Syftet med studien var att undersöka relationen mellan commitment gentemot organisationen och chefs-commitment i en svensk kontext med hjälp av TCM Employee Commitment Survey. Metoden för att undersöka detta var en webbenkät som delades ut till sammanlagt 188 personer, med en svarsfrekvens på 35%. Respondenterna arbetade i tre olika organisationer inom offentlig sektor. I enkäten fick respondenterna ta ställning till påståenden rörande sin organisation och sin närmaste chef. Resultatet visade att ju lägre continuance commitment är gentemot närmaste chef, desto högre är affective commitment gentemot organisationen.

The purpose of our study has been to analyze the character of the interaction between music labels and media and to examine to what extent the artist brand is being considered in music labels relationship with media. This has resulted in our research question:What characterizes the large music labels relationship with media?For this study we have used a qualitative approach to achieve a deeper understanding of our chosen topic. We have conducted seven interviews with representatives from both major record labels and media companies with great knowledge about our subject. Five of the interviews were conducted face-to-face and two were performed via e-mail.In the final chapter we answer our research question and thus present our conclusions.

From a time where employees often remained at one company until retirement, globalization and changed employment patterns have created a more mobile labor market in the last years. In an effort to expand the connection between organization and employee a rising interest in corporate alumni networks has emerged. Previous research has shown that conditions for such networks are formed through employees social identification, perceived organizational support and organizational citizenship and can be shaped by company's HR practices.This paper aims to examine two case companies' perceived benefits through alumni relations as well as their HR prac-tices, in order to increase understanding surrounding the relationship between the two areas. Further the study intends to draw conclusions about the role of corporate alumni networks in the creation of the received benefits.The study indicates that HR practices, through the creation of an organizational citizenship behavior, can influence the conditions for beneficial alumni relations. Results show that some expected benefits of alumni relations can be re-ceived through strong citizenship.

Since the first of July 2010, military training in Sweden is no longer mandatory. Ever since then the Swedish Armed Forces have needed to attract people interested in serving as soldiers, in new ways. The campaigns for doing so have been much debated and discussed in Swedish media. This thesis tests how an increased presence of guilt and belongingness in the Swedish Armed Forces recruitment campaigns affects young people - how their attitude toward the Swedish Armed Forces possibly changes as well as their intention of applying to military training. Guilt and belongingness were chosen for several reasons.

The Public vs. private movement has over the past decades identified numerous significant differences between public and private organizations. The observed differences covers almost every field in administrative economics ranging from organizational structure, management accounting, goal-setting and in the past few years even leadership. Strangely, in the majority of these studies little or no regards are given to organizational characteristics or fundamental differences between compared organizations and if these organizations really are comparable when studying the effect of sector.The aim of this study is to compare leadership in relatively similar organizations from both the public and private sector and so clarify if earlier identified differences in leadership styles still surface when leaders working with approximately the same thing in a similar work context are studied.A sample of 348 Swedish principals was drawn from both municipal and private elementary schools. The respondents answered a web-based survey based on the CPE-model resulting in leadership styles mapped according to three orientations: change, production and employee.

Relationship marketing is an important part of the new view of communication strategies. The theories around this subject has a general and global perspective on how to manage relations and communication problems. But somehow the local perspective is forgotten. In this thesis we have focused on the local market and which demands it has on the work with relationship management. The purpose of this thesis is to find out how relationship marketing can contribute to create a high valued brand on a local market.

The works of an employee within an authority involves many laws and rules that have to be followed at the same time every case is unique and the resources are limited. This study wants to illustrate how national environmental goals are applied by länsstyrelserna in Sweden. How does the implementation of the environmental goals works by länsstyrelserna in Blekinge, Skåne and Örebro län? Which problems creates obstacles in the implementation of the environmental goals according to länsstyrelserna? What differs between länsstyrelserna in the implementation? Mainly it is the complexity of problems that will be illustrated here, which may result in different implementation sof the environmental goals by länsstyrelserna or that the environmentalgoals do not applys like intended. In this study sixteen national environmentalgoal are examined; ?fresh air?.

The aim of this study has been to examine how a few members of the Finnish and non- Scandinavian Romani subgroups experience their own, and their groups, situation on the Housing- and Labour Market. We´ve studied our respondents? experiences of discrimination, which difficulties they think there are, what strategies can be used to deal with these difficulties and also their own ideas on how to improve the situation for the Romani people in the Swedish society. This has been done by six individual structured interviews which have been analyzed with concepts from Symbolic Interactionism, including Goffman?s Dramaturgical Role Theory, definition of Stigma and Kelly?s theory of Personal Constructions.

During the last decade research in leadership has escalated and newleadership styles have started to prevail. This study intends to examinewhether a leaders increased level of motivation in turn can motivateemployees. A major company included all employees in a leader position inan exhaustive intervention with the purpose to increase the leaders?motivation in order for them to motivate their employees. After theintervention, which ended in spring 2012, interviews with six differentemployees at the company were made to see if their level of motivation hadincreased.

Kommunikation är en grundläggande källa till spridning av kunskap med en påverkan på både individ och samhälle varpå ett intresse föreligger i att undersöka fenomenet närmare. Syftet med studien var att undersöka vilka sociala representationer potentiella medarbetare har av ett attraktivt Employer Brand. Vidare syftar studien till att kartlägga sociala representationer av Länsförsäkringar Skaraborgs Employer Brand. Empirin samlades in genom enkäter och i studien ingick 207 högskolestudenter. Resultatet visade att Symboliska Image-attribut värderas högre än Funktionella Image-attribut men att båda dimensionerna är betydande gällande ett attraktivt Employer Brand.

Länsförsäkringar in Värmland, Sweden, had during the year 2003 a total level of 6.1 percent of people on the sick-list, which was higher than average in the business (4,5%) and for salaried employees in the private sector (3,3%). The average age of those put on sick-list was 47 years, whish is four years higher than the average for the whole LF-group. The cost for the total amount of people being on sick-list at LF-company (6,1%) was estimated to 1 500 kkr, according to a calculation model coming from Försäkringskassan. For every percent the sick level could be reduced, the company would save 239 kkr. To map out the state of health of each and every collaborator in LF, the company offered all employees to make a health profile at the company's health service, Clarahälsan AB.

Detta examensarbete innefattar både en fördjupning och en praktisk del inom ämnet grafisk profilering och visuellt identitetsskapande. Den praktiska delen av examensarbetet har utförts parallellt med reklambyrån Cabesa Communication Sweden AB, Stockholm. Fördjupningsdelen behandlar områden som branding, företagsidentitet och grafisk profil. För att skapa ett starkt varumärke på en marknad krävs välplanerade, strategiska och originella reklamkampanjer samt en stark och enhetlig visuell identitet. Med hjälp av fördjupningen så har en kunskapsgrund lagts inom ämnet grafisk profilering och det praktiska arbetet har förenklats mycket.Den praktiska delen innehåller framtagning av en grafisk profil med tillhörande manual till House of Sweden, Sveriges nya ambassad, Event Center och lägenhetsbyggnad i Washington D.C., USA.

Att vara nyanställd är inte alltid förenat med glädje, bra självkänsla och trygghet, mycket av detta hänger på att bli bemött på ett trevligt och förtroendeingovande sätt. Efter att ha intervjuat nyanställd vårpersonal i kommunal verksamhet har detta visat sig vara än tydligare. Svårigheter i att ge ett gott bemötande kan förebyggas genom att säkerställa att övrig personal vet vad verksamheten förväntar sig att ge en nyanställd under arbetsintroduktionen och på så vis skapa trygghet för den som skall introduceras med även för den befintliga personalen. Syftet med studien är att undersöka hur den nyanställda vårdpersonalen har upplevt att de blivit bemötta under sin arbetsintroduktion och hur dett bemötande kan ha kommit att påverka deras självkänsla för fortsatt anställning. Utifrån Martin Bubers dialogpedagogik, Erving Goffmans teorier om interkationsritualer och George Herbert Meads teorier om symbolisk interaktionism har resultatet av studien analyserats.

First time labelling occurred was when animal owners marked their cattle in order to distinguish the differences. The need for labelling was added when the trade had expanded during Roman times in order for the customers to know who manufactured their craft. Trademarks are characterized as a way to distinguish one's own product or service from someone else. The marketing purpose is to create an identity. The brand has an important role as an effective competitive tool for businesses.A brand can have many different functions, which will simplify a customer's decision making process in selecting a service or product.

Studiens syfte var att undersöka huruvida en arbetstagares bristande identifiering med sin organisation kan predicera dennes intention att lämna sin anställning inom den ideella sektorn. För att kunna ge en nyanserad bild av sambandet mellan minskad organisatorisk identifikation och intentionen att sluta delades variabeln in i två dimensioner: externt konstruerad organisationsbild samt upplevd organisatorisk identifikation. Undersökningsdata bestod av enkätsvar från 65 tjänstemän arbetandes hos en idéburen organisation. Resultatet visade att upplevd organisatorisk identifikation predicerar intentionen att sluta men att inget sådant samband fanns för den externt konstruerade organisationsbilden. Vidare fanns heller inget samband mellan en arbetstagares anställningstid, ålder eller kön och intentionen att sluta.