The purpose of this study is to examine in what way a strong corporate culture can have an effect on the ways that individuals perceive their own identity based on different social aspects, thereby meaning the influence of personalities in relation to the environment. In this essay I have used the theory of employer branding in an analysis of the corporate culture at Ikea Barkarby, with the purpose to answer the following questions: How does the relation between the employee and the corporate culture appear from an identity perspective, i.e can an individual?s identity be affected by the influence of a strong corporate culture? If the corporate culture has an influence on the individual?s identity, what rhetorical tools are part of this? How can the surrounding corporate cultures possibly influence the employee?s process of becoming a part of the corporate culture? The method of research that was used in this study is a framing analysis and a semistructured interview method. In the discussion of the influence of social environment on identity I have used the rhetorical term doxa. The material that was examined was an advertisement for employment from the Ikea Barkarby website as well as the response from my interviews of some of the employees.The result of the analysis shows that it is possible for an individual to negotiate with himself about his identity in relation to the actual situation and environment, meaning a possible transformation of the individual?s behavior in different social contexts, in this example the corporate culture at work.

The essay shows that temporary agency employees work in a complex business. Both labor and management differs from other businesses in the Swedish labor market. Regarding the unemployment insurance, they have previously been separated from other businesses through legislation. Based on the essay question regarding workers protection has the statutory rights for employees been strengthened. This by the implementation of the directive on manning into Swedish law and now covers all workers in the business.

Due to the decrease in obtaining driver?s licenses among young people, the main purpose of this study was to acquire a deeper understanding of young people?s attitudes towards driver?s license and towards driver?s education. This is a qualitative study with a theoretical approach, which combines Bourdieu with post modern theories. By using focus groups a wide rage of attitudes among young people have been gathered. Having a driver?s license is still considered a standard among young people even though their attitude mostly depends on their need for one.

Gender equality and gender equality work is relevant for today's working life, and previously male-dominated occupations may be increasingly under pressure to become more equal. This paper aims to explore and understand how the firefighters at a station are experiencing gender and gender equality in rescue services.Using theories of how sex is done, how a power perspective and a structural approach can show men's and women's different conditions in an organization, and theories that are more specific to gender and change management the firefighters talk about gender and gender equality are analyzed. Essay results were collected through interviews with seven firefighters and then analyzed and interpreted with the help of theories.The analysis shows that there is a perception among the firefighters that men and women are biologically different and that required physical strength legitimizes the exclusion of women. Inequality is seen as something natural and by pursuing an active gender equality women are given unwarranted benefits. When physical strength becomes a legitimate reason for exclusion, the responsibility for gender inequality is put on women and that women don?t have what it takes.There is also a resistance against gender equality analyzed in the paper, and it's stated opposition seems to be directed against the management's way of recruiting women.

Människor verkar generellt handla och uppträda på sätt som ger fördelar till dem själva och de grupper de är medlemmar i. Fördelarna gäller resurser, status, prestige men också socialt fördelaktigt beteende. Beaupré och Hess (2003) fann att människor ansåg medlemmar ur sin egna etniska grupp vara gladare än människor från andra etniska grupper. För att undersöka om icke socialt sammansatta grupper skulle attribuera gladare ansiktsuttryck till den egna gruppen, innegruppen, framför andra grupper, utegrupper, replikerades studien i minimala grupper. Det visade sig att innegruppen oftare favoriserades med glada ansiktsuttryck medan utegruppen oftare attribuerades neutrala ansiktsuttryck..

Den här studien fokuserar på komplementärmedicin ur fyra informanters perspektiv och med kopplingar till aktuella vetenskapliga diskussioner och strömningar. Bakgrunden till studien är en ökande användning av komplementärmedicin i samhället och livliga debatter kring dess vetenskapliga status. Syftet är att genom kvalitativa metoder belysa viktiga aspekter av informanternas användning av komplementärmedicin. Mycket uppmärksamhet ägnas åt informanternas syn på de olika metodernas effektivitet, hur denna definieras och vilka konkreta resultat informanterna strävar efter eller upplever..

The aim of this study was to explore and try to understand the subject of AnabolicAndrogenic Steroids (AAS) from the users own perspective. Four qualitativeinterviews with former AAS-users was carried out to find out why the informantsstarted and continued to use AAS, and what benefits and disadvantages theyexperienced in relation to their use of AAS. Two of the interviews were conductedby telephone, and the other two in person. One of our main results was that maleusers of AAS in our study tried to attain a higher status in society, which we haveexplained with Connells theory about Hegemonic Masculinity. The two othertheories used in the study are Erving Goffmans Stigma Theory and SystemTheory.

This study is about exclusion and childrens role-play in Swedish preschools. 8 preschool teachers, in 4 different preschools, have been interviewed about exclusion and low and high rating roles in children's role-play. The interviews was recorded and then analyzed. Relevant research in this study was from Corsaro, Tellgren and Löfdahl amongst others, and the results of the interviews is what this study is based on. The study showed that one of the most common roles in childrens role-play is the role of mother and that the roles children play are based on social norms and values.

The purpose of this essay was to examine the packaging design´s communications related to the colloquially brand's symbolic capital and how they became meaningful through experience and perceptions that led to the identification processes in the consumer society. There were eight interviews of snuff users who became my main collections materials. My theoretical framework was discourse psychology´s emphasis on language and Bourdieu´s concept provided important tools in the analysis of the material.I could highlight that packaging design and the brand had influenced the informants and given them symbolic beliefs and what it meant to sniff a certain brand. Color, brand awareness and price were crucial in choosing where the informants attributed themselves the cans symbolic values to their identity. It could be inferred high and low status perceptions based on stereotypes in the design itself..

The credit rating industry is a complex and fascinating industry. Its history stretches back more than 150 years and has gradually increased in importance. During its history the dynamics of the industry have changed. The extended-principal-agent model was developed by synthesizing different principal-agent-relationships into one model. This model provides a holistic understanding of the credit rating industry and illustrates the interdependence between the different relationships.

The main subject for this essay is victimization at work. The first question concerns victimization and the responsibility of the employer when bullying and harassments occur. The second question regards agreements between the employer and the employee, where the latter is paid to quit the employment because he or she is subjected to victimization, but also if any specific group of employees is especially affected. The purpose of the essay is to create understanding and clarification within current law, but also awareness of the possibilities where employers can create agreements with employees in order to make them finish their employments. In order to manage finding information some labour market parties were asked questions about their experiences of victimization at work and agreements among their members or employees.

Denna uppsats behandlar hur revisorsyrket utvecklats som profession med speciell betoning på hur antalet kvinnor inom revisorsyrket och hur kraven på revisorns oberoende har ändrats under de senaste 30 åren. Vi kommer att beskriva detta utifrån olika författare, men även med utgångspunkt i vad våra aktörer anser. Förr var det en ovanlighet att ha en akademisk utbildning. Numera är det fler som utbildar sig, vilket har resulterat i att revisorn inte har samma status som förut. Skandaler runtom i världen under senare år har gjort att kritiska blickar har riktats mot revisorskåren och inte minst dess oberoende.

Stereotyper finns om nästan alla grupper och skiljer sig beroende på gruppens status och natur. Många identifierar sig med den stereotyp som finns om ingruppen. Detta kan bli ett problem, speciellt om stereotypen är negativ. Här presenteras resultatet av en enkätundersökning med syftet att undersöka skillnaden mellan ingruppstereotypen och utgruppens stereotyp gällande ingruppen. Grupperna som undersöks är svenskar och iranier.

SyfteSyftet med denna studie var att undersöka samband mellan utbildning, civilstånd och inkomst gentemot upplevd fysisk och psykisk hälsa.MetodUndersökningen är en kvantitativ enkätstudie där totalt 525 individer ingick framförallt från Lidingö, Täby, Haninge, Östermalm och Solna. Åldern på individerna varierade mellan 37 och 89 år och medelåldern var 70,3 år (± 6,6), där cirka en tredjedel var män och två tredjedelar kvinnor. Samtliga har fått besvara frågor med fasta svarsalternativ kring deras upplevda fysiska (kroppslig) samt psykiska (själslig) hälsa och faktorerna inkomst, civilstånd samt utbildningsnivå. Därefter analyserades resultaten för att finna eventuella samvariationer mellan den upplevda hälsan och de specifika faktorerna. Samtliga deltagare har själva ansökt om att få vara med i ett projekt kring hälsa i Gymnastik- och idrottshögskolans regi.ResultatSignifikanta samvariationer fanns mellan upplevd fysisk och psykisk hälsa samt civilstånd där hög hälsa korrelerade med att leva i ett förhållande.

Syftet med denna uppsats har varit att beskriva, analysera och få fördjupad förståelse för dans som företeelse i den svenska grundskolan. Jag har valt att koncentrera mig på dansundervisningens förankring i styrdokumenten samt jämfört de två stora danstraditionerna i Sverige. Jag har använt mig av kvalitativa intervjuer samt satt mig in i forskning och annan relevant litteratur som rör dansundervisning. Mitt huvudresultat är i korthet att förankringen i styrdokumenten är bristfällig och att dansens status är relativt låg i skolan. Även att de två lärosätena som utbildar lärare respektive pedagoger i dans kan med ett ökat samarbete ge sina elever djupare kunskap och bredare utbildning i dans som konstform.