It is clear that media advertising is one of the crucial marketing tools for companies in order to promote their products and services. As we are moving towards more and more economic integration, both on a regional and global scale, the question about standardisation of media advertising has become increasingly important and is nowadays subject to discussion in most international companies. This thesis deals with the issue of standardisation in a region where the process of political, legal and especially economic integration is taking its course, but where cultural and linguistic diversity is still a remaining fact: Europe. The aim of this thesis was to investigate the potential gains from a standardised advertising approach but also to identify its limitations. Especially on a market place like Europe, with its diverse cultural and linguistic background, a fully standardised approach might be difficult to implement.

The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:? In which ways can the customer affect the communicated image of a brand?? To what extent can the customer influence the brand image and the perceived value?? Who has control over the brand, the customer or the company?For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis.

In Sweden, responsibility for the collection and recycling of packaging and newspapers lies with the producers. Therefore, the major producers created a jointcollection with 5800 recycling stations. The stations are the responsibility of a coordinating body, Förpacknings och Tidningsinsamlingen (FTI) which ensures Government regulations are adhered to by the producers.In 2006, the Swedish Environmental Protection Agency (EPA) carried out an evaluation of the collection of packaging and newspapers. EPA´s research showedthat 80 percent of households were satisfied with the collection but that there were also shortcomings, including problems with littering at the recycling stations.We have tried to approach the litter issue from different angles in order to suggestpossible measures to reduce the problem. An important aspect proved to be uncertainties regarding the concept of operators.As there are currently many parties involved in the collection process this lead to the issue of who is legally considered as the operator of the recycling stations.

For several years Uppsala University together with several companies has been involved in a WISENET project aimed at improving railway transport security. By placing a sensor system near the wheels of each wagon, the temperature of the bearings can be measured and transmitted to a collector placed centrally on the wagon. This in turn transmits the collected data to RFID receivers placed intermittently along the railway.As the signals are transmitted wirelessly, problems may occur as the antennas get dirty or coated with ice and snow. To determine the effects of these coatings, several tests were performed examining the reflection coefficient S11, the impedance Z11 and the efficiency eta of an antenna, and how they varied when various coatings were placed over the antenna. Examined coatings were ice, snow and water to determine the effects of weather, and various metal-based coatings: powdered iron both pure and partially oxidized, and iron ore granules.

Recent years there has been discussed how the critical situation in the housing market threatens the Stockholm region's growth. The thesis objective is to examine whether there is a scientific link between the lack of housing supply and growth. The thesis also intends to identify solutions for increased housing construction, for instance by examining the conditions for a greater regional perspective and influence on the region's housing supply. The thesis empirical study is based on semi-structured interviews with representatives from the Government, municipalities and the housing industry.In Sweden, research on the relationship between housing shortages and growth has not been conducted to that extent it can be said to exist scientific evidence regarding the growth threat. However, in Britain and the U.S, empirical studies show that a lack of housing supply has hindered growth through negative impact on countries' gross domestic product.

AbstractBachelor thesis in political science by Alexander Hassan, autumn 2008, ?Effects of external factors on a nations democratisation process during the transition from authoritarian to electoral democratic rule ? A categorical analysis?Supervisor: Tomas SedeliusIn recent years globalization has become a hot topic in understanding the world we live in today. Globalization has indeed had a great impact on international relations and with it a great influence on the domestic conditions that determine a nation?s possibilities. It is therefore rational to hold true that this also would apply to a nation?s democratic process.

This report is the result of a sub-project of a larger project to create a platform formathematical education. The sub-project focuses on authentication with associ-ated security, where security is emphasized. The project environment is Java EE 6where GlassFish 4.0 acts as the server. The project has been divided into threeparts; password encryption, Java EE authentication and brute force attack. Thepassword encryption part focuses on examining different hash functions executionspeed, the result shows that none of the examined hash algorithms is suitable fordirect use.

The European Union has been working to promote equality between women and men for a long time. Despite this, Sweden still have a gender segregated labor market where men generally has the leading positions. According to European law the member states shall promote gender equality and to take all appropriate measures. Statutory gender quotas for company boards is one such measure that some of the European member states have implemented in national law. The Swedish law has no provisions governing gender quotas and therefore the purpose of this study is to explain how gender quotas for company boards relate to current law, both of European law and national legislation.

Urban operations is one of the most difficult challenges a modern army can be tasked with. These challenges have been studied in history and present with various perspectives, but rarely from a combat engineering point of view. The purpose of this thesis has been to study the urban capabilities of a Swedish combat engineer company by examining if it can perform similar combat engineering fieldwork that supported the basic capabilities mobility, defence and effect in Operation AL FAJR, Fallujah Iraq 2004. These are the capabilities a Swedish engineer company are primarily designed to support in urban operations.For example, the study of Operation AL FAJR has shown that fieldwork supported mobility with breaching minefields, obstacles, walls and doors. Defence by creating defensive positions and obstacles.

The purpose of this study is to determine which approach preschool teachers from a Reggio Emilia inspired preschool and a traditional preschool have on children, knowledge, learning and their own role in children?s learning. The two pedagogical approaches have different basic visions; Reggio Emilia follows the thoughts of Lori Malaguzzi and the traditional preschool follows the Swedish curriculum Lpfö 98. The main research questions asked were:What view on children, learning and knowledge does the preschool teacher from a Reggio Emilia inspired preschool have in comparison with a traditional preschool?Which role does the teacher believe that they should take regarding children?s learning?What differences and similarities can be identified in the teachers' perceptions?To carry out this study, I used a qualitative research method.

This master?s thesis aims at examining and structuring different viewpoints concerning the assignments of the Swedish public library system. The method used is ideology analysis.The main questions are: what are the overriding goals connected to each of the different assignments? How are these goals motivated? By which means are the goals to be reached? And how does our analysis relate to earlier research on the assignments of the Swedish public library? The thesis can be said to consist of three main parts. Part one is a theoretical framework introducing the concept ?ideology analysis? and the concept ?schools of thought?.

Although Lean has received an increased amount of attention in the service context, research still has not established how successfully Lean manages to increase service productivity; since service productivity consists of both efficiency and quality. Research regarding productivity discusses the risk of a tradeoff between efficiency and quality in service production processes. Therefore, this thesis aims to explore if the tradeoff in a production setting with low variability in demand and low customer participation exists, after Lean has been implemented. With a qualitative approach, a case study has been conducted at Scandinavian Airlines Ground Handling to evaluate the effects of Lean in the baggage handling process. The result of the study shows that the tradeoff has not been overcome; efficiency has increased at the expense of quality.

In recent years, Information Technology (IT) has gained more importance in workinglife. More and more organisations has shown an interest about how technology can beused to manage the competence of the employees, and how IT can contribute to thedevelopment of the organisation. In order to achieve this, there is a need for suitabletools to support this process. Even though the implementation of competencemanagement systems (CMS) is a highly up to date question for many organisations,there is a lack of scientific reserach concering this area. This study will contribute tothe research area by examining how CMS is used by employees in daily working life.The manager and the employees in a healthcare organisation in Sweden were observedduring appraisals in order to observe how they used the CMS to evaluate competence.The appraisals were considered a suitable place for studing CMS in use within anorganisation.By using theoretical perspecitves such as the Sociomateriality and Situated Learning,the study can contribute to the knowledge of the entanglement between technologyand working practice.

The aim of this bachelor thesis is to see how illustrators and illustrations are treated in Bibliotekstjänst?s binding booklets compared to how authors and texts are treated, i.e. the picture versus the printed word. My aim is to try and find out if librarians have the aids to acquire information about picture-book illustrators and illustrations in their selective work and reference work. In order to find out about this I need to examine the most common aid in this work, i.e.

The purpose of this essay is to explore the actor network of a high technology company in the textile industry called F.O.V. Fabrics. The background for doing this is a recent project, which we choose to call the Salt & Paper Battery Group, aiming to commercialize a newly discovered technology ? a battery based on cellulose from an alga. We start by examining a range of network theories in order to eventually shape a framework of our own.