This essay aims to investigate the perceptions of responsible personnel in a primary school about the use and importance of EQ, emotional intelligence, in the school's early years. With a hermeneutic approach and by qualitative interviews, we have taken note of the respondents perceptions about EQ. The result shows that EQ can be understood in different ways. Instead of having a common understanding of what EQ is the respondents mention that there are different areas associated with EQ.  Two major results are 1.

The purpose of this Bachelors thesis is to investigate teachers' work and attitude to life in relation to the curriculum. Furthermore, how teachers look at students' emotional/social development in their general development. The thesis also reviews the criticism from The Swedish School of Authority on various programs primarily SET (social and emotional training)Three qualitative interviews and four observations at three different schools with teachers have been conducted. Using theories of social constructivism, deliberative conversation and social and emotional skills, the intention is to interpret the gathered material.The results show that the teachers see knowledge of life in school as important in the foundation of students´ emotional/social development. One teacher follows the SET program and two teachers? took inspiration from various other programs and ideas.

Surrogate boycotts are highly threatening for corporations in terms of both economical cost and image damage. All corporations are due to our globalized environment and increased stakeholder fragmentation gradually more risking to become victims of surrogate boycotts, which of nature is hard if not impossible to predict and prevent. Corporations are generally recommended to build clear and strong corporate identities, which should be reflected in their most important stakeholders, as this will secure minimum damage on the corporate image.Even a surrogate boycott situation can have positive effects on corporations, especially in terms of image, as such situation increases the brand involvement and thereby make it possible for corporations to connect with important stakeholders on an emotional level..

AbstractTitle: ?My social extension? ? Twelve girls on the relationship with the mobile phone (?Min socialaanknytning? ? Tolv tjejer om relationen till mobiltelefonen)Number of pages: 42 (43 including enclosure)Author: Mattias KöhlmarkTutor: Göran SvenssonCourse: Media and Communication Studies DPeriod: Spring semester 2006University: Division of Media and Communication, Department of Information Science,Uppsala University.Purpose/Aim: To investigate the emotional aspect of mobile phones and the source of thoseemotions.Material/Method: The data presented stems from three unstructured focus groups with participantsat the age of 16-19 years.Main results: The key findings largely supports Vincents theories that the emotional languageguided towards mobile phones comes from the friends it allows us connect with. Also emancipationcan be seen as a driving force behind these emotions.Keywords: mobile phone, mobility, absent present others, emancipation, cell phone, emotion,emotional language,.

Syfte: Syftet med f?religgande studie ?r att bidra med kunskap om hur l?rare i G?teborg hanterar misstankar om v?ldsutsatta barn, vilket kan ge en ?kad f?rst?else kring vilka resurser som ?r betydelsefulla f?r l?rare i arbetet. Det specifika syftet ?r unders?ka vilka k?nslor och tankar som uppst?r bland l?rare vid misstankar om v?ldsutsatta barn. Teori: Teorierna som vi valt att analysera materialet utifr?n ?r emotion management, emotional labour, feeling rules och communities of coping. Metod: Studien har genomf?rts med en kvalitativ metod. Vi genomf?rde semistrukturerade intervjuer med sju l?rare verksamma i l?g- och mellanstadiet i G?teborg stad f?r att unders?ka vilka k?nslor och tankar som uppst?r hos dem vid misstankar om v?ldsutsatta barn. Resultat: Huvudresultaten av studien ?r att l?rare anv?nder sig av emotionella strategier vid misstankar om v?ldsutsatta barn.

Title: ?You could talk about it? ? a study of the experiences of victims of crime who have been receiving help from The Swedish Association for Victim Support.We got in touch with ten victims of crime through a local chapter of The Swedish Association for Victim Support and examined their emotional experiences of the help that was given to them from this organization.Background: Crime has always been a part of society and anyone can be subjected to some form of crime. Whenever a crime is perpetrated, there is always a victim. The purpose of this essay is to investigate how victims of crime emotionally experience the help they receive from the national association in Sweden who help and support victims of crime. Methods: We employed a qualitative method in the process of investigating the topic of this essay, and by employing interviews we got a deeper understanding of how victims of crime experience the help they receive.

Denna kandidatuppsats syftar till att undersöka hur hotellverksamheter praktiserar Revenue Management, genom att behandla interna och externa influenser..

Life in addiction and what it is like to quitA qualitative study based on men and womens emotional experienses and social relationshipsWomen in addiction are faced by harder social attitudes then men, which could be an explanation to the fact that, in comparison to men, less women are seen in addiction. That women experience stronger feelings of shame makes them inclined to hide their addiction and this in turn can increase the feeling of shame. The objective of this essay was to, with a starting-point in theory and essential concepts as social relationships and emotions, gain knowledge about emotional experiences and momentous events for men and women during time in addiction and when quitting. More specifically, the aim of the study was to answer the following questions; What is life in addiction and quitting, regarding social relationships and emotional experiences as pride and shame in interaction with people who are important to the individual, like? Do the situations women are in, and the experiences they have, differ from those of men? Do these social relationships and emotional experiences influence the addition and the quitting? In the study six persons have been interviewed, three men and three women who are all quitting, or trying to quit, their drug and/or alcohol addiction.

Emotional intelligence (EQ) has been claimed to be the most critical factor in determining a person's success in life, both personal and professional. EQ highly affects academic and job performance, leadership, stress, and well-being but is still not widely accounted for in recruitment processes. During the last 20 years a large number of researchers have shown interest in the concept of emotional intelligence, but few have studied its practical implications and how EQ-tests are used as a selection tool in recruitment processes. To create an understanding of the motivation for using the test, as well as its role in recruitment decisions, qualitative interviews have been conducted with recruiters at companies in Stockholm, Sweden. All interviewed companies use the self-assessment test EQ:i 2.0.

The aim of our thesis is to study and analyze the components and features a brand should have to provide a solid foundation for brand building. Furthermore, we show how brands can make use of trends in a brand establishment.This paper is written from a qualitative approach. Through both structured and semi structured interviews, we obtained valuable information from our respondents. Our frame of reference and empirical foundation are linked together through an abductive approach which has resulted in our analysis and conclusions.A trend brings with a set of emotional characteristics, which companies can?t influence but must adapt to.

Branding is becoming increasingly important to companies within the B2B-sector and they put a lot of effort and capital to develop and strengthen their brands. One way of working with brands is through ingredient branding. An ingredient brand is an alliance between two brands where the ingredient brand is applied on a host brand and works as an ingredient on the product. The purpose of ingredient branding is to create competiveness, differentiation and to create quality associations. Ingredient brands can be divided into emotional and functional categories.

In a competitive market as supermarkets, hundreds of the same products fight for attention in the shops. Every day thousands of targeted advertising messages is given to us. As a natural result of all this, power is transferred to consumers. You can no longer differentiate yourself by only price and function, thus companies must play on the emotional aspects and create a relationship with consumers. A key to success is to understand people's emotional needs and then satisfying them.In various journals and papers you can find highlighted success stories of strong brands such as Harley-Davidson, Apple and Virgin Airlines.

För att undersöka interbedömarreliabiliteten i Emotional Interaction Style ? assessment (EIS ? assessment), vid bedömningar av Marschak Interaction Method (MIM), har tre inspelade MIM filmer skattats av sju bedömare. Reliabiliteten beräknades med intraklasskorrelationskoefficient (ICC). I bakgrunden har en teoretisk genomgång gjorts av aktuell forskning gällande barns utveckling och samspel mellan barn och föräldrar. Vidare har bakgrunden till MIM och EIS-assessment redovisats.

AbstractWe are interested in group meetings of the self-help group Alcoholic Anonymous and the emotional energy created therein. We examine which impact self-help group AA has on its group participants regarding: group meetings, dealing with alcoholism and identity. Group membership has great value for individuals; it provides social identity and possibility to self-value. Previous research shows that group members of self-help groups who have been sober for a period of time experience higher self-esteem and less anxiety compared to non-members. Our thesis is based on a hermeneutic approach.

”Fan fiction writing”, or the writing of stories based upon a popular entertainment franchise, has become a topic of academic discussion. Fan fiction writers have waked the ire of movie producers, since they often write fiction that is in direct contradiction to the movie’s plot or spirit. While most academic studies on fan fiction have concentrated on his confrontational aspect of the writers’ psyches, we have found that the writers actually have a much more nuanced approach to their work, and are not necessarily hostile towards the directors and producers. Even more surprising is the fact that the internet, beyond giving the writers a forum to post their writings, has potentially had a transformative impact on how the writers interact with each other and with the outside world. .