This paper presents a study of Scandinavian Airlines? (SAS) frequent flyer program, EuroBonus. The study describes the transfer pricing of award seats between EuroBonus and the airlines within SAS. Furthermore, it aims to determine what effects market-based transfer pricing would have on EuroBonus, the airlines within SAS and consequently on the SAS Group. We have found that the existing transfer pricing does not provide incentives for the airlines within SAS to satisfy EuroBonus? demand for award seats.

For many companies, the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their customers individually. The airline industry was one of the first pioneers to use the full potential of Internet to improve customer relations and its profits which we aim to investigate in greater detail in our thesis.Our thesis answers the question on how Scandinavian Airlines' (SAS) EuroBonus department uses their website to create valuable and profitable relationships with SAS loyalty club members through direct marketing. In order to answer our research question, three key informants have been interviewed - each representing different sub departments at EuroBonus; service and support, IT and marketing. Our results were that the EuroBonus department use direct marketing methods by sending customized e-mail offerings to target specific customer, using their customer databases.

For many companies, the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their customers individually. The airline industry was one of the first pioneers to use the full potential of Internet to improve customer relations and its profits which we aim to investigate in greater detail in our thesis.Our thesis answers the question on how Scandinavian Airlines' (SAS) EuroBonus department uses their website to create valuable and profitable relationships with SAS loyalty club members through direct marketing. In order to answer our research question, three key informants have been interviewed - each representing different sub departments at EuroBonus; service and support, IT and marketing. Our results were that the EuroBonus department use direct marketing methods by sending customized e-mail offerings to target specific customer, using their customer databases.

Den 30:e september 1998 mottog Konkurrensverket ett klagomål ifrån Braathens Sverige AB, enligt vilket SAS (Scandinavian Airline System) anklagades för att på olika samverkans förfarande missbrukat sin dominerande ställning på den svenska inrikesflygmarknaden. Några veckor efter klagomålet från Braathens beslutade Konkurrensverket att avsluta klagomålsärendet och istället på eget initiativ pröva SAS förfarande. Den 12:e november 1999 beslutade Konkurrensverket att SAS inte fick tillämpa sitt EuroBonussystem på inrikeslinjerna där det fanns andra konkurrenter. I praktiken rörde det sig om linjerna Stockholm-Göteborg, Stockholm-Malmö samt Stockholm Sundsvall..

The purpose of this thesis is to examine and analyze the communication effects from the campaign SAS EuroBonus American Express Card. Our aim is to measure the advertising effectiveness of the campaign.To gather primary data we have conducted a quantitative survey at Arlanda Airport, where the campaign is mainly located. The survey included a total of 253 respondents representing the population at Arlanda Airport.Our conclusion is that there is an awareness of the presence of American Express at Arlanda. The company is clearly dominating among its competitors regarding visibility at the airport. Despite this, only a moderate degree of the travelers recognize the pictures from the campaign.

Under de senare åren har försäljningen av flygbiljetter och hotell på internet ökat. Det har tillkommit många nya företag som etablerats som internetresebyråer. Företagen har tagit marknadsandelar från flygbolagens egna försäljningskanaler vilket har gjort att flygbolagen tappat kontakten med kunderna. Detta medför att flygbolagen får svårare att veta hur deras kunder reser och de kan heller inte få kontakt med dem om det händer något oförutsett. Syftet med denna rapport är att identifiera vilka parametrar som styr kunden att välja var flygbiljetten ska bokas och på det viset kunna ta fram förslag på konkreta förbättringsåtgärder som skulle kunna göra SAS hemsida till en mer konkurrenskraftig försäljningskanal.För att uppfylla målet med denna studie har en marknadsundersökning gjorts bland passagerare på Arlanda flygplats.

I uppsatsen undersöks marknadskoncentrationen på den svenska marknaden för inrikesflyg. Utgångspunkt är Marknadsdomstolens dom 2001:4 rörande SAS missbruk av dominerande ställning, där användning av EuroBonus-programmet för poänginsamling inrikes förbjöds. Andra bolag kan dock fortfarande använda bonusprogram. En diskussion förs rörande substitut till flyget och bonusprogrammens konkurrenseffekter behandlas. Vi utreder om SAS fortfarande var dominerande år 2007 eller om beslutet bör omprövas.