Although English is commonly used in Swedish advertising, little is known about its effects. The purpose of this paper was to investigate how a Swedish or English language choice in product advertisements affects the effectiveness of the ad. Further, a local/global dimension of the advertisement was created to investigate how the results differ for local and global brands. Subsequently, an experiment was conducted where the effect of language choice on several well-established measures of ad effectiveness such as awareness, comprehension of the ad message, credibility, attitude and buying intentions was analyzed. In line with previous research, English in product advertisements is not completely comprehended since English is not the local language in Sweden.

In this report the situation for cyclists on 2+1-roads is analysed and studied. Theseroads are often the old 13-meter roads that have been changed into 2+1 to increasethe security. Two road sections outside Motala in Sweden has been deep studiedand analysed. The different parts in the planning process show how the progressgoes. To begin with the change should be within the old 13 meters but after thepilot study was circulated for comments the result became a broadening to 13,75and 14,00 meters.

The essay treats how a process of implementation was executed and the teachers? relation to two curricula, Lpo94 and Lgr11, with two different grading systems, which have functioned as models for one and the same year. The purpose is to investigate the ways in which a change in curricula and syllabus affects teachers in their teaching and assessment practice in the subject of Swedish at secondary school. The investigation had a phenomenological approach and was executed by means of in-depth interviews, questionnaires and one observation. The results are based on a methodological triangulation with qualitative and quantitative data where visible similarities and differences are brought out.

In human service organizations it is important to enlighten the significance of human encounters. The aim of this study was to explore nursing students experiences of developing empathy and professional relationship in encounters with patients and next of kin during their education. Interviews with five nursing students were carried out. The method of analysing content analysis was used. One main theme and five subthemes were presented.

Background: The education for becoming a registered nurse in Sweden includes compulsory time for clinical practice. The clinical education means an essential part in the students? personal development. According to regulation for nurses, a registered nurse has the responsibility to supervise nurse students during their clinical placement.Aim:. The aim of the examination was to describe nurse students´ experiences of supervision during clinical education.Method: The study was an empirical examination based on interviews with seven nurse students.Results: The result showed that nurse students wanted to be seen and treated as colleagues, but not used as labour.

Healthcare in Sweden are in need of a drastic change to meet the requirements of highly developed societies, and information technology is seen as an essential part to get there. However, the Swedish healthcare have to challenge their traditional innovation approaches as well. For example, it has become more common to engage patients in the innovation process through web-based platforms. We have been focusing on an approach called co-creation by studying a workshop, in which potential users and other stakeholders are cooperating creatively to come up with innovative solutions in order to improve healthcare practice. Our findings suggests that co-creation may increase the mutual understanding between different stakeholders, for example healthcare professionals and IT developers, enable horizontal learning through and outside the organization and also to raise concepts and actions that are responding to healthcare needs.

Grassland is a great part of Swedish agriculture and there is a demand of what the grassland yield is in practice. To be able to control the economic of the milkproduction it is important for the farmer to know how big quantities of pasture there is to use during the year.The work is based on interviews of 22 farmers from southern part of Sweden. Their area of grassland fluctuate between 16 up to 360 hectares. The questionnaire content 32 questions.The most common way to weight the green plant material is to drive over a scale, and to measure the dry extract with your own gauge. It takes in average two minutes toweight one load of green plant material.

This Masters thesis concerns epistemology in Knowledge Organization KO, as a field of study in Library and Information Science LIS. Using a theoretical model by Birger Hjørland and foucauldian discourse analysis as springboards, this study analyses three epistemological discourses in the practice of KO. The aim of the study is to show how these discourses are constituted and demarcated in relation to KO, as well as to examine how they fit into Hjørlands model. A brief historical outline of some epistemological trends in LIS is sketched, as well as examples of how different epistemological schools influence different parts of KO, e.g. information retrieval, indexing- and classification theory.

Religious phenomena, such as prayer, have more or less always interested and engaged people, but most likely for different purposes. Since the early 20th century, starting notably with Edmund Husserl and especially Martin Heidegger, phenomenologists have taken an interest in understanding and expounding the meaning of religious phenomena. The attention of such a discourse have not ceased but is rather current, and also of importance seeing that religious themes, such as prayer, still occupy a great extent of human life and practice.Phenomenology of religion is not a science of religion: the former approaches religion in terms of its meaningfulness, whereas the latter as an object of inquiry and in the same manner as an economist approaches economical indicators in order to understand and explain how the whole economy functions. In other words, phenomenology of religion expounds religion, as it were, from within, while science of religion does it from without or externally.When approaching prayer phenomenologically, it shows itself to be a process or structure through which the one praying empty himself in order to be able to receive the valuable presence of the other. The value that is received from the other will also be reflected by the one praying and in that sense effect his surroundings and fellow humans..

The network with its virtual business structure challenge the established vertical business structure. Part of the network theory that has developed focuses on relationships that forms B2Bnetworks. One way to create a B2B-network is for independent businesses to form a organization promoting co-operation. For co-operation to be successful it requires well thought-out actions, but a lack of how these actions are implemented have been noticed. This study explores how encouragement of co-operation can be done practically.

I detta arbete har jag undersökt om det finns några skillnader på gitarrövning inom olika genrer. Jag har försökt hitta en bild av inställningen till övning och tagit reda på om, och i så fall varför det uppstått skillnader mellan klassisk och afroamerikansk tradition. För att få svar på mina frågor har jag intervjuat sex gitarrlärare, tre inom varje genre, som undervisar på olika nivåer. Svaren har varierat en del men jag har fått fram en generaliserad bild med en del skillnader, men också med stora likheter. Attitydskillnader hos de olika genrerna finns inte enligt mina informanter, utan har istället uppstått mycket på grund av media.

Syftet med denna studie är att utifrån ett sociokulturellt perspektiv, få en överblick, samt större förståelse för min egen lärandeprocess i a prima vista-spel. I bakgrundskapitlet beskrivs några metoder och strategier för att utveckla a vista-spel, samt tankesätt kring a vista-spel i dagens musiksamhälle. För att observera min övning i a vista-spel, användes videoinspelningar, loggbok samt självobservation. I övningen användes pedagogiska a vista-träningsböcker samt visböcker, med blandad repertoar. Resultatet visade att användning av redskap såsom; metronom, träningsböcker, kropp, samt noter ledde övningen framåt.

AbstractSchool is taking on a great responsibility in mediating knowledge of mathematics as technology is assuming greater importance in our everyday life. The aim of this study is to examine how the teachers in year F and 1 view their teaching of mathematics from an individually adapted perspective. I have based my research on different factual study books within the education for younger children?s learning of mathematics, and have from an individually adapted perspective made a comparison between theory and practice. The empirical data has been obtained through interviews with six teachers, three pre-school teachers and three teachers, working with pupils in year F and 1.

Background: Many different parties in the society are affected by the financial information delivered by the companies. Therefore, different interests want their ideas to have an impact on the accountning standards. The construction of the accounting standards are illustrated as a pure political process, where lobbying and conflicts of interest are determining factors. Purpose: The purpose is to understand the underlying interests behind regulation of financial accounting in Sweden and how these interests are manifestated in the establishment of accounting standards. Method: The thesis is designed as a casestudy of the regulation process which induced the legislation of the Årsredovisningslagen 6 kap 1 § 3st.

Aim: The aim of this study is to understand why people have changed their preferred community over time. What are the main factors when changing to a new one?Method/material: The method has consisted of personal interviews with six different people in the ages between 20-22 and of different gender. The main material that has been used in this essay is the theory of Uses and Gratifications as explained by Denis McQuail, the theory of Convergence culture by Henry Jenkins and the theory about Communites of Practice by Etienne Wenger.Main results: This study shows a heavy affection that the use of communities often centers round the people around the community, rather than the functions that the communities themselves provides. Having people that you know on the community you choose is a vital part for people or at least having the support of other people and changing to another community at the same time.