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1104 Uppsatser om Emotional branding - Sida 50 av 74

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Sammanfattning Mitt arbete handlar om datorn som hjälpmedel i matematikundervisningen på Malmös gymnasieskolor. Syftet med detta arbete var att kartlägga tillgången till och använd-ningen av datorn som hjälpmedel i matematikundervisningen på Malmös gymnasiesko-lor. Utgångspunkt för detta arbete var att större tillgång till datorerna leder till större användning. För att uppnå syftet har jag formulerat några frågeställningar om i hur stor utsträckning datorer används i matematikundervisningen och vilka datorprogram mate-matiklärarna använder på dessa skolor. Jag har även undersökt om det finns några framtida planer för förändring av tillgångar till och användning av datorer i undervisningen.

Underhållning eller meningsskapande : En intervjuundersökning om lärares didaktiska övervägande gällande underhållningsfilm i historieundervisningen

Movies are a part of everybody?s, including student everyday life. Teachers have to give their students the tools and means to critically examine movies and media as a whole. This study aims to examine how seven teachers in southern Sweden didactically motivate their use of movies; specifically entertainment features in the history subject. The theoretical framework of this study is Knud Illeris theories about the three dimensions of learning.

Sverige - Naturens mecka eller blondinernas hemland? : En studie om VisitSwedens förmedlade bild av Sverige och hur bilden uppfattas av internationella turister

I dagens turismbransch ökar konkurrensen ständigt mellan olika besöksmål vilket har lett till att länder måste finna nya sätt att differentiera sig på. I Sveriges fall är det den statliga organisationen VisitSweden som har det yttersta ansvaret för att skapa ett konkurrenskraftigt land. Syftet med studien var att undersöka vilken bild VisitSweden förmedlar av Sverige som besöksland och vilken bild internationella turister har av Sverige. För att ta reda på detta valde studien att använda en hermeneutisk metod där det genomfördes en diskursanalys av VisitSwedens marknadsföringsmaterial 2014, intervjuer med VisitSweden samt intervjuer med internationella turister. Studien kom fram till att VisitSweden förmedlar en bild av Sverige genom kärnvärdena natur och orördhet, tradition, och unicitet.

Sponsor or Die - En studie om imageöverföring vid mindre events

Studies conducted on event marketing have mainly focused on larger events. Managerial implications, marketing techniques, and theories in the field have hence dominantly addressed events of larger nature. Event marketing however is a growing phenomenon in the marketing mix. Brands are using event marketing to a greater extent. Brands are increasingly using small events as a marketing tool in order to create brand awareness and brand image; this goes for both small brands and large brands.

Arkitektonisk kvalitet med fokus på skönhet ? En fallstudie av hyresgästers betalningsvilja för skönhet i Garnisonen

In the Real Estate market there are a large number of commercial properties with offices. As acompany or business you are faced with many decisions when choosing your office space.This bachelor thesis examines the concept of architectural quality with focus on beauty and itsvalue for office tenants. The ambition is to find out if beauty is a decisive factor in theselection of office and if there is a willingness to pay for it.The selected question is studied in a case study of Garnisonen where tenants, a propertyowner and an architect are interviewed, all with connection to the examination object.Garnisonen is well suited as a case study because it is Stockholm's largest office complexwith buildings from three different architectural eras. Tenants in the survey represent allarchitectural styles and have different industry affiliation.As a theoretical framework a literature study is presented where the importance of beauty forthe individual, the built environment and society are treated, and also how the office can beused for branding purposes. The interviewees? views of beauty and their opinions on beauty atwork in Garnisonen are presented in the results.

Naturen och trädgårdens betydelse för återhämtning vid utmattningssyndrom - kvinnors berättelser :

Nature and garden have always had meaning in human's life and succesfully seen as having health giving effects. Health is a state of equilibrium between physical, psychological, social and spiritual well-being. The individual's health is depending of how the society looks and how the individual manages to live her life in it. Stress is one of our time's large public health problems and leads in some cases to burned out syndrome. Stay in nature gives recovery according to theories of environmental psychology.

Jag blev glad

vuxnas läsning av skönlitteratur I became happier and wiser: young adults reading of fiction [123[upps-01.gif This Masters thesis explores young adults 18-26 years old, reading of fiction: their reading preferences, the meaning of reading and their access to literature. A study was made by way of a questionnaire, including 56 young adults, and seven qualitative interviews with two groups: one at a folk highschool and the other at a public library. The theories we have used to analyse the results are: theories of gender and youth, theories of literary genres, reader-response criticism, literature sociology and the theories of cultural sociology by the sociologist Pierre Bourdieu. In the analysis the results are compared to other studies of reading habits. Results from this study show that the young adults read fiction from several genres among popular- and quality literature.

Aspects of caring for suddenly bereaved relatives

Background: When a person suddenly pass away, the relatives often arrive to the Emergency Department under chaotic circumstances. In this critical situation the nurse has an important role for the care. Many nurses lack of knowledge about how to take care of the bereaved relatives. Aim: The aim of the literature study was to describe aspects of caring for suddenly bereaved relatives. Method: The data for the study were scientific articles found in the databases PubMed and Cinahl and from a manual search.

Att vårda sjuka barn i hemmet : Distriktssköterskors och sjuksköterskors upplevelser

Background: Contracting asexually transmitted disease is strongly associated with stigmaand shame. Stigma associated with these diseases has a significant impact on self-image andpropensityto seek care. Despitehigh incidencethere is a generallack of awareness about therisks and theeffectsthatthese diseases have on both mental and physical health. Health carepersonnel are experiencing difficulties to meet and care for these patients. Aim: The aim ofthis studyisto describe patients'experiences of health care after they were diagnosed with asexually transmitted disease.

Att skapa fria, demokratiska och solidariska medborgare : En essä om att granska våra normer

This essay is about power, democracy, solidarity and equality in preschool. I examine three different situations to determine if I could have acted more sensibly in my interactions with the children. I portray: a ?children?s choice meeting? where children select an activity, a so-called emotional gathering and a dialogue at the lunch table about a popular movie that we plan to watch together afterwards. The purpose of this essay is to examine which norms and values form the basis of my actions, and if so, how these lead me to use my power to shape the children.I have chosen to use hermeneutic and norm-critical perspectives where I investigate and examine my norms and values and how I react and act, both consciously and unconsciously.

Att samarbeta inom platsmarknadsföring : En fallstudie av Föreningen för Marknadsföring av Jönköping

Bakgrund:Senaste tiden har konkurrensen hårdnat för att locka invånare, företag och investerare till städerna. Detta har gjort det allt viktigare att utmärka sig som en attraktiv plats att bo på och leva i. Städer profilerar sig alltmer genom platsmarknadsföring. Däremot skiljer sig tillvägagångssättet och samarbetet inom planeringsgrupperna av det strategiska marknadsföringsarbetet.Syfte:Med studien vill författarna studera FMJ:s samarbete mellan privat och offentlig sektor samt om de enskilda intressenternas verksamhet påverkar det gemensamma arbetet inom FMJ. Författarna kommer samtidigt att undersöka om intressenterna anser att FMJ har uppnått de riktlinjer och mål som har tagits fram.Metod:Författarna har valt att genomföra en kvalitativ fallstudie i form av samtalsintervjuer.

Mentorskap i traineeprogram ? Karaktärsdrag som påverkas hos mentorn och adepten

With an attractive trainee program company?s today hope to attract young devoted people. In the frame of a trainee program, there has been a special focus on a formal mentorship in an effort to develop characteristics with the mentor and protégé. Therefore this study discusses the subject mentorship in trainee programs. Which characteristics are affected with the mentor and protégé during a mentor relationship in a trainee program? The aim of the study is to create an awareness and knowledge of the mentor and the protégés understanding of which characteristics are affected in a mentorship relation after a completed trainee program.

Anestesisjuksköterskors upplevelse av barnanestesi

AbstractThe aim of this study was to describe the anesthesia nurses experiences of pediatric anesthesia in two surgical wards, a general surgery department and a day surgery surgical department at two hospitals in central Sweden. The study had a descriptive design with a qualitative approach, in which ten anesthetic nurses with more or less experience in children's anesthesia participated. Data were collected using semi-structured interview questions and were analyzed using qualitative content analysis. The results were reported based on a theme, three sub themes and nine categories. The theme When skills, tactfulness and interpersonal skills come to a head, with three sub themes Being prepared and ready, Interacts and open for participation   and Emotional tension.

?Antingen f?r man sitta ensam och vara nykter och drogfri, och det ?r ju ingen som orkar det ?ver tid. Eller s? f?r vi skapa sammanhang d?r man kan g?ra p? ett annat s?tt? - En kvalitativ intervjustudie om socialsekreterares erfarenheter av sociala n?tver

This study examines the opinions of social workers regarding the social networks of people with a substance addiction. The intention was to get a more nuanced understanding of what characterizes a positive or negative social network, as well as which functions different types of social networks serve. Data were collected through qualitative interviews with seven social workers. More specifically the social workers were oriented towards working for social services with clients that struggle with substance abuse. The empirical material has been analyzed with a thematic analysis.

När strategi blir design : Företags drivkrafter bakom grafiska profilbyten

Graphic profiles are a part of companies? brand expressions. The graphical values reflect the brand values the business wants to convey. They consist of different graphic elements such as logo, company sign, colour schemes, templates, rules, fonts, pictograms, formats and references to how different graphic elements should look, for example, business cards, signs and materials for websites. This thesis aims to examine why firms choose to replace their graphic profiles by studying their underlying motivations.

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