In recent years e-commerce has experienced a big increase in usage. Internet however, cannot offer the same level of personal contact as traditional shops can.E-commerce is characterized by impersonal and standardized web shops that do not stimulate any emotional connection between the customer and the company. Without this personal contact with the customer the possibilities for the company to stimulate loyalty decreases. Loyalty however, is as important in e-commerce as it is in traditional commerce. The authors of this paper chose the following problem for the study:What marketing strategies are fortunate for e-commerce companies to use to create loyal customers?To research this subject the authors saw it fit to combine qualitative and quantitative research methods.

This essay aims to explore the philosophical meaning of the expression ?present and real? in Clara ? or, On Nature?s Connection to the Spirit World by F. W. J. Schelling.

The aim of this study was to create a greater understanding of apostates, by analyzing narratives of five ex-members regarding their exit from Jehovah?s Witnesses. I conducted interviews to gather descriptions from specific individuals in relation to their experiences, mainly focusing on the role of an ex-member of a specific group. The informants in the study were 38-73 years old, three women and two men. The empirical data I collected was later coded through qualitative content analysis, where central topics and themes formed the basis for the analysis of the results.

Consumers today seek added value to the ordinary products/services that companies are offering. Consumers must get their emotional need satisfied - a need for experiences worth remembering. At the same time, the consumers are engaged in ethics and morals. Companies use events frequently as a marketing approach to meet the customer?s demand of added value.

AbstractPresentation of the problem: The goal with this graduation project is to produce a new visual concept for the student newspaper Campus, this will be expressed in the form of page templates. The page templates will have a visual concept that appears through graphical elements. The client's wishes were that the student newspaper should be audience appropriate, attractive, inviting, reliable, modern and functional to work with.Theory: In order to implement the wishes and in a good way produce a consistent visual concept, we took a starting point in theory of graphic design. This theory has taken many of its principles from aesthetic theory, and therefore have we also used aesthetics to provide a deeper theoretical aspect. The principles we used in graphic design is; how to create a unity in the layout by using basic elements such as text, images, and white space.

This essay examines the narrative aspect of interactive fiction. The study uses Janet H. Murrays analysis of the digital environment and the properties of it as procedural, participatory, spatial and encyclopedic. From this, her three characteristic pleasures in digital narratives - immersion, agency and transformation - are examined from the perspective of interactive fiction. The study also examines Nick Montforts analysis of interactive fiction as a potential narrative and a simulated world or environment.

The aim of this Master´s thesis is to examine the debate in Swedish library press concerning outsourcing of public libraries. The two magazines studied are BBL (Biblioteksbladet) and bis (bibliotek i samhälle). The period of time covered by the selected articles is 2005 to 2011. Although there are still quite few cases of tendering arrangements in Sweden, the question has been raised in the last years by the decision of the Municipality of Nacka (Stockholm) to outsource their public libraries. Another important factor for bringing the question into focus has been the general elections of 2006, which brought an alliance of right-wing parties to power.     In this thesis the arguments of the participants are documented and analyzed.

Many of us have grown up hearing or using words meant as insults or negative adjectives that were in fact names for social groups. Most of them have gone unquestioned in the mainstream consciousness, but the term Gay in the generally negative meaning has in the past years been given attention as offensive and homophobic, with debates emerging in response over whether or not this is true, particularly on the internet. It is the articles and forum threads from these debates that make out the empirical material for a qualitative study as I ask what these people?s thoughts are about this term and how it is perceived.After a qualitative coding and analysis of these texts, and interpretation of the results based on Erving Goffman?s theory of Phantom acceptance and stigma terms, Judith Butler?s theory of performativity, Ferdinand de Sassure?s theory of signifier and signified and how it connects to the community and Baudrillards theory of simulacra, this is the principal conclusion that I have drawn:For some of the people in this debate, the term Gay and its use is about homophobia and heterosexism, though mostly it?s not overt but a subconscious part of the continued dehumanization and stigmatization of homo- and bisexual people. This is a position I callThe socially focused skepticism.

 Internet har sedan starten öppnat nya portar för kommunikation. En av de allra populäraste just nu är att blogga. Att uttrycka sig språkligt har kommit att bli så mycket mer än bara att använda sig av ord. På bloggen ges möjlighet att tillföra bild, film, färg och att använda olika typografiska medel, såsom att kursivera eller göra text fetstilt. Element som alla bidrar till hur text tolkas.Utifrån fjorton dagboksbloggar och totalt 289 blogginlägg har min uppsats syftat till att undersöka hur framställning på dessa bloggar, tillhörande gymnasieelever, skett.Mina frågeställningar jag utgått ifrån lyder:Hur använder sig gymnasieungdomar av olika uttrycksmedel för att estetiskt och kreativt skapa ett blogginlägg på så kallade dagboksbloggar?-          Hur används rubriksättning, bild, film, färg och olika stilformat på texten för att skapa kommunikation och olika uttryck på blogginläggen?Hur förhåller sig gymnasieungdomars dagboksblogg till den traditionella dagboken vad det gäller utformning och kommunikationsmöjligheter?Genom en strukturalistisk analys, med utgångspunkt hos Jurij Lotman, har jag gripit mig an blogginläggen på olika plan där jag både undersökt detaljer i texten och övergripande utformning.

This master?s thesis discusses the term physical theatre from a discourse point of view. It also focuses on aspects of power from a field theory perspective. The main theory used is Pierre Bourdieu?s field theory, and I try to apply this onto critical discourse analysis, mainly taken from Michel Foucault.

The purpose of this article is partly to find out how the burial grounds are used today and the needs of its visitors, but also to develop the character and expression of future burial grounds. My suggestions focus on burial grounds without religious attributes; something that, according to the burial law (Begravningslagen, 1990:1144), the manager of the burial ground is ordered to obey. In my design I aim to fulfill any requests regarding the place of burial that have been raised during my study. I have chosen the history of burial grounds as my starting point and will subsequently discuss their significance in today's society. I describe what distinguishes the burial ground throughout history from medieval times and onwards. Tradition and religion are closely linked regarding burial rituals.

The purpose of this report was to examine the schools views on its task to form good citizens and also the work with children and their souls and feelings. My question of issue was:? Which are the conditions from where you work with feelings and forming good citizens in school?In the Swedish learning curriculum for the compulsory grades, Lpo 94, there is a lot to be read about the schools task to form good citizens and human beings. One can also read that the schools have to work with the feelings of its pupils and also the issue of values. The results of my report show that the school has a responsibility to support the family?s work with the upbringing and the personal growth of their children.

When the purpose is to create an illustration plan for a new neighbourhood there arelots of things to think about. In this report follows a description of the three differentplan modells SCAFT/TRÅD, garden city and ekological planning. SCAFT is aplanning model that were used in the 1970s. It contains proposals how to make thetraffic enviorment safer. TRÅD replaced SCAFT in 1982 and it contains also adviceshow to make the traffic enviorment safer.

This study focuses on romantic friendship between women in three Swedish novels written between 1836 and 1857: Sophie von Knorring?s (1797?1848) Illusionerna (1836), Fredrika Bremer?s (1801?1865) En dagbok (1843) and Marie Sophie Schwartz? (1819?1894) En fåfäng mans hustru (1857). Also, the connection between women and passion as well as the interesting occurrence of step- and foster mothers is looked upon in the study.The romantic friendship is freely expressed in these novels; love between women is neither presented as unnatural or unchaste. It both challenges the heterosexual matrix? claim on intelligibility and its rules for how desire should be expressed.

Vilka diskurser ger elever och lärare uttryck för i pianoundervisning? Syftet med min uppsats är att undersöka hur pianoelever och pianolärare på kulturskolan och inom ett studieförbund genom språket ger uttryck för en mängd förhållningssätt och attityder. Vad sägs i samtalen kring deras undervisning och vilka diskurser och tankekollektiv bildar dessa åsikter tillsammans? Jag har använt mig av fyra djupgående intervjuer och två videodokumentationer för att dels studera elevernas och lärarnas uttryckta upplevelser men också för att ta del av det som verkligen sker under lektionstid. Teoretiska utgångspunkter har utgjorts av kritisk diskursanalys, institutionsbegreppet och interaktionsteori.