What does the Swedish church Västerås stand for today according to the employees and how do they want to profile themselves to the target group? What image and what expectations does the target group have of the Swedish church Västerås? How can the Swedish church Västerås communicate uniform, with the intent to create mutual value with the target group?The purpose of the study is to make recommendations to the Swedish church Västerås for their prospective communication plan by examining their profile and target group's image and expectations of the organization. The study also aims to examine how the Swedish church Västerås can communicate their brand uniform.The study applies a qualitative research with deductive approach. Data were collected through semi-structured interviews with a sample of the employees and focus groups with a sample of the target group.Better match between profile and image means that SkVs employees better understand the organization and can communicate more uniform which leads to a stronger brand identity. If SkV understands what is relevant for their target group, they can reduce the total cost of customer delivered value and thus increase the total value.

Nearly half of the worlds population is individuals under the age of eighteen. The UN Convention on the Rights of the Child state in its first article that a child is ?every human being below the age of 18 years?. Our aim and purpose with this essay is to problemize this broad definition. Our hypothesis is that the definition brought by the UN Convention on the Rights of the Child is too wide and therefore brings difficulties when children of different ages beneath eighteen should and shall be treated the same.

Rapporten är skriven på svenska. För att utveckla användarvänliga system finns ett flertal riktlinjer angående hur man ska designa systemet. Rapporten tar huvudsakligen upp de designprinciper som Professor Donald Norman utvecklade, och som behandlar varje område i ett informationssystem. Det finns även andra riktlinjer som beskriver användarprinciper och universal design, och som med fördel kan följas vid design av ett informationssystem. En grupp på North Carolina State University i USA är en av många som har utvecklat sju principer för att behandla användarvänlighet[1].

The main objective of this study has been to explore how art therapists experience the visual art´s that can be used in the promotion of health among people with depression - and anxiety disorders. The concept of SOC- sense of coherence has been a central term and a link between imaging and SOC were identified in the study. The underlying method in the study was a qualitative form, where semi-structured interviews were used. Through a strategic- sample five female art therapist were contacted, who all came to participate in the study. The study is essentially based on hermeneutical method and the analysis of interview material has been analyst by using thematic analysis.

AbstractTitle: To work or not to work, an essay about information and inspiration on www.ams.se.Number of pages: 39Author: Ann HöglundTutor: Peder Hård af SegerstadCourse: Media and communication Studies DPeriod: Fall 2005University: Uppsala University, Department of information science, Division of Media and CommunicationPurpose/Aim: To investigate the frequency of ethos, logos and pathos in the work-guides on www.ams.se, and study how they match the needs of the respondents in the essay-interviews.Method/Material: To investigate the needs and wishes for information I have made three group-interviews with university students. In order to analyse the texts and films on www.ams.se I have used tools from the modern rhetoric analysis. In the last part of my analysis I compared the results of the rhetoric analysis and the requests from the interviews to see if and how they match.Main Results: The respondents requested inspiration for their future work lives, and information that could de-dramatize the image of working. The texts on www.ams.seconsist mostly of facts, while the films made a slightly more emotional contribution to the image of the occupation. The films showing relaxed and satisfied people can be seen as a way to de-dramatize the image of working-life.

BackgroundThe lifeworld describes the experience of being a humanbeing, how we experience life and how we live our lifes. When a disease, such as depression occurs, the whole lifeworld can be filled with suffering. Depression is an affective disease, which means it involves the emotions. The patient gets dejected and the emotional devotion abates. Broken sleep, anxiety, pain, concentrations difficulties, fatigue and reduced appetite is some of the symptoms.

To be allowed to sell Z-suspended vehicles with dipped beam Xenon or LED lighting, Scania have to develop automatic headlight level control. This master?s thesis aims to be the foundation to that development.The thesis consists of several parts; a market analysis of how competitors to Scania and the general vehicle industry solve this problem; several available principles for detecting the amount of control needed; the construction of a test station for sensors, a control unit and components connected controlled by the control unit; a further theoretical and practical development of one principle ? one rotational sensor connected between the chassis and the back drive axis; a state flow model programmed in Simulink that produces the control signal for the headlight leveling from the sensor input.Lastly the thesis gives some recommendations to the further development and implementation of automatic headlight level control on Scania vehicles..

Bakgrund: Få områden inom dagens medicin står inför så många och svåra etiska problem som transplantationskirurgin. De svårt sjuka människor som får möjligheten att genomgå en transplantation får chansen till ett nytt liv. Det är viktigt att sätta sig in i hur patienten upplever väntan för att som vårdpersonal kunna ge ett bra bemötande och en god omvårdnad. Syfte: Syftet med litteraturstudien var att ur ett patientperspektiv beskriva den känslomässiga upplevelsen av att vänta på en organtransplantation.Metod: Litteraturstudien bygger på åtta kvalitativa vetenskapliga artiklar. Resultat: Att vänta på en organtransplantation beskrevs som smärtsamt samtidigt som det gav patienterna tid att förbereda sig.

The aim of this thesis is to analyse the most common economic effects of countries pursuing trade facilitation. Trade flows are constrained by non-tariff barriers and through trade facilitation these barriers can be decreased. We will study the effects of trade facilitation from a theoretical perspective and evaluate a number of empirical studies. Several different trade barriers will be identified as well as those regions and countries that will gain the most from trade facilitation. We draw the conclusion thatlarge gains would prevail for all countries and that the consumers, businesses and the state all benefit from trade facilitation.

The European Union provide 27 % of total volume raw milk produced in the world. This number is steadily decreasing due to that the world milk production increase is more rapid than EU production growth. The growing middle-class change the demand for food, a higher standard of living increase the demand of milk products as well as other various animal products. Since 1984 the EU milk quota has limited the supply from EU, but the quota will expire April 1st 2015. The European Milk Board expect that the removal of quotas will make the farm gate price decline.

Denna studie har, utifrån den hermeneutiska traditionen, utförts på en psykiatrisk verksamhet i syfte att nå en förståelse för vad det på mikronivå kan innebära att arbeta emotionellt. Inledningsvis fördjupade vi oss i vetenskapliga artiklar vilka gav oss verktyg att arbeta med för att öka förståelsen av fältet. Detta uppmärksammade viktiga faktorer som betydelsen av samarbete, gemenskap och emotionshantering som de anställda utför. Psykiatrin betraktas som ett emotionellt arbete vilket gör att de anställda kan påverkas av de starka emotioner som råder. Den känslomässiga karaktären kan medföra ett behov för den anställde att hantera sina emotioner i syfte att undvika den eventuella belastningen det kan innebära.

Access to correct and updated intelligence about our environment is in an increasingly degree considered important in the private as well as in the public sector. At Mälardalens University, competitive intelligence as an area of research is closely related to Information Design - a multidisciplinary consideration which goal is to improve the receiver´s understanding of intended messages. This study was conducted in order to find out how Information Design was representedin different kinds of literature regarding Competitive Intelligence. Also, it describes the main focus areas concerning Competitive Intelligence in the same literature. Through an explorative "pearl-growing" method combined with searches through referrals, 60 different sources provide a broad basis for analysis.

Truancy is a problem in the Swedish schools today, just as well as in other European and other developed countries where educataion is gratuitous. Teachers all over Sweden go to classes with a clear and well-planned schedule for the day. But some are unable to do their work because of asent students. In this study I have chosen to focus on the perspective of the youths and the main question is: how do students discuss and think about truancy. During the study I have chosen a qualitative approach and have therefore done observation in various classes in a Swedish senior high school in a suburb outside Stockholm during twelve weeks.

Bakgrund: Organdonation ?r en betydande process som fr?mjar v?lbefinnande genom att r?dda liv och f?rb?ttra livskvaliteten f?r individer med sv?ra medicinska tillst?nd. D? nya lagar och donationsmetoder ?r i st?ndig utveckling f?r att optimera tillg?ngligheten av organ, beh?ver operationssjuksk?terskan h?lla sig uppdaterad inom fenomenet. Operationssjuksk?terskan ?r en nyckelperson inom donationsteamet och ansvarar f?r korrekt hantering av b?de tekniska s?v?l som omv?rdnadsetiska aspekter under processen.

The study has got three aims. The first purpose is to implement the Newman et al.s rampage theory (2004) in a more dominant European context. In this way, the theory?s strengths and weaknesses can be exposed. The second objective is to look at the motive.