Background                      European football has during the past decades seen a fast development towards a more professionalized and commercialized climate. This had led to the fact that a lot of clubs are run like any other company, and the focus on marketing and market shares has increased. To be able to create a strong brand clubs have to put a lot of work into marketing, not only of their own brand, but of their sponsors and partners as well.Purpose                              The purpose of this study is to (in step 1) analyze how two smaller Swedish football clubs build their brand and work with their marketing communication. In step 2, the purpose is to create a model of how these clubs may work to develop their brand and marketing communication.Method                              With a qualitative approach, the authors of this paper have analyzed text and documents as well as performed two in-depth interviews.Findings                             Both clubs lack a well-developed strategy regarding their work with their brand and marketing communication. However, there are in both cases factors that, if developed correctly, could help build a stronger brand and better the marketing communication.

This study aims at examine what kind of interest the European Union (EU) have in promoting a democracy process in Eastern Europe. The study is a descriptive case study where the case Ukraine is used to draw general conclusions. The questions asked to pursue the aim are: why does the EU want to promote a democracy process in Ukraine, what kind of methods does the EU use  and why is Russia trying to prevent the EU-Ukraine development and instead supporting a Russia-Ukraine development. In this study an analytical model is created and used to analyze EU:s way in promoting democracy in Ukraine. The analyze model consists of six steps used to describe the general promotion of a democracy process and it?s applied in the empirical analysis.

This essay discusses the development of swords in the southern region of Sweden, Skåne. It attempts to locate the areas in Europe where the swords were first made and, in doing so, trace the communication routes by which people traveled. The essay deals with aperiod of a few hundred years, from the late eighth century to sometime around 1300. In that sense, it is therefore also a time study tracing the cultural changes and developments in Skåne during the era of Christianization. Does the development of swords follow the overall changes in society, from an isolated pagan district to a Catholic European community, or not? In answering this question, eight swords were selected and put under closer observation.

Inledning: Människans utsläpp av växthusgaser påverkar klimatet kraftigt, internationellt samarbete är avgörande för att minska det globala utsläppet. EU:s utsläppshandel inleddes i januari 2005 och omfattar ca 1300 anläggningar inom industri och energi produktion. Terminer på utsläppsrätter introducerades i april 2005 och i samband med det öppnades European Climate Exchange som idag är den ledande och mest likvida marknadsplatsen för handel med utsläppsrätter i Europa och internationellt. I enlighet med hur aktiepriser påverkas av utomstående faktorer generellt på aktiemarknader vill författarna undersöka om priserna på utsläppsrätter påverkas av en utomstående faktor.Syfte: Syftet med studien är att undersöka hur priset på utsläppsrätter på ECX spotmarknad reagerar på klimatmötet i Köpenhamn samt om marknaden för utsläppsrätter är effektiv.Metod: Genom att använda finansiella marknadsdata kan en eventstudie mäta vilka följder ett specifikt event har på det undersökta objektet. För att kunna värdera hur eventet påverkar priset på utsläppsrätter tillämpas en uträkning av den abnorma avkastningen, vilket är den verkliga avkastningen minus den normala avkastningen under eventfönstret.Teoretisk referensram: Det teoretiska angreppssättet kommer att utgöras av den effektiva marknadshypotesen.

The aim of this essay is to examine how important marketing and networking is for the meeting industry in Stockholm. The meeting industry is one of the most profitable areas of the tourism industry today and a major contributor to economic growth in Sweden. The meeting industry has grown rapidly in Sweden and Stockholm has during the last five years been one of the ten most popular congress cities in the world. This has resulted in that the city has become a strong competitor to other European cities.Stockholm International fairs are for example the largest trade fair organizer in Scandinavia and Stockholm Waterfront Congress Centre is the new arena of opportunity.However the marketing and a broad network is necessary for meeting facilities if their aim is to be successful. Marketing contributes to the meeting facilities establishment and makes it well known for the potential market, while the collaborations and relationships is important for facilitating their work.

This master's thesis analyses the concept of equality between men and women in parts ofRegion Västra Götaland's area of operation. With critical policy analysis I analyse how theproblem of inequality is represented in the European charter for equality of women and men inlocal life (CEMR) and the Region Västra Götaland's plan of action for the charter. Throughinterviews with people responsible for gender equality in different areas I analyse, withdiscourse theory, the ways in which the concept of gender equality is articulated in differentareas of Region Västra Götaland, and what kind of politics these articulations enables.In the analysis I show that a discursive struggle of how equality is to be defined canbetter be understood as a discursive negotiation. Equality between men and women isunderstood in several ways at the same time, as antidiscrimination and basic human rights, asbalance between the sexes, and as an approach critical of norms and stereotypes. Within thesenegotiations certain understandings of gender are made possible or impossible.

The main aim was to investigate the provenance of Viking age antler material findings of moose and red deer from Sigtuna and from three sites on the island of Gotland in the Baltic sea. This was done by analysis of the stable isotopes of carbon, nitrogen and sulphur. Thre were never any living population of these mammals on Gotland during the Viking age.?34S-values of sulphur from this study was compared with earlier research and by studying maps of the Swedish bedrock. The ?34S-values were more like the ?34S-value for bedrock other than European granite.

The purpose of this study is to ? through a discourse analysis ? examine how the parliamentary committee ? Ansvarskommittén ? legitimizes the need for merging administrative regions. The committee?s investigation is what underlies the present debate on regionalisation and the merging of regions in Sweden. To carry out this discourse analysis, I have used ?What?s the problem represented to be??, by Carol Lee Bacchi as an analytical framework.

The EU- citizenship was established in the Maastricht Treaty in 1993. This citizenship involves rights to free movement, election rights to the European Parliament, diplomatic protection and the right to petition to the Ombudsman. In my analysis I discuss the implications of the EU- citizenship for the individual. The development and legal status of the union citizenship is examined in order to give a general understanding of the implications. In addition, I conduct a case study concerning the EU- citizenship's impact on workers rights.

This essay conducts a descriptive analysis of the ideas expressed by NATO´s official security strategy "Strategic Concept" from 2010 and the European Union?s security strategy "A Secure Europe in a Better World" from 2003. The purpose of this analysis is to examine whether the ESDP and NATO are compatible with each other when it comes to the role of security policy actor. To do so, I´ve chosen to analyse the actors' security strategies based on three dimensions. These dimensions are: Their view of the international scene, their views on cooperation and their views on how to reach security.

AbstractCities are once again becoming the locus of economic, social and political processes. The effect of these processes on the city is two-fold: one one hand they threaten to fragment and dislocate the city and the actors within them, on the other hand they give actors within cities new opportunities to react and mobilize resources towards different strategies of integration. The latter gives rise to what Patrick Le Galès calls the collective actor-city. The aim of this thesis is to explore the notion of the city as a collective actor in a swedish context by utilizing Le Galès theory of european cities as collective actors in an abductive case study on the city of Malmoe. By utilizing Le Galès five dimensions that make up a collective actor I analyze interviews conducted with city officals aswell as documents produced from the city wide plan of action Welfare for everybody.

This study aims to unravel if it should be accepted to use natural resources in the Sami reindeer grazing area for the green transition. Mines, wind parks, and other infrastructure in the reindeer grazing area create problems for the reindeers which makes it difficult for the Sami to proceed with this traditional practice. While the Sami people have right to practice these customs the minerals and land which in it lies could be crucial to successfully go through the green transition in Sweden and the European Union as well. To answer the question: Should it be acceptable to use natural resources in the Sami reindeer grazing area to accomplish the green transition? a reflective equilibrium will be applied to the principles of egalitarianism and collective rights.

Since 1 January 2010 it is a requirement to use the European standards, Eurocodes, in Sweden when constructing bridges. One chapter that has caused an extra amount of problems for the engineers is the one about fatigue analysis, which resulted in us doing this thesis.To do this we had to read all of the Eurocodes that direct, or indirect deals with fatigue and calculating of such. We have read the background documents for the Eurocodes and master?s thesis in the subject. We also studied the calculations of bridges constructed by different construction firms.We have chosen to limit the thesis to discuss only road bridges made of concrete due to the lack of method for verification of concrete in the national appendix.

In 1992, the European Union began institutionalizing the cooperation against terrorism within the EU structure. Since then, this cooperation has gone through a number of changes. From a historical institutionalistic point of departure we explain these changes by identifying sources of institutional resilience and institutional change. Based on these results, we were able to pose hypotheses of when and what category of change was most likely to take place.The results show that the cooperation against terrorism within the EU was most likely to remain stable because of strong sources of institutional resilience. If change would occur through an increase in the sources of institutional change, it was most likely to be of a less extensive category.

In January 2007 the Öresund committy changed its statutes to become a more politically oriented lobby organization. This change can be interpreted as one part of a continuously evolving process where the Öresund region is emancipating itself from the national states in a multi-level European environment. By focusing on this latest development the thesis puts forward the importance of political institutions, as well as politicians and civil servants as actors in them, as crucial factors in the process where the region is gaining political power. The thesis shows how the political cross-border cooperation in the Öresund region is being institutionalized which affects its power relations to other levels in the multi-level system, predominantly the national states. In other words, there is a connection between power and institutionalization.The Öresund committee has by gaining better access to policymaking agendas on the national levels proven that the organizational change has already started to bear fruit.