In today's society we are used to regularly visit the sport arena to cheer for our favorite team, we go to the cinema to enjoy a good movie or maybe to the theatre to experience a grand performance. It has become far more common in the last years to buy tickets to these kinds of events online. To make sure that the customer will keep on buying their tickets from the online booking companies the booking experience itself has to be hassle-free and easy to understand. The customer will most likely, if possible, avoid the website if the booking itself is experienced as having problems and insecurities.  The purpose of this study is to determine some of the most fundamental designs and functions of online booking websites today as perceived by the general public.

Background: The use of digital marketing channels during the last years has increased significantly, especially the use of marketing on the Internet. Hence the communication chart of marketing has been redrawn. The technological development has had a major impact on the marketing discipline. The integration of information technology and marketing has resulted in the emergence of a new field, namely e-marketing. Hence the need for further research is desirable.Purpose: The purpose of this study is to examine alternative marketing procedures that a company can apply to increase the digital awareness and manage their customer relationships.Theoretical framework: Theories regarding digital marketing cycle, SEO and customer relationship.Method: This research is based on data collected through a primary semi-structured interview with a company active in the corporate information industry which also provides a RFQ service.

Background: In the past 10 years private label has increased significantly in the Swedish grocery market. This is an important strategic event, which is a great challenge to suppliers as it causes stiff competition. To handle this situation an increasing number of suppliers have to make the decision whether to produce private label or not.Purpose: The purpose of this study is to find and analyse factors that influence suppliers in the Swedish grocery market to produce private label. On this basis we intend to confirm or develop existing theories within the field of study.Research method: The study has a qualitative approach where empirical data has been gathered through interviews with suppliers and retailers in the Swedish grocery market.Results: This study has identified factors that underlie suppliers? decision to produce private label.

The object of this bachelor thesis is to examine how publiclibraries are working to reach out to boys in their early teens,and from a relationship marketing perspective see howlibraries are using marketing as a tool in creating long-termrelationships with this user group. The following questionsare asked: How do public libraries market themselves toboys in their early teens? How are children?s and youthlibrarians working to create long-term relationships with thisuser group? How do children?s and youth librarians viewmarketing as a way to create long-term relationships with theuser group? The theoretical framework of the study is EvertGummesson?s model of relationship marketing. Interviewswith five children?s and youth librarians make up theempirical data.

Calcareous fens constitute a specific habitat which is uncommon in Europe and protected by the EU habitat directive due to its importance to several threatened species. Hagebyhöga in Östergötland is a calcareous fen habitat included in the Natura 2000 Networking Programme. Adjacent to the existing fen, a degraded fen area is situated. The area has been used for agriculture for several years but is now going to be restored to its former state by the county administrative board of Östergötland.When working with restoration of degraded fen areas it is important to aquire knowledge about the chemical soil conditions. Plant growth limited by phosphorus and low fertility are characteristic conditions for calcareous fens, whilst arable land usually is highly fertile and limited by nitrogen.The purpose of this study is to bring forth useful knowledge for restoring the degraded calcareous fen of Hagebyhöga.

AbstractThe purpose of this essay was to investigate what thoughts children in preschool and preschool class have about friendship. We also want to investigate what characteristics and which strategies they look for in friendship relationships.  To perform this study we used the following questions as a starting point. Which characteristics do children see as attractive in their cultures?How are friendship relationships affected in different contexts?Can one see a difference in the most important characteristics and strategies between the children in preschool and the children in preschool class? To answer our questions and to reach our purpose we have held group interviews with children in preschool and in preschool class.  We have, in our study, used published scientific literature to get an understanding of what has been presented in relation to this topic in the past.The result shows that the children in preschool and preschool class do differ in certain aspects but also have some similarities on ideas about friendship. Both preschool children and the children in the preschool class are highly competent and skilled at integrating with other children. What divides them is their ways to plan their friendship.

The aim of this Masters´ thesis is to examine parenthood, gender and equality. The analysis is based on the novel Bitterfittan. The primary theoretical points of departure are Judith Butler?s theory about doing gender and Yvonne Hirdman?s theory about the gender system, the hierarchical order and the separation of the sexes. I use Lisbeth Bekkengen?s thesis in which the nuclear family is seen as an institution which is upheld by two structures; that is the social relationships man-woman and parent-child, and also by two discourses; on the one hand a notion that fathers and mothers are principally different and on the other hand the child focus.

Purpose:mental illness and the effect it has on individuals social network and relationships, and vice versa.The purpose of this study is to shed light on the rarely mentioned subject of severe Method:analysis was performed on a total of 15 interviews, which consists of three individuals with severe mental illness. The focus of the study was the subjects? description of the social network, excluding clinicians and other professionals.This study is inspired and conducted in a Grounded Theory manner. A secondaryFindings:may it be with specific individuals or groups. They describe the importance of surrounding themselves with people who do not judge them and it is through them they get validated.Places have been emphasised as having special meaning for the social interaction and overall wellbeing for the subjects.There is active actions for social interactions/relationships taken by the subjects,Conclusion:their social network.

Climate change is an increasingly widely known concept. In the EU the construction sector is responsible for more than a third of the carbon dioxide emissions and 40 % of the total energy use. In Sweden, measures have been taken to prevent this climate change. By 16 targets, three of which can be linked to the construction sector, Sweden will reduce the negative trend. None of the three goals with relation to the construction sector will however be achieved before 2020.

Title: Every second week. A study on how co-parented children do family. The aim of the study is to explore children?s day-to-day experiences of co-parenting. It focuses on how the children actively participate in the process of shaping family life and their own childhoods in the context of family change.

AbstractToday there is an opportunity to reinforce concrete with steel fiber reinforcement. In some cases, completely replace the conventional reinforcement. Replacing conventional mesh reinforcement with steel fiber reinforcement in slabs on ground has shown economic benefits, less crack width and less reinforcement amount.Today there are no Swedish standard for designing steel fiber reinforced concrete, what is there is different international recommendations.In this work, design methods for steel fiber concrete are used according to RILEM and Bekaer Swedish AB's software DRAPRO. For other design methods Eurokod 2 is followed.In this work, the design of slabs on ground that are not exposed by large tension strength been designed. Design of crack-reinforcement and restrictions of crack width have been conducted in three different slabs on ground.The calculations have been performed using only conventional reinforcement and only steel fiber reinforcement, and the results are then compared.The results of the theoretical analysis are summarized in tables that compare the amount of reinforcement, crack width and economic cost.This work showed that the slabs on the ground reinforced with steel fibers provide less crack width with a minor amount of reinforcement.

We consider the meaning of leisure time for the human linguistic and cultural development of great meaning, in particular association with bilingual. We are both bilingual and have had the privilege to use and develop our knowledge likewise our experience during our education.The purpose with our school essay is to investigate what the youth tell us about their bilingual development outside School time. Our target group is Albanian-/Swedish speakers from upper secondary youth. Based on our own experience we know that upper secondary School contributes to an increasing awareness about themself and their own language and identity.In our empirical study, have we used qualitative strategy and build our interview guide on the basis of the semi structural method. Furthermore we have carried out two different group interviews which consisted each between 6-7 interviewees.

This master thesis is an in-depth study of an existing heating system at a household cooperative in Uppsala that has been converted from district heating to a bedrock heat pump system. The study focuses on an economical system optimisation of the building?s complete heating system. The aim was to determine how well a heat pump system in large buildings actually work, find out possible ways to optimize the existing system and point out important system parameters for new heat pump installations in larger buildings.The project points out a possible energy cost reduction of 45 % without investment and further cost reductions with equipment investments. A reduction by 30 % is possible by improvements in the regulation system and 15 % is possible by maintaining the brine system.

Communication is a part of everyday life. The more sensitive information we handle, the more interesting the question around security of your information becomes. There are two ways of handling security around the information you want to communicate, either you control the means by which you are communicating. Or you control the way you communicate, making you able to use existing communication channels. Existing methods within cryptography enables two parties to communicate information securely.

The purpose of this study was to explore how interpersonal relationship can be affected by groing up in a New Religoius Movement such as Jehovah?s Withnesses and how it has affected them both in their youth and today. The aim was also to explore if there were people in the respondents' environment that was significant to them during their childhood and which support our respondents have received if they were in need of it.We have not found any previous research on children's social relationships within the Jehovah's Witnesses. We therefore believe that this study is of high relevance to both society and also for all the professionals who come into contact with these children. To discover a child in need, knowledge about how their social environment looks like is crucial.