Konsumtion av etiska livsmedel tycks ha fått ett rejält uppsving under senare år och många sträcker sig så långt att de talar om en ny grön våg. Det konsumeras allt mer ekologiska, Fairtrademärkta, KRAV-märkta och närproducerade livsmedel. Men vad är skälet till att vissa konsumenter väljer att i princip uteslutande handla etiska matvaror medan andra är till synes likgiltiga, och kan det ha ett samband med hur hög grad av oro konsumenter hyser inför framtida konsekvenser av sitt köpbeteende?Vi har studerat hur studenters uppfattning av risk kan kopplas till deras köpbeteende i samband med etiska matvaror. Vår huvudfråga lyder ?Konsumenter som väljer etiska varor är mer oroliga för framtida konsekvenser av att inte förändra sin konsumtion än icke-etiska konsumenter.? Vi ville se om oro för framtida konsekvenser, i stil med miljöförstöring och hälsoproblem, kan kopplas till en ökad konsumtion av etiska produkter i syfte att ge en ny infallsvinkel till marknadsföring av dessa produkter.Vår studie tar stöd i en generell modell över risk kopplat till konsumentbeteende, framtagen av Åsa Boholm, vilken vi sedan har tillämpat på just konsumtion av etiska livsmedel.

The purpose of this study is to examine what motivates people to help others at risk to themselves. The focus is on international aid workers, which in their work put themselves in situations of risk. Earlier research shows that international aid work involves risks such as infectious diseases, violence, death threats, assaults, constant insecurity and risk to be traumatized etc. There is not much research done on what motivates to help others in spite of risks, hence we find this an interesting area. We have interviewed six respondents about the content and character of their motivation and factors that are important for the maintenance and development of this motivation.

Consumers today seek added value to the ordinary products/services that companies are offering. Consumers must get their emotional need satisfied - a need for experiences worth remembering. At the same time, the consumers are engaged in ethics and morals. Companies use events frequently as a marketing approach to meet the customer?s demand of added value.

Abstract We are two teacher students with an ethnic background and we thought that it could be, exciting to work with subjects, like a multicultural environment in schools and the challenges within this environment for students, but also teachers. In this study, we focus on how the teachers work with bilingual students in a multicultural school. We wanted to get an understanding of the subject and to be able do so, we conducted some qualitative interviews. These interviews went through with teachers currently working at the same public school, teaching in classes from 1-5. Through this qualitative research, we were able to analyse, what the teachers attitude towards multilingualism is and what kind of methods they use organizing their teaching.

The aim of the study was to investigate nurses? perception about patients? participation in medicine treatment and how to make the patient participate. A qualitative method was used and six nurses were interviewed. The nurses? perceptions of patients? participation in medicine treatment were characterized especially by patients having good knowledge about their medicines.

The focus of this essay is to further investigate and describe psychological strains experienced by child welfare workers. The method used was qualitative interviews, two group interviews. The research aimed to understand how child welfare workers were affected and handled the psychological strains generated by work through theory of coping and symbolic interactionism where humans are viewed as pragmatic actors. The research showed, as previous studies shown, that the child welfare workers experience a great deal of psychological strains generated by high turnover in staff and pressuring work demands. The child welfare workers felt inadequate and alone in their work tasks and experienced stress and anxiety.

This is a qualitative study of high school students? definition of their conception of a ?good? teacher. Its purpose is to provide increased insight for teachers about students? ideas of the phenomenon. The study is based on the reports of six respondents, which was later analysed according to the Interpretative Phenomenological Analysis method (IPA).

This study aims to examine attitudes and conceptions of staff who work with mentally disabled persons, concerning normalization and gender. Six qualitative interviews with such professionals were performed and subsequently analyzed. Since the method of this study is qualitative, no claim of generalizability is made. The interview material has been categorized into themes by means of coding. The result of the study is presented according to those themes.

Bakgrund: Sjuksköterskor som arbetar på barnavårdcentral (BVC-sjuksköterskor) träffar 99,2 procent av alla barn. De har därför en viktig funktion när det gäller att upptäcka och rapportera barn som far illa. Trots anmälningsplikt är anmälningsfrekvensen låg. Det råder brist på studier kring hur det blir för BVC-sjuksköterskor efter att de har gjort en anmälan.Syfte: Att ur ett etiskt perspektiv undersöka BVC-sjuksköterskors upplevelser och erfarenheter efter att de har anmält till socialtjänsten att barn far illa.Metod: Semistrukturerade intervjuer genomfördes med sex BVC-sjuksköterskor. Intervjuerna analyserades med kvalitativ innehållsanalys på manifest nivå enligt Graneheim och Lundman.Resultat: BVC-sjuksköterskornas erfarenheter av samarbetet med socialtjänsten varierade.

Title: Silence please: Silent students' thoughts on shyness and nervousness in the classroom. This thesis deals with silent students' thoughts on shyness and nervousness in the classroom. During this study I have been talking to silent students about their experiences of being silent. After a look at the literature on the subject of shyness I have found that there the perspective of the students is lacking. My study deals with three main questions: How do silent students describe their experience of their shyness? How do silent students describe the possible training regarding oral presentation that they may be able to get? And finally, how do silent students describe their possible needs of pedagogical support? In my study I have adopted a qualitative method, which is a method that mainly concerns interpretation of people's thoughts.

A study of communication content, frequency and problems was performed at the Swedish Air Force Air Combat Simulation Centre, FLSC. The purpose was to investigate the connection between team communication and performance variables, to study communication problems during air combat and to employ and develop the PILOT method of communication problem analysis. Ten fighter pilots and four fighter controllers engaged in simulated air combat beyond visual range in teams on two sides, Blue and Red, with four pilots and one fighter controller each. Eight such training runs lasting 15 to 25 minutes were analyzed with regard to the Blue team?s communication during launch situations, i.e.

Several studies have shown that the Swedish labour market for different reasons is characterized by ethnical discrimination and that people who have another cultural background than Swedish are being excluded. Most studies done within this area have been focused on why it is harder for immigrants to enter the labour market and identifying the contributing mechanisms for this phenomenon. Instead the aim of this study was to see how the immigrants view their own cultural identity and background and how they perceive that their cultural competences are being valued when they apply for a job. To examine this, the following problematic was used: How does a person who has been brought up with both the Swedish culture and another culture look at using this as a cultural competence when they apply for a job. Two different theories were then applied to analyze the problematic, Erving Goffman´s theory about Stigma and Norbert Elias theory about the Established and the Outsiders.

Purpose: This study`s purpose is to investigate the role of a business incubator in the strategic decision situations during the process of a new venture startup. It also aims to explore the methods and instruments the incubator and its advisers applies during the process.Methodology: This study is built on the basis of a hermeneutic approach with qualitative method and abductive design. The empirical material collected consist of interviews from two case studies and secondary data collection from different related sources.Theoretical perspective: The theory in the study consists of the elements of previous research on innovation processes and entrepreneurship. To analyze the data, models and theories related to decision making, incubation, process theories and organizational theories.Empirical foundation: The empirical material consists of interviews and data from two completed case studies. Additionally consist a relatively large part of the empirical data out of a comprehensive information retrieval from various secondary sources such as internet, newsletters and annual reports.Conclusion: The assay was able to detect not just one, but a variety of roles that the incubator occupies at different stages of the innovation process.

Research in international trade situations has mainly focused on understanding the exporter?s actions and has showed ways on how these can be optimized. Although the importer in most cases, until this day, has been left outside this focus, it has been showed that the importer often is the active participant in an international dyad. It is the importer who is actively seeking suppliers for its production or distribution. Based on previous research in the area, the following study identifies the factors that are vital to the importer for satisfactory relations.

Syftet med denna studie var att genom semistrukturerade djupintervjuer, med särskild fokus på visuella gerillakampanjer, kartlägga de av byråerna benämnda karaktärsdragen för gerillakampanjer samt byråernas arbetssätt för dessa kampanjer.Fem semistrukturerade djupintervjuer genomfördes på respektive respondents arbetsplats utvalda genom ett kombinerat strategiskt och bekvämlighetsurval.Resultaten visade tydliga karaktärsdrag för en gerillakampanj. Utifrån dessa har följande definition tagits fram: en gerillakampanj kännetecknas av att den saknar köpt medieexponering och ofta karaktäriseras av en kreativ, ofta situations- och miljöanpassad, utformning som på egen hand väcker stort intresse eller uppmärksamhet relativt mot den nyttjade budgeten i syfte att skapa djupare relationer med mottagaren.Arbetssätten för en visuell gerillakampanj och vanliga gerillakampanjer skiljer sig inte nämnvärt mot arbetssätten för en traditionell reklamkampanj. Vid framtagandet av en gerillakampanj görs juridiska överväganden om huruvida lagöverträdelser kan komma att krävas. Det framkom även att spridningen i efterhand av en gerillakampanj var viktig för att få så stort genomslag som möjligt genom nyttjandet av traditionell media..