newspapers are portrayed as the others, unimportant and extremely religious, in a negative manner rather than a positive. Moreover the press has tendencies to generalize Muslims as a group.

Background: Brand strategy tends to become an important management issue. It is therefore interesting to reach a greater understanding about how companies work to make their existing brands stronger. The purpose of a brand is to influence the customers? view of the brand image. The literature is insufficient concerning how leaders handle the process of repositioning a brand, in order to change the brand image.