It is clear that media advertising is one of the crucial marketing tools for companies in order to promote their products and services. As we are moving towards more and more economic integration, both on a regional and global scale, the question about standardisation of media advertising has become increasingly important and is nowadays subject to discussion in most international companies. This thesis deals with the issue of standardisation in a region where the process of political, legal and especially economic integration is taking its course, but where cultural and linguistic diversity is still a remaining fact: Europe. The aim of this thesis was to investigate the potential gains from a standardised advertising approach but also to identify its limitations. Especially on a market place like Europe, with its diverse cultural and linguistic background, a fully standardised approach might be difficult to implement.

The harmonization within EC Company Law has been relativley successful. Despite its relative success; important differences still remains in European company law.The freedom of establishment itself, and the ECJ?s interpretation of the freedom provides European companies with a substantial cross-border mobility. As a consequence of this mobility, together with the differences in national legislation; mandatory rules in company law can be easily evaded. A typical example of this is that a Swedish enterprise, by running their business through a British private limited company, can escape the Swedish legislation on capital contributions when forming a company with limited liability for its members.

Beef production in Sweden has traditionally been about rearing of dairy calves to slaughter. With reduced number of dairy cows and accordingly less dairy calves for slaughter, there has been a need for new forms of beef production in Sweden. In Västerbotten there are good conditions for beef production with a high feeding level of roughage due to favourable climate. The aim of this thesis is to, through interviews with ten farmers with beef production in Västerbotten, study what and with how much they feed their animals and link the results to production level. The thesis begins with a literature review where the general feeding standards and feeding recommendations for beef cows and growing cattle are examined.

This thesis aims to study the indirect effects of the Europeanization on national parties and the presence of an established national opposition towards the European Union (EU) and its effects in Sweden, as a result of the so-called conflict of Vaxholm. The questions asked were whether or not it existed an established national opposition towards the EU, and if so, what the opposition consists of substantially. The research method, which was used, is a quantified text analysis on the chamber debates of the Swedish Riksdag and the party congresses of Socialdemokraterna. The study shows that there is an ambivalent opposition towards the EU and its effects in the aftermath of the conflict of Vaxholm.  Socialdemokraterna presented resistance, but did not manage to present apparent alternatives, which left the party with a rather indistinctive opposition. In contrast to the right-wing party, the left-wing party had some profound difficulties in positioning itself in the new and globalized economy. I therefore suggest, that it might be more providing and exhaustive to introduce Azmanova?s ideal-type analysis, which instead of positing parties on a left-right continuum, posit parties after respective party?s opinions concerning the risks or opportunities which the EU and the internal market?s effects. .

Klimatförändringarna är numera ett fenomen vi inte kan bortse ifrån. De sker här och nu och det råder mer eller mindre gemensam vetenskaplig konsensus om att så är fallet. Med klimatförändringarna kommer risker vi i nuläget har väldigt svårt att förutse och förhålla oss till och därmed påverkas integrationen av dessa i den kommunala krisberedskapen. Syftet med studien är att undersöka vilka faktorer det är som påverkar integrationen av klimatrisker inom den kommunala krisberedskapen. Resultatet är baserat på ett antal intervjuer som har genomförts med personer inom kommun och kommunfullmäktige.

The purpose of this essay is to investigate the airline industry and its part in the mobile community. Further on, to investigate the factors that throughout history are having an impact on the airline industry and have lead to the condition of today. Through this information we are outlining the future of the airline industry.This essay has been written in a qualitative approach. The empirical gathering has been made through interviews based on open discussions between the interviewers and respondents. We started out with creating a theoretical pre-understanding and continued by comparing how well these theories matched the reality.The gathering of the theoretical material was chosen on the basis how well it matches the subject of our essay.

The topic of this thesis is immigration policy in the European Union with focus on the Schengen cooperation and illegal immigration. Immigration policies and other policy areas such as asylum and refugee policies have become hot topics on the EU agenda in recent years. Partly because of cooperations like Schengen, but also because a need of a common immigration and asylum policy has emerged.The purpose of the thesis is to give a better understanding of the relations that might be found between illegal immigration to the EU and the Schengen cooperation. Schengen plays an important role in dealing with international migration in the EU and will probably continue to do so in the future.The thesis is a comparative case study with Spain and Germany as the two specific cases. Their national immigration policies are examined and put in relation to the Schengen cooperation.

This thesis consists of three parts: one normative, one empirical and one constructive, with the intention to explore the enforcement of accountability in megaprojects.The thesis aims to evaluate the level of accountability in the policy process of the European Spallation Source, ESS between 1990 and 2008. In order to make a comparison possible, a norm is created concerning how a policy process should be designed, with primary focus on openness and participation, to make enforcement of accountability possible. The policy process of the ESS is compared with this norm with the purpose of discovering whether the process contains elements that assure enforcement of accountability. After the comparison is done, it is possible to formulate constructive proposals about how the enforcement of accountability can be improved.The thesis also explores how networks, consisting of actors with particular resources, surrounding the ESS-project affects the form of the policy process, e.g. in shaping the social construction of the aim and purpose of the project.

This essay focuses on how trafficking is defined and dealt with in recent European policies,and particularly how prostitution take part of these discursive developments. Treaties andagreements on trafficking in human beings and for sexual exploitation have been made bythe European Union and United Nations amongst others, which have been signed andratified by the EU countries in Action Plans. In this essay, five national Actions Plans, fromAustria, Great Britain, Poland, Spain and Sweden between 2007 and 2009, have beencompared in order to see similarities and differences in how the phenomenon of traffickingis done through language. Based on Discourse theory and focus on discursive struggles, theresult show a hegemony around trafficking as a social issue in the Action Plans studied,exploiting humans, mainly children and women, sexually, but also how trafficking is framedas a problem of the nation state and the domestic labour market. It is also illustrated howdifferent meanings of prostitution make the trafficking discourse antagonistic and contested.Finally, the essay discusses the trafficking discourse in relation to EU strivings towardsharmonisation and power imbalances of migration and economy in Europe..

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Bebyggelseantikvariskt program15 hpInstitutionen för kulturvårdGöteborgs universitet2015:23.

There seems to be a consensus in the world that the climate is changing, bringing unpredictable and severe consequences for both humans and nature. The feld of social work is known for helping misfortunate individuals and groups, and is said to deal with people in their environments. Yet there seems to be a lack of giving these environments meaning as also something natural. This thesis has the purpose of exploring the connection between social work and the physical environment made by research literature, using the methodology of literature review. The questions asked is in which ways the physical environment can be connected to human welfare; if so, what implications are there for the feld of social work, and fnally how can the discussion be understood using a typology over environmental sustainability presented by Andrew Dobson.

Textbooks are a very influential medium considering the fact that they often introduce students to information they have never read or heard about before, and as such they become very important in forming students? opinions on different matters. In this study I have taken a closer look at five textbooks in history that are currently being used in the Swedish upper secondary school. My aim has been to find out how East Asia is pictured and also how much space East Asian history is given in these textbooks with the postcolonial theory as theoretical basis. My study shows that East Asia is given very little space compared to Europe in these books, with an average of less than a twentieth of the number of pages that deal with European history.

Detta examensarbete genomfördes våren 2013 på Karlstads universitet där TD Rail & Industry i Västerås stod som uppdragsgivare. Projektet innefattade att kartlägga nuvarande omlastningslösningar av enhetslaster mellan järnvägstransporter och vägtransporter, och utarbeta en konceptuell omlastningslösning med fokus på att öka järnvägstransporternas flexibilitet gentemot vägtransporterna. Där vikten lades på att utarbeta ett välarbetat helhetskoncept.Projektet genomfördes med designprocessen som grund och innehöll bland annat momenten; förstudie, kravspecificering, idégenerering, konceptval m.m.Resultatet blev en vidareutveckling av det redan befintliga systemet CCT som bygger på horisontell överföringsteknik och möjliggör därför omlastning av enhetslaster direkt under kontaktledning. Skillnaden mellan RES och CCT är att man tagit bort ombyggnationen av tågvagn och lastbilschassi, som var en av CCTs stora svagheter, genom två hydrauliska ?teknikplattor?.

The following thesis in library- and information science is a qualitative, comparative analysis of the relationship between the minority populations in Sweden and Finland and the library. The objective with the thesis is to investigate how the state is working to promote minority groups at the library and what lead to today?s situation. The investigation starts, as regards time, with the European charter for Regional or Minority Languages, which was published 1992 and ends with the establishment of the Swedish library law 2014. The method that is used will be a comparative analysis that aims to compare Sweden and Finland.

Title: Det bortglömda valet? ? En kvantitativ undersökning av mediernas bevakning kring Europaparlamentsvalet 2009Authors: Elin Kullander and Sara LundinSubject: The media coverage of the election of the European parliament 2009Term: Spring 2014Supervisor: Mats Ekström, JMG, Gothenburg UniversityPages/words: 44/11 065Purpose: The purpose has been to investigate how great the media coverage was on the European parliament elections in 2009 and then compare the result to previous elections. The discussion is based on media?s role as a multiplier in a democracy.Method: We have used a quantitative method and studied the media coverage in four Swedish newspapers 23 days before the Swedish election on 7th of June 2009.Results: We have come to the conclusion that media is in fact meeting its democratic role as a multiplier, in any case as long as we only take in conclusion the amount of articles that has been published. We have seen that the media coverage for the first time has increased both in number of articles and in how big the articles were.