Svensk affärskultur kontra brasiliansk affärskultur - våra förväntningar och vår självbild
FöretagsekonomiBusiness administration - international businessBusiness administration - organizationHumanioraThe humanities - sociologyFörväntningarAffärskulturSjälvbildKulturskillnaderAffärsrelationerHofstedeTrompenaars
We want to identify the gap that consists of the expectations we have of
Brazilian / Swedish culture with the self-image of these individuals included
in the culture of question. This gap, we believe, creates a problem for
business across borders. The reader is therefore made aware of the issues that
affect our expectations and our self-image, and how this can be used to explain
cultural
differences.