In this paper the authors aim to examine the effects on consumers using different strategies in a campaign within social marketing. A model by Evans et al (1996) has been used in order to see the different steps in which advertising catches the viewers? attention and eventually leads to action or purchasing. However, in the case of this thesis, the intention of the chosen campaign is to change the consumers? attitudes and behavior towards alcohol.

The purpose of this Master?s thesis is to examine the portrayals of class in four Swedish contemporary novels that have been mentioned as working class literature in the literary public sphere. During the 20th century, society has undergone vast changes due to globalization and technology development. The rise in standards of living for most people in the Western societies has led to changed consumption patterns. In consequence, there has been increased emphasis given to cultural rather than materialist explanations of social stratification.

The Swedish energy system will be influenced by many future changes, such as energy and climate policy objectives. The installation of more renewable electricity could increase by using solar energy. Over the recent years, grid-connected photovoltaic (PV) systems have increased dramatically in Sweden, partly due to various support systems and compensation models. These support systems have been designed to make it easy for individuals and businesses to invest in self-generated electricity and thus contribute to the transformation of the energy system.The introduction of a higher proportion of solar energy may in turn affect the Swedish electricity system. This could mean that the electricity companies will be facing a number of changes in the near future.

In this study I have compared two systems of handling TMR, self-propelled/ self loading mixers and conventional towed mixers, what has been investigated is the time for filling, mixing and feeding TMR as well as maintenance and fuel consumption. The background of this study is the structural rationalization within the Swedish milk production that has put focus on efficiency and reducing of costs. Forage and labour are the two biggest costs in milk production today. The study has been performed by visiting three farms and with a stopwatch measured the times for filling, mixing and feeding TMR. At the time for the visits, the users have been interviewed regarding maintenance and fuel consumption. They have also had an opportunity to give comments of how they experience the mixers. The result of the study after processing is that the average stock in the study can save 74000 SEK a year by reducing time for filling, mixing and feeding TMR to cows with a self propelled/ self loading mixer . The conclusion I can make of this study is that it?s not the size of the stock that decides whether it?s interesting to invest in a self propelled/ self loading mixer, but the presumptions on the farms, for instance forage logistics and mechanical equipment..

Genom att studera olika kommunikationsprotokoll kunna svara på vad det är som gör att ett visst protokoll är bäst anpassat för att användas mellan mobila enheter och IoT-enheter.I arbetet användes en kvalitativ litteraturstudie för att ge en grundlig teoretisk bakgrund samt en experimentell studie där ett par teorier undersökts ifall de stämmer med resultaten ifrån verkligheten. De fem faktorerna kompatibilitet, batteritid, frekvens, räckvidd och tillförlitlighet undersöktes hos kommunikationsprotokollen Bluetooth Low Energy (BLE), Närfältskommunikation (NFC) och Wi-Fi. Dessa tre valdes eftersom de stöds av nyare mobila plattformar idag. Kommunikations-protokollen analyserades sedan gentemot olika användningsområden inom IoT, eftersom påståendet vad som är bäst anpassat beror på vad situationen kräver för egenskaper.En systemutvecklare som ska välja kommunikationsprotokoll till en IoT-tillämpning och läser denna rapport bör själv jämföra de olika protokollen mot varandra inom de fem faktorerna för att kunna avgöra vilket protokoll som passar bäst inom dennes situation. I arbetet utfördes endast experimentella studier på BLE på grund av begränsningar inom utrustningen.

Swedish agriculture faces future challenges regarding food production and land use. Increased competition for agricultural land creates complex situations, where conflicts may arise when productive crop land is in demand not only for food production but also energy- and fodder production. On top of that there is an obvious conflict of goals between agricultural production and non-agricultural exploitation of agricultural land. In several emerging economic regions it is noticeable how agricultural land is being expropriated for development of urban settlement and infrastructure, carrying potentially significant long-term effects. During the last decade the exploitation of agricultural land in activities other than food production has increased in Sweden and is expected to continue in the same manor. Approximately 700 hectare of land in Sweden is diverted from food production, annually, and in 2013, the Uppsala Municipality showed the greatest change in land use of all municipalities (SCB, 2013).

The aim of this thesis was to study librarians approach upon reference questions and available resources and also to find out if there is any connection between the nature of the reference question and the choice of resource. The purpose was also to give a deeper understanding of the reference work. Nine librarians were given ten reference questions and their reference work was tape recorded. The study was completed with seven interviews sent by email. Some of the reflections were translated under the headlines of form, subject, time, language and availability.

Constantly growing demands from the costumers in the Automotive industry forces the subcontractors to seek alternative ways to compete. One parameter of quality is the components tolerance against NVH(Noise, Vibraion & Harshness) aspects. Kongsbergs Automotive has developed a new gear shifter platform (Shift-by-Wire) that is sold to Alfa Romeo and used in of their car models. However, the company is not pleased with the components sound quality, therefore the main purpose of this thesis is to develope a number of concepts that is supposed to enhance these NVH-aspects.To get an understanding of the problem an analysis of the causes of the emitted sound has been done parallell to a product decomposition, function decomposition and a Ishikawa-diagram. Together with these methods has a litterature study been performed to get familiar with the physics of an impact and especially the emittment of noise.

Today?s wind power plants are only compensated for their reactive power consumption at no-load. As the wind power plants grow bigger the amount of reactive power they need also increases. This is no longer a problem that can be ignored, especially as the net owners are beginning to charge the reactive power they transport.In this thesis a couple of different methods of compensation and their prices will be discussed and evaluated. Problems, such as self-excitation, that can occur if one fully compensates the wind power plant will also be brought to surface.

The aim of this thesis is to study the conditions three public libraries have to be a resource for university students. The libraries are all situated at a distance from universities that allow the students to commute between the university and their homes. These students often make the same demands on the public library as they do on the university library. In order to conduct this study the frame factor theory has been used. This theory was developed by pedagogic scholars during the 1960s and focuses on how the framework surrounding the school affects the learning results.

The purpose of this master?s thesis is to examine virtual reading groups, and which meaning the users perceive that the virtual reading groups offer. In addition, the study inquires which details can be improved to further amend the needs and wants among the users of virtual reading groups. Through these outlines, it is discussed how libraries and librarians can make use of virtual reading groups as a resource. The study is based upon qualitative interviews, consisting of asynchronous e-mail interviews with a total of sixteen members in two different virtual reading groups.

Today?s wind power plants are only compensated for their reactive power consumption at no-load. As the wind power plants grow bigger the amount of reactive power they need also increases. This is no longer a problem that can be ignored, especially as the net owners are beginning to charge the reactive power they transport.In this thesis a couple of different methods of compensation and their prices will be discussed and evaluated. Problems, such as self-excitation, that can occur if one fully compensates the wind power plant will also be brought to surface.

The guest harbor on Utö, Utö Gästhamn, is currently using electricity for heating all of the water used in the showers and taps. Because of the large amount of visitors, especially during the summer months, the hot water usage gets very high and that is also the case for the electrical bills. During the year of 2011 the cost of electricity for Utö Gästhamn reached a total of 257 500 kr. Out of these 257 500 kr approximately 142 000 kr, 55 % of the total cost, were because of the water heating.The report is the result of a cooperation with Skärgårdsstiftelsen, the Green Islands-project and Utö Gästhamn where the mutual goal is to dimension a solar energy system, to promote the sustainable development.Initially the different techniques for the solar energy system are researched. The techniques are plane solar collectors, evacuated tube collectors, pool collectors and photovoltaic cells.

This paper describes a method for wireless energy transfer via near-field electromagnetic inductionthat is inexpensive, simple and can be applied to almost any type of system, regardless of size andenergy demands.The method uses a primary unit consisting of an oscillator, amplifier and inductive coil thattransfers energy to a secondary unit consisting of a coil, rectifier and voltage regulator. Two typesof oscillators and several amplifier designs were realized and evaluated together with a multitudeof flat coils of both monofilar and bifilar type.The results show that it is important to use an oscillator whose frequency is dependent on theinductance of the connected transmission coil, such as the Colpitts oscillator. This is preferable toan oscillator with a preset frequency, such as a Schmitt-trigger oscillator..

We all know that water is very important for both animals and humans. When we are weaning the piglets from the sow we must guarantee that the piglets can start to drink more water instead of sow milk. The first thing to check is always the quality of the water that is to be used. To secure that, you must take a water sample. If the water is inadequate it can bring a lot of problems and diseases.