Celebrities used in advertising has recently been something that consumers have come in contact with on a daily basis. Corporations use celebrities and their attributes as positive reinforcement and association towards the company or their marketed product.Through increased usage of media, the consumers to this advertising technique have been given an opportunity towards better insight into celebrities? daily life. People are not only receivers of advertising, they are also media producers for the medias agenda. This makes everyone significant in the distribution of advertising.

The ongoing change that characterizes the landscape as a result of the development of the society as a wholeis the basis for this thesis. Even though the Scanian landscape still is dominated by arable land, other valuessuch as biological diversity, cultural heritage and economical aspects, has all been ascribed the landscape asmore and more important factors and in some respects, compete with the farming industry about the right tothe landscape. Our demand of more and more space, will of course also affect the landscape. Huge amountof land are used to build external malls and single-family houses, which gives rise to an increasing need foran extended transport system that also is land consuming.It all comes down to: how the municipalities deal with non built areas - the green structure. Do themunicipalities have separate programs describing their vision and objectives concerning the green structure?Literature studies, an inventory made of the municipality programs in the west and south west of Scaniaand interviews with employees at the municipalities clarifies the use of the green structure concept, both intheory and in practice.The green structure concept seems to be derived from the environmental debate.

This study explores Sweden's climate change denial by analyzing the spoken-word discourse of its countermovement, focusing on digital media content from Swedish parliament member Elsa Widding with an aim to provide empirical insights into the discourse of Sweden's Climate Change Countermovement (CCCM). Questions guiding this study are: What are the most prevalent topics and themes related to climate change denial and skepticism? How do they align with established categories of climate change denial, shaping the overall narrative? What mobilizing ideas and meanings are present, how are they shaped, and how do they contribute to the movement's goals? The material consists of Elsa Widding's complete audio-based "movement texts'' from 2019-2023, including YouTube content, podcasts, and appearances on Riks, totaling over 2000 minutes of audio transcribed into text via AI technology. Methodologically, this study adopts a mixed-method approach which blends computational pattern detection, topic modeling, clustering, and spatial relationship mapping techniques, along with qualitative content and framing analysis. Theoretically, the study employs a perspective which uses epistemic and response skepticism to examine climate change denial, viewing it through the lens of countermovements and social movement framing. The study's main contribution lies in the enablement of comprehensive analysis of a large audio-based dataset, achieved by leveraging recent AI advancements for reliable audio-to-text conversion combined with topic modeling.

Today?s farmers are constantly affected by the fluctuating world market prices on grain and thereby the price risk that comes with the price fluctuations. The volatile prices of grain increase the price risk within the business, which in turn affects the profitability of the business. The fluctuating prices together with the increased price risk within the farm business have opened up the market for hedging instruments. In this master thesis project, the aim is to identify the underlying end-values of 30 Swedish farmers? related to their choice of using hedging and the product; forward contract.

Handledare för en arbetsplatsförlagd lärlingsutbildning inom vården var positiva till att lärlingar befann sig på arbetsplatsen under längre sammanhängande perioder, dock upplevdes svårigheter med kommunikation och osäkerhet om lärlingarna fått med sig allt vad som krävs för yrket då de varken fick teoretiska omvårdnadskunskaper på arbetsplatsen eller i skolan.Syftet var att ur den handledande vård och omsorgspersonalens perspektiv beskriva möjligheter och hinder vid handledning av lärlingar i gymnasial omvårdnadsutbildning. Studien har en kvalitativ ansats och datainsamlingen skedde med inspiration av Critical Incident Technique (CIT). Intervjuer genomfördes med tio lärlingshandledare anställda inom regional hälso- och sjukvård eller kommunal omsorg om äldre och funktionshindrade i sydvästra Sverige. Strategiskt urval användes för att få variation avseende kön, utbildning samt yrkes- och handledarerfarenhet. Materialet analyserades enligt innehållsanalys.I resultatet framkom två huvudkategorier:Omfattningens betydelse vid arbetsplatsförlagd utbildning beskrev hur lärlingsutbildningens upplägg påverkade möjligheterna till lärande.

Metan är en stark växthusgas som är viktig att ta med i beräkningarna när det gäller klimatförändringar. Feedback från myrmarker vid en ökad temperatur i samband med klimatförändringar har diskuterats, bland annat eftersom myrmarker är en källa för metan till atmosfären. Det finns många faktorer som påverkar metanemission, och en av dom är vegetation. Olika sorts vegetation tros bidra olika mycket till avgivningen av metan. Syftet med denna studie var att undersöka hur stor betydelse det har att ta med olika växtsamhällens sammansättning i beräkningarna för att uppnå korrekta uppskattningar av metanemission från myrmark på ekosystemnivå.

Porcine circovirus type 2 (PCV2) is a common virus present in most parts of the world. PCV2 has been pointed out as the major causative agent to post weaning multisystemic wasting syndrome (PMWS) that affects pigs after weaning. The clinical symptoms of PMWS are impaired growth, diarrhoea, respiratory problems and increased mortality. At autopsy enlarged lymph nodes with depletion of lymphocytes are commonly found. Since 1991 PMWS has spread all over the world and was first described among Swedish pigs in 2003. Although PCV2 is widespread, only some pigs develop PCV2-related diseases. Why this is and what other factors that are required in order for the disease to develop is yet unknown. The main theories involve other infections, for example PRRS, and management issues but also genetic differences between pigs and/or virus strains have been suggested.

Energy consumption is at present a major political issue, and numerous projects that comprise many nations are currently in process to increase energy efficiency and bring down energy dependency. As a member state of the EU, Sweden now faces the challenge of implementing substantial energy-saving measures until the year 2016. One of these measures is the project ?Green Islands? financed by the EU that intend on creating sustainable islands in areas around the Baltic Sea. The Archipelago Foundation leads the project that concerns the Stockholm archipelago, where focus has been placed upon decreasing energy usage in businesses and services on Utö among other islands.

SummaryIn the area to the east of Hue city, in Vietnam, lays Tam Giang lagoon, one of Asia's largest lagoons, with an area of 22,000 hectares. This lagoon is suitable for aquaculture. One reason for this is because the salinity differs from sweet to salty in different parts of the lagoon. The Vietnamese Government advocates an increase in environmentally-friendly aquaculture and the fish Siganus guttatus (Rabbit fish) is a candidate for this. This fish eats mainly algae and can be cultivated in a polyculture.

Stump wood was used between 1850 and 1950 for production of tar and as firewood. In the 1950s the use decreased because of the introduction of the cheap fossil oil. In the 1970s stump wood became an interesting issue again as a raw material for the pulp industry. Stump lifting has today become a possible source for bioenergy. The objectives with this study were to investigate the productivity of stump lifting and stump extraction, and to analyse the economy.

Hammarby Sjöstad is a new district in southern Stockholm. A main objective with the Sjöstad project was to halve the environmental impact compared to other construction work. The environmental goals involve a halved water consumption rate, a local treatment of storm water and trials aiming to extract nutrients from the waste water. Sjöstadsverket is an experimental treatment plant used for testing new treatment processes for domestic waste water from Hammarby Sjöstad. The results are to be compared with the conventional process used at Henrikdals treatment plant today.

Aim and research questionsThe over-all aim of this study was to gain insight info how two male coaches of a specific soccer team behave in a practice environment with regards to educating the players.More specifically, the study sought to map the extent to which said behaviour matched two specific methods of learning; these being Teaching Games for Understanding (TgfU) and Enhanced Guided Discovery (EGD). Research questions: (1) Do the coaches employ the methods and guidelines, which are outlined in the educational plan provided by the soccer association? If so, what form does this application take in practice? (2) To what extent and in what ways do the coaches utilize feedback and questioning techniques in the education of players? (3) What similarities and differences in behaviour can be identified between the chosen soccer team?s two coaches?Method: The data for the study was collected through field observation. The subjects were two youth elite soccer coaches and observation of these coaches took place during five regular practice sessions on the soccer field. All data gathering and analysis were carried out using a modified version of the Coach Analysis and Intervention System (CAIS).

Kenya is considered to be a developing country. This means that basic needs such as nutrition are not met for an extended period of time (www, Sida 1, 2012). Approximately half of the population is living under the poverty line (www, CIA 1, 2012). Agriculture is the largest sector in the country, employing 75% of the population. These are thereby directly dependent on the sufficiency of outputs received.

Uranium (U) is a naturally occurring component in bedrock and under the "right" conditions it can dissolve and move into the ground water. Since many people in Sweden depend on drilled wells as their main drinking water supply, they may be exposed to the uranium in the water. Radioactive radiation is not the major concern associated with naturally occurring uranium. It is rather the chemical properties of uranium that make it a potential danger to human health. Uranium is proven to have toxic effects with respect to the functioning of the kidneys.

Background Research concerning footing and its contribution to injuries has been conducted primarily in racing Thoroughbreds. Studies in UK and Japan indicate that some specific factors could be responsible for an increase in performance-associated injuries. Researchers in Sweden have performed studies on Standardbred trotters. More research is needed to be done on equestrian sports since requirements on footing are not exactly the same in riding and trotting horses. The lack of scientific evidence on the construction of equestrian surfaces has lead to anecdotal validation of designs.