The foundation of our study is five strategically selected printed advertisements which all contains signs that refer to digital medias. Through a quality content analysis, we are studying how advertisers may use a room with extended communication too enlarge the space given in a printed advertisement. The potential in these rooms are proposing a social connection and a flexible interaction by providing content that is not possible to create in a printed advertisement. The form of communication is changing and there is a two-way communication created in an obvious way. The different kinds of roles in the communication process are here partially integrated with each other.

Establishment can be described in many terms. This term is about a company that is establishing on the European market. For many companies, this can appear as a difficult, time- and resource taking process but to advance and develop it is not enough to have a good position on the Swedish market. The company Akzo Nobel Nippon Paint AB, which this composition is about, has taken the risk to leave the home country and explore the unknown. The process was careful and long-termed but also profitable.

The production of cut flowers has diminished in Sweden and the remaining growers produce mainly in greenhouses. This situation could be changed if hardy, garden perennials suitable for Swedish conditions were to be used as cut flowers. A grower with suitable equipment as plastic tunnels or houses would be able to provide florists with an attractive assortment of perennials for cutting, during an extended selling period compared with the natural flowering period for these cultivars. This assortment would be based upon imported perennials already used by florists, but would also contain new products. To investigate the demand for locally field grown perennials as cut flowers, an inquiry took place.

A few hundred metres from the beach on Fårö, Gotland, is a small lot with pine trees, green moss and wild fl owers situated, owned by my brother and sister. Eventually they would like tobuild a summerhouse here, in close proximity to their relatives. My project is a proposal for the summerhouse at the site, within the restrictions of 61 m² building area, with focus on interior,exterior and the environment.My proposal is a house close to the surrounding nature, with reference to the the building tratition on the island and with local materials. Orientation to the sun, road and neighbours hasall infl uenced my ideas of this house and the relation between inside and outdoor living, were important in my creative work. The aim was to create a house made for the family and theirholiday lifestyle and allowed consideration for the possibility of a growing family with more children.

The thesis is a case study that deals with public space based on how people use them. Public spaces are an important part of our city life and everyday life. Quality public spaces and places are due to its design and use, which are the primary aspects of this study. Hässleholm has been the location for the case study inventory items. Five different methods have been the basis for the study, and through them it has been possible to study what makes a room usable and unusable and what criteria is necessary for people to want to stay in the public rooms.

The main purpose for this thesis is to investigate why female academics choose to work as temporary workers. Through profound interviews I look at the reasons the women gives to why the have chosen the role as a consultant but also why they choose to stay on in the position. I?m relating their answers to widely spread theories about gender and social structures. I also investigate theories about job satisfaction and how these women?s answers can be interpreted from these theories.

The main purpose with this study is to make the modified parenting visible in relation to the school over time. How have the views of parenting and support, by the pedagogues and the parents, earlier been interpreted and how is it today? The results of the interviews, which were more like an everyday dialogue, were analyzed through a phenomenological effort with a hermeneutist method interpretation. The theory connection has mainly consisted of relevant terms for this study.I have come to the conclusion that parents today feel that they have an extended responsibility when it comes their own children?s knowledge.

This paper examines how organizations work with their recruitment. The organizations in thispaper are mined in the trade of recruiting and staffing. The paper will further influence howorganizations work or will work with recruiting through social medias. It describes therecruiting process in the traditional way and what costs it brings. The next part is a descriptionof network and the importance of networking in a general way.Our results demonstrate that social medias probably will stay as a complement to other moretraditional methods and will not be an own recruiting method.

This paper examines how companies in a transparent industry work to satisfy the customer in an extended way, to offer value added products that in the end enables the customer to be loyal to the company. We have studied the insurance industry in Sweden and have focused on five different insurance companies. Four of them, Folksam, Länsförsäkringar, Trygg-Hansa and Dina Försäkringar, where we have focused on Ölands Försäkringar which is part of the Dina Försäkringar group, are some of the largest insurance companies in Sweden. The fourth company is Swedbank which is a bank that has started to offer insurances.Our results demonstrate that it is important for the company to see the customer not only in a profitability aspect; the company has to find out what the customer gets in return. In that case the possibility for the customer to change company decreases and the chance that the customer becomes loyal increases.

This qualitative study focuses on the investigation of different actor?s ideas concerning gender and womanhood in a post-socialist nation Bosnia and Herzegovina. The aim of this study is to try to provide experiences and attitudes of one not a new, but definitely one constantly changing phenomenon, trafficking in women for sexual exploitation. The qualitative data is mainly collected through nine interviews with people from Bosnian Governments, International organizations and NGOs during my stay in Bosnia and Herzegovina. The causes to trafficking are complex and intertwined but it directly relates to gender discrimination and attitudes on sexual relationships between women and men.

Att använda influenser från spel på andra sorters tjänster har i dagens samhälle visat sig vara ett vinnande koncept. Det är inom de flesta områden en utmaning att få personer att finna motivation i en tjänst eller produkt, det är med den anledningen som gamification utvecklats och tagits fasta på.I den här studien har vi studerat två liknande tjänster för löpträning där gamification använts i olika grad. Vi har genomfört intervjuer med användare för att ta reda på vad det  i tjänsterna är som gör att de använder dem och om det finns någon skillnad på användarna av dessa två tjänster som har samma grundfunktion dock med lite olika upplägg.Resultaten visade på att träningsmålet hos användaren i viss mån styrde val av tjänst. Att det beroende på vilken sorts motivation som styrde personens träning fanns behov av olika spelmekanismer och funktioner för att förstärka motivationen. .

This qualitative study aims to examine what career opportunities the Swedish employment service Arbetsförmedlingen can provide, as well as how the employees perceive their career development opportunities. Furthermore, we have touched on what it is that makes employees feel satisfied with their job and workplace, and also stay in the organization. The study was conducted on one of Arbetsförmedlingen?s offices in northern Sweden and the informants consisted of six employment agents, an executive assistant and a head of division. The result of the study has been analyzed using theories within the field of career development.

Investigations concerning adolescent mental health shows a negative development. Many pre-vious studies have focused on young women's mental health. Therefore, the aim of this study was to investigate young men's (17-19 years) experience of their mental health. Qualitative interviews were used as a method. The participants were six young men who all go to high school in a major municipality in the county of Gävleborg.

BACKGROUND: Pressure ulcers are unpleasant and painful and causes anxiety not only patient but also for the relatives. It also results in longer hospital stay and increased costs for health care sector and because of this it?s important to identify and survery the origin and what preventive measures there are to prevent pressure ulcer. AIM: To illustrate the nurses´ work to prevent the origin of pressure ulcers. METHOD: A general literary study where scientific articles were searched and found in electronic databases and through manual searches.

A new shipyard on the island of Beckholmen consisting of a new ship hall and complementary workshops. The program is extended with rentable industrial space for other smaller companies to take advantage of synergies with the yard and to create an active maritime cluster around Beckholmen. By building a marina and a port at the northern shoreline of the island the shipyard can expand their potential customers to non-commercial and larger recreational boats that are becoming increasingly common in Skärgården. The port is also supplemented with a combined naval fuel station, harbor office and a small café. The boat traffic in the region gets a additional stop at the end of the port and act as an additional gateway to Djurgården. Several small retail spaces with direct access to the water is created along the promenade between the port and Djurgården. The shipyard gets a modern and efficient industry building, while the island is made available to the public again, and Beckholmen will hopefully take an equal place in the city's consciousness as it does visually in the inlet to Stockholm..