Kan man känna, smaka, lukta, höra ett starkt varumärke? Eller kan man bara se det?Vi ville veta och bestämde oss för att ta reda på det, och det är resultatet du nu har i din hand.Vi har genom intervjuer med tre stora butikskedjor och dess butikschefer försökt få en klarare bild om hur de arbetar med det relativt nya sättet att marknadsföra sig på, genom sinnesmarknadsföring. Vi har genomfört flera observationer i och runtomkring de valda butikerna och bildat oss en bra uppfattning om hur respektive butik använder sig av sinnesmarknadsföring-medvetet eller omedvetet.I takt med att konsumenternas krav på upplevelser ökar och fler butiker etablerar sig på marknaden blir det alltmer viktigt att skapa ett varumärke som kunden hela tiden har i sitt medvetande, det finns bara ett sätt och det är att vara kundens första val. För att nå dagens kräsna konsumenter gäller det att butikerna marknadsför sina varumärken, och det har man sett inte helt räcker till, vilket har medfört att nya grenar inom marknadsföringen tillkommit, sinnesmarknadsföring. Begreppet är relativt nytt i Sverige och syftar till att skapa ett emotionellt band mellan konsument och varumärke.

This phenomenological study explores the mental health problems of asylum- seeking children in Sweden and highlights possible ways of meeting their needs. Open interviews with 13 clinically experienced psychologists were conducted.The results of the analysis suggest that experiences of trauma and separation, the child's developmental level, parental functioning and family dynamics contribute to the mental health problems of asylum- seeking children. When meeting these children the psychologists continuously face ethical dilemmas since the asylum-seeking process seems to aggravate the problems as well as complicate the use of traditional interventions. Promoting structure and activity, normalizing symptoms, educating about trauma and crisis, sharing and accepting anxieties and sometimes thoroughly working through traumatic experiences are treatment strategies found clinically useful. Systematic follow-up studies are needed to decide the effects of these interventions..

Purpose: To evaluate the management development course held at FöreningsSparbanken in Ronneby during 2000. The evaluation aims to map and describe what effects the course has had on the participants. We will assess to what degree the effects meets the objectives of the course set by the manager of the bank (future management recruitment, leadership, change catalyst, aligning the strive towards a shared organisational objective). Above mentioned also implies that the organisation should be influenced in some regards. Conclusion: Our conclusion is that all of the participants have as a result of the course increased their emotional intelligence in varying levels.

In which ways have composing processes in music appeared over the past 300 years? How may composing processes work today? What does new technology do to this processes?The key purpose of this study is to investigate various composing processes. A further purpose is also to gain an awareness of how we use modern technology by computers and their notation programmes.The research design of this thesis includes a display of literature related to composing processes. along with an analysis of the writer?s own experiences in the area.

Several factors can affect the childbirth experience among parents. Previous research showed that parental education was insufficient. Parents who participated in both regular parental classes and psychoprophylaxis education were more satisfied with the psychoprophylaxis education compared to those who participated in only traditional parental classes. Psychoprophylaxis should be more considered as it could help the woman to handle her pain and contribute to increased self-esteem. The aim was to describe and illustrate the parents' childbirth experiences when psychoprophylaxis was used as childbirth preparation.

The aim of this study was to highlight homelessness through the perspective of formerly homeless men and women. The research questions focused on the informants experiences of the process into and out of the homeless situation and how their experiences could contribute to the knowledge about the social problem of homelessness. Besides the theoretical perspective of narrative and life course research, Fuchs Ebaugh exit theory and Honneth confirmation theory were used as theoretical guidelines.The empirical material consists of five life stories obtained through indepth interviews. The results of the study indicate that alcohol and drug use was of importance for the process towards homelessness. External factors as the change in the organization of the housing market in the 1990´s may also had an impact on the lifes of the informants.

The aim of the study was to examine experiences and attitudes to dental hygienist treatment in a group of patients by using the assessment tools Corah Dental Anxiety Scale (DAS) and Dental Hygienist Beliefs Survey (DHBS) at the dental hygienist clinic, the university of Kristianstad. Another aim of the study was to test the reliability of the assessment tools. Methods: Fifteen respondents answered the two questionnaires at two different occasions before dental hygienist treatment. The results showed that nine respondents reported that they are absolutely calm when their dental hygienist is going to remove tartar, while six are a little bit worried or tensed. The categories ethics, communication, trust and control in DHBS had a positive agreement (mean value 1.1 and 1.2).

Background: There are many people waiting for a kidney transplant. To get a kidney from a living donor has many advantages. The gift is about giving and receiving. The decision is characterized by life-philosophy of the donor.Aim: To highlight the experiences of the kidney donation process.Methods: A systematic literature review in which 11 articles were included, seven qualitative and four quantitative. The articles are quality and ethically reviewed, the results are analyzed according Granskär & Höglund and Polit & Beck.Results: The results were gathered under two themes: the decision-process shows the path from idea to decision and implementation-process treats the donation and confirmation of the gift.

Ett utvecklingsarbete av en miljövänlig färdigmatsförpackning, lätt att öppna för reumatiker, har utförts i samarbete med CC Pack i Tibro. Förpackningen är tänkt för bruk inom äldrevårdens hemtjänst. Utvecklingsarbetet utfördes genom främst fokusgruppsundersökningar och tester av funktionsmodeller. En livscykelanalys med referens i dagens plasttråg som används på hemtjänsten i Skövde har utförts för att ta reda på vilket av de två slutkoncepten som var mest miljövänlig. Tydligt vid intervjuer och studiebesök var att en rundare och mer färgglad förpackning önskades.

The aim of this study is to explore the effects of probation officers and their work. The following questions have been asked to come to a conclusion: How do probation officers view their work and the purpose of it? What are the effects of probation officers work? The approach of the study is of a qualitative nature and has been conducted by interviewing three officers of the correctional service system, three probation officers and two ex-criminals that have been on probation. The selection is based on a snowball type selection. To analyse the results of the study we have applied previous research and phenomenological theory to examine the experience of correctional service officers, probation officers and ex criminals.

The aim of this thesis was to examine how role players experiences libraries and if the libraries are or can be an arena for activities that involves role play. A public library exists for everyone, but could nevertheless be viewed as a female sphere where women both borrow more books and visit the libraries program activities to a larger extent, compared to men. I asked the question whether men?s reason for choosing a different venue for information and culture was related to the libraries not being able to satisfy their needs. The theory of the thesis was Dorte Skot-Hansen, Casper Rasmussen Hvenegaard and Henrik Jochumsens model that states that the libraries can have four different functions and act as a venue for meetings, knowledge, inspiration and experiences.

In this study I?ve examined bilingual high-school students? experiences of their education held in their native language. The purpose of this study is to examine bilingual high-school students? experiences of how their school organizes the education that?s held in their native language, and how the students feel that the education in their native language has helped their overall language development and also in terms of learning in general. To complete this study I?ve interviewed six high school students and analyzed their answers using other studies and theories on this subject.

This qualitative study examines the participation that older people have in their own home care by exploring experiences of care workers. We will investigate to see if there are limitations due to financial implications in the sector. Modern day care of the elderly in Sweden is facing increasing pressures to both show cost savings whilst maintaining the same levels of service within the community. It is becoming more essential for older people to participate in their own care for the sake of their health and well-being. The method that we used for data collection was qualitative interviews.

The objective of this paper is to describe and analyze female irregular immigrants and their experience of how relationships with other people affect their lives and identity.A qualitative method is used in the study, because my main purpose is to analyse the respondents? lives and life experiences. The analysis is based on a symbolic interactionism perspective. The results are also analyzed based on previous research and the concepts underlying the paper; irregular immigrants, discrimination, power and identity.In summary, the respondents have a clear picture of how they live and experience their relationship to others and themselves and how this affects their lives and identity.Their experiences affect their lives and influence their behaviour and identity when they interact with others. Their own view of their situation means that they are afraid to seek care or report sexual abuse, threats or other similar conditions.

Forensic psychiatric care is a complex business. Patients who are cared for in forensic psychiatry are usually in need of care for a long time. The forensic care is a major intrusion into a person's life and the nurses and caregivers are the people who spend the most time with patients. They have a difficult mission providing a good and personalized care while patients are deprived of their liberty. Previous research demonstrates that patients experience forensic care as uncertain, insecure and punitive but that there are also glimpses of "good care".