Event marketing has during the last decade become a wide spread marketing method. This is because the marketing clutter has increased heavily during the past years and brands are looking for new ways to reach their target audience. The previously well accepted marketing measurement "satisfaction" has shown tendencies no longer to be sufficient for success in today's competitive marketplace. Therefore, the research has somewhat moved to the measurement "brand love" to explain differences in strategic consumer behavior. That is the background to why this report examines and answers the question if a brand through event marketing can enhance brand love.

Psykologisk forskning visar på att unga medarbetare, den så kallade Millennialgenerationen, efterfrågar en annan typ av ledarskap än deras äldre föregångare. Syftet med studien var att undersöka unga medarbetares föreställningar om transformativt ledarskap samt i vilken utsträckning dessa föreställningar motiverar dem i arbetet. Hypotes: Transformativt ledarskap är gynnsamt för unga vuxnas motivation på arbetsplatsen jämfört med andra ledarstilar så som laissez-faire och transaktionellt ledarskap. Undersökningsmetoden som använts var en webbaserad enkätdesign med 28 deltagare i åldrarna 20-38. Resultatet stödjer studiens syfte och hypotes, det transformativa ledarskapet var det som motiverade unga vuxna mest på arbetsplatser.

The aim of this literature study was to give a clear picture of what gastric dilatation-volvulus is, and how the acute- and postoperative treatment and care is managed. The general aim is to support and help the veterinary technicians in their clinical work. Gastric dilatation volvulus is always an emergency. The primarily goal when these dogs are hospitalized is to establish an adequate cardiovascular function. This is done by immediate intravenous fluid therapy followed by decompression of the dilated stomach.

The purpose of this essay is to investigate how four companies in Värmland, Sweden, are working strategically with their brands. This is a qualitative method in which we have used a combination of interviews and literature review in order to investigate the link between brands and the Karlstad region.Even though there is a huge interest in brands, there are only a few companies who can describe clearly what their own brand represents. This probably due to the fact that the brand is still regarded as a tactical tool, rather than as a strategic one. Because of this we find it very interesting to investigate how organizations in Värmland think about this issue. Are brands regarded as a strategic resource, and how strong is the link between their brands and the region?The result indicate that organizations are working strategically with their brands, but they can still get better.

Anställda arbetstagare och arbetsgivare har sedan 1949 genom lag (1949:345) om rätt till arbetstagares uppfinningar haft rättigheter och skyldigheter avseende arbetstagares uppfinningar, men lagen har inte nyanserats i takt med att uppfinningar allt oftare tillkommer utanför traditionella anställningsförhållanden. Andra rättsområden som inte har till ursprungligt syfte att reglera uppfinnares ersättning tillämpas idag i tvister som rör utanförstående arbetstagare, eftersom patenträtten och uppfinnarrätten inte innefattar några regleringar som rör utanförstående arbetstagares uppfinningar. I uppsatsen utreds huruvida ytterligare reglering är motiverad.Uppsatsen inleds med att ge en inblick i tillvägagångssättet för hur ett patent söks som följs av en utredning av arbetstagarbegreppet för att sedan övergå till en utredning kring rättsläget. Vidare utreds vad ett förvärv egentligen avser och hur ersättningsnivåerna bestäms enligt lag och avtal. För att ge en större inblick i rättsläget ges exempel på domslut och skiljedomar.

A clean and affordable energy source for cooking is deficient in developing countries. People rely on fuels that contribute to environmental, social and health problems.Biogas is an alternative energy source and an increased investment in small-scale biogas production can in several developing countries be found. Several projects have started to use the technology in developing countries because of the benefits with biogas. Some cases in the establishment of biogas plants have succeeded and some have not. The study is a literature review supplemented by two field studies.

Internal communication is an important factor in organisations today. For many system development teams it?s critical that the communication works well. Without communication, success would be impossible. This study aims to highlight the effect communication has on the members of agile project teams.

The aim of this investigation is to explain present and historical differences in the Swedish and Danish unemployment rates between 1976 and 2005 with a broad framework, making use of neoclassical and post-keynesian economic theory. The influence of the rate of investment to GDP, and various institutional factors are assessed in quantitative analysis. It is suggested that the crude answer of the question asked in the title, ?What is it that Denmark does that Sweden does not??, is that Denmark invests. This investigation suggests accordingly that the main reason of the relative labour market success during the 90?s in Denmark was a rising, and rapidly recovering, rate of investment to GDP, and perhaps not primarily its flexible labour market institutions.

The four grocery chains Axfood, Bergendahls, Coop and ICA, all providing private labels, dominate the Swedish grocery market. Through private labels, it may be possible to convey an image about the grocery chain's overall brand. Furthermore, it is important that the grocery chain's employees have a fairly consistent understanding regarding the company's image to achieve success.The main purpose of this study is to examine how the intended image the Swedish grocery chains head offices will communicate through private labels is perceived among the store employees. The study intends to provide an expanded view among the grocery chains' work on internal communications regarding the image of private labels. The research method is qualitative.

On December 1th 2009 the Lisbon Treaty entered into force, and through Article 13, the recognition of animals as sentient being was given a more visible part in the very core of EU law. This was an effect of a political decision to commit to the issue, partly because of the will to further harmonize the EU market, but also due to increased societal concern for the wellbeing of animals. Over the last decades, ethical awareness is growing in many countries, one reason being new scientific discovery. This influences legislators and policy makers to take proper action, and in this way, ethics and science often work together as the very basis for the development of new legislation and policies. There is yet to be seen what the actual consequences of Article 13 will be, since the legal obligation remains the same and there are still some reservations in it.

Vobbla Racing is a racing team who has an online sales department that is in need of an upgrade to be more efficient and easier to use. Before this study their present homepage was anything but structured. The products were sorted in an illogical order which made it difficult for the customer to find a wanted product. The customer had to summarize the products, transport sums and other costs. The order had to be e-mailed or phoned in to Vobbla Racing Produkter.

Syftet med den här essän är att synliggöra svårigheter i förskolans värld. I förskolan är man omgiven av människor med olika bakgrunder, kunskaper och erfarenheter. Jag som pedagog, ska kunna förhålla mig professionellt till medarbetare, föräldrar och ledning. Men när man uppfattar brister i barnsäkerheten uppstår flera svårigheter. I essän undersöker jag en fråga utifrån två arbetsroller.

The aim of the study is to elucidate and analyze newcomer students´ experiences of the Language Introduction Program, in more detail, how the students describe their time at the program and how experiences could differ between girls and boys. Finally, the study examines how the program, according to the students, can be significant for their future. The analysis of the students´ dictums is based on the perspective of intercultural education. To answer the study´s aim and research questions, the investigation consists of eight semi-structured interviews with students who are studying at the Language Introduction Program at an upper secondary school in Uppsala.The results show that the main advantages with studying at the Language Introduction Program are, according to the students, that they learn the Swedish language and that they meet students with several cultural backgrounds. The main disadvantages that were noted were that the Language Introduction Program takes a long time to finish, and furthermore, the contact with the students at the other programs at the school is not enough.

Many companies have a specific dress code in the workplace. In some companies, the code is not very extensive, while other companies have uniform requirements. What is little understood however, is what effect different staff clothing might have on consumer response in terms of satisfaction, purchase intent, attitude, interest and so on. Some limited research has shown how different levels of congruence between individuals in their marketing, and the brand they are representing, can affect customers. To avoid any wrong focus in marketing it is key to understand the knowledge gap on the potential impact the personnel in the store have on its customers.

The aim of this study is to create an increased understanding of shared leadership and how it takes shape in the relationship between first-line managers in human service organizations. Shared leadership is seen as a complement to the traditional one-man leadership and briefly means that two managers share the role that usually is held by a single leader. The study has a qualitative approach based on semi-structured interviews with managers in human service organizations. The interviews mention the mangers thoughts and experiences about shared leadership and gain approval in the hermeneutic science field. The study is analyzed based on symbolic interactionism where perspectives from the theoreticians Mead and Goffman are used.