This is a master thesis from Uppsala University in collaboration with B Locket AB (more known as www.blocket.se). B Locket AB is a large ad-company from Sweden, located in Stockholm.Search engines on the market today are becoming more and more complex. When they were first introduced, they only had one function and that was to produce search results containing the string that the user had typed. Today, users want it to be able to spellcheck, produce more results and sort search results on specific fields as well. Preferably, all these features should not affect the performance as a whole.The reason to why these demands have come up is that users are getting more and more used to internet services as a whole and they want everything to be as easy as possible.The user ability has become a substantially more important area in the computer industry and this needs to be taken into account when it comes to B Locket AB and its search engine.

Den här uppsatsen behandlar huruvida det går att mäta marknadsföringsaktivitet i sociala medier eller inte. Idag används Return of Investment (ROI) mätningar för att mäta vilken avkastning en marknadsföringssatsning ger. Syftet med uppsatsen är således att klargöra för de begrepp och mätmetoder som används, samt deras tillförlitlighet. För att besvara de framtagna frågeställningarna har omfattande datainsamling gjorts i form av skriven litteratur och intervjuer. Det har även gjorts egna observationer genom mätningen av en marknadsförd kampanj i de sociala medieverktygen Facebook och Twitter.

SammanfattningBakgrund och problemdiskussion: År 1995 anslöt sig Sverige till Europeiska unionen (EU), men trots tolv års medlemskap har Sverige fortfarande inte tagit det sista avgörande steget mot Europeiska monetära unionen (EMU). EMU är en vidareutveckling av EU:s inre marknad och ska verka för ett ekonomiskt och monetärt samarbete mellan medlemsländerna. När Sverige gick med i EU innebar det att vi i enlighet med fördraget, har en förpliktelse att ansluta oss till EMU när vi uppfyller unionens uppsatta kriterier. Eftersom Sverige står utanför EMU och företagen handlar med länder i området, uppstår valutarisker för företagen. Vi undrade därför hur de ser på en anslutning till EMU och hur de säkrar sig mot valutariskerna på grund av utanförskapet.Syfte: Syftet med uppsatsen är att undersöka hur svenska företag ser på Sveriges utanförskap i EMU samt hur de med hjälp av olika instrument och tillvägagångssätt hanterar problematiken med valutarisker.Metod: Vi använder oss av en kvalitativ metod, där vi intervjuat fem företag med betydande andel export/import till EMU-området.

This study test the short-termism of companies listed on the market OMX Stockholm 30. We will use a deductive point of view where the purpose of this study is to investigate whether corporate short-term returns can be explained by the independent variables related to corporate governance and compensation practices. This is to investigate whether there is an intentional action on raising the short-term return in order to achieve a higher CEO compensation. In the study, theories dealing with corporate governance and agency theory have resulted in two hypotheses. Basic Hypothesis H1 is: if short-termism of Swedish industry due to the company's short-term returns can be explained by the independent variables related to the company's management and compensation. This hypothesis could not be verified through the quantitative study. Alternative Hypothesis H2 is: the compensation of a CEO can be explained by the independent variables related to company performance and size.

This thesis emphasizes the importance of understanding the employees? attitude and motivation towards their workplace at a company that works in the advertising business. An example company; thcommunication agency PS Communication in Stockholm, was used for the empirical part to investigate the purpose. The topic is interesting since the company works in a fast changing environment with new techniques,tools and professionals and the company is also going through an expansion that include many new recruitments.The purpose in this thesis is as follows: ?the purpose of this study is to elucidate the fate of attitude and motivation of employees in relation to the workplace during business expansion, if performance is reduced and competition increases.?The analysis and results shows that attitudes andmotivation among the employees in the workplace has deteriorated, the employees agree that it is due to expansion the company is undergoing.

Ledaren har en avsevärd påverkan på medarbetarens prestationsförmåga ocharbetstillfredsställelse. Stöd är en kommunikationsaspekt som främjardelaktighet, tillfredställelse och prestationsutveckling för individen, menbidrar också till företagets lönsamhet. Första delstudien undersökersambandet mellan ledares kommunikationsförmåga och medarbetarnasprestationsförmåga. Data insamlad i interkulturellt, industriellt företag i sexländer, tre världsdelar (N=2568). Resultatet visar ett signifikant sambandmellan ledarens kommunikationsförmåga och medarbetares prestationsförmåga.Ifrågasätta predicerar medarbetarnas prestation i störstutsträckning i fem av sex länder.

Svensk titel: Att vara eller inte vara delaktig? Medarbetares delaktighet i en offentlig organisations budgetprocessFörfattare: Mette Eriksson och Sofia MårtenssonFärdigställd: 2013-05-21Uppsats nivå: Kandidatuppsats i verksamhetsstyrningHandledare: Titti EliassonNyckelord: Delaktighet, Motivation, Kommunikation, ArbetsprestationSyfte: Syfte med vår studie är att skapa en förståelse för vad medarbetares delaktighet kan leda till i en budgetprocess inom en offentlig organisations olika nivåer. Frågeställning: Vad kan medarbetares delaktighet i en budgetprocess leda till?Metod: För att besvara frågeställningen har en kvalitativ undersökning genomförts med en abduktiv ansats. Primärdata har samlats in genom personliga intervjuer med respondenter inom Halmstad kommun.Resultat: Resultatet visar att medarbetares delaktighet i budgetprocessen leder till positiv motivation, god kommunikation och förbättrade arbetsprestationer.

In which ways have composing processes in music appeared over the past 300 years? How may composing processes work today? What does new technology do to this processes?The key purpose of this study is to investigate various composing processes. A further purpose is also to gain an awareness of how we use modern technology by computers and their notation programmes.The research design of this thesis includes a display of literature related to composing processes. along with an analysis of the writer?s own experiences in the area.

Purpose: The study examines the risk a rising from the acquisition of shares, and its relation to the expected return. We would like to see how a high-risk portfolio is related to a low-risk portfolio. Although studying the portfolios annual performance.Theory: The theories that have been used in the study are, Capital asset pricing model, CAPM and portfolio theory.Method: The study is based on a quantitative method, the time interval is from 2008 to 2010.The annual reports, historical stock prices for companies and the index are used to perform calculations based on the essay theories.Conclusion: The beta value has positive liner correlation with the expected return. When there are bad times in the world, the companies are negatively affected regardless of industry. The Portfolios developed in the same direction during the time period..

There are many views in the concept of corporate reputation and the massive research in the area tends to result in many new definitions. Research has shown that a good corporate reputation has a positive relation to Sustainable Competitive Advantage, financial performance and attraction to competent employees. The many views in the concept make it especially interesting to examine the view on corporate reputation in a perspective of big Swedish corporations. Another interesting area to examine is whether the companies manage their reputation or not. The empirical findings of this essay are based on qualitative interviews to get a deeper understanding in the area of reputation.

This paper discusses some concerns about Japanese gender identity as a construct and the subversive means to overthrow it. In my paper I claim that the eastern influences on Japan has created a gap between old and new gender- traditions and norms. This interspace is what the philosopher Judith Butler claims as the site for a possible gender transformation. As Butler claims gender identity to be a construct, I use her methods of understanding and subsequently queertheory, to investigate the construct of Japanese gender identity and also the norms that constitute a national identity. As I elaborate on this theory I use specific artworks from Morimura Yasumasa, Yoshiko Shimada and Bubu de la Madeleine and also the all-male theatre kabuki vs.

The banking industry is a fundamental part of the economy in Sweden. Despite its importance, the competition and the concentration level within the Swedish banking sector is relatively unexplored. This paper aims to examine the development of the concentration level in the Swedish banking sector during a period of ten years, 2003 to 2013. The examined banks in the study are the four largest banks in Sweden; Handelsbanken, Nordea, SEB and Swedbank, and four selected niche banks, ICA banken, Ikano Bank, Länförsäkringar Bank and Skandiabanken. In order to examine the development in percentage change, there are six selected variables; loans, deposits and borrowings (both public and households), net interest income and return on equity, which are observed during a period of ten years.

AbstractMy aim for this study is to examine what the parent?s of the children attending pre-schoolwants to be a part of, by examining the parent?s description of the performance review andwhat their experience from them was. This study is based on earlier research and literature,which describes the pre-schools activities, how they work and the documented goals they tryto accomplish. I also did eight interviews with parents from two municipalities, which I theninterpreted based on my experience and understanding. The interviews focused on theparent?s description of their experience of how much influence on the work in their child'spre-school.

This master thesis focuses mainly on the concept of quality and how the librarians responsible for phonogram purchase use it. The main object is to investigate how the librarians responsible for the purchasing of phonogram works when in the process of selecting the phonograms and how they speak about the concept of quality. Based on this main object four problems has been addressed. The empirical material is interviews made with the seven librarians responsible for phonogram purchase at seven Swedish libraries. The result of this investigation is analyzed based on a theoretical framework created by Sanna Talja, which focuses on what a phonogram collection should contain.

Vid omsättning av varor ska svensk mervärdesskatt debiteras, vilket stipuleras i mervärdesskattelagen. Försäljning till andra EG-länder, s.k. gemenskapsinterna förvärv är undantagen svensk mervärdesskatt. Detta är reglerat i 3 kap. 30 a § ML.