The study has shown that retailers in the mid-price segment differentiate their brand through developing a strong company identity around the brand. The personality involves store atmosphere, merchandise and advertising. Larger companies have chosen to lay the responsibility on management level, which facilitates on store level. By controlling the strategies on a central level the company can make sure that the stores are steered in the direction that the company wants them to be steered in, and also that they follow the positioning-concept. The company can also devote its efforts to working with its core value, which is service.

Bakgrund: Ätstörningar är den tredje vanligaste sjukdomen i västvärlden bland unga kvinnor efter astma och fetma. Av de personer som drabbas utav Anorexia Nervosa avlider drygt 10 % till följd av sjukdomen. Syfte: Studiens syfte var att beskriva kvinnors upplevelser av att vårdas för sjukdomen Anorexia Nervosa. Metod: Denna studie genomfördes med en kvalitativ metod och en narrativ analys. Datainsamlingen grundades på fyra självbiografier, skrivna av kvinnor som hade drabbats av och vårdats för Anorexia Nervosa.

 Sammanfattning Datum: 2009-05-29 Nivå: Magisteruppsats i ekonomistyrning, 15 högskolepoängFörfattare:Magdalena Stål, Födelseår: 1982, Bostadsort: Västerås                                Marina Vokbus, Födelseår: 1982, Bostadsort: VästeråsHandledare: Leif CarlssonTitel: Uppförandekoder - En studie i hur tre företag arbetar med etiska rikt­linjerSyfte:  Syftet med uppsatsen är att studera varför de undersökta företagen enligt respondenterna upprättar en uppförande­kod och vilka etiska principer koden baseras på. Vidare är syftet att studera vilka områden uppförande-koden omfattar, vad företagen fokuserar mest på samt vad de gör för att efter­leva sin uppsatta uppförandekod.Metod: Undersökningen bygger på en kvalitativ forskningsmetod där primär­data studerades i form av insamlat intervjumaterial. Tre företag inter­vjuades angående deras arbete kring etiska riktlinjer. De företag som undersöktes var Atlas Copco, The Body Shop och Samhall.Slutsatser: Anledningen till att de undersökta företagen upprättar en uppförande­kod skiljer sig åt. Atlas Copco ser det som en möjlighet till affärer och långsiktig lönsamhet, för The Body Shop ingår det i den ursprung­liga affärsidén att utföra goda gärningar och Samhall har som ett statligt ägt företag krav på sig att leva upp till uppsatta mål.

The purpose of doing this essay was to illustrate how people living with chronic disease, dependent on medical technology experience their life situation. The study includes people with either dialysis therapy, mechanical ventilator or chronic oxygen therapy. A meta-synthesis was used as a method where a systematically review of studies that are made in a given issue compiles. Findings of the studies resulted in a synthesis of three themes: Limitations in life as a consequence of life-long treatment, to take responsibility for your life provide self-esteem and safeness, and to be cared for in different contexts ?help or prohibit.

Syftet med studien var att pröva vilka psykologiska mekanismer som påverkar sambandet mellan attityder och beteendeintentioner inför miljöpåverkan hos individer i konsumtionssamhället. Hypotesen var att det finns ett miljömedvetande hos människan, men att det är en skillnad mellan attityd och beteendeintention. Även emotioner inför miljöpåverkan hos deltagarna undersöktes, för att fördjupa studien. Undersökningen har gjorts kvantitativt via en webbaserad enkät, genom utskick via Facebook till vuxna individer i Sverige mellan 18-65 år (N=49). Svarsprocenten var 46 procent.

Moralisk stress pa?verkar sjuksko?terskan och kan ses som ett resultat av yttre faktorer. Det finns ett o?kat krav pa? att sjuksko?terskan ska klara av att hantera moraliskt, stressade situationer. Genom handledning kan sjuksko?terskan fa? hja?lp att verbalisera sina upplevelser.Syftet  är att belysa pa? vilket sa?tt omva?rdnadshandledning kan bidra till att sjuksko?terskan kan hantera den moraliska stressen med fokus pa? omva?rdnadshandledningens struktur och inneha?ll.En litteraturstudie har genomfo?rts da?r tio artiklar granskats och analyserats.

The purpose of this essay is to study the two cases ?The hijacking of a bus in Årdal? & ?The double murder in Ljungsbro? from media ethics aspects.  The aim for this study is to clear up if the the Swedish newspapers have reported according to the mediaethic rules and to see if there is any differences between the newspapers reporting. The following theories has been used to reach the objective: the journalism task, news values, the liberty of press and speach, media ethical rules and discursive discrimination. The study has used a critical discourse method formed by Teun a. van Dijk to analyse the material, mainly through macro- and microstructures.

Syftet med denna studie är att få större förståelse för hur ett företag med CSR-profil kommunicerar sina budskap och hur dessa tas emot av kund. Undersökningen ämnar söka svar på hur ett ?grönt? café externt gestaltar sin verksamhet samt om det påverkar kundernas val av café. Förhoppningen är att studien ska ge oss värdefull inblick kring hur CSR implementeras i denna typ av verksamhet.Hos det studerade caféet finner vi ett genomgående intresse att framkalla en känsla hos sina kunder genom att använda sig av värdeord som förknippas med positiva associationer. Studien visar att detta sätt att kommunicera på inte resulterar i att kunder väljer att besöka caféet för att det är ?grönt?, samt att majoriteten upplever kommunikationen som otydlig..

The concept Corporate Social Responsibility (CSR) describes a company's social and environmental work. More and more companies have embraced the concept of CSR and for some businesses, it has become equally important to present its efforts within CSR as to present its latest profits.The purpose of this essay is to establish an overall picture of a company's CSR efforts and to discuss the potential conflict between CSR and the aim for profit We investigate how businesses can improve their CSR effort so that it contributes to a positive development for the society while still creating economic value for the company. The study is based on a qualitative study of four Swedish companies in the fashion industry: Kappahl, Gina Tricot, Åhlens and Indiska. The results show that according to the theoretical framework, the four companies do not reach a complete strategic approach to CSR. To achieve this it is necessary for the companies to change their current CSR-activities..

The purpose of this study is to investigate how public libraries in Norrbotten provide multilingual media and how the commitment is legitimized. In January 2014 there was a change to the guidelines for the International Library?s service for providing multilingual media. The responsibility for the provision of this service was also changed. The result shows there has been different ways of implementing the guidelines in practice; this has led to inequalities in the local library service.We have assembled data through qualitative interviews with five different public libraries in the north of Sweden.

Many reports infer that questions of HBT and homophobia are either poorly addressed or not addressed at all in schools today. This study is based on interviews with teachers of students aged 13 to 15. It is an inquiry to the teacher's thoughts about, knowledge of, and sense of responsibility to inform students of the subjects 'Queer', 'HBT', and 'Homophobia'. Who is responsible for educating the students regarding these subjects and what do teachers think about including these subjects in their curriculum? How do the teachers describe their knowledge of the subjects? Do they require further knowledge themselves in order to educate others in a proper way? The study is grounded in queer theories.

This master?s thesis analyzes how cultural policy was problematized in three governmental policy areas; culturalpolicy for the free sector, education policy and popular education policy, during the social democrat Ragnar Edenman?s time (1957-67) as minister of ecclesiasticalaffairs. Earlier research has examined the policy for the free sector, concerning artist?s economic problems. This thesisadds an analysis of the other fields of policy, which were reformed in the 1960?s by the same ministry.

The aim of the study is to evaluate how a law decided 2002 regarding discrimination against students in the higher education system in Sweden, was implemented at the University of Kalmar and Växjö University.The study asks two questions: How did the both universities implement the law? How did the universities manage to implement the law? In order to answer these questions the ?top-down? perspective, often used in field social science within discipline implementation, is used. First the study examines the goals with the legislation, and thereafter the actual implementation at the both examined universities.The conclusion is that the universities has high ambitions with implementation of the law and extensive formalized regulations but that it practically seems to be hard to get legitimacy with the implementation throughout the whole organizations. This makes the implementation work slowly though it?s working well with the people who have direct responsibility for the implementation..

Homework is and has always been a part of school work. It may take a lot of time from the pupils? leisure. Despite this, you cannot find anything written about homework in the curriculum. How can this be? Is homework necessary and what is its function?The purpose of this study is to find out how a few teachers in primary school reason about homework.  What are their attitudes towards homework and what functions do they see?To get an answer to this I studied literature and research reports, and did four qualitative interviews with teachers who teach grades 1-6.The results show that all the teachers give homework to their pupils, but their opinions about homework differ.

The purpose of this study is to show how some Swedish teachers in the grades four to six assess the subject of English and what impact the national tests have on teachers? way of looking at assessments and grades and how teachers are supposed to work with assessment and grading according to the curriculum and the education act. The method of this study has been interviews with principals, teachers and pupils to get as many perspectives of the subject as possible. It has contributed to an interesting content and the end result will be as fundamental as it can be. The findings of this study show that teachers teaching English in Sweden have a great responsibility because of the lack of subject priority and communication between themselves, the government and other authorities in the world of education.