Syftet med föreliggande studie är att undersöka hur olika typer av känslomässigpriming påverkar bedömningen av neutrala ansikten. I studien undersöks också hurpersonlighetsegenskapen neuroticism påverkar denna bedömning, både enskilt och ikombination med känslomässig priming. 82 försökspersoner deltog i undersökningen.Primingen sker i form av emotionella ord som är positiva, negativ eller neutrala.Tidigare studier har visat att neuroticism favoriserar negativa affekter, och hypoteseni studien var att den negativa primingen ska ha större effekt på individer som liggerhögt på skalan som mäter neuroticism än på de som ligger lågt på skalan. Resultatenav denna studie visade inga signifikanta huvudeffekter av vare sig priming ellerneuroticism, även signifikanta interaktionseffekt mellan dessa faktorer uteblev. Enförklaring till uteblivna resultat kan vara att neuroticism grupperna inte skilde sigmarkant från varandra på just denna variabel och därför inte heller uppvisade någraskillnader i bedömningen av ansikten.

En rad studier som har undersökt syntaktisk priming som fenomen och metod har genomförts framför allt med L1- och L2-engelska. Kan man se effekter av syntaktisk priming inom L2, även när L2 är svenska? Finns det någon skillnad mellan effekterna av priming i en grupp deltagare med svenska som L2, jämfört med effekterna i en grupp deltagare med svenska som L1? Kan man finna samband mellan olika bakgrundsfaktorer som vistelsetid, omfattning av språkanvändning respektive språkbehärskning och effekter av priming i en grupp svenska som L2-talare? För att finna svar på dessa frågor genomfördes ett experiment med syntaktisk priming. Ett fyrtiotal gymnasieelever uppmanades skriva meningar till bilder, sedan de primats med morfologiska passiver. Resultaten av experimentet visar på tydliga primingeffekter i linje med tidigare studier: Det finns primingeffekter både inom L1- och L2-svenska, detta trots att den undersökta grammatiska konstruktionen är av annat slag än de som legat till grund för tidigare forskning..

Denna studie har undersökt huruvida priming för den kvinnliga könsstereotypen i tv-reklam ökar graden av konformitet hos kvinnor. Tidigare forskning har visat att sådan priming kan leda till försämrade prestationer och sänkta ambitionsnivåer hos kvinnor. Deltagarna i studien utgjordes av 76 kvinnliga universitetsstudenter. Primingmanipulationen bestod av tolv reklamfilmer riktade till kvinnor. Graden av konformitet mättes i form av deltagarnas skattning av antal ljud på ett ljudurskiljningstest som gjordes tillsammans med fyra konfederater.

Människor tenderar att attribuera framgångar till sig själva och misslyckanden till externa källor, fenomenet kallas för Self-serving bias. Hur individer attribuerar kan enligt forskning påverkas av bland annat graden av självkontroll samt självkänsla. Enligt forskning kan intentioner eller beteendemål aktiveras automatiskt och omedvetet av en utlösande signal, så kallad priming, och därmed aktivt guida en persons självreglering. Denna studie har genom ett experiment, med 56 högskolestudenter, undersökt om priming av självkontroll och självförtroende kan påverka hur en individ attribuerar vid framgång och misslyckande. Resultatet visade ingen signifikant skillnad mellan priminggrupperna.

The aim of this study was to examine differences between happy and unhappy people, with respect to individuals interpretations, their attributonal style and in what way the priming effect is related to their attributional style and well-being. The participants were 74 senior high school and 21 undergraduate college students. Participants were asked to read a short story, some words were in bold type, and thereafter for their subjective perception of the words in bold type loading and memory of them in a recognition list. Attributional style was operationalized with an own constructed instrument. The results show that happy individuals interpreted more words as positive than negative in comparission with unhappy individuals.

The study is based on the pragmatic question whether one can apply the theoretical perspectives priming, experience space and relationship marketing in a practical context. The authors visualize how these concepts appear practical and what advantages and disadvantages can be discerned in the particular case of HV71. The method used is a hypothetico-deductive approach, which is not entirely conventional in the humanistic and social scientific context. Consequently, it has been proven to be particularly suitable as it could expose the theoretical perspectives for a difficult scientific test.The result of the study demonstrated that a marketer could benefit from using the theoretical perspectives when exercising the profession. It also showed that the object of study applied these perspectives.

In two feeding experiments Bacillus induced priming of plant defense was tested for its effect against the generalist insect pest Spodoptera littoralis. The main hypothesis for the study was that Bacillus induced priming would enable the plant Arabidopsis thaliana to defend itself better against this insect herbivore since this priming seems to involve jasmonic acid, known to be important for plant defense to insects. A secondary objective of the study was to examine if any differences in a primed defense capability could be seen between different natural genetic variants (ecotypes) of A. thaliana reflecting habitat differences in pest pressure. The methods used for plant cultivation and Bacillus inoculation were aimed at reflecting conditions that can be expected in an agricultural cropping system. This meant that all plants were cultivated in soil, and the feeding experiments were conducted with the plants growing intact in the soil system.

The purpose of the study was to investigate, through an experiment, if positive mood promotes creativity and flexible thinking. Participants were a total of 93 college students. The main hypothesis was that subjects induced with positive mood would perform better than subjects induced with negative mood, at a test reflecting creativity. To further explore the implications of priming (subliminal manipulated moods), a neutral control group was included. The cognitive test used in the study was Duncker´s The Candle Problem, a test which aims to get the subjects to apply flexible and creative thinking.

The present research examined both automatic and controlled processes in newpapers ability of priming racial stereotypes via the portrayals of people of foreign extraction. The automatic process were examined through articles which; a) involved an illegal act or b) the act was not illegal but morally questionable. Swedish-born subject?s explicit opinions against foreign people were also measured through ?The Modern Racial Prejudice Scale?. In the experiment participants read four different articles which included; Swedish person/noncrime, foreign person/noncrime, Swedish person/crime and foreign person/crime.

Syftet med den här uppsatsen är att utföra de la Fuente et al:s (2014) experiment med priming av temporalt fokus hos arbisktalande individer med svenska som andraspråk. De frågor som undersöks är i vilken utsträckning de la Fuente et al:s temporalfokushypotes är generaliserbar till fler språkgrupper än spansktalande, vilka primingeffekterna blir hos individerna, samt vilka faktorer som inverkar på det temporala fokuset utöver primingen. Metoden är att återupprepa det experiment de la Fuente et al. gjort med spansktalande, genom att återutföra det på en grupp arabisktalande individer med svenska som andraspråk. Resultatet av föreliggande studies upprepning av de la Fuentes experiment på arabisktalande, visar att primingeffekterna uteblir, men att faktorer som vistelsetid och ålder inverkar påvisbart på tidsrepresentationen.

Emotional Intelligence (EI) is a highly used concept in contemporary organizations, especially in the recruitment process or education of employees and managers. The aim of this study was to examine the discursive production of the concept emotional intelligence and how it, linked to an organizational context, is expressed in web-based articles and course homepages. In total 11 texts related to emotional intelligence and organizational contexts were used as the object of study. A three-stage model was used as a method for analysis. The model included a content analysis, argument analysis and a deconstruction analysis in order to expose what was said about emotional intelligence and how it was said.

Background: A nurse who is working in the health care is expected to show the best side for other people. An emotional work demands a lot of the role of a nurse, when she has to deal with her feelings after the given situation to satisfy the patient.Aim: The purpose of the study is to seek understanding of what nurses perceive to be the essence of the emotional work in health care. The study also wants to understand what factors could affect the meeting both positively and negatively between nurse and patient in social interactionMethod: The study?s methodology is qualitative with phenomenological-hermeneutical approach to seek understanding of the six interviewed nurses lived experiences and the experiences of the emotional work.Results: The result has four main themes developed: Emotional management, to consider the patients existential needs, meeting the patient and to do something meaningful.Conclusion: The essence of the perceived emotional work for nurses is emotional transformation where the nurse changes her feelings by acting according to the situation in the meeting with the patient. It is important that nurses reflect in the work so they do not take their work home and become exhausted and burn out.Keywords: Emotional labour, emotional management, patient encounter, phenomenological-hermeneutical, existential needs, the essence, burn out.

On the behalf of the European commission suggestions were made on how to increase the usage of public transportation in cities in Europe. A suggestion on how to make public transportation more popular was to use more emotions when marketing public transportation. However, according to theory emotional marketing is best suited for products that have a more hedonic character which public transportation does not usually have. The aim of this report was to investigate if emotional marketing could have a more positive effect on the attitude toward public transportation than less emotional marketing. Ads for the metro in Stockholm were made and it was tested to what degree they conveyed positive emotions.

The present research examined both automatic and controlled processes in newpapers ability of priming racial stereotypes via the portrayals of people of foreign extraction. The automatic process were examined through articles which; a) involved an illegal act or b) the act was not illegal but morally questionable. Swedish-born subject?s explicit opinions against foreign people were also measured through ?The Modern Racial Prejudice Scale?. In the experiment participants read four different articles which included; Swedish person/noncrime, foreign person/noncrime, Swedish person/crime and foreign person/crime.

Syftet med studien var att undersöka priming med exempels påverkan på skapelsers kreativitet. Effekterna av priming skulle testas i formen av egenskapspriming såväl som konceptuell priming och mätas utifrån både en användbarhetsaspekt och en originalitetsaspekt. Ett delsyfte var också att undersöka sambandet mellan intresset för att ta fram en skapelse och en skapelses grad av originalitet samt användbarhet.Primingeffekterna prövades genom ett experiment där 36 studenter delades in i 3 grupper som fick i uppgift att ta fram IT-lösningar för kollektivtrafiken. 2 av grupperna primades med var sitt exempel på hög originalitet respektive hög användbarhet.Effekterna av egenskapspriming undersöktes sedan genom en jämförelse mellan grupperna över hur stor andel av de framtagna lösningarna som innehöll egenskaper från exemplen. För att undersöka effekterna av konceptuell primingen gjordes en jämförelse av originaliteten och användbarhet hos dessa gruppers lösningar jämfört med de framtagna av en kontrollgrupp utan tillgång till exempel.