Vi har tagit del av teorier inom företagsidentitet, företagskommunikation, rekrytering och image. Vi har valt att arbeta utifrån fallstudiemetoden och skomodeföretaget NilsonGroup AB blev vårt studieobjekt. Primärdata har samlats in genom intervjuer och observationer på central och lokal nivå det vill säga båda på huvudkontoret och ute på de enskilda butikerna. Uppsatsens ändamål har varit att se om rekrytering kan användas som kommunikationskanal av företagsidentiteten. Utifrån teori och empiriska studier har vi dragit slutsatsen att rekryteringen har betydelse och kan hjälpa till att förmedla företagets identitet för att på så sätt uppnå en önskvärd image.

Syfte:  Syftet a?r att underso?ka diskrepansen mellan Karria?rcentrums och studenternas uppfattningar av Karria?rcentrums verksamhet. Detta fo?r att kunna sta?rka sin image, identitet och profil fo?r att o?ka deltagandet pa? fo?rela?sningarna.  Metod och empiri: Studien baseras pa? en kvalitativ underso?kning i form av enskild intervju samt fokusgruppsintervju. De som studerats a?r Karria?rcentrum och studenter.

Syfte:  Syftet a?r att underso?ka diskrepansen mellan Karria?rcentrums och studenternas uppfattningar av Karria?rcentrums verksamhet. Detta fo?r att kunna sta?rka sin image, identitet och profil fo?r att o?ka deltagandet pa? fo?rela?sningarna.  Metod och empiri: Studien baseras pa? en kvalitativ underso?kning i form av enskild intervju samt fokusgruppsintervju. De som studerats a?r Karria?rcentrum och studenter.

Background: Anorexia Nervosa (AN) is a complex condition with high mortality. AN has increased within the last fifty years and it?s associated with considerable suffering.Aim: To describe women?s experiences of AN.Method: This study was made as a systematic literature review. Articles were searched in Chinal, PubMed and PsycINFO. Eleven articles were used.

AbstractTitle: Brand identity vs. Brand image ? a study of Löfbergs Lila, ZOÉGAS and Classic.Number of pages: 38Author: Jessika Löwling HelmerskogTutor: Peder Hård af SegerstadCourse: Media and communication sciencePeriod: Spring semester 2010University: Informatics and media, media and communication science, Uppsala University.Aim: The aim is to study the brand identity as well as the brand image for each of the brands:Löfbergs Lila, ZOÉGAS and Classic. Furthermore the aim is to determine whether the brandsidentity comport with the brands image. Ultimately the study will establish whether or not thebrands can be considered as strong brands.Method/Material: This thesis will first and foremost explain a number of theories related tothe subject which will give a deeper understanding in the subject as well as providing thereader with necessary knowledge to fully understand the study.To create a broad and correct picture of each brand interviews have been made with both thepeople behind the brand as well as with the consumers.The interviews with the brand makers have been made by a questionnaire with questionsabout the brand and its identity.The interviews with the consumers have been made through focus group interviews; twogroups with four people in each group.

Often, the green is handled as an opposite to the built, but if it could be seen as a part of the built and the society, the planning will be easier to handle. The thesis work wants to create a method that treats villages in an analytic way in a context; with green, blur, grey and all the other colors that together are the completeness.This master's thesis is made to be used as foundation in detail plannng in the municipality of Örkelljunga. Target audience is on one hand those who work with planning and green matters in Örkelljunga municipality, but also other planners who work with landscape.Literature in the field of green city planning has been studied and 30 methods for analysis have been valued. The method for analysis that has been used in this work is a merging of ten different methods and has included literature studies, sketches, interviews and work on spot. The ten methods are consciously chosen to together make one comprehensive and true image of the village, as far as it is possible.

This research looks into the modern revival of opera based on the study of two recent productions of Giuseppe Verdi?s Don Carlo; the first is the 2010 production at the Gothenburg Opera in Gothenburg, Sweden and the second is the 2013 production at Großes Festspielhaus in Salzburg, Austria. The goal is to discover what aspects a contemporary audience can relate to and identify with and why opera is still relevant today. This has been done partly through a semiotic analysis of the visual image (e.g. set, costume and lightning) and partly through a hermeneutical analysis of the themes in Don Carlo.

Around the world governments reach out to their emigrant population, embracingthem as part of the nation, expecting their economic contribution. The aim of thisthesis is to examine the political strategy and governmental activities of ElSalvador with the purpose to include emigrants in the nation building project. Themain question is what consequences this has for the significance of citizenship.This case study is based on the theoretical framework of external citizenshipwhich is a new fenomena emanating from states growing interest of theirexpanding diaspora. It divides external citizenship in two parts; a legal dimensionand a practiced identity.I find that as the economic potential of salvadoreans abroad increase, theSalvadorean government makes institutional changes to tie emigrants to thenationstate. This results in the possibility for salvadoreans to remain citizens intheir country of origin, practicing their salvadorean identity at the same time asthey naturalize abroad.

Background: The purpose of this study was to explore the reasons that motivate women to seek cosmetic breast augmentation surgery, to examine their self-concept and how they relate to their breasts.Methods: Ten female postoperative participants who have undergone an aesthetic breast augmentation surgery on private clinics were interviewed using an unstructured interview format. Self-report questionnaire was used as a complement to the interview. The purpose of this was to examine women's self-concept. Six female postoperative participants who have undergone a breast augmentation surgery on public clinic and had medically confirmed defect also completed the measures.Results: The results of the interview analysis showed that some participants experienced positive physical and psychological outcomes of surgery and some did not. Several main themes were identified relating to the initial reasons for performing surgery.

We want to identify the gap that consists of the expectations we have of Brazilian / Swedish culture with the self-image of these individuals included in the culture of question. This gap, we believe, creates a problem for business across borders. The reader is therefore made aware of the issues that affect our expectations and our self-image, and how this can be used to explain cultural differences..

This bachelor thesis is a study and an evaluation of the planning and implementation of the targeted marketing campaign "Småbarnsföräldern" at a public library. The analysis is based on the following questions:? What goals does the library have with the marketing campaign "Småbarnsföräldern"?? How has the library chosen to plan and implement the marketing campaign "Småbarnsföräldern" and what role have the users had in this process?? What is the internal result of the library?s marketing campaign ? how did the staff experience the marketing campaign "Småbarnsföräldern"?? What is the external result ? how did the target group, the parents of young children, experience the marketing campaign "Småbarnsföräldern"?The method is based on a case study of a single library with a series of interviews and document analysis. The study reveals that it´s difficult to plan a marketing campaign against a target group. The target group, the parents of young children, didn?t observe the marketing campaign, two informants had noticed the poster but didn?t pay much attention to it.

The availability of digital models of real 3D objects is becoming more and more important in many different applications (e-commerce, virtual visits etc). Very often the objects to be represented cannot be modeled by means of the classical 3D modeling tools because of the geometrical complexity or color texture. In these cases, devices for the automatic acquisition of the shape and the color of the objects (3D scanners or range scanners) have to be used. The scanner presented in this work, a Shape from silhouette scanner, is very cheap (it is based on the use of a simple digital camera and a turntable) and easy to use. While maintaining the camera on a tripod and the object on the turntable, the user acquires images with different rotation angles of the table.

Inom ett företag är det viktigt att ha en enhetlig kommunikation utåt mot kunder. Butiksatmosfären är en del av butikskedjans helhet, vilken påverkar hur kunderna upplever butikerna. Då butikskedjorna får anpassa sina butiker efter ytan, påverkas även den enhetliga kommunikationen som butikskedjan sänder ut. Detta leder till att kunderna får en osammanhängande image som inte stämmer överens med företagets profil och identitet. Rapporten jämför en butikskedjas profil och identitet med kundernas uppfattade image av butikskedjan.

Syfte:Studiens syfte består i att belysa hur företagen som sponsrar ett idrottsevenemang anser att deras image kan påverkas och förändras via den ökade kommersialiseringen av idrotten. Metod:Studien bygger på en kvalitativ metod och det empiriska materialet samlades in via kvalitativa enkäter. Arbetets utgörs av en blandning mellan induktiv och deduktiv ansats. Teoretiska perspektiv:De huvudsakliga teorierna i studien utgörs av Jiffer & Ross (1999) A-ERIK modellen, Rushall & Barnes (2005) sju värdeskapande anledningar till ett sponsorsamarbete och Gwinners (1997) modell över image creation and image transfer in event sponsorship. Teorierna tillämpades för att undersöka hur en ökad kommersialisering av idrotten kan påverka företagens image.

This essay is a case study carried out at Flow Systems Ltd that foremost aims to treat the internal marketing at the company. The aim with the essay is to analyze and evaluate Flows internal marketing in connection with a process of change and how this reflects the external marketing in relation to customers.The method that has been used is qualitative in the form of depth interviews carried out with management, employees and customers. This type of data was chosen since it is a good way of gathering more specific information regarding the informants preferences about the company. Among other things the results of the interviews showed internal marketing deficiencies, but that has not influenced the customers in a negative way. The conclusion was that the inferior internal marketing does not affect the cooperation and the communication between the company and its customers, however it has a big effect on the employees..