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2279 Uppsatser om Ethical consumer behaviour - Sida 6 av 152
Välfärd i ekologisk och konventionell grishållning :
Organic animal husbandry has received a lot of criticism lately. The aim of this literature review was to examine if the rules and principles of organic pig farming give better or worse welfare in comparison to the conventional systems in Sweden. Health, physiology and behaviour have been used as indicators of welfare in this study. This is due to the importance of using more than one indicator in welfare assessments. Studies have shown that organic pigs have more remarks on joints when slaughtered, but these remarks can be reduced by vaccination against erysipelas.
Kristen etik i en nazistisk kyrka : En analys av Deutsche Christens etik
This is an analysis of the ethics of the Deutsche Christen, a pro-Nazi christian movement in the Third Reich. The movement was a part of the German protestant church and attracted as much as one third of the church members. They incorporated Nazi symbols in the church activities and aimed to ?cleanse? the church from what they called jewish influenses. It is debated if a group that supports Nazi ideals can be considered ethical, or even christian, but this analysis examines their etchics and raises the question if the ethics of the Deutsche Christen can be compared to other christian ethical models.
Varumärkning inom B2B : En kvalitativ studie om möjligheter och risker med etisk ingrediensvarumärkning
Branding is becoming increasingly important to companies within the B2B-sector and they put a lot of effort and capital to develop and strengthen their brands. One way of working with brands is through ingredient branding. An ingredient brand is an alliance between two brands where the ingredient brand is applied on a host brand and works as an ingredient on the product. The purpose of ingredient branding is to create competiveness, differentiation and to create quality associations. Ingredient brands can be divided into emotional and functional categories.
Ledarskap och etik : En studie om Strukturellt etiskt klimat & Situationsbaserat etiskt beslutsfattande i fastighetsmäklarbranschen
AbstractTitle: Leadership and ethics in the Real estate agent-industry Level: Final assignment for Bachelor Degree in Business Administration Authors: Paula Massamiri & Therese Delmar Supervisor: Lars-Johan Åge, Jonas Molin & Jens Eklinder Frick Date: 2014 ? May Purpose of study: The aim of this study is to create an understanding of how leaders trough a Structural ethical climate can contribute to a Situation-based ethical decision-making of their employees. Method: We have used a qualitative method and conducted semi-structured interviews with respondents from real estate agent firms. When we studied our phenomenon, our overall research deign was qualitative interviews. Our data has been analyzed with an abductive method of analysis, influenced by Grounded theory. Results and conclusions: The study shows that leaders in the real estate agent-business trough a Structural ethical climate contributes to a Situation-based ethical decision-making of their employees by acting as role models, leads by example, highlighting the office values and rewards & punishes behaviors to control their employees? ethical decision making. Suggestions for further research: We believe that future studies can be conducted through observations to study both leaders and employees, to pay attention to employees? opinions and reflect on what affects them.
WEBBENS VINNARE : - en studie om kommunikation och konsumtion på Internet
- ABSTRACT ?Title: Winners of the Web ( Webbens vinnare)Number of pages: 35 (including enclosures)Author: Lydia KellamTutor: Else NygrenCourse: Media and Communication Studies CPeriod: Fall Semester 2006University: Division of Media and Communication, Department of Information SciencePurpose: The aim of the research paper was to see Internet and the digital techniques impact on marketing communication and consuming behavior on the Web. By understanding the relationship between marketing communication and consumer behavior my intentions were to comprehend how consumer behavior on the web could be understand. The purpose of this paper is to understand how different marketing activities on the Internet are followed by consumption.Material/Method: By using focus group interviews I wanted to study how individuals act on the Internet. How different activities such as communication and participation on the web could lead to consumption on the Internet.
Cause-Related Marketing: En kvalitativ studie i hur Cause-Related Marketing påverkar svenska konsumenter
Cause-Related Marketing (CRM) is a marketing activity that has grown popular in the USA and studies have been carried out that explore how American consumers perceive and react to CRM. In Sweden, however, CRM has not yet found ground to any greater extent, and therefore there is limited research on how Swedish consumers react to CRM and how they perceive it. In this study, eight Swedish consumers are interviewed regarding their perception of CRM. The main findings of the investigation are that Swedish consumers fit well into a model that is based on American consumers? responses to CRM.
En teori om konsumentmakt- Marknaden som en lösning på demokratiunderskottet?
How effective is consumer power? Can consumers regulate corporate behavior?And if so is the case, could the mechanisms where consumers regulate corporatebehavior have any democratic value to contribute with? These are the questionsthat this master's thesis comprehends with. The purpose of this writing is toconstruct a theory of consumer power that is compatible with democratic theory,this in order to contribute to the ongoing discussion within the discipline ofpolitical science about the third democratic transformation. A discussion that hasbeen actualized due to the democratic deficit created by the growing corporatepower and the shift of power from state to private enterprises. Besides showingfor a parallel between the democratic mechanisms that exists in the relationbetween citizens and state on the one hand, and the consumers and corporationson the other hand, this paper argues that consumers do have a great potential inregulating corporate behavior towards a higher social responsibility andawareness.
Den fysiska skivbutikens mervärdesskapande som konkurrensstrategi
The aim of this paper is to define the perceived consumer values that physical record stores create in order to compete with other distribution technologies. A qualitative method has been used, based on interviews with managers of three records stores in Stockholm. Interviews with their customers have been conducted also. The content has been analyzed with passable theories and the two sources have been compared when adequate.The conclusion of the study is that the physical record stores create many different consumer values, and that many of these are hard to transfer to other distribution technologies. One of the most important values for the consumer is that the personnel have a broad knowledge about music.
Samband mellan tidig ålder vid avskiljning och missriktat diande hos föl :
By tradition horses are weaned at an age of 5-6 months. This study illuminates weaned foals misdirected suckling behaviour, which means that they try to suckle another foal. Since no information about this issue is presented, we decided to perform a behaviour study on weaned foals. The misdirected suckling behaviour was studied on a group with 7 foals, with both fillies and colts. In the group the weaning age varied between 147 days and 215 days, and the first time we observed them, they had been separated from the mares for 12 days.
Alkohol till min nästa? Hur nattvardens gemenskapsmotiv i möte med Lögstrups etik, skulle kunna motivera ett alkoholfritt nattvardsvin i Svenska kyrkan
How the Eucharist?s motive of communion in combination with Lögstrup?s ethics could motivate a non-alcoholic sacramental wine in the Church of Sweden.The purpose of this essay is to illuminate the meeting between the person who gives out bread and wine in the Eucharist and the person who receives the wine, from tree perspectives: the communion in the Eucharist, the ethical demand of K.E. Lögstrup, and today?s knowledge of alcohol and it?s negative effects on the human being. I want to study how these three perspectives can affect the interpersonal meeting in the Eucharist when it comes to giving out alcoholic wine, and to investigate if Lögstrups ethical demand could be used by the Church of Sweden when to decide about a sacramental wine with or without alcohol.I have started to study K.E Lögstrup and his theory about the ethical demand, and then researched the Eucharist in the Church of Sweden and the results of recent sociological and medical research of alcohol?s effect on the individual and on society.
Reasons to believe - reasons to buy : factors influencing the consumers' choice when buying probiotic products
The purpose of this thesis was to describe what factors influence consumers? choice when buying probiotic products. Functional Foods have been predicted a bright future on the food market but so far the concept have not been embraced by the consumers. The reasons for this are many and not clearly understood. Positive health effects are what set a functional food product apart from traditional food stuffs of the same type.
Vad har påverkat utvecklingen av den etiska klädmarknaden? - En jämförande kvalitativ studie av Storbritannien och Sverige
There is a growing interest for ethical consumption, in general as well as in
the clothing industry. The consumption of ethical clothes is a complex
phenomenon though, where aspects such as quality, style, function, price,
time assets, accessibility and ethical attitudes affect the decision making.
Researches that have been executed show the diversities in development
between different countries. There are fairly strong indications that the
ethical clothing market is more advanced in the United Kingdom than in
Sweden and therefore these two countries are objects of this research.
The aim with this thesis is to describe and explain what have affected the
development of the ethical clothing market in the United Kingdom compared
to Sweden. For that reason a qualitative approach has mainly been used,
where deep interviews with people within the ethical clothing industry have
contributed to most of the empirical part. As a complement secondary data
such as statistics of the two countries have been used in order to investigate
our area.
One useful tool, among others, to investigate the macro environment is the
SLEPT model.
Egna märkesvaror i dagligvaruhandeln : - En studie om hur egna märkesvaror påverkar konsumentens impulsköp
The thesis concerns itself with studying the effects private brands has on the consumer?s impulse buying in the grocery industry, as in degree of unplanned spending and the selection process between manufacturer brands and private brands when such a purchase is performed. The study?s methodology is characterised by a qualitative approach, whereby the study acknowledges the inductive approach towards the empirical setting even though the Mehrabian-Russell model along with motivational theories serve as highlighters of relevant aspects in the empirical field. The study concludes that both the utilitarian and the hedonic consumer decide what to buy before entering the store, whereby a low degree of needs arise in the store.
Brand Personality and Gender ? How there is a woman inside Evian and a man inside Nike
The thesis provides with the broad overview about the consumer awareness of the gender dimension within brand personalities. The research contributes to branding theory and gender studies and demonstrates that consumer gender influences does not influence the perceived brand personality gender. However, it also shows that consumers prefer brands with a clear gender, but not necessarily the same gendered brands..
Automatic registration of dairy cows grazing behaviour on pasture
Information regarding cows grazing behaviour and time spent grazing can be of great interest to dairy farmers, since this information can indicate how well suited the pasture is to the cows. Feed intake at pasture is however challenging to measure. Automated systems for monitoring the behaviour of cows within dairy production have become increasingly important and relatively common. The aim of this study was to validate an activity measuring device (HOBO® G Logger Pendant Data Logger, USA), a triaxial accelerometer that registers the cow?s head positions during grazing, in order to see if cows? grazing behaviour on pasture could be distinguished from their non grazing behaviour.