In  the  constantly  changing working  life  of  today, where  emphasis  on  human  capital  grows stronger,  the  importance  of  recruiting  and  retaining  good  staff  increases.  Successful recruitment  requires  a  first-rate  recruitment  process.  In  literature  on  recruitment recommendations for successful recruitment are presented.   The  aim  of  this  study  is  to  describe  similarities  and  differences  between  these recommendations and Svenska Spel?s recruitment practice on the basis of a description of the recruitment process at AB Svenska Spel, and also to identify possible reasons for differences between theory and practice.  To  meet  the  purpose  of  this  study  literature  and  scientific  reports  have  been  studied. Interviews  with  five  HR-specialists  and  four  managers  have  also  been  conducted.  The recruitment process is therefore described out of the employer?s point of view.

Problemformulering: Vilken betydelse har marknadsföringsinriktad corporate storytelling för varumärkesuppbyggande i företag inom den svenska textil och konfektionsbranschen?Syfte: Uppsatsens syfte är att förklara vilken betydelse marknadsföringsinriktad storytelling kan ha vid varumärkesuppbyggande för företag inom textil och konfektionsbranschen. Syftet är att förklara hur storytelling, som ett verktyg, kan användas för att bygga ett starkt varumärke hos företag samt ge branschspecifika rekommendationer för hur storytelling kan användas effektivt.Metod: Studien har en kvalitativ forskningsansats med ett deduktivt angreppssätt där ett fallföretag, Fjällräven, intervjuats inom ämnet. Fallföretaget arbetar aktivt med marknadsinriktad storytelling.Teoretiskt perspektiv: Teoriavsnittet inleds med en beskrivning av varumärkesuppbyggande där varumärkesidentitet och varumärkeskapital beskrivs mer ingående. Därefter redogörs det hur storytelling används som strategiskt verktyg.Empiriskt perspektiv: I empirin redogörs den djupintervju som genomfördes med fallföretaget.Slutsats: Studien visar att storytelling har en stor betydelse för varumärkesuppbyggande inom textil- och konfektionsbranschen..

The purpose of this study was to investigate how social workers who worked with financial assistance perceived their work situation and the impact work-related stress had on their health and quality of work. Further, the study intended to find out if they felt that they received support from their employer that could prevent stress-related sick leave. The following two research questions were to be answered: In what way does work-related stress affect social workers? health and job quality according to their own experience? What kind of support and help experienced social workers were available within their organization? To receive answers to the questions semi-structured interviews with five social workers were conducted, analyzed and interpreted. The results showed that when social workers have a heavy case burden, high stress and a risk of deteriorated job quality occurred.

This thesis examines why working time preferences differ between workers and nations, and explains the effect of working time regulation and working time flexibility on negotiating work-life balance. In five separate sections the following working time issues are examined: the number of hours worked by workers in Europe; factors affecting individual working time preferences; how working time preferences are negotiated in the national industrial relations systems of Sweden, France and the United Kingdom; how the institutions of the European Union have influenced working time negotiations through the Working Time Directive; and the benefits and practices available to organisations implementing working time flexibility. Broadly this paper views working time preferences as being a highly personal and influenced by factors such as wages, taxation, culture (national and workplace) and non-work responsibilities. It is argued that negotiating a preferred working time pattern is essential to achieving work-life balance and when such a balance is achieved, workers are more healthy, motivated and committed to their employer. Essentially this provides an incentive for businesses to voluntarily implement working time flexibility beyond the regulatory standards..

The purpose of this study is to create an understanding of how a company selling commodity products works to create interest and loyalty among customers and how to stand out relative to competition. Based upon present theories within marketing communication, a comparison is made with actual market information to understand how well the theory can predict reality. The study is applied to the dairy industry with the company Valio as the bench mark. In total four persons have been interviewed, marketing manager and category manager at Valio Sweden, and also project manager and art director from their advertising agency. The qualitative data obtained has been compared to predications given by theory.

Syftet med undersökningen är att arbeta fram en modell för hur företag bör arbeta innan, under och efter en kris för att bevara sitt varumärke. Studien baseras på en kvalitativ undersökning där primärdata insamlats via intervjuer med sex experter inom området kriskommunikation. Ett abduktivt tillvägagångssätt har används då fokus växlat mellan empiri och teori, men där största fokus legat på empirin. Teorin har insamlats via litteraturstudie där vetenskapliga artiklar hämtats från olika databaser, såsom google scholar och ABI/inform. Slutsatsen genererar i ett verktyg i form av en modell som ger riktlinjer på hur företag kan arbeta innan en kris för att förebygga och förbereda. Den visar även på hur företag arbetar under en kris för att minimera skadan av den samt hur de på bästa sätt kan återhämta sig från den.

A reform of higher education in Sweden in 1993 led to stiffer competitive climate among educational institutions. The reform meant that educational institutions now had the opportunity to plan their curriculum autonomously. Prior to the reform educational planning was restricted to the Swedish government. The new rules spelled a greater opportunity for educational institutions to profile themselves based on their educational offerings. The higher degree of competition means that marketing becomes increasingly important when recruiting new students.

Studien handlar om rekryteringsprocessens förfarande, där den huvudsakliga frågeställningen är "Hur synliggörs potentiella medarbetares kapaciteter i rekryteringsprocessen?". Studien syftar till att lyfta fram hur rekryterare bär sig åt för att synliggöra de potentiella medarbetarnas förmågor och personliga egenskaper, och hur de vet vad som är väsentligt att lyfta fram för en viss tjänst. Ytterligare fågeställningar jag har är: "Hur kan rekryteraren veta vilka egenskaper som ska belysas?", "Hur går rekryteraren till väga för att synliggöra specifika kapaciteter?" och "Kan rekryterarens personliga värderingar påverka rekryteringsförfarandet?".

I mitt examensarbete har jag arbetat fram en glaskollektion med tema mens. Målet med mitt arbete var dels att höja mensen ur tabut, dels att ge bruksglaset en ny scen. Genom att göra en menskoppsbehållare i transparent glas vill jag ifrågasätta varför vi gömmer och smusslar med våra mensskydd men också varför mensen idag framställs som oren, äcklig och skamlig. Jag vill uppmuntra till att bryta det mönstret, ge den som menstruerar en möjlighet att hylla mensen, sätta den i fokus, på piedestal. Mitt arbete resulterade i ett mensaltare, en tolkning av hur jag tror mensen hade framställts om vi levt i ett matriarkat.

 The luxury market has steadily grown from the industrial revolution and onwards. Changes in society, trends and the increased living standards has enabled more people to consume luxury goods.The world is going through a major economic crisis at the moment. Studies shows that companies that have focused on added value rather than lowering prices has survived past financial crisis. It is also obvious that companies act very different during times of crisis. Adding to the problem is trends that point to a more careful consumption and environmental awareness.

Background: The nursing profession involves meetings and situations which can be stressful. The work environment can cause additional stress in the form of time pressure, lack of support from colleagues, management or disgruntled family members and patients. This places the nurse in a position that requires a sharpened ability to handle stress. It can become overwhelming and unmanageable and cause a serious threat to the nurse's health and wellbeing. To handle stress the nurses uses different coping strategies.Aim: The aim of the review was to gain a better understanding of how nurses deal with occupational stress.Method: A systematic literature overview study based on eleven articles, including both qualitative and quantitative studies.Results: Nurses deal with stress in different ways based on their own resources.

Purpose: The Swedish correctional service is on the brink of its biggest expansion in history, due to political investments related to battling a rise in gang related criminality. The purpose of this thesis is to exam and understand the strategic competence supply work from an employer perspective and investigate the elements included in the Swedish correctional service competence supply form a regional perspective. The study specifically focus on what strategies the Swedish correctional service employ to attract, recruit, develop and retain workforce. Theory: The theoretical framework of the study includes among others, a model divided into three different phases (within, in and out) within competence supply, the demand-control-support model, push and pull factors, as well as the two-factor theory. Method: This study has a qualitative approach with semi structured interview as its specific method. A total of seven interviews were conducted with personnel within the swedish correctional service. Results: The main challenges are related to recruitment, staff retention, support of managers, and the fact that many correctional officers do not have time to complete their training before leaving. The latter is particularly significant are of concern.

Abstract: The fashion industry is perhaps the most unpredictable one where change occurs very rapidly. In order to be attractive and interesting in this competitive industry, a brand must constantly be up to date and differentiated from other brands to attract the consumers. This has given rise to an increasing growth of brands that cooperate for marketing reasons and more specifically, clothing retailers that perform designer collaborations with exclusive designers to create limited collections.Studies describing the effects of those collaborations on the retailers brands are rare and especially from a consumer perspective. Since H&M has been a pioneer in designer collaborations and has done it more times and for more years than any other retailer we have conducted our study on their case. Our intention was to investigate how the designer collaborations have affected the brand equity and image of H&M, if the collaborations have increased the willingness to pay for H&M's other ranges and if they have affected H&M's ability to extend its brand to higher price segments, through an experimental study.

The world has become a globalized place in constant development and much of which is now taken for granted did not even exist 30-40 years ago, such as smartphones or Internet in common households. As new tourist destinations is continuously being created, it becomes increasingly important with effective place marketing to compete in the global market. Developing a good and interesting profile is thus a way for places to become more attractive for tourists. The main theory in the paper is "post-industrialization and the entrepreneurial city" which describes how cities in the global north have moved away from industry towards becoming post-industrial cities ? very often with a strong focus on tourism.

Nyutexaminerade studenter inom samma utbildning går alla ut med samma teoretiska kunskap, men vad är det som gör att en student skiljer sig från mängden och utmärker sig i ett hav av studenter med samma utbildning? Med denna fråga i huvudet valdes ämnet personal branding, eller personligt varumärkesbyggande, i syfte att få bättre kunskap vad en student kan göra för att bli mer attraktiv på arbetsmarknaden efter examen. Syftet med denna uppsats är att få en bättre förståelse för hur en student kan utveckla det egna personliga varumärket för att bli mer konkurrenskraftig på arbetsmarknaden. Studien är en fallstudie av kvalitativ karaktär där vi genom intervjuer utfrågat två respondenter kunniga inom ämnet men som också innehar en god insyn för just studenters perspektiv.Slutsatsen av studien visar på att med ett starkt personligt varumärke blir man som student mer konkurrenskraftig på arbetsmarknaden och står ut över sina konkurrenter vid sökande av jobb efter examen. Et annat fynd är att det krävs många egenskaper och finns mycket att ha åtanke som student vid utvecklandet ett personligt varumärke som ska ses som starkt.