As the field of marketing becomes increasingly competitive, creative tools to reach the intended consumer needs to be utilized. In order to break through the crowded airways and packed ad space, one can choose to direct the message through channels that relate to currenttrends in society, while using innovative artistic concepts. The fundamental purpose behind this report is to provide a roadmap for creating a successful and unique marketing campaign. In addition, we have attempted to identify how visual methods can add valuable attributes to the campaign, ensuring a more progressive and distinct impression. To illustrate our claims, we have chosen to analyze Wasabröd?s latest marketing effort, ?Change Bread,? by dividing it into three sections, including planning, execution, and the visual creation.

The aim of this Master's thesis is to investigate the importance of subject expertise for academic librarians in Skåne. Virtually all librarians in Sweden have studied other subjects besides library and information science (LIS) before becoming librarians, and in this thesis we ask what happens to this expertise. How many librarians can be said to have a good background in the subjects they are working with? Do academic librarians use their subject knowledge on the job? Does it make a difference what subject one has studied when it comes to job opportunities? What do librarians themselves think of the importance of subject expertise? We are also interested in finding out how subject expertise fits in with the growing professionalization of librarianship.A quantitative questionnaire was sent to 195 academic librarians at four different institutes of higher education in Skåne. A total of 107 librarians answered questions about their LIS education, subject background and current job as well questions on how important they perceived a subject background to be for themselves and for academic librarians in general.

AbstractThe use of temporary agency workers has increased significantly during the last decades. Due to considerable differences in the legal status and working conditions of temporary agency workers within the EU, the directive 2008/104/EC on temporary agency work was adopted in 2008. The current directive has a two folded purpose, first and foremost to improve the employment and working conditions for temporary agency workers, by establishing the principle of equal treatment. The second purpose is to create greater acceptance for the temporary work agencies, and also to review and remove any unjustified restrictions or prohibitions against them.There are several different models for labour market regulation represented within the EU. The Swedish and Nordic model has through history relied heavily on regulation via collective agreements, entered into by the social partners, with a minimal amount of state interference and regulation.For Sweden there is a potential problem in the implementation of the directive on temporary agency work, since it follows from case law by the European Court of Justice (ECJ).

The purpose of this master?s thesis is to find out in which ways a group of first generation immigrants use Swedish papers and magazines in a public library and which information needs this group has about Swedish society. One important aspect in this essay is integration of immigrants in the Swedish society as a possible effect of newspaper reading. The method used in this study is qualitative. Data is generated through semi-structured interviews.

We have from three studies examined how adolescents and young adults, actors and the researchfield describes the preventive and health promotion work with sexual health. The questions weasked ourselves was based on what efforts adolescents and young adults demand, whether there aredifferences between age, gender, place of residence, ethnicity, employment, and sexual orientation.Furthermore, we investigate if these requirements are consistent with the offered interventions fromparticipants, as well as which perspectives the work with STI / HIV and SRHR issues should bebased on. The investigation concerns the work of Västra Götaland and is answered by interviewswith participants regarding the activities offered by actors, a quantitative analysis and text analysisof the answers of adolescents and young adults, and an international research overview of theresearch field. Our results show a high demand for basic preventive work from the adolescents andyoung adults. Furthermore, there is an increased demand of action from men, LGBTQ group anddepending on the place of residence.

Bakgrund: Motivation är viktigt för att driva en till handling vilket alla har erfarenheter av. Oavsett vad det är för handling så ligger där alltid någon form av drivkraft bakom denna. Vi fann motivationsfaktorer inom den offentliga sektorn som mycket intressant och då främst polisyrket med deras unika arbetsuppgifter. Detta gjorde att vi ville undersöka vad poliser motiveras av. Problemformulering: Vilka motivationsfaktorer driver nyexaminerade poliser? Syfte: Syftet med denna studie är att söka en förståelse vad det är som motiverar nyexaminerade poliser. Metod: Studien som gjorts är genomförd med en kvalitativ forskningsdesign.

Abstract The subject of this thesis is the priority rules that apply in connection with mining activity. Already back in the 1800s, there were rules in the so-called Lego Charter concerning protection of workers, mainly servants. When the first modern trade union was founded in the 1870s, also developed a collective agreement. These agreements were the order of priority clauses had to intend to ensure employees' working lives. Exceptions had to be done by ensuring that individual employees' dependents. In 1974 the Act on employment entry and had intended to protect older workers.

This Paper examine how a municipality hire employees and in what way they use relevantlegislation in the recruitment process. The purpose of this paper is to clarify one specific municipality and their recruitment process, where the selection of the candidates is in focus of the process.The premiss is that municipalities can hire whoever they want, although some legislation needs to be considered. The principle of objectivity, the precedence and prohibition against discrimination are some restrictions municipalities must be aware of and not contravene.Further on candidates have an opportunity to require probation of the legality if they experience that mistakes have been made with the recuritment. However, only members of the municipality can emphasise this request.The municipalities job advertisements conformation and demands will be clarified in the paper. Job advertisements has a validity regarding disputes refering to discrimination because only the advertisement can justify employers procedure and choise.

The purpose of this paper is to analyze the employers? responsibilities for rehabilitation ofemployees in Sweden, who due to illness or injury are unable to work. The process of therehabilitation will be analyzed in a gender perspective. A minor comparative study aboutrehabilitation in Denmark will also be carried out. The purpose is to see how the process ofthe rehabilitation is designed for those who due to illness or injury are unable to work, whichfactors that affects the rehabilitation and which differences there are between Denmark andSweden regarding the employers responibility for rehabilitation.

I have in my thesis performed a survey that builds on interviews of five former students at Mediepedagogiskt Center (Mpc) that is located at Sundsta-Älvkullegymnasiet in Karlstad which is incorporated into Karlstads-Hammarö comprehensive upper secondary school. The sample group of students all has various withdrawal years between 1997 - 2004. The aim of the survey is to evaluate any direct qualities that these students have had that helped them to get a occupation within the media industry after the completion of their education at Mpc. This survey also tries to evaluate whether the orientation of their particular style of education is a factor for achieving employment. Before 1998 the course was divided into three A and B-level courses within the directions, photography, graphic design, text communication, sound production and film/television. After 1998 these are now divided into one A, B and C level courses, and one another level courses on A and B-level. The result shows that something more than? just? a good schooling with high grades is needed to succeed into getting a occupation within the media sector.

This thesis explore women?s needs when reentering society after having served a sentence at the female prison Färingsö, outside Stockholm and whether those needs are being met in the reentry strategies that are being provided. Parallel to this the thesis also examines if there, based on nonconformity and gender theories, is a socially constructed representation of women maintained in the rehabilitation work.The method of this thesis applied semi-structured interviews and used snowball sampling to expand the network of informants to obtain the data necessary. Totally five interviews were carried out. Previous research has shown that women in prison have much more complex problems than men and that there is a need for reentry strategies that take gender in account.The results showed that in terms of being able to reenter back in society, women needed help to structure a previously chaotic life.

AbstractThe employer is obliged to initiate negotiations with the union organization to which the employer is bound by a collective agreement. This applies both to decisions which imply a substantial change in workplace operations or employment conditions of the individual employee. In case law this obligation has been very extensive through all cases that have been up in the Swedish Labor court. Due to this fact the employer?s duty to negotiate has been interpreted very broadly.

Bakgrund Studien är en utvärdering av ett projekt som startades upp i augusti 2006 för att möta de nya krav som ställs, av de intellektuellt funktionshindrade, på bättre sysselsättning alternativt arbetstillfällen. Syfte Syftet med studien är att ta reda på hur projekt Språngets mål har uppfyllts. Vi vill ta reda på hur projekt Språngets metoder/arbetssätt sett ut och hur det har upplevts ur coachernas och kontaktpersonernas perspektiv. Frågeställningar För att svara på syftet har vi använt oss av tre frågeställningar:? Hur ser arbetssättet ut som används i projektet?? Hur upplevs projektets arbetssätt ur coachernas och kontaktpersonernas perspektiv?? Vilka resultat har uppnåtts genom projektet?Metod Studien har en hermeneutisk ansats och är en kvalitativ utvärdering som har genomförts med hjälp av intervjuer.

The Anglo-Saxon trust is not a new phenomenon, but existed as early as in the Middle Ages. The concept is customary among common-law countries, such as England the US,but unfamiliar to civil-law countries like Sweden. The person who creates the trust is called a settlor, the one who holds and administer the property is a trustee and the person who benefits from the settlement is called a beneficiary.In Sweden there is no legislation of how the trust ought to be assessed, but the need to understand it has probably increased with the internationalization.The Swedish Supreme Administrative Court has had a few opportunities to elucidate some of the uncertainties regarding trusts, but chose to abstain. With this The Swedish Tax Panel has very limited guidance from the court when they receive an application of an advance notice.A trust is not a legal entity nor a tax subject. This differs the trust from a foundation and they can not be placed on an equality from a Swedish tax perspective.In an advance notice, 2010-03-23 (dnr 103-09/D) om Inkomstskatt: Inkomst av tjänst ? värdepappersförmån, the Swedish Tax Panel equalizes the trust property with shares when determining how to tax the assets.

Can landscape architecture be seen as an economical asset rather than as a cost? Can well designed outdoor environments affect real estate values? This study investigates the economical value of landscape architecture and its influence on real estate prices. Research results on the relation between landscape architecture and real estate values are here compiled together with a survey made among players on the Swedish real estate market of their attitudes towards the problem. This study shows that the players on the Swedish real estate market often are unaware of the economical effects of landscape architecture pointed out in the compiled research. The study also shows that to use this information in actual projects several steps need to be taken: better knowledge of the problem, more and better compilations of research results, effective channels to spread the compiled information, proper employment and implementation of the knowledge. Extended knowledge of the relation between landscape architecture and real estate values will result in new ways of making money on outdoor environments. This would in turn have consequences for how the real estate business treat outdoor environments and how landscape architects work. The study is divided into four main questions: 1: Is there a relation between good landscape architecture and real estate prices? 2: What is the view of the players on the real estate market in this matter? 3: Is there more knowledge, research and practical models at hand? 4: What future steps can be taken to broaden the knowledge and apply it to real situations?.