Abstract Semester and year: Spring, 2008Writers: Victor Andersson and Filip ForslundTutor: Thomas HelgessonProgram: Marketing program, Halmstad University - School of Business and EngineeringTitle: Differentiation from a consumer perspective - How important is differentiation from a consumer?s perspektive when choosing a residence? Presentation of problem: How important is differentiation from a consumer?s perspective when choosing a residence?Purpose: The purpose is on basis from previous theories on the subject to describe what kind of differentiating that from a consumerperspective is the most important when choosing a residence. Key words: Differentiation, brand, apartment market Methodology: This thesis is built on an qualitative method, where eight open individual interviews have been made. Our choice of respondents was based on what kind of respondents that could give us the most accurate information on the subject which we based on relevant variables. Theory: The framing of the theories is based on a marketing perspective within the area of differentiating and focuses on how companies use different tools to differentiate their offer to create competitive advantages.

In this essay the author has chosen to analyze the similarities and differences between some of the northern Europe?s late Mesolithic and Neolithic cultures. The research is of a processual standpoint and the information is mainly gathered from secondary sources as well as ethnological studies. The material collected has been analyzed in both a processual and a post-processual manner to most accurately study the foundations of the three primary theories describing the Pitted Ware Culture?s origin.

Purpose/Aim: To investigate why people in the age group of 30-40 subscribe to the traditional morning newspaper even though they can get the same information at a much lower cost from for example TV, the internet or the free daily papers. The aim is to also look at possible future alternatives to the traditional morning newspaper.Material/Method: Focus group interviews were used to gather the empirical material. These consisted of a total number of twelve people, divided into three groups. The results from the focus group interviews were analysed with help from established uses & gratifications theories and two diffusion theories.Main results: This study shows that people read the traditional morning newspaper to get a good mixture of entertainment and local, national and global news. It is relaxing to read the newpaper on paper compared to reading it on the internet, mainly because you get a good overview which makes it a lot easier to find exactly want you want to read.

AbstractThe purpose of this study is to answer the following questions regarding confirmation: In what ways do children seek confirmation in preschool? What are children confirmed for and how do they react to the confirmation? How is confirmation used by teachers? What do children want to receive confirmation for?The starting point for this study is based on the unique theories of Skinner, Maslow and Bronfenbrenner. The main focus with regard to Skinner?s theory (in this study) lies in reinforcement. In Maslow?s theory, the concentration is on hierarchy of needs while in Bronfenbrenner?s theory, the study centers upon interaction.

Problem: The relations between first and second tier suppliers within the automotive industry have changed drastically during recent years. Previously involving the supply of simple components, today the relation involves collaborative product development of complex subsystems. The situation is rather new for the actors, hence there are a number of problems that act as restraints for the collaboration. In order to come to terms with these problems, it is important to determine the underlying causes. Purpose: The purpose of this thesis is to make a survey of the main problems in the collaborative product development between first and second tier suppliers within the Swedish automotive industry.

Abstract Semester and year: Spring, 2008Writers: Victor Andersson and Filip ForslundTutor: Thomas HelgessonProgram: Marketing program, Halmstad University - School of Business and EngineeringTitle: Differentiation from a consumer perspective - How important is differentiation from a consumer?s perspektive when choosing a residence? Presentation of problem: How important is differentiation from a consumer?s perspective when choosing a residence?Purpose: The purpose is on basis from previous theories on the subject to describe what kind of differentiating that from a consumerperspective is the most important when choosing a residence. Key words: Differentiation, brand, apartment market Methodology: This thesis is built on an qualitative method, where eight open individual interviews have been made. Our choice of respondents was based on what kind of respondents that could give us the most accurate information on the subject which we based on relevant variables. Theory: The framing of the theories is based on a marketing perspective within the area of differentiating and focuses on how companies use different tools to differentiate their offer to create competitive advantages.

This essay seeks to gain understanding on the thoughts of Konrad Adenauer regarding the future of Europe in the post-WWII era, and European integration in particular. The material used is his memoirs, which gives an insight into the part of his thought that he chose to share with the rest of the world. The essay uses an analytical framework of three theories, popular within the academic discipline of international relations: realism, liberalism and constructivism. The conclusion it draws is that none of the theories can in a satisfying way describe Adenauer?s thoughts, but rather that they all in some way describe certain elements of his thoughts.

The aim of this essay is to analyze how food and meals produce and reproduce values and power relations and how these processes are portrayed in Virginia Woolf?s To the Lighthouse. Using sociological writings in the field of food consumption and production I study the structures that affect our relation to food and eating. This perspective is combined with a phenomenological view, aiming to examine how food is perceived, which is also inspired by queer theories. Using the method of close reading, the theories are applied to Woolf?s work.

The research aims at revealing consumers? loyalty to a high involvement product category, connected to a loyalty membership club. Hence, the study aims at explaining similarities and differences between two markets, differently developed in terms of loyalty clubs. The study used IKEA, its loyalty club IKEA FAMILY and women as the company?s main target group, in a case format to study loyalty membership clubs.

The purpose of our study is to determine whether a membership in FRII exercise any influence over the fundraising organizations accounting and work, and if that?s the case we want to study the effects.We began with a search for information about the theories we intended to use in our study and to establish hypotheses. We came to the conclusion that the agency theory and the stakeholder model were the most relevant theories for our work. We also chose to discuss problems in accounting, legitimacy theory and standard setting.We decided to conduct a total opinon poll due to the fact that FRII only have approximately seventy members. We also decided to conduct a cross section approach which means that the attempt of our study is broad but rather shallow.

The aim of this paper is to examine venture capital in football player contracts in Sweden. This is a phenomena that have existed in Sweden since 1999 when the company Djurgården fotboll AB was founded, since then eight other companies have been started. These companies form an alliance with a football club and invest in player contracts. These contracts have high risk since it is valued by the performance of the contracted player. The venture capital firms have no formal control over their investments and they are showing negative results.

This thesis aims to explore the use of costumed interpreters at museums. Firstly the thesis examines how extensivethe use of historical costumes is in Sweden, along with some international comparisons. Later on the differentways that the clothes are used is examined, and the costume as a resource for learning is discussed. In the lastpart of the thesis the ?function? of the costume is examined.

The topic of this bachelor thesis is the art of book talk. Book talk is when a librarian orally presents a book in front of a group of people, in this thesis, a group of children. The first part of the thesis treats book talk as a method and its development. It will also go through which role book talk plays in the daily work of a children's librarian today, and if they got any education in book talk during their librarian education. The purpose of this study is to investigate and compare Lev Vygotskij's pedagogical theories on fantasy and creativity to book talk performed by children's librarians.

This thesis is based on the conception that class is relevant. The thesis discussesclass relevance and consciousness of class amongst personal at the department ofsocial welfare in Lund.I have studied different theories of class from Karl Marx, Max Weber and PierreBourdieu. The study´s empirical survey is based on interviews with the personalat the department of social welfare in Lund. Then I have applied their view onclass on models based on the theories mentioned above.Out of my analysis I can draw the conclusion that the consciousness of class ishigh and that the applied models matches the interviewed personal. An importantaspect is that class perspective is bound to class.

  The purpose of this paper is to exam the philosophical development of Emanuel Swedenborg's doctrine of correspondence and to note some of the more important parallels between Swedenborg's doctrine and the three contemporary most debated theories concerning the mind-body problem. These three theories was pre-established harmony, its opponent physical influx and finally occasionalism. Especially occasionalism has close connections to Descartes' dualism, but neither pre-established harmony or physical influxus, which in some ways can be dated before Descartes, would have looked the same, if it were not for the Cartesian way of thinking. Also Swedenborg initially inherited major influences from Descartes and that is the first approach in this paper. From there on the paper follows the development of the doctrine of correspondence and the parallels according Swedenborg's more contemporary philosophical writers, until Swedenborg gets to a point where he underwent a profound spiritual crisis and turned his focus on an all together theological approach. .