Since Brand Management and Marketing in theory mainly been focusing on the consumer market, our main purpose of this essay is to analyze how a brand also can be appealing to the labour market, to attract and engage employees. Keywords attached to our essay are, brands, recruitment, Human Resource management, theories of motivation, corporate identity, employer branding and internal marketing. The study is based on a qualitative research. Our main reason for choosing this research was to get a closer insight for the phenomen and to establish a major understanding for the subject. To get a better knowledge and to answer and fulfil our purpose we have chosen to complete eight interviews, of whom six respondents representing Service firms.

The aim of this essay is to discuss the problems concerning the right of priority for re-employment in connection to employing temporary agency workers. This will be done with the help of relevant laws, preparatory work and literature that fall within the scope of the legal dogmatic method.Using temporary personnel is becoming considerably more common throughout the Swedish workplace. In recent years there has been a rapid growth of work agencies and a tendency to employ temporary personnel. At the same time employees are made redundant, suffering the consequences that arise from the workplace failing to abide by the rules of re-employment. In order to claim that the employer has failed to follow the right of priority for re-employment, evidence must be sufficient.

This essay describes how Örebro läns landsting operate concerning the delegation of work environment tasks in their organization. In the essay we review present law, with the focus on the delegation of work environment tasks. The purpose is to see if Örebro läns landsting are following the law in a correct way.Through interviews with people responsible for the work environment, and representatives for the workers in these questions, we could see how Örebro läns landsting were fulfilling there obligations in the role of employer. The result described how they were motivated and how they systematically worked with work environment issues. However, we could also see that the structure of the division of work environment tasks were inadequate.

The change in course recently taken by the Swedish Armed Forces results in an increased use of equipment, and thereby increased requirements of preventive maintenance. This paper aims to examine the current responsibilities for preventive maintenance in an army unit. The intended effect of this examination is to disclose possible flaws, and to help make routines for preventive maintenance more effective.The questions asked in this paper are;Who, in an army unit, is responsible for the routine maintenance?When is this responsibility valid?What demands does the technical service have on responsibilities for the routine maintenance?How are these demands met?How ought to be responsible for the routine maintenance?To answer these questions the author has chosen to use a descriptive method to show the current facts. A theorizing method is chosen to, from described facts, clarify the demands of the technical service on routine maintenance.

En av de senaste trenderna inom Employer Branding är att arbetstagare vill kunna identifierasig med sin arbetsgivare. I ett allt mer hårdnande arbetsklimat är det viktigt att arbetsgivareförstår vad potentiella arbetstagare efterfrågar, för att öka förutsättningarna att skapalångsiktigt hållbara relationer och minska risken för ohälsa. Studien syftar till att undersökahur ekonomistudenter kan ta ställning till huruvida de vill identifiera sig med en potentiellarbetsgivare. Detta genom att se vilka aspekter och vilken typ av information som är avgörande för deras ställningstagande. För att kunna göra detta har 12 ekonomistudenterintervjuats och studien bygger på socialkonstruktivismens definition av identitet och densenaste forskningen inom Employer Branding.

För att möta kommande klimatförändringar behövs klimatanpassning vilket innebär att skydda samhället mot klimatförändringarna och ta tillvara eventuella möjligheter. Olika länder har tillämpat olika sätt att styra anpassning, vilka generellt kan delas in i top-down och bottom-up styrning. Dessa styrformer generar olika problem och möjligheter för implementering. Till exempel så brister ofta styrning genom top-down implementeringen på lokal nivå, medan bottom-up ofta försvåras av att lokala aktörer saknar resurser i implementering. I denna litteratur och dokumentsbaserade studie undersöker vi aktuell forskning och policydokument för att med stöd av Environmental Governance-teorin, klargöra styrningsformernas uppbyggnad, effektivitet, problem och möjligheter.

To identify the exchange and adaptation that takes place in the business relationship between electricity suppliers and electricity customers and analyze how these factors affect the strength of the relationship.The investigated concepts create synergies. The strength of the business relationship in the current situation is dominated by weak reciprocity in adaptation and an inefficient exchange of information with low frequency..

AbstractTitel:Employer Branding: En studie av ?The Employer Brand Mix?Nivå:C-uppsats i ämnet företagsekonomiFörfattare:Hannan Mohammed SeragHandledare:Jens Eklinder Frick & Jonas MolinDatum:2014Bakgrund & syfte:Allt fler företag konkurrerar med varandra för att attrahera ochbehålla rätt personal. Det resulterar i att företag börja rikta sitt fokus på sinanuvarande och potentiella medarbetare.Ur denna bakgrund har begreppet EmployerBranding trätt fram inom marknadsföring. Konceptet Employer Branding går ut på attstärka ett företags arbetsgivarvarumärke för att attrahera och behålla de mesttalangfulla medarbetarna.Barrow och Mosley (2005) har skapat modellen ?The Employer Brand Mix? för atthjälpa ett företag att bli en attraktiv arbetsgivare.

Sustainability work is something that is emphasized more and more. Corporate Social Responsibility, CSR, is discussed and the question of how much responsibility companies should really take is frequently in the news. Companies tend to ask themselves how much responsibility they should take. CSR is a common concept of companies environmental and social work and a concept we tend to see here and there in our modern society. CSR includes companies? social responsibilities, both in terms of carbon footprint, working conditions, social responsibility and more.

The employer is obligated to call for negotiation on his own initiative, before he makes decisions in questions, which constitute important changes of the employer?s business or of the worker?s working conditions and terms of employment. The obligation to negotiate is reserved to the organisations, which the employer has collective agreements with. But what does the concept of important changes mean? What areas are included in the concept of important changes, according to legal framework and case law? How extensive is in fact the employer?s obligation to negotiate? The purpose of this report has been to seek answers to the above-mentioned questions, through partly describing how the employer?s obligation to negotiate has developed, and partly describing how the codes of negotiations in the Employment (Co-Determination in the Workplace) Act of 1976 are raised and applied.

The purpose of this thesis is to examine how social workers perceive the concept of knowledge within social services, particularly within children and youth services. Our goal is also to study the employer's expectations and demands on graduate social workers. The main questions we address in this thesis are; What knowledge is seen as useful by employers and graduate social workers working in social welfare offices? To what extent does university education bring useful knowledge to the work being done by social workers? What practical knowledge is there in the workplace for social workers to learn? When recruiting, what expectations does the employer have of graduate social workers? What challenges are there with recruiting a graduate social worker?We have interviewed six social workers and four employers in the social childcare division in different municipalities in Skåne region, Sweden. We have used epistemology in our analysis.

The thesis of this essay is concerned with how two adaptations of The Neverending Story have used the novel's vivid intertextuality and dialogism. The essay also discusses the possibilities of adaptation studies and whether an adaptation can explain a novel by emphasizing its themes..

During half a century the society has been changed from an industrial to knowledge-driven society. Industry companies have standardized requirements and companies that works with development in production has unique qualifications. The public employment office was created during a time that each tailored to then general requirements were dominating and the adaptation average appropriate worker and appropriate work where general. When the monopoly was stopped, crew companies begun to settle down on the market that flexibly adapt themselves to carried out now specialized needs that require sophisticated adaptation average work and job seekers. Companies lose the confidence for the public employment office and politicians threaten the organization with big closure.

To increase the understanding of how individuals total life situation affects their stress level and health has lately more frequently been discussed in different contexts. Furthermore, it is important to have knowledge of power structures that exist under given circumstances in a society to get an increased understanding of how to structure the health promoting work to get the highest possible benefits. People?s work life is essential to their health, since we spend a lot of time at work. The aim of this study was to find out which factors that relate to nursing staff?s health and stress level from a general perspective.

The climate crisis represents a serious threat to both people and nature and it will exacerbate existing inequalities, especially for women and girls who are most at risk yet have contributed least to the problem. Climate adaptation is critical to addressing the challenges of climate change, and it requires integrating a gender perspective to take into account the specific vulnerabilities faced by women and girls, as highlighted in the Paris Agreement. This study examines the implementation of gender perspectives in Swedish governmental climate change adaptation strategies. By applying a qualitative content analysis to 24 government agencies? action plans, the study investigates how gender equality is addressed in the context of climate change adaptation.