It is clear that media advertising is one of the crucial marketing tools for companies in order to promote their products and services. As we are moving towards more and more economic integration, both on a regional and global scale, the question about standardisation of media advertising has become increasingly important and is nowadays subject to discussion in most international companies. This thesis deals with the issue of standardisation in a region where the process of political, legal and especially economic integration is taking its course, but where cultural and linguistic diversity is still a remaining fact: Europe. The aim of this thesis was to investigate the potential gains from a standardised advertising approach but also to identify its limitations. Especially on a market place like Europe, with its diverse cultural and linguistic background, a fully standardised approach might be difficult to implement.

The intimate connection between autonomy and decision-making in applied health care, especially in various kinds of consent and refusal has taken center stage in medical ethics since the Salgo decision in 1957. Prior to that time, the physician?s supposedly moral duty to provide appropriate medical care typically surpassed the legal obligation to respect patient?s autonomy. The Salgo decision concluded that physicians have a legal duty to provide facts necessary for the patient to make an informed decision. "The doctor knows best" long ago was replaced with "The doctor proposes; the patient disposes." There is no legal obligation for the patient?s choice to be palatable to anyone, other than that patient himself/herself.

Assignment Birino AB are aware of the fact that their work tasks can be improved. The author?s assignment is to identify one task and improve it with relevant tools.Purpose See if the authors can improve health and effectiveness by changing the work task.Method The authors have conducted qualitative interviews, a quantitative survey and an experiment to see how the change worked in practice. The data the authors have collected will then be presented with relevant theories to answer our research questions/issues.Conclusion The authors have done a work process that can be used as a tool for change and improvement of health and effectiveness. This process can be implemented in different companies and not just the company that the authors have chosen to work with. .

The aim with this essay is to examine in which way self-realizing and solidarity can bereconciled in a multicultural society. The essay is a sociological literature study whichexamines the self- realizing process and puts it in a multicultural perspective.The issues areWhich role does self-realizing play for solidarity?How is solidarity created in a multicultural society?Can everyone be self-realized in a multicultural society?Conditions and problems for self-realizing processes are examined and are treated mainly onthe basis of Jeffrey C. Alexander and Axel Honneth theories. In the essay is established thatself-realizing and society-solidarity is mutually interdependent and that solidarity requires aform of shared value, but it doesn?t need to be based in the traditional values that commonhistory, ethnicity or culture.

Bakgrund: Ätstörningar är den tredje vanligaste sjukdomen i västvärlden bland unga kvinnor efter astma och fetma. Av de personer som drabbas utav Anorexia Nervosa avlider drygt 10 % till följd av sjukdomen. Syfte: Studiens syfte var att beskriva kvinnors upplevelser av att vårdas för sjukdomen Anorexia Nervosa. Metod: Denna studie genomfördes med en kvalitativ metod och en narrativ analys. Datainsamlingen grundades på fyra självbiografier, skrivna av kvinnor som hade drabbats av och vårdats för Anorexia Nervosa.

This report is a joint venture with SCA Skog AB in the Jämtland forest management area. The company is a major player in the timber market in northern Sweden, and also a large business globally with offices in over 100 countries. The purpose of the study was to find out how timber suppliers want feedback/follow-up after completion of timber business. To determine this, a questionnaire survey was sent out to 75 landowners who supplied the wood for the company during the past year. The questionnaire consisted of a total of 15 questions with the opportunity to comment on certain issues.

Over the past 40 years 600 000 ha of lodgepole pine (Pinus contorta ssp. latifolia (Engelm.) Critchf.) has been planted in Sweden (280 000 ha on SCA's forest land alone which represents about 15% of the company's total forest land area). In the early 70's SCA situated a number of experimental stands in order to investigate different aspects of the exotic tree, primarily growth rate. To be able to compare the two species plots with scots pine (Pinus sylvestris L.), this species was also planted at the same time and under the same conditions. A number of questions should always be raised when exotic species are introduced in an ecosystem. Invasiveness, the pathogen situation and purely Ethical issues should be discussed.

This essay studied how six girls experienced their reading development during their college education in male-dominated profession programs. The issues assumed were how they experience their literature reading and literature education and what happened with their interest in reading. The theoretical frame included researchers Säljö, Rosenblatt, Gun Malmgren, Olin-Scheller, Ulfgaard and Molloy.The study showed that most of the girls felt their reading had worsened but not because of their male classmates but because of school. They had a lot of homework and participated in so many different school projects which would be completed that there was no time to reading for pleasure. The girls did not like the teachers? literate sample and did not like the methods used in learning literature.

This diploma work handles how some parishes of the Swedish Church administrate their building properties.The report also includes how some external property managers in Sweden work with maintenance plans and other maintenance issues. Further, a number of deficiencies have been identified and suggestions to workarounds are treated. The conclusions drawn in this thesis are based on the author´s experience in the field, performed interviews, and literature studies. The result of the work shows a general lack of knowledge in many parishes what concerns regulatory requirements, properties with no maintenance plan and substandard supervision resulting in unnecessary and expensive repairs. Based on these results, different plans for the maintenance of the building properties of the Swedish Church has been proposed..

Sustainability work is something that is emphasized more and more. Corporate Social Responsibility, CSR, is discussed and the question of how much responsibility companies should really take is frequently in the news. Companies tend to ask themselves how much responsibility they should take. CSR is a common concept of companies environmental and social work and a concept we tend to see here and there in our modern society. CSR includes companies? social responsibilities, both in terms of carbon footprint, working conditions, social responsibility and more.

Moralisk stress pa?verkar sjuksko?terskan och kan ses som ett resultat av yttre faktorer. Det finns ett o?kat krav pa? att sjuksko?terskan ska klara av att hantera moraliskt, stressade situationer. Genom handledning kan sjuksko?terskan fa? hja?lp att verbalisera sina upplevelser.Syftet  är att belysa pa? vilket sa?tt omva?rdnadshandledning kan bidra till att sjuksko?terskan kan hantera den moraliska stressen med fokus pa? omva?rdnadshandledningens struktur och inneha?ll.En litteraturstudie har genomfo?rts da?r tio artiklar granskats och analyserats.

The purpose of this essay is to study the two cases ?The hijacking of a bus in Årdal? & ?The double murder in Ljungsbro? from media ethics aspects.  The aim for this study is to clear up if the the Swedish newspapers have reported according to the mediaethic rules and to see if there is any differences between the newspapers reporting. The following theories has been used to reach the objective: the journalism task, news values, the liberty of press and speach, media ethical rules and discursive discrimination. The study has used a critical discourse method formed by Teun a. van Dijk to analyse the material, mainly through macro- and microstructures.

This 15 point level essay intends to carry out an ideological critic of the scientific humanism; the main question the essay asks is: do the Humanists practice a rational dialog. In able to find an answer to this question have I developed an analyze scheme that show what the skilful demagogue should avoid, if he have an interest in practicing a rational dialog. The essay shows that, when it comes to debating their most important issues, the Humanist does not practice a rational dialog. The Humanists deny that other forms of humanism than the one they practice exists, according to their beliefs´ humanism must contain an atheistic attitude to the world. When it comes to the Humanists debates concerning religion they accentuate those parts of the bible that they believe is destructive for mankind, these arguments have no rele-vance and are therefore not rational..

The Purpose of this paper is to illustrate how schoollibrarians work with integration. The study is based on thefollowing questions:1. How does the school library personal look on integration?2. What does the school library personal approach say abouttheir work with integration of persons with a differentbackground then Swedish?The method I chose to study this through is severalqualitative interviews with school library personal as well asearlier related research.The theory I chose to use for this study is Hans Ingvar Rothsmodel of the integration process.The results show that the school library personal does defineintegration even if they do not work with integration rightnow.My study also shows that there are some obstacles to thiswork, which is related to the lack of funds and other issues.And that the school library personal has different view ofwhat integration is..

What impact and effects are created by the placement of an international ranking? Could it be that a top rank is detrimental to an entire country's efforts to fight corruption?This bachelor thesis in political science is about Swedish corruption. In essence, so questioning the Transparency International's indexed rankings that placed Sweden in third place. Issues concern since if the third placement has created nonchalance and a careless mentality in Swedish government and in particular in the municipal operations. Research results show that Transparency International's rankings have low validity and low reliability and that the government is not acting sufficiently to prevent and fight corruption.