Today?s media consumption and viewing behavior has led to an expansion in the marketand resulted in a media convergence. The competition gets fiercer with each player andthe outcome for the linear TV channels has to be to change in some way. This is aqualitative interview study with producers at Sweden?s leading children channel?Barnkanalen?, how they experience the adoption to this new media landscape.

By comparing the experience off interaction in a life world with a drug habit and a life world without a drug habit you might find how they differ. We asked four former drug abusers in four semi structured interviews to describe their experiences off interaction under these two circumstances. The difference between the two life worlds when it comes to interaction is that in the drug abusing life world our informants describe that communicative action has to stand back for a more goal oriented action. In the drug free life world, communicative action on the other hand is experienced as the most important action. The difference is about wether interaction is goal oriented or oriented at understanding.

Uppsatsens syfte är att ur ett sociologiskt perspektiv belysa vilken påverkan sociala medier har på en grupp aktiva individer och hur de tror att andra påverkas i förhållande till hälsosamma inlägg. Vi ser även på effekterna som uppkommer när individen möts av den hälsosamma livsstilen på sociala medier.Studien baseras på kvalitativ metod och tolv semistrukturerade samtalsintervjuer med fysiskt aktiva individer som använder sig av plattformerna Facebook och Instagram. Analysen  baseras på Konsumtionens modetåg och Symboliskt kapital. Vi har även använt oss avtredjepersonseffekten.Resultatet av uppsatsen visar att intervjupersonerna till stor del är påverkad av hälsosamma bilder genom sociala medier trots att de är medvetna om att en bättre bild av individen framförts. Vi såg att sändare samt innehåll var stora faktorer till hur informanterna mottog information och ansåg sig påverkas.      .

Our consumption habits are today under development and alteration. The market for mobile commerce is increasing, as well as the use of social networks with mobile devices. This relatively new approach to online shopping requires that retailers adjust to new strategies related to trust issues. The purpose of this study is to examine how social networks affect the establishment of trust between retailers and customers in mobile commerce. We investigate what kind of strategies retailers apply in order for consumers to gain trust in the mobile environment.

No summary of feeding recommendations for foals exists today, which is why this subject was chosen for a literature study. The aim of this study was to describe nutrient requirements of healthy full term foals and how the feeding should be designed to raise foals if they lose their mother. Mare milk composition changes during lactation to meet the requirements of the suckling foal. Foals are born with enzymes in their small intestine and the concentrations of these follow the consumption patterns of the foal. Microbes colonizes the gut as the foal becomes older and these changes cause foal diarrhea.

Bakgrund Sjuksk?terskans ansvarsomr?de ?r en omv?rdnad som vilar p? en humanistisk m?nniskosyn och ett personcentrerat f?rh?llningss?tt. Uppdraget inneb?r att fr?mja h?lsa, lindra lidande och s?kerst?lla trygg v?rd. En kontinuerlig reflektion ?ver normer och v?rderingar kr?vs f?r att v?rden ska vara trygg och etiskt f?rsvarbar.

Thesis purpose: The purpose of this thesis is to determine how a technolo-gically enhanced shopping tool, synergizing eCRM tech-niques with personalized promotion at the point-of-sale, can increase customer loyalty by considering perceptions of current grocery retailer loyalty programs in Sweden. Methodology: An exploratory research was undertaken in the light of a qualitative method collecting primary data through focus group interviews. Theoretical perspective: The major considerations regarding theoretical aspects, for this thesis, can be addressed by Behavioral/Attitudinal loyalty and Relevance of Promotion. Empirical data: The empirical data, in regards to primary data, was ga-thered based on four focus group interviews. Conclusion: The conclusions of the thesis imply, that in order to make a loyalty program successful, it needs to firstly be conven-ient for the customer; easy to join, and provide an easy and time efficient display at the point-of-sale.

This paper examines how the Swedish nationalistic political party Sverigedemokraterna communicates regarding the crisis they experienced when the Swedish newspaper Expressen published a few video clips of three, in that time, highly important party members that got in an argument after a late night of drinking. Two of the party members were at the time of the publication the members of the Swedish parliament and all of them had important senior positions in the party. In the argument one of the party members used abusive, offensive, sexist and racist language while all acted threatening and even armed themselves with iron bars from a nearby construction site.The aim of this paper is to examine how the party Sverigedemokraterna conducts their crisis communication, if they apologies and the fashion of the apology. A press conference with the party leader and the most active user of abusive language and also an interview with the second member of parliament who is involved in the argument are studied. The rhetorical arena is used to describe and pinpoint the most important stakeholders in the crisis.

Corporate Social Responsibility (CSR) is a topic that is becoming increasingly important in today's society. CSR is a concept whereby companies voluntarily integrate social and environmental concerns both in their business but also in interaction with their stakeholders. The society of today sets high expectations for how companies take their social responsibilities, especially in industries where the risks to individuals and the environment are high. In this study, we tried to answer the following questions; what kind of responsibility do companies in the plastics and chemicals industry claim to take and why might this be due? What differences exist between the investigated companies in the industry and what may these differences be rooted in? The purpose of this study was to obtain an understanding of the interest in working on sustainability in the plastics and chemicals industry.

Background For patients in need for psychiatric care who refuse treatment, coercive care might be necessary due to The Law of Psychiatric Compulsory Care, LPT. The purpose of this law is to make sure the patient later on will be able to increase autonomy. The most frequent patients in coercive care suffer from psychosis, heavy depression or having high risk of committing suicide. One of the most important tasks in the nurse profession is to increase patients? autonomy.

Syftet med uppsatsen är att undersöka individens olika dimensioner av jaget/Self-concept och dess betydelse för relationer mellan konsumenter och varumärken. Vi har valt att forma studien efter det existentiell-fenomenologiska paradigmet. Metoden är passande för att undersöka konsumenters erfarenheter av olika slag. Metoden innefattar djupintervjuer där respondenterna styr dialogen under intervjun. De teorier vi har valt att använda oss av är teorier kring relationen mellan individ och varumärke, Self-concept, referensgruppsteori, Conspicuous och Status Consumption samt varumärkesteori.

Sweden?s animal legislation was adopted in 1988 and is one of the most rigorous legislations in the world. Despite this, Sweden import beef from countries where animal legislation is not in accordance to the Swedish legislation. The meat consumption in Sweden has, just like the importation of beef, increased while Sweden?s own beef production has decreased.

During the last few years the alcohol consumption has increased and is now the highest in 100 years, one usually count that 10 % of the grown up population abuse alcohol and/or drugs and most of them are hidden abusers with families and work. This leads to great costs for the companies. But the much greater cost for the companies are the much larger group of risk abusers. According to the Swedish law the employer has a responsibility for the work milieu and also for the rehabilitate for the employed and drug/alcohol abuse applies to this.I have done qualitative interviews on four companies in the south of Sweden with one representa-tive for the management and one representative for the union. I have investigated their attitudes to alcohol and drugs and how they describe the alcohol culture at the company.The companies define alcohol problems when they are established and obvious and when it is dis-covered they put in resources and because of this they don't work preventive so much.

Syfte: Studiens syfte var att ur ett etiskt perspektiv belysa hur psykiatrisjuksköterskan skapar en relation med patienten i en hotfull situation. Metod: En empirisk studie med kvalitativ ansats. Öppna intervjuer med fyra psykiatrisjuksköterskor låg till grund för innehållsanalys enligt Graneheim och Lundman (2004). Resultat: Analysen resulterade i fyra teman vilka är Sjuksköterskan som professionell vårdare, Sjuksköterskan som patientens advokat, Det hotfulla mötet och Det motsättningsfulla mötet. Slutsats: Psykiatrisjuksköterskan skapar en relation med patienten i en hotfull situation, förklarad med hjälp av Lévinas etik, genom att bli djupt påverkad av medlidande och sorg över patientens öde, genom att med sitt bestående ansvar ta initiativ att närma sig patienten i lyssnande och tillit, genom att i detta lyssnande få stöd av arbetsgruppen, för att utvidga ansvarstagandet i relation till patienten, den Andre och genom att, när tvång används, vara övertygad om att det är för patientens bästa.

The background to this study is to find alternative ways of size rationalization. My vision is to take the basic conditions and make the best and most profitable of them. I have chosen press of rape oil because it?s interesting and the investment to get started is relative small. The opportunity to use outmoded and unrational buildings which often are found at many farms to something that gives money instead of costs money is also an argument.