Problem Intresset för sport är omfattande i världen och med sporten kommer möjligheter för företag att kommunicera med marknaden. Dessa möjligheter innefattar sponsring. Företag väljer olika sponsringsobjekt, sätter upp mål och aktiverar sin sponsring. I dagsläget finns det dock alltför många företag som investerar i sponsring utan eftertanke till objektets karaktär eller potentiella målsättningar. Dessutom brukar företagen enbart utöva varumärkesexponering vid sportevenemang.

Safety in the construction industry has become a question of top priority in recent years. Despite a massive investment of time, money and knowledge, the occur-rence of fatal accidents in Sweden alone is around one a month.The purpose of this study is therefore to improve the safety on the construction site. By an examination of the role of the safety agents and their cooperation with the construction workers and supervisors as well as examine how safety agents can improve safety on the construction site, which is the goal of the study.Four questions were formulated based on the purpose and the goal of the study.The methods used to answer the questions were a questionnaire survey, multiple interviews, a literature review and a document analysis.The report describes the safety agent?s role as a complex one with many different tasks. The role of the safety agents is regulated in the health and safety law, but it can sometimes be difficult to interpret and the agents can therefore interpret their role differently.

Aldrig förr har den svenska konsumenten varit så hälso- och miljömedveten. Ett resultat av detta är att fler mervärdesmärkningar har dykt upp på våra butikshyllor. En av de mest kända mervärdesmärkningarna inom ekologiskt producerade varor är i dagsläget KRAV-märkningen.Syftet med denna uppsats är att undersöka om Uppsala Universitets företagsekonomistudenters attityder gentemot KRAV-märkta produkter stämmer överens med den bild som KRAV vill förmedla. Studenterna har fått ange vilka produktattribut de anser vara av störst vikt vid livsmedelsinköp, vilka sedan har jämförts med hur väl de anser att KRAV uppfyller dessa. Genom detta har vi kunnat urskilja en generell attityd hos studenterna gentemot KRAV-märkta produkter.Resultatet visar på att studenterna har en positiv attityd gentemot KRAV-märkta varor.

Begreppet Employer Branding handlar om en arbetsgivares attraktivitet utifrån olika faktorer så som lön, förmåner, utveckling, arbetsmiljö etc. Begreppet har under de senaste 10 åren utvecklat ett starkt fäste i organisationers strategiska prioriteringar.Norrbottens läns landsting står inför en av deras största utmaningar för att säkra den framtida kompetensförsörjningen. Landstinget står inför ett stort generationsskifte med många pensionsavgångar och måste lyckas attrahera nya medarbetare att söka sig till organisationen. Ett starkt arbetsgivarmärke kan vara avgörande för hur levande en organisation blir, människan är en av de främsta resurserna i en organisation och medarbetarna är en viktig ambassadör.I Norrbottens läns landstings medarbetarundersökning från 2014 signalerar medarbetarna ett missnöje gentemot arbetsgivaren. Denna studie, som är en master uppsats i Human Resource Management med utgångspunkt i Sociologin, avser att genom kvalitativa intervjuer med anställda inom hälso- och sjukvården undersöka medarbetarnas upplevelser av arbetsgivaren för att identifiera vad missnöjet kan bero på.Resultatet visar att medarbetarna är nöjda med sin arbetsplats, med sina arbetsuppgifter och med sina kollegor.

Drömmen om en tunnel genom Hallandsåsen har funnits sedan tidigt 1900-tal. Syftet med denna järnvägstunnel är att göra västkustbanan mer effektiv och konkurrenskraftigare än vägen. Genom att ta bort flaskhalsen som den nuvarande järnvägen utgör kan tågkapaciteten samt tåghastigheten öka förbi Hallandsåsen. Detta är en riktning med miljön då tågen rullar med 100 % förnyelsebar energi vilket medför att miljöbelastningen kan minska. I projekt Hallandsås används en tunnelborrmaskin (TBM) som är gjord för att både kunna borr i hårt och mjukt bergmaterial.

AbstractAccording to 3 § in the Equal Opportunities Act should employer fulfil their commitment to their employees and work targeted for the equality in working life. In the report we account for 3?11 §§ Equal Opportunities Act, in purpose to show employer obligations to work actively work for equality between the sexes. This is the main focus of the article and the answer to one of our issue of law. We have also written about how equality work and how the Equal Opportunities Act has grown up, how it work in today?s society and the thoughts about the future.The growth of equality work, the Equal Opportunities Act and a short history are partially written from European law, the Swedish government official reports and in government bills.

This study is based on an inductive approach where the collected empirical data has been categorized in themes on which we have based the discussion in this paper. Using a qualitative method, nine appropriately selected respondents were questioned with an unstructured interview guide. The transition to a society characterized by interaction has caused a greater part for bilateral communication between consumer and consumer but also between consumer and company. The increased usage and integration on Internet has resulted in so called social media channels. User generated material is published on these media channels which leads to discussions about companies, products and services.

I ett kunskapsföretag besitter anställda kunskap om företagets hemligheter genom sin anställning. Denna kunskap utgör en väsentlig tillgång i företaget och stärker företagets konkurrensförmåga på marknaden, vilket ökar behovet av ett starkt skydd för företagshemligheter.Problematiken uppstår när anställda lämnar sin anställning och tar med sig den hemliga informationen till sin nya arbetsgivare och utnyttjar den där. När anställda konkurrerar med sin tidigare arbetsgivare får den arbetsrättsliga lojalitetsplikten väsentlig betydelse. Utgångspunkten är att anställda inte är bundna av lojalitetsplikten när anställningen upphör, vilket innebär att anställda är fria att utnyttja kunskap, erfarenhet och skicklighet som förvärvats under anställningen. Detta innebär att anställda inte kan ställas till ansvar efter anställningens upphörande, förutom i vissa fall då det enligt lagen (1990:409) om skydd för företagshemligheter (FHL) föreligger ?synnerliga skäl?.

Our purpose is to display the meaning of fan clubs and further reveal the potential value of fans. This study has an abductive approach with a qualitative data collection, where empirical material has been collected through a micro netnographic study along with qualitative interviews. IKEA and IKEA Family have been applied together with virtual fan clubs to study the fan club phenomenon. The study is based on prior literature concerning loyalty, customer clubs and brand relations. This theoretical framework was chosen to fulfil the purpose of unveiling the meaning of fan clubs and the potential value of fans.

AbstractAccording to 3 § in the Equal Opportunities Act should employer fulfil their commitment to their employees and work targeted for the equality in working life. In the report we account for 3?11 §§ Equal Opportunities Act, in purpose to show employer obligations to work actively work for equality between the sexes. This is the main focus of the article and the answer to one of our issue of law. We have also written about how equality work and how the Equal Opportunities Act has grown up, how it work in today?s society and the thoughts about the future.The growth of equality work, the Equal Opportunities Act and a short history are partially written from European law, the Swedish government official reports and in government bills.

Title: Artists? identity and image ? a brand perspective The purpose of this study has been to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two terms identity and image. We find this issue interesting and relevant since branding has been widely discussed in business economy, but not enough when it comes to artists in the music business. To answer our research question we have targeted three aims for this essay, which is to clarify and analyze:? Identity and image when people are viewed as brands? What specifically characterizes the image of the artists when they are seen as brands and what it might mean that artists are considered as brands? How artists identity and image can be highlighted, shaped, influenced and how it can changeIn this study we have used a qualitative approach to get the topic in depth and gain a greater understanding for the subject.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

Sensory marketingAn effective instrument for libraries? We are living in a world of constant communication and information and because of that, marketing in general seem to have no distinctive effect. Consumers become overwhelmed by all the advertising messages. Due to this, it is clear that organizations like libraries must create a deeper and more personal connection to increase user satisfaction and foster the use of services, among both users and potential users. One way to achieve this is to make use of all the emotional elements of a product or a service.