Sammandrag: Företag strävar kontinuerligt efter att bygga ett välkänt och framgångsrikt varumärke. De strävar efter att tillfredsställa konsumenters behov för att öka varumärkets värde, brand equity. Genom att försöka avgöra konsumenters inställning till ett visst varumärke och deras förhållning till ett utökat sortiment i en ny produktkategori syftar denna uppsats till att diskutera och utforska förändringen av varumärkets brand equity. Vid denna undersökning har H&Ms varumärke och deras nya sportkollektion använts som exempel. Teorin behandlar varumärkets värde, brand equity, utifrån ett konsumentperspektiv samt utvidgning av produktutbud hos varumärken.

Problem formulation: This paper will examine how the capital structure of firms affects their market valuation by applying the Modigliani-Miller theory on Swedish listed companies in a boom and a recession. The study will examine whether it is possible to draw any conclusions as to whether companies with high debt to equity ratios are valued lower in a recession, in comparison to companies with low debt to equity ratios.Purpose: To empirically test the Modigliani-Miller theory of capital structure in a boom and a recession in order to see if the companies? market value is affected differently depending on whether they have a high or a low debt to equity ratios.Methodology: The essay has a deductive and a quantitative methodological approach. Data analysis was done through a correlation analysis, a regression analysis and a hypothesis testing.Theory: The Modigliani-Miller theory of capital structure with taxes states that companies with a high debt to equity ratios has a higher value. One of the risks with a high level of debt could be that during a financial downturn companies have more difficulty realizing capital and are thus more likely to go bankrupt.Conclusions: The study shows results that are contrary to the Modigliani-Miller's theory; all the correlation analyses between debt to equity ratios and market value are negative.

The purpose of this investigation is to come across the associations of consumers who are being exposed to a brand extension from a different product category. Moreover, our aim is to contribute to the knowledge of how consumers respond to these extended products, by investigating the influence of the parent brand. To fulfill our purpose, this study was conducted through qualitative interviews with consumers. In order to carry out our investigation and analyze our findings the following theoretical framework has been used: Customer-based equity, Parent brand affect and Perceived fit. Our data was collected through ten semi-structured interviews including consumers of Fiat and Marlboro brand extensions.

This thesis studies private equity firms' implementation of management control systems in their portfolio companies and whether the systems are affected by cross-national differences. A comparative case study examines five different private equity firms to derive if there are any differences between the private equity firms' management control systems in the United States, Europe and China. The empirical observations are categorized according to the framework developed by Merchant (1985) and further developed by Merchant and Van der Stede (2003). Theory on the effect of multinationality on management control systems, also developed by Merchant and Van der Stede (2003), are used to explain possible findings. The applied theory includes the cultural dimensions developed by Hofstede (1984) and Hofstede and Bond (1988).

Title: The implementation of valuation of tangible and financial assets to fair value ? and its effects on the creditor protectionCourse: Bachelor theses in business accounting, 10 Swedish creditsAuthor: Sam EspelandAdvisor: Ogi ChunKey words: IAS 16, 39, 40, fair value, creditor protection, equityPurpose: The purpose with the essay is to examine how the implementation of the IAS standards that regard valuation to fair value, effects the equity and how the effects on equity affects the creditor protection.Methodology: The essay is using both a quantitative and a qualitative approach in which the quantitative part constitutes of data collection from annual reports and the qualitative part constitutes of interviews.Theoretical perspective: The theory gives a thorough understanding in how the IAS standards are designed, furthermore the procedure at liquidation and lack of capital is being treated, moreover some relevant terms and concepts are being treated.Empirical foundation: This chapter is divided into two parts, in one part the results from the quantitative approach is being presented in diagram form, and in the other part the interviews are being presented.Conclusions: The implementation will give a higher equity for most real estate companies, but likely also for example the mining industry. The creditor protection will likely be worsened among the industries that experience an increase in equity since their activities may proceed for a longer time before they have to be liquidated..

Private equity bolag som skapar värde genom leveraged buyout har under de senaste åren fått ökad konkurrens inom den process vilken syftar till att finna attraktiva investeringar som kan generera avkastning enligt uppsatta avkastningskrav. Processen som karaktäriseras av informationsasymmetri och kallas för deal sourcing har därmed blivit ett svårare moment för dagens private equity bolag. Denna empiriska fallstudie undersöker hur svenska private equity bolag inom kategorin leveraged buyout i praktiken arbetar med deal sourcing och vilka drivkrafter som processen utformas efter i syfte att finna potentiella investeringar. Detta undersöks i ljuset av den akademiska forskning som tidigare gjorts på området. Studien utgår ifrån tio intervjuer med företagsrepresentanter vilka har insyn i och är delaktiga i processen med att finna bolag.

Private equity-investeringar innebär kapitalsatsningar i onoterade företag med ett aktivt och tidsbegränsat ägarengagemang. Detta kan indelas beroende på tidpunkten och kapitalbehovet för investeringen och benämns: affärsänglar, venture capital och buyout. Det finns en allmän uppfattning att dessa bolag agerar som affärspirater, vilka suger ut tillgångarna i företag för att sedan sälja av det utan att tänka på konsekvenserna. Det finns en ovetskap om vad som egentligen tillför värde och på vilket sätt detta sker. På uppdrag av Svenska Riskkapitalföreningen skrivs därför denna uppsats.

The purpose of this thesis is to study the difference in value generation and its drivers between leveraged buyouts and listed companies. The primary objective is to observe if differences exist. A secondary objective is to understand the differences and attempt to provide an explanation based on earlier research on Private Equity. A selection of large Swedish LBO-transactions, carried out between 1998 and 2012, are analyzed and their value generation drivers subject to comparison with a weighted index of companies listed on the Nasdaq OMX Stockholm. A clear difference in value creation is observed, both in size and composition.

The translation of financial records of foreign subsidiaries gives rise to currency translation adjustments that affect total group equity. If unwanted, fluctuations in translation adjustments can be avoided using net investment hedges. This study aims to find the extent of net investment hedging in Sweden today and in a short historical perspective, and find explanations to varying levels of hedging and firms' decisions to hedge. Based on annual reports, we determine Swedish firms' net investment hedging policies and their level of hedging. The 32 largest companies listed on the Stockholm stock exchange in the years 1993, 2004, 2006, and 2009 are studied.

This thesis describes and examines a new line of business, CleanTech. CleanTech comprises a wide range of different types of companies and is not yet well defined. In this thesis only the Swedish market is considered, and a variety of players on the market are included to give the most extensive picture of the current situation. Recent research shows that a gap has arisen between governmental financing and private equity-investments in CleanTech-companies. This gap occurs mainly in companies in expansive phases and causes problems both for the companies and for the line of business as a whole. To investigate this gap the Swedish CleanTech-business is described in terms of earlier and existing financing, age and size of the companies and their turnover and profit.

Denna studie underso?ker huruvida Private Equity-bolag lyckas skapa besta?ende operationellt va?rde i fo?rva?rvade portfo?ljbolag. Studien beaktar ma?tt som reflekterar utvecklingen fo?r olika intressentgrupper i syfte att a?ska?dliggo?ra Private Equity-bolagens sammantagna bidrag till va?rdeskapande. Underso?kningen a?r av kvantitativ karakta?r och a?r baserad pa? ett urval av 19 svenska bolag som under a?ren 1999-2008 fo?rva?rvats och avyttrats av ett Private Equity-bolag.

The aim of this master's thesis is to study how gender equity is discussed and worked with at a Swedish public library, and what potential consequences these discussions will bring. By analysing different types of documents and interviews with library staff using discourse psychological theories and methods we show that two dominating discourses coexist and determine the direction of how gender equity is discussed. These discourses are argued to create and uphold gender and gender roles within the organisation as well as in society at large.In our study we find that one of the identified discourses has, as one of its consequences, that it preserves and regenerates traditional gender roles. This discourse is mainly used when discussing personnel policies and when recruiting. We call this the discourse of gender role preservation.The second discourse is mainly seen when discussing the public dimension of the library's functions.

The aim of this small thesis is to investigate if the probability of business failure is higher at the time of divestment than at the time of acquisition for portfolio companies that have been subject to private equity ownership. The background for this thesis is the widespread critique aimed at private equity firms, claiming that they increase the risk in their portfolio companies. We have performed a study of 53 buyout transactions, involving Swedish manufacturing companies, covering a time span of 13 years, from 1995 to 2007. We find evidence of an increased risk of business failure for the portfolio companies with a short forecasting horizon (within one year). The absolute increase in the sample is however small.

This study deals with the road freight sector's capital structure and how leases, loans and equity affect the ratios. The study is based on a ten-year period between 2000-2010 in Sweden. Investments in finance is a complex and interesting subject to study, there are many factors that can affect how the company best choose their investments when they have many great business investment the decisions plays a greater role. The aim is to find an optimal capital structure from a financial investment point of view. The purpose will be answered by the following research question: Are there significant differences between leases, loans and equity financed fleet of factors, profitability, tax, turnover, age, and cyclicality. The study will also examine how debt is related to profit margin, DuPont and the tax, all through a regression analysis. Then were plausible economic theories for the study.

How capital structure influences corporate performance and value has been in the interest of researchers and scholars for more than half a century, but an answer is yet to be found. The main objective of the present paper is to contribute with data for this cause and hopefully help to clarify this mystery. The method that was used was by analyzing the impact of debt on profitability and market valuation through linear regression. The study examined 17 Swedish property companies listed on Nasdaq OMX Large Mid and Small Cap over a 6 year period (2007-2012). The authors found a slightly negative relationship between debt-to-equity and profitability measured by return on equity (ROE) as well as by return on assets (ROA).