Purpose: The purpose of this paper is to create an understanding of how customer Engagement, communication / interaction and customer insight are driving forces behind the use of Social CRM from a leadership perspective.Method: The purpose of the study, we believed it was appropriate to use a qualitative approach to conduct the study. The empirical data were collected through semi-structured interviews. The sample consisted of 10 companies located in the Gävle area who are active on social media. The interviews were coded to obtain keywords and patterns. These patterns and keywords are then analyzed to arrive at the study's results.Results and contributions: Our results suggest that all the identified benefits, customer Engagement, customer insight and communication are driving forces to make use of social CRM.

The aim of this study was to reach a better understanding of voluntary work and its possible influence on the work role. Based on a phenomenological approach, five voluntary workers from the leisure field were interviewed. The interpretation of the empirical data was based on the Humanistic psychology and its theories about personality, self-realization, motivation and emotion. The results show that the motive behind the voluntary Engagement varied amongst the participants and all of them stated more than one motive. However, social motives, wanting to learn more and develop their skills and also wanting to help others, were the most frequent motives among the participants.

Both authors of this study have been involved in the School of Business at Umeå University Student Association (HHUS) and is due this discovery deficiencies and problems within the association. The pressure to engage in HHUS is compared with other financial organizations around the country very low. This led us to consider why this is the case. From experience we know that communication between the association and its members are not functioning optimally. Communication itself is essential for motivating students and for that motivation should be high for the students to experience good quality on the Engagement. The purpose of this study is to identify lines of communication and motivational factors that affect students who are members of HHUS to get involved or not.

The aim of this study was to reach a better understanding of voluntary work and its possible influence on the work role. Based on a phenomenological approach, five voluntary workers from the leisure field were interviewed. The interpretation of the empirical data was based on the Humanistic psychology and its theories about personality, self-realization, motivation and emotion. The results show that the motive behind the voluntary Engagement varied amongst the participants and all of them stated more than one motive. However, social motives, wanting to learn more and develop their skills and also wanting to help others, were the most frequent motives among the participants. In the light of the theoretical background for this study, these motives can be understood as being due to the need of self-realization and appreciation from others, and also a wish to reach an ideal self.

Sedan 1999 har antalet fredsfrämjande interventioner som fått tydliga mandat att aktivt skydda civilbefolkningen kraftigt ökat. Att använda militärt våld för humanitära syften är dock inte oproblematiskt.Denna uppsats undersöker den reglerade våldsanvändningen, i form av Rules of Engagement, i moderna fredsfrämjande insatser med utgångspunkt ur frågan om beskydd för civila. Den undersöker, med hjälp av bl.a. offentliga dokument och en fallstudie om insatsen i Tchad 2008, hur dessa regler sätts och försöker dessutom utmynna om utformningen av ROE påverkats av frågan om beskydd.Konceptet med skydd av civila har ställt nya krav på fredsstyrkor idag, men denna undersökning visar bland annat att det inte är helt självklart hur denna uppgift skall förstås, då intervenerande nationer och organisationer ofta saknar tydliga verktyg för operationaliserandet av beskydd för civilbefolkningen. Vidare finner uppsatsen att själva utformandet av Rules of Engagement spelar mindre roll än dess faktiska tolkning och fredsstyrkans kapacitet..

This paper is about the importance of Engagement, cohesion and clarity in offshore outsourcing projects. The focus is on how the communication is handled between co-workers in different countries. My research is based on qualitative studies of literature on the subject, along with interviews with leaders in various companies in Sweden that utilize offshoring to countries in Asia. This study shows that the companies interviewed who utilize offshoring are all taking care to create Engagement, cohesion and clarity in their offshore offices. It also shows that companies can succeed with their offshore strategy without using agile development methods, contrary to what literature on the subject recommends.

This essay highlights the Swedish retail companies? Engagement in ethics and environment issues as a part of the business concept. The Customer is today more aware about what is going on in the world than ever before. Two of the main reasons are the Internet and the globalization. In relation to the customer being more aware about the situation in the world today, the demand for products which have been produced in consideration of ethical and environmental values has increased.

This study?s aim is to investigate how multilingual students learn mathematics and teaching strategies used to support the students? development of knowledge. A total of eleven scientific articles were selected for analysis and comparison. The results showed that visual representation, multimodal forms of expression and the students? whole linguistic repertoire constitute central resources for learning.

AbstractA useful tool for companies to use in their differentiation process is proposed to be employee branding. Employee branding is developed and put forth by the management with the main task to formulate the brands vision and values, and communicate them to the employees. To promote the employee Engagement and their relationship with the company, corporate storytelling can be applied, with is an internal communication that strengthens the internal rumour and values that represent the brand. Since Engagement and motivation is important factors when creating a strong employee brand, there is a need for further research on how corporate storytelling is used by companies to influence employee Engagement and motivation, as corporate storytelling leads to deeper commitment among employees.PurposeThe purpose of this paper is to explore how companies use corporate storytelling to influence their employee branding.MethodologyThe authors conducted a qualitative case study on how the retail organization Boomerang. The empirical material was collected thru semi-structured interviews with Boomerangs management and employees.ConclusionThe conclusion shows that the employees prefers when corporate storytelling and various communication is put in context, this because it?s easier for the employees to understand.

The purpose of this master?s thesis was to find problems that occur in the production line at Atlas Copco Rocktec Division, in order to decrease the costs of defect in quality. When the problems were distinguished, the authors ought to choose the problem with the highest improvement potential. One request from the constituent at Atlas Copco Rocktec Division was to connect the improvement to the document The Way We Produce. The document provides information and values about Atlas Copco and consists of 10 principles to be able to reach their vision.

AbstractA useful tool for companies to use in their differentiation process is proposed to be employee branding. Employee branding is developed and put forth by the management with the main task to formulate the brands vision and values, and communicate them to the employees. To promote the employee Engagement and their relationship with the company, corporate storytelling can be applied, with is an internal communication that strengthens the internal rumour and values that represent the brand. Since Engagement and motivation is important factors when creating a strong employee brand, there is a need for further research on how corporate storytelling is used by companies to influence employee Engagement and motivation, as corporate storytelling leads to deeper commitment among employees.PurposeThe purpose of this paper is to explore how companies use corporate storytelling to influence their employee branding.MethodologyThe authors conducted a qualitative case study on how the retail organization Boomerang. The empirical material was collected thru semi-structured interviews with Boomerangs management and employees.ConclusionThe conclusion shows that the employees prefers when corporate storytelling and various communication is put in context, this because it?s easier for the employees to understand.

I denna fallstudie av Region Skåne undersöks uppkomsten av nya forum för samarbete i samband med regionbildning. För att undersöka detta använder vi oss av tre politiskgeografiska begrepp. I Skåne har kommunerna delats upp i fyra samverkansorgan i vart och ett av regionens fyra hörn, detta för att kunna hävda de egna intressena gentemot regionen. Kommunerna i varje hörn har olika grad av beroende till regionen och undersökningen visar att ju större beroendet är desto mer integrerat blir samarbetet inom det egna samverkansorganet.För att skapa en förståelse för ämnet ges en kort presentation av hur regionaliseringsprocessen har sett ut i Europa, Sverige och Skåne. Materialet till analysen utgörs främst av intervjuer och rapporter där vi fokuserar på tillväxt- och utvecklingsfrågor.

In a competitive market as supermarkets, hundreds of the same products fight for attention in the shops. Every day thousands of targeted advertising messages is given to us. As a natural result of all this, power is transferred to consumers. You can no longer differentiate yourself by only price and function, thus companies must play on the emotional aspects and create a relationship with consumers. A key to success is to understand people's emotional needs and then satisfying them.In various journals and papers you can find highlighted success stories of strong brands such as Harley-Davidson, Apple and Virgin Airlines.

Det finns både nationella och internationella lagar och överenskommelser som ligger till grund för stridskrafters användande. Det finns också politiska styrningar från regering och riksdag om hur verksamhet ska bedrivas i form utav handlingsregler, som ligger till grund för Försvarsmaktens Rules of Engagement. Det finns alltså två dimensioner som Rules of Engagement kan reflektera: en politisk och en legal.Syftet med detta arbete är att synliggöra vilka begränsningar och möjligheter sampelet mellan politiska intressen och rättsliga grunder sätter på den taktiska handlingsfriheten. Frågeställningarna har besvarats utifrån en fallstudie på ubåt 137 grundstöttning utanför Karlskrona. Som teoretiskt verktyg för att möjliggöra analys har begreppet taktisk handlingsfrihet använts.Resultatet av denna uppsats är att den legala dimensionen är från början redan given, förankrade i sedvänja, traktat och internationella överenskommelser.

During the past decades the competition for skilful employees has increased and companies and organizations compete to attract the right people. The Swedish municipalities and country councils need to recruit 420 000 new employees before 2020, but have a limited budget to promote themselves as attractive employers. To find a solution, many of the municipalities have started to work with fundamental values to become more attractive employers and to inspire employees to use word-of-mouth to recommend them. There are no empirical studies of how successful this strategy is, and the purpose of this thesis is to show if there are significant correlations between the fundamental values, the employer's attractiveness and word-of-mouth. The results of the study are based on a survey with 1996 answers from employees in three different municipalities in Stockholm, Sweden.