AbstractDigital media in general and social media in particular are becoming more and more important to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital media in order to market themselves and to establish good public relations. A lot of those companies have also realized the enormous marketing capabilities that social media provides. However, in spite of the plethora of possibilities that comes with social media it can also, in some cases, hinder the companies ? success.

Att vara nyanställd är inte alltid förenat med glädje, bra självkänsla och trygghet, mycket av detta hänger på att bli bemött på ett trevligt och förtroendeingovande sätt. Efter att ha intervjuat nyanställd vårpersonal i kommunal verksamhet har detta visat sig vara än tydligare. Svårigheter i att ge ett gott bemötande kan förebyggas genom att säkerställa att övrig personal vet vad verksamheten förväntar sig att ge en nyanställd under arbetsintroduktionen och på så vis skapa trygghet för den som skall introduceras med även för den befintliga personalen. Syftet med studien är att undersöka hur den nyanställda vårdpersonalen har upplevt att de blivit bemötta under sin arbetsintroduktion och hur dett bemötande kan ha kommit att påverka deras självkänsla för fortsatt anställning. Utifrån Martin Bubers dialogpedagogik, Erving Goffmans teorier om interkationsritualer och George Herbert Meads teorier om symbolisk interaktionism har resultatet av studien analyserats.

The process of value creation is rapidly shifting from a product- and firm-centric view to personalized consumer experience today. Informed, networked, empowered and active consumers are increasingly co-creating value with the firm. The interaction between the firm and the consumer as well as the experience factor plays an increasingly important role in determining the success of a company?s offering. In this study, a special type of co-creating experience is investigated - ?omstartspex? - where the audience is interacting with actors during the play.

This thesis investigates the dynamics of the relationship between a leader and the followers within a chosen organization. The research on leadership has generally been focused on the leader, and consequently treating the followers like passive subordinates. We pursue a more multidimensional view of the subject, meaning that leadership descends from an interaction between leaders and followers, which makes it relevant to study the dynamics of the relationship from both perspectives. We chose to do a qualitative case study on a middle- and preschool which has won a price for being an ideal place to work at. This price peaked our interest to investigate why the relationships are highly functional in this particular organization.

The aim of the study is to examine factors influencing students? feelings of pleasure or pain associated with school mathematics. Own experience of students? frustration about mathematics and concern about students not reaching desired goals is the driving force in this study. It contributes with knowledge from the students' perspective.

Leadership in organizations plays a crucial role in promoting employee motivation. Different leadership styles have been shown to affect motivation in various ways. The purpose of this report is to establish a deeper understanding of the relationship between different leadership styles and motivation according to Self-Determination Theory. The report also aims to highlight potential similarities and differences in the perceptions of leaders and employees in various industries, regarding motivation as defined by Self-Determination Theory. Based on a case study, it includes interviews with eight leaders and eight employees.

Intense competition and pressure from various market participants is prevalent in today?s modern and technologically developed society. It is important to keep a high standard of service and customer care to be able to keep your position on the market. The focus of the paper is to study how a store manager can influence their employees to perform better on the job, in terms of service to customers and increased sales. The aim is to analyze the different tools store managers use to motivate their employees with the goal of improving service to the customer and to increase sales.

The international requirement of Swedish healthcare today is high and due to a good reputation and a long history of reliable methods through extended experience. For those Swedish companies within this business, the process of internationalization is often a attractive option.This study aims to describe, analyze and translate how minor Swedish companies within the care keeping section establish their business on the international market.The study is based upon a qualitative approach and is an empirical study carried out through semi-structured interviews.The result presented in the study shows that internationalization of companies within this business does often require a lot of time and money, is based upon establishments through networks and were learning-by-doing often is used as a strategic approach for the companies penetrating a new market.The study also accounts for major entry barriers, which declares for being to some part of political nature, but mostly of cultural nature.Differences in language and culture are shown in the study to be a major entry barrier and host-countries different cultural levels are very conclusive for the success of internationalization. .

AbstractDigital media in general and social media in particular are becoming more and more important to businesses across the globe. It is an effective way to reach out to consumers and establish a good relationship with existing customers. Most companies today use digital media in order to market themselves and to establish good public relations. A lot of those companies have also realized the enormous marketing capabilities that social media provides. However, in spite of the plethora of possibilities that comes with social media it can also, in some cases, hinder the companies ? success.

På senare tid har konkurrensen om kunder ökat bland företag vilket gör att behovet av konkurrentanalyser har ökat. Trähusbranschen är en bransch där behovet av konkurrentanalys är extra stort eftersom det finns många företag som konkurrerar på en begränsad och konjunkturkänslig marknad. Konkurrensen inom branschen blir dessutom hårdare eftersom kunderna oftast är privatpersoner med stora krav på produkten men med en begränsad ekonomi. I denna rapport har konkurrensförhållandena inom trähusbranschen undersökts på en geografiskt begränsad marknad. Undersökningen inriktades på att hitta de absolut viktigaste faktorerna som gör en husleverantör framgångsrik.

I chose to study how the Swedish Air force carries out their work with setting goals for their work to improve flight safety and compare this with how the Swedish nuclear power plant Forsmark performs their work with improving nuclear safety. The study showed that both organisations have a lot to improve on in their ways of how to work. Especially when it comes to engaging the employees in the process, both in letting the employees be a part of coming up with areas to work on and in letting the employees evaluate which progress that has been made. It also showed that both organisations need to improve their methods for evaluating the work that has been done. This is especially important for the Air Force which evaluates on many levels and locations and did not have a set standard for how to conduct the evaluation.

In our thesis we investigate how public libraries are working with external marketing via social media. The study aims to found out what the reasons are and how public libraries are using social media to market themselves. Furthermore, how they evaluate the success of these marketing efforts. We limit ourselves to public libraries and its staff. The theory that we have chosen to use to analyze our data is the marketing mix of the 4 P'S (product, place, price and promotion), but we have replaced the ?price? with ?staff? because ?staff? is more relevant for library management.

Självledarskap beskrivs vara en process där en individ utifrån sin egen förmåga påverkar och influerar sig själv för att kunna hantera olika situationer som den utsätts för. Tidigare forskning visar på att självledarskapsstrategierna har en inverkan på inre och yttre arbetstillfredsställelse. Forskningen visar även på att arbetstillfredsställelse har en inverkan på personalomsättningen. Syftet med den här studien är att få en förståelse om anställdas självledarskap inverkar på personalomsättningen i restaurangbranschen genom att analysera arbetstillfredsställelse som en länk mellan självledarskap och personalomsättning. Restaurangbranschen är en bransch med hög personalomsättning som står inför utmaningen, hög tillväxt i framtiden.

Due to the wide usage of different databases administrated by the Swedish government to keep control over its citizen?s the issue has arisen concerning if this information is subject for other purposes then originally acknowledged. Executives induced in recruitment for labour has over the years extended their need for information accumulated by these systems. Especially data from the criminal records registry are now being used as a normal step in the employment process among a vastly growing spectrum of enterprises and businesses all over the country. This thesis aims to illuminate the subject by grasp to what extent the described behaviour can be considered legally accepted according to the law or if these actions are inflicting with the foundational juridical principles that has to be ensured by the Swedish government due to our constitutional law.A strict jurisprudential method has been applied throughout the entire thesis to ensure the reliability of the results. The diversity of sources has gently been put together to assure the overall quality.

The ever-changing modern health care environment places high demands on leadership skills. The purpose of this study was to describe the causes that effect leadership within the health care services carried out in a municipality. Data was collected by interviewing four health care managers, three registered nurses, eight enrolled nurses and one auxiliary nurse. A qualitative approach based on a content analysis method was conducted in the analysis of the interviews. Latent content deals with relationship aspects and interpretation of deeper underlying meaning of text.