AbstractLevel:Bachelor thesis in Business Administration/Marketing Title:Care Of Haus, "Kan Reklam. Förstår Annat". Ett Varumärke, En uppfattning? Problem:When it comes to building a strong brand it is important that their brand identity, which means how they want to be perceived coincide with how their customers sees them (Melin 1999). Purpose:The purpose of this thesis has been to find out if and how these two aspects coincide with each other.

This essay examines how four archaeology scholars reason about gender. I have used a qualitative method in making this study of their dissertations.  The aim is to obtain a deeper understanding of gender identity in prehistory, gaining a broader appreciation of how this might be expressed through archaeological material. This essay takes its theoretical departure from postprocessual thinking, where gender perspectives, including feminist and queer theories are in focus. The result of this study shows that the scholars have a postprocessual, structuralistic theoretical perspective in common, and that they use stereotypical identity-descriptions.

Frågeställning: Hur profileras ett företags corporate branding identity i reklamkampanjer till utlandet och hur stort utrymme får nationstillhörigheten i denna kontext? Syfte: Syftet med denna uppsats är att undersöka hur, varför och i vilken utsträckning företag använder sig av corporate branding i sin marknadsföring till utlandet, samt värdet av och i vilken utsträckning nationstillhörigheten används i det avseendet. Genomförande: Uppsatsen utgår ifrån teori omfattande traditionell marknadsföring, varumärken och reklam, nationsvarumärken och nationers image vilket relateras till corporate branding och modellen the corporate branding toolkit. Med hjälp av en semiotisk näranalys, av en av respektive företags kampanjer, försöker författarna skönja hur företagens corporate branding identity och nationstillhörighet speglas i marknadsföringen. Summering: Även om det bör råda balans mellan komponenterna i ett företags corporate branding identity kan tyngdpunkten variera beroende på företag.

The objective of this paper is to describe and analyze female irregular immigrants and their experience of how relationships with other people affect their lives and identity.A qualitative method is used in the study, because my main purpose is to analyse the respondents? lives and life experiences. The analysis is based on a symbolic interactionism perspective. The results are also analyzed based on previous research and the concepts underlying the paper; irregular immigrants, discrimination, power and identity.In summary, the respondents have a clear picture of how they live and experience their relationship to others and themselves and how this affects their lives and identity.Their experiences affect their lives and influence their behaviour and identity when they interact with others. Their own view of their situation means that they are afraid to seek care or report sexual abuse, threats or other similar conditions.

The aim of this Master's thesis is to study how generational identities are conveyed in the reception of two debut novels, Jack by Ulf Lundell and Allt by Martina Lowden. Both novels have been considered literary and social expressions of their generations. The empirical material consists of 14 reviews in Swedish daily press from the time of publication of Jack and Allt, respectively. The thesis revolves around the following questions: How is the generational identity defined in terms of lifestyle practices, milieus and other social circumstances? To what extent are structured factors such as gender and class considered? How are the critics considering the reflexive project of the self? I base the theoretical framework on Anthony Giddens' theories about identity creation in the late modern society.

ABSTRACTThis C-essay in political science is written by Ingrid Karlsson, autumn 06. Advisers: Gregg Bucken-Knapp and Susan Marton.? The identity of Tornedalen, a study about identities and its affect on the view of the Swedish state.?The purpose of this essay is to investigate the identification amongst the population in Tornedalen and if their identity affects the view of the Swedish state. I am going to look into how people from that region looks upon their identity. Do they consider themselves as Swedish, Tornedaling or Finnish? I have two research questions on this topic: 1) What does a person from Tornedalen consider their identity? 2) If the way the Swedish state treated Tornedalen, from around the middle of the nineteenth century to the middle of the twentieth century, has affected the way people from this region looks upon their own culture, and if the treatment has affected peoples view of the Swedish state.

The purpose of this examination is to identify how notions of Swedishness is created artistically, and from where these notions come. My method is to make a study on exhibition catalogues on the theme Swedishness/Nordism, with focus on the contemporary Swedish artist Peter Johansson. With a retrospect of his childhood in Dalecarlia, he investigates a Swedish iconography with it?s roots in national romanticism, which for more than one hundred years has been preserved and exploited of the tourist industry to market Sweden. It?s this monotonous iconography that Johansson deconstructs to make it appear like something else ? namely an iconography based on ethnic purity, which pushes away the foreign and protects the own.

This essay is a case study that deals with the integration of Scania into Sweden,which started for over 300 years ago. The purpose is to capture why theintegration of Scania succeeded, what were the main reasons or factors and todiscuss the effects the scanian identity and culture had on the integration. This hasbeen done with the help of different theories that will help sort out main factors tothe successful integration. The result of the study revealed a number of factors, tobegin with the scanian identity appeared not to be such a great obstacle for theintegration that one could believe. The identity developed because of the?swedification?, which were the measures the Swedish government took tointegrate the new territory.

Att Sverige idag är ett mångkulturellt samhälle återspeglas i dagens sjukvård. Sjuksköterskor möter idag patienter med invandrarbakgrund och kan därmed uppleva svårigheter att förstå dessa patienters behov på grund av språkhinder och/eller kulturella skillnader. Syftet med studien var att beskriva sjuksköterskans upplevelser i mötet med patienter med invandrarbakgrund. Vi använde oss av en litteraturstudie där 11 kvalitativa vetenskapliga artiklar granskats och analyserats enligt Evans (2003) modell. Analysen resulterade i följande fem teman; Språkbarriär ? ett hinder för god omvårdnad, Tolkens för - och nackdelar, Anhöriga - på gott och ont, Att uppleva bristfällig kulturkompetens, Upplevelsen av både positiva och negativa fördomar och förutfattade meningar.

The European Union is originally an economic organization that has developed into including more social and cultural questions. These questions are especially important when the Union expands with so many different cultures and traditions to take into concideration.I have from an identity perspective studied the relation between the European Union and the candidate country of Turkey. Using theories including the Other I have discussed the relationship between us (Europe) and the Other (Turkey) and Turkey's possibilites to become a member of the Union. My conclusion will include a discussion on the basis of three dimensions; History, Economy/Politics and Religion. I believe there are hindrances for Turkey to become a member of the European Union.

The purpose of this study is to examine what characterizes brand identity and positioning regarding festivals on the current Swedish festival market. In relation to our purpose we are also going to analyze how festival attendees relate to a festivals brand identity. Our research question is as follows:What characterizes festivals brand identity and positioning on the current Swedish festival market?This study has been written with a qualitative research method and an inductive approach. Our empirical foundation is built on a rich content based on personal interviews.

The purpose of our research was to explore the social situation of unaccompanied children. We also aimed to reveal the relation between their social situation and their identity development. The overall purpose were to describe their social situation, the value of significant others, how different languages influence their identity development and finally how their origin affects their future dreams.In order to achieve the best result in our research a qualitative method was used. This was based on qualitative interviews and was disposed around a very loose set of questions in order to let the interviewees lead the way. The analysis of the result was conducted on the basis of a set of theories and concepts in order to understand the identity development.

The aim of this study is to obtain a deep knowledge about identity creation of preschool child-ren at the age of four to sex with creative pictures and its aesthetic learning processes with childrens perspective as a starting-point. The issues that I have used in this study are how childrens identity creation relates to the aesthetic learning processes in the preschool enviro-ment, how children experience the figuration of their own identity related to other individuals and the enviroment by taking different positions in aesthetic learning processes and how childrens identity creation becomes visible in preschool.In order to explore preschool childrens identity creation in aesthetic learning processes the qualitative research-oriented approach has been implemented with unstructured observations and the informal interview as the methods for data acquiring.This studys theoretical points are sociocultural perspective and symbolic interactionism. Both these theoretical perspectives emphasize the significance of communication, taking different perspectives and learning in an interaction between an individual and enviroment within given sociocultural frames of referens which results in an individuals identity development.Results from the study show that childrens painting is more than an occupation with a picture as a product. Childrens painting is rather a playfull aesthetic expression form and a relation-oriented, dynamic learning process which is related to the enriching of individual self, the consciousness and the creation of meaning within preschools frames of reference.My expectation is that my study will contribute to didactic discussions about childrens iden-tity creation while using aesthetic expression forms..

The main purpose of this study is to analyse how the main themes of alienation and the search for identity is portrayed by Swedish author Inger Edelfeldt. I have applied the theories of Rita Felski concerning feminist novels of self-discovery, in which the development of the female identity is the main question. As Edelfeldt?s writing consists of literature for the young as well as adults, I have included material from both of these genres. I have also taken use of Ulla Lundqvists theories about Swedish juvenile books when examining aspects of the main character?s feelings of alienation and identity searching.The results of my analysis show that the reading of my material as feminist novels of self-discovery has revealed pervading charachteristics of alienation, love, friendship and psychological development.

The purpose of this study was to discuss young immigrant's experiences of the meeting between their original culture and swedish culture. In this discussion certain emphasis is laid on the formation of identity. In a more specific manner the aim was to find out which underlying circumstances contributed to the individuals choice in considering him- or herself as swedish or not and what these circumstances depended on.The empirical material of this study consists of five lifestories based on the methodological study of narrative. I have analyzed the material with help from Anthony Giddens' theory of structuration with starting point in the conception of ontological safety. I identified four different themes that frequently recured in each lifestory: identity in migration- and integrationsprocesses, the open doors of globalization, "swedish" identity and belonging in two cultures.