Kevin Roberts has extended the comprehension of strong consumer brands to a higher level where loyalty beyond reason is established. He calls this new status Lovemarks. As the concept of Lovemark has only been applied in B2C markets, this thesis is directed to find out the applicability of Lovemarks in B2B context. In order to fulfill the research purpose, three main questions are answered based on a cross-sectional research approach: What role do intangible factors play in B2B branding? Is the idea of B2C Lovemarks transferable to B2B context? How should a B2B Lovemark be characterized? The results of the qualitative interviews indicate insights of high investment and involvement, integrated brand communication, balance between function versus emotion, brand?s trustworthy personality, customer partnership, and finally, the potential establishment of B2B Lovemarks.

Although English is commonly used in Swedish advertising, little is known about its effects. The purpose of this paper was to investigate how a Swedish or English language choice in product advertisements affects the effectiveness of the ad. Further, a local/global dimension of the advertisement was created to investigate how the results differ for local and global brands. Subsequently, an experiment was conducted where the effect of language choice on several well-established measures of ad effectiveness such as awareness, comprehension of the ad message, credibility, attitude and buying intentions was analyzed. In line with previous research, English in product advertisements is not completely comprehended since English is not the local language in Sweden.

The purpose of this study was to examine how the personnel of the Employment Office in Malmoe interpret the emotional situation and health of unemployed individuals. We also wanted to examine if and how the personnel work with these aspects. In relation to this we found it very interesting how the personnel dealt with the responsibilities of power, hierarchy and how subordination afflicts the unemployed. Our main questions were: Are the previous studies results confirmed by the response the personnel of the Employment Office give about the difficult situation among unemployed individuals? Which factors do the personnel at the Employment Office consider the main causes of negative emotional situations among the unemployed? How do the personnel deal with the emotions of the unemployed? How does the important responsibilities of power affect the relationship between the personnel and the unemployed? Which effects/impacts from current political changes are the personnel able to see on the situation of the unemployed? We interviewed eight people working at the Employment Office in Malmoe.

The main purpose of this study is to clarify the underlying reasons as to why people choose to travel by car or taxi, and to do so by using people´s choice of transportation to and from Arlanda Airport as an example. Furthermore it is also in our interest to see what changes are needed to make more travellers use the available public transportation.Because of the increasing pollution rate from the means of conveyance headed to and from Arlanda Airport, Luftfartsverket is attempting to decrease the amount of emission from the connecting transportation sources. Luftfartsverket has a pollution limit which is about to be reached in a few years, based on a prognosis made by Arlanda´s office of environmental issues. In order to investigate people´s travel mode choice a survey was conducted at Arlanda Airport, Stockholm. 82 travellers were interviewed on a three day basis inside terminal 4 and 5.

Purpose: The purpose of this study is to increase the understanding of how a bank?s features and internal factors have affected its choice of method in calculating the capital requirement.Theoretical and Empirical Method: The research strategy of this study has been of a qualitative nature with a deductive approach. The choice of method was depth interviews with respondents from a targeted sample of Swedish banks. These respondents were chosen based on the knowledge they possess as key employees in the capital requirement process and their involvement in choosing their banks? method for calculating the capital requirement.

In this paper respiratory sinus arrhythmia (RSA) was examined in relation to two kinds of threatening pictures, biological and nonbiological. Based on the results of prior research the hypothesis was claimed to note a difference between the two types of pictures regarding RSA and gender differences regarding cardiac activity due to the emotional stimulus. ECG and respiration were collected from 36 adults, 17 women and 19 men. There were no significant relationship between the different types of threatening pictorial stimuli, and no significant effects of gender were found. The results support some of the prior research on the topic but are in conflict with other.

I have conducted a qualitative study were the aim was to understand how the freedom of choice act in eldercare is handled at a municipality level as well as a national level and the effects that can occur. The methods I have used for this study is a document analysis and semi-structed interviews.     I have conducted semi-structed interviews with three professionals in the eldercare organization in a large municipality in the south of Sweden, I have also conducted a phone interview with a representative from Socialstyrelsen. The professionals that I chose for my study was a chief of staff, an aid case worker and a person who worked in the municipality with the implementation of freedom of choice act.     The study shows that the work quality is expected to rise with the freedom of choice as a consequence of the customer and performer model and will give the caretakers a higher level of influence. The study also shows that the municipality will get a greater responsibility and the aid case workers will get extended tasks though they will have to inform the caretakers regarding the options and they will also be mediate between the caretaker and the performers. However the study also show concerns regarding rough traders whose aim is to make money and does not have the same rehabilitation agenda.     There are also concerns for those who can´t chose for them self though they will not be able to be a part of the freedom of choice act in the same way and that is something the municipality needs to work out a system for.

ABSTRACT Behavioural problems are a compound conception for emotional difficulties at different levels. Individuals with behavioural problems could have difficulties with social relations, low self-esteem, anxiety and worry. The purpose with the examination was to describe how clients apprehend their behavioural problems and what they consider could be the causes of it. The examination was based on the qualitative interviews with 5 clients and a professional helper. We came in contact with our clients through our practice.

Within the near future Sweden will be facing a large number of successions of ownership  within the agriculture and forestry sector, which is why it is important to acknowledge the question of alternatives for transfer of ownership. The purpose of this thesis is therefore to analyze the existing law as well as the various options for how to transfer the ownership concerning succession of ownership within family-owned agriculture and forestry businesses. This thesis pays particular attention to the complexity of problems that refer to joint ownerships and the great importance of the emotional questions that arise when a succession of ownership is being implemented.A succession of ownership can be planned as well as unplanned. When implemented through inheritance the transfer to the younger generation is unplanned. There are several effects of an unplanned succession of ownership and these effects can be harmful for the company as well as the family.

The purpose of this study is to illustrate why Norway is not a member of the EU from a rational choice perspective. In order to fulfil this purpose, two questions will constitute the framework of the study. These are:1. What are the arguments of the EU-opposers in the Norwegian EU-debate?2.

Background: Miscarriage is one of the most common complications connected to pregnancy, every fourth woman undergoes a miscarriage during her lifetime. There is often no medical explanation why miscarriage happens, although the risk may increase due to certain factors in lifestyle or diseases. During incomplete miscarriages medical or surgical treatment is needed.Women are treated at surgical or gynecological departments and the period of treatment is often very brief, on some occasions not even a day. Therefore, the nurse faces a great challenge in meeting the women?s needs during the period of treatment.Aim: The aim of the study is to illuminate womens experiences of miscarriage and the treatment they experienced.Methods: A systematic literary study containing 13 articles.Results: Miscarriage is an individual experience and many women are affected emotionally and have many strong feelings afterwards.

Purpose: The purpose of this study is to increase the understanding of how a bank?s features and internal factors have affected its choice of method in calculating the capital requirement.Theoretical and Empirical Method: The research strategy of this study has been of a qualitative nature with a deductive approach. The choice of method was depth interviews with respondents from a targeted sample of Swedish banks. These respondents were chosen based on the knowledge they possess as key employees in the capital requirement process and their involvement in choosing their banks? method for calculating the capital requirement.

Introduction: A general guideline was introduced on October first 2010 regarding a mortgage cap, limiting the degree of leverage of housing as collateral. Through the new guidelines the marked conditions concerning consumers? choice of mortgage has changed. The consumers are limited in the sense that they can?t only use mortgage when purchasing a house.

The main purpose of this study was to inquire into personality and the state anxiety in relation to career decidedness scale among students in upper secondary school. The participants were 124 students in three grades and respectively non vocationally oriented classes. The participants were asked to grade themselves on a scale in relation to the statements regarding, state of decidedness for career choice, personality (NEO FFI, Costa & McCrae, 1985. Sweden, Gerontologic Center) and anxiety (AnTI, Wells, 1994). The results showed no significant relationship between personality and state of anxiety that could be connected to the decidedness for career choice.

Social and emotional learning is getting more and more common to work with in Swedish schools today. That has made it more actual to do studies of how you best can implement a method in health prevention and promotion in schools and how you do for to keep the work sustainable. There are some American studies that describe implementation of methods in schools and a few studies that describe implementation of methods for social and emotional learning in schools. It is important to see implementation as a process and not as an individual event. The process never end but continues as a cycle in three phases; readiness phase, planning phase and implementation phase.The aim of this study was to describe teachers and principals experiences of obstacles and possibilities at implementation of an evidence based program for social an emotional learning in compulsory school as a part of the schools health promotion activities.