The purpose of this thesis was to study the origin of the local news in local newspapers. Do the news originate mostly from the police, the municipality, from press releases or from the reporters own ideas? We also wanted to find out what kind of content predominated in texts with its origin in press releases respectively the reporters own ideas. Of course we also wanted to find out if there were any similarities or differences between the two studied newspapers.We used a type of constructed week, but with non random selection instead of random. We chose one of each weekday the newspapers were published and studied the news covered in the papers that specific day.

Detta examensarbete innefattar både en fördjupning och en praktisk del inom ämnet grafisk profilering och visuellt identitetsskapande. Den praktiska delen av examensarbetet har utförts parallellt med reklambyrån Cabesa Communication Sweden AB, Stockholm. Fördjupningsdelen behandlar områden som branding, företagsidentitet och grafisk profil. För att skapa ett starkt varumärke på en marknad krävs välplanerade, strategiska och originella reklamkampanjer samt en stark och enhetlig visuell identitet. Med hjälp av fördjupningen så har en kunskapsgrund lagts inom ämnet grafisk profilering och det praktiska arbetet har förenklats mycket.Den praktiska delen innehåller framtagning av en grafisk profil med tillhörande manual till House of Sweden, Sveriges nya ambassad, Event Center och lägenhetsbyggnad i Washington D.C., USA.

There is much literature covering strategic change under different circumstances but very little concerning how companies act strategically under sudden and radical changes to market conditions. Based on three different events (the terrorist attack in the USA September 11th 2001, the Tjernobyl accident April 26th 1986 and the Islamic revolution in Iran 1979) with such radical changes as a result we chose three companies that were affected (SAS, Asea Atom and Atlas Copco). The result of the events that were studied in this thesis is extremely unusual to their character. The events themselves were sudden and of a temporary nature but the results were long term changes of market conditions. Through personal interviews the authors have tried to establish how the companies have perceived the events and how the top management has strategically handled the situation.

I denna uppsats undersöks om världshändelser skapar abnorma effekter hos oljebolags aktiekurser och om dessa effekter ter sig olika beroende på företagens olika storlek. Undersökningen utförs med hjälp av en eventstudie som genomförs på sex oljebolag med tre världshändelser som utgångspunkt. De valda världshändelserna bestod av två naturkatastrofer och en större ekonomisk händelse. Företagen som valdes delades in i två grupper om tre företag, där ena gruppen innehöll de större företagen och den andra gruppen de mindre.Slutsatserna som har kunnat dras av undersökningen är att händelserna i två av de tre undersökta fallen orsakade signifikanta abnorma under- eller överavkastningar hos oljebolagens aktier vilket bevisar en viss ineffektivitet hos marknaden. Det generella utfallet var att den ekonomiska händelsen visade sig ha en större påverkan på aktiekurserna än de två naturkatastroferna hade.

This thesis aim to shed a light on how to communicate the individual and subjective feeling of safety in the arena of public events such as music- and cultural festivals with the safety-project on Peace & Love festival in Borlänge, Sweden as a practical example. Earlier research has mainly been focusing on the objective side of safety on these kind of events. Peace & Love decided to put a larger focus on the safety for the festival in 2012, and Trygghetsprojektet was started. By looking at how the project is formed this study wants to show how organisations can communicate a feeling of being safe to the audience to enable them to fully enjoy an event.The main questions asked in this study is: How can a feeling of being safe be communicated to a large number of people by focused acts of communication at a festival? How does the head of safety and the safety coordinator work with communicating a feeling of being safe to the audience? How does these communication acts relate to earlier research on mass communication? The results shows that communication within the organisation and with its partners is of great importance for the outcomes of the project and that communication of the feeling of being safe is much greater then the hands-on communication of words.

AbstractThe purpose of this essay is to investigate how a local authority acts when anunexpected event occur. It´s done with a basis in two crisis communicationstheories; Coombs SCCT theory and Gilpin and Murphys complexity theory,which largely are each other?s opposites. To conduct the study, a case studyof the floods that hit Kristinehamn in the summer of 2014 was carried out,which gave us a good opportunity the achieve the aim of the study. Themethod used was qualitative research interviews.

Den här uppsatsen är en undersökning av eventkulturen i det regionala resurscentrumet Film i Skåne.Uppsatsens teoretiska utgångspunkter är befintlig forskning om den svenska filmproduktionens regionalisering, vilken är en förutsättning för Film i Skånes hela verksamhet, samt forskning om filmfestivalernas funktion för enskilda filmer och dess ursprungsland/region. Syftet med uppsatsen är att ta reda på hur eventkulturen främjar Film i Skånes verksamhet och vad eller vilka som gynnas av verksamhetens eventkultur.Tre stycken former av event som Film i Skåne arrangerar/samarrangerar förklaras och diskuteras i en analys med syftet att ta reda på hur eventkulturen fungerar och verkar. De utvalda eventen är CineSkåne, M:Dox och Filmbar. Med hjälp av de teoretiska utgångspunkterna utreds eventens funktion i Film i Skånes verksamhet.I slutdiskussionen argumenteras det för att eventkulturen i Film i Skånes verksamhet blir ett verktyg för att stärka sin egen position i filmsverige och säkra den egna tillväxten. Det argumenteras också för att eventkulturen gynnar filmklimatet i regionen genom ett brett arrangörsnätverk som når ut i stora delar av regionen samt att de möjligheter till möten och utveckling för filmarbetare som eventkulturen också bidrar med är till stor fördel för dem..

In today?s Europe, migration has become a security issue rather than a humanitarian issue. Previous research highlights how migrants have become prisoners of bureaucracy in Europe by their mobility being hindered. The present study critically analyses the migration governance in Europe by highlighting labour market integration in Sweden. The study highlights migrants with a specific focus on foreign-born women. The research questions chosen to examine this phenomenon is: How does migration governance in Europe affect member states' policies for labour market integration, with a particular focus on Sweden? How do foreign-born women in Sweden experience labour market integration processes within the framework of the governance mechanisms that exist in Europe? Foucault?s theory of power and the theoretical concept of choking composes a theoretical framework which is used to analyse focus group data and text analysis data.

This is a thesis based on a study about organizational socialization and concerns a company?s intentions as well as new employees? experiences during introduction. The study had four different purposes. First, it was to examine what Mölnlycke Health Care wished to achieve with its introduction as well as what they wished new employees should incorporate during introduction. Second, the purpose was to understand how new employees at the same company have perceived how the introduction has changed them.

Allt sedan 1970 då Fama utvecklade den effektiva marknadshypotesen har informationens inverkan på aktiekursen studerats i stor omfattning. Hypotesen utgår från att all tillgänglig information införskaffas och analyseras av aktörerna på den finansiella marknaden. Enligt hypotesen kommer negativ information att påverka aktiekursen i en negativ riktning medan aktiekursen kommer att påverkas positivt om informationen gynnar bolaget i fråga. Med utgångspunkt av hypotesen kommer således information rörande vikande marknad, ökade produktionskostnader och uppsägningar av personal att uppfattas som negativ information och således leda till en negativ inverkan på aktiekursen. Under årens gång har dock bolag liknade Eriksson fått se sin aktiekurs stiga när de genomfört sparprogram och massuppsägningar.

Generative artificial intelligence (AI) has rapidly gained traction in the education sector, with tools such as ChatGPT often highlighted as potential support in teachers? daily work. At the same time, the technology raises important questions about how its use should be organized and what responsibilities school leaders hold. The aim of this study is to deepen the understanding of how generative AI is implemented in school organizations, focusing on the strategic work of school leaders and how this is experienced by teachers. The study is based on a qualitative study, comprising interviews with 14 school leaders and teachers in a county in western Sweden.

This master thesis concerns the relation between law and the theory of the conceptual metaphor which has developed within cognitive linguistics. Although its main focus is abstract thinking, it also covers a wide range of aspects within cognitive linguistics, such as the prototype theory and radial categories. In order to address this relation, three questions will be dealt with. Firstly, does the theory of the conceptual metaphor have relevance to interpretation of legal rules and contracts? Secondly, can the same theory explain why a legal rule or a contractual term has been interpreted outside of its most given area of application? Thirdly, when an interpretation is not predictable from a legal viewpoint, can such an explanation answer to that fact? Answering the first question will require a descriptive analysis of the conceptual metaphor and cognitive linguistics.

- ABSTRACT ?Title: Winners of the Web ( Webbens vinnare)Number of pages: 35 (including enclosures)Author: Lydia KellamTutor: Else NygrenCourse: Media and Communication Studies CPeriod: Fall Semester 2006University: Division of Media and Communication, Department of Information SciencePurpose: The aim of the research paper was to see Internet and the digital techniques impact on marketing communication and consuming behavior on the Web. By understanding the relationship between marketing communication and consumer behavior my intentions were to comprehend how consumer behavior on the web could be understand. The purpose of this paper is to understand how different marketing activities on the Internet are followed by consumption.Material/Method: By using focus group interviews I wanted to study how individuals act on the Internet. How different activities such as communication and participation on the web could lead to consumption on the Internet.

Syftet med avhandlingen var att få fram konkreta förslag på hur svenska dagligvaruföretag kan arbeta med Facebook i sin marknadsföring för att öka både befintliga och nya kunders varumärkeslojalitet till företaget.Teorikapitlet innehåller teorier kring ämnena varumärke, märkeslojalitet, kommunikation, Internet, sociala medier och Facebook. Ytterligare information har även samlats in genom intervjuer med tre experter inom sociala medier för att styrka teorierna kring sociala medier.Studien visade att svenska dagligvaruföretag idag inte använder sig av Facebook i dess fulla kapacitet. Genom att använda sig av en kombination av grupper, sidor, applikationer och event kan företag stärka sina kunders varumärkeslojalitet. Det handlar om att använda dessa olika verktyg för att skapa en relation med kunden och en kanal för dialog. Kan företaget sedan besvara kundens frågor och funderingar på ett bra och snabbt sätt genom denna nya mediekanal kan en långvarig relation skapas mellan kunden och företaget som i sin tur leder till varumärkeslojalitet hos kunden. .

Ear piercing performed in hairdressing salons and jewellery shops using a piercing gun has been set aside from the obligation to notify the local environmental and public health authorities, due to the use of disposable cassette with the piercing gun. According to the Swedish environmental code each practitioner are required to prevent any health hazards arisen from the operation. Local bacterial infection is the most frequent complication associated with the ear piercing procedure and to prevent the potential risk of such an event, hygiene conditions in both the premises and in procedures are essential. The purpose of the report was to examine the presence of ear piercing practitioners in Umeå and their current hygiene conditions. The study consisted of interviews with employees and managers on site whose answers was evaluated and compared to the general recommendations of The National Board of Health and Welfare.