The purpose of this study is to examine what readers of fiction literature are influenced by when they choose books. What libraries and bookstores do to influence readers in their choice of literature and how readers perceive the librarys and the bookstores influence on them in their choice of fiction literature. We have also studied which factors outside the library and the bookstore that readers are influenced by when borrowing or buying a certain book and to what extent readers are influenced by the books appearance. To answer our questions we chose a public library and a bookstore, where we interviewed six persons in each place. We have interviewed a librarian and a bookstore manager for information about how these two cultural institutions work with marketing of their fiction literature.

Bakgrund: En ökad medveten närvaro kring måltiden och ätandet genom mindful eating har i ny forskning visat sig vara en effektiv metod för att minska en rad olika sjukdomar och hälsorelaterade problem samt bidra till gynnsamma hälsoeffekter. Trots detta finns få studier genomförda i en svensk kontext.Syfte: Undersöka och beskriva graden av mindful eating hos en grupp individer på sociala medier i förhållande till Body Mass Index och demografiska variabler.Metod: Deskriptiv tvärsnittsstudie med en kvantitativ ansats. Ett tidigare utvecklat instrument, Mindful Eating Questionnaire (MEQ), översattes och distribuerades som en webbaserad enkätundersökning. Respondenterna rekryterades under en veckas tid genom ett snöbollsurval på det sociala nätverket Facebook. Inklusionskriterierna var att deltagarna skulle behärska det svenska språket, vara mellan 20-65 år och användare av Facebook.

En individs prenatala testosteronhalter kan mätas genom att ta fram ett relationstal mellan längden på pek- och ringfinger: ett 2D:4D digit ratio index. Studier har visat att det finns ett samband mellan högre testosteronhalter och god matematisk förmåga. I föreliggande studie deltog 40 svenska gymnasieungdomar. Två hypoteser undersöktes: det finns ett samband mellan 2D:4D och matematikresultat samt det finns ett samband mellan kön, 2D:4D och matematikresultat. Datainsamlingen bestod av fingermätningar och provresultat i matematik.

The aim of this paper is to describe how to measure welfare effect of the deregulation and increased competition of the public transport by railway in Sweden. The paper also includes a numerical example of how to measure the welfare effect. In our study we use public data from SJ regaring quantity and ticket prices for the period 1996 - 2005. We have used equivalent variation, EV, as the method to measure the welfare effect. We demonstrate how to derive the equation to calculate EV by starting with a Marschallian demand function.

Fondsparandet har länge varit den dominerande sparformen i Sverige. Totalt ägnar sig hela 74 procent av Sveriges befolkning åt aktivt fondsparande, och andelen blir högre vid pensionssparande. Tendensen är tydlig, svenskar ägnar sig allt mindre åt att själva äga aktier och har i stället överlåtit sparandet till banker och fondförvaltare. Storleken på en aktiefond har stor betydelse för vilken strategi en förvaltare väljer. Tidigare studier har funnit att det finns skillnader mellan förvaltad fondförmögenhet, avkastning och risktagande.

Brand loyalty plays a significant role in the success of a business through maintaining and retaining relationships with consumers. Despite companies' extensive use of influencer marketing in order to promote and create brand exposure within Generation Z, there is a lack of sufficient research on influencer marketing?s effect on brand loyalty. Therefore the purpose of this research is to investigate how influencer marketing affects brand loyalty within Generation Z. A quantitative research method was conducted by using a survey, whereby 193 respondents within the age of 18-29 participated.

Syftet med uppsatsen är att utvärdera två landskapsindex: ett formindex som beräknar formen för varje markanvändningsyta ( eng. "patch"); ett diversitetsindex, som beskriver de olika markanvändningarnas relativa utbredning. Formindexet beräknas på två olika sätt, beroende på om dess storleksberoende inkluderas eller ej. Utvärderingen körs för ett landskap på cirka 50 km2, men även för tre mindre områden i landskapet: åkerbygd, mellanbygd samt skogs-bygd. Samtliga områden jämförs sedan i två olika skalor, flygbild respektive satellitbild..

This study is based on a statistical analysis of fundamental key ratios on the Stockholm Stock Exchange during the period 2004-2012. In total 35 financial ratios of 90 companies were tested, ultimately five ratios remained within the 5% significance level. These ratios were ROA, P/B, Total Yield, EV/EBIT and Operating Margin. A custom made investment model was created based on the purpose to achieve a risk-adjusted excess return. The results in general did not show any significant difference in return between the model's portfolio and index.

My interest in examining what happens when you as a teenager are exposed to five or six times the amount of time as ordinary classes to music education derrives from my own experience as a music teacher at a school which has those kind of special music classes. During my career as a music teacher in grades 4 ? 9 in Swedish compulsory school I have taught music classes as well as ordinary classes for 18 years. During this time I have often wondered what this exposure means in retrospect. Is it the conquering and mastering of music skills that students remember when they?ve grown up to young adults, or is it something else?The aim of this study is to find out what it means for teenagers to have music as a school subject every day of their years in Swedish high school.

Den vanligaste sparformen idag är att placera i fonder. Unikt för Sverige är den höga andelen hushåll som sparar i fonder. Hushållen står för cirka 80 procent av fondförmögenheten. Sverige innehar världsrekord i fondsparande och fondsparandet i Sverige är väl utbrett. De flesta av spararna vänder sig till sin bank när de vill spara.

The purpose of this study was to examine by means of Eysenck Personality Inventory (EPI), the relationship between Neuroticism, and self-rated eating problems. Altogether 105 respondents, mean aged 42,3 years, including 11 men and 94 women, participated by answering an Internet-based questionnaire comprising three different sections. Neuroticism correlated with self-rated eating problems (r=,468, p.

Mussel meal is a potential source of protein, with a good composition of amino acids, for laying hens and broiler chickens, and may replace the use of fish meal in organic poultry production. Lead and cadmium are heavy metals which occur in the environment and can be accumulated in mussels. When poultry are exposed to heavy metals, the metals are absorbed in the small intestine and distributed in the body in the form of ions, complexes or bound to proteins. In poultry, lead accumulates in bone tissue, liver and kidneys, while cadmium accumulates in liver and kidneys. Generally very low concentrations of these heavy metals occur in muscles of broilers which have been exposed to feed contaminated with cadmium or lead.

The purpose of the following thesis has been to study librarians' attitudes towards comics for grown up people. I have compared the attitudes among the staff in two public libraries in Sweden, Malmö public library and Lund public library. I have conducted five interviews with librarians and observed how the comics are handled in each library. I have also carried out a literary study of the history and theories of comics. Initially a definition of comics is presented, and then an overview of the development of comics and of some theories regarding them is offered.

Modern forestry requires a high degree of machine traffic for clear felling and scarification operations. The machines most frequently used are big and the traffic often results in tracks on the forest ground. There are many small streams running through a forest, in connection to logging operations, machines might cross these frequently. These crossings could result in the erosion of fine particulate inorganic matter, which ends up in the stream. The aim of this thesis was to give a general description of small forest streams of order-one in the county of Värmland and to determine the frequency of machine tracks in small streams.

This essay examines the limits of marketing strategies in the online casino industry, focusing on how data-driven and advanced marketing practices influence consumer behavior and contribute to problematic gambling consumption. By observing the online casino industry, the study identifies how companies use sophisticated data analysis methods and psychological techniques to attract and retain customers, raising significant ethical and social issues. The study highlights three key perspectives: the consumer's, the producer's, and the legislator's. From the consumer's perspective, it explores how various consumer behaviors, from responsible gambling to problematic overconsumption, are influenced by marketing and gaming experiences. This includes an analysis of how cognitive limitations and psychological biases can lead to irrational decisions and an increased risk of gambling addiction. From the producer's perspective, it examines how gambling companies use marketing strategies and technologies to increase profitability and what incentives they have to take social responsibility according to modern Corporate Social Responsibility (CSR) principles. It appears that companies do not see CSR as a business goal beyond the risk of current and future regulatory compliance requirements and policy changes. From the legislator's viewpoint, the current regulatory framework for the gambling industry is discussed, including the changes that occurred in 2019 when the special monopoly form we had in Sweden was transformed into a license market.