Surrogate boycotts are highly threatening for corporations in terms of both economical cost and image damage. All corporations are due to our globalized environment and increased stakeholder fragmentation gradually more risking to become victims of surrogate boycotts, which of nature is hard if not impossible to predict and prevent. Corporations are generally recommended to build clear and strong corporate identities, which should be reflected in their most important stakeholders, as this will secure minimum damage on the corporate image.Even a surrogate boycott situation can have positive effects on corporations, especially in terms of image, as such situation increases the brand involvement and thereby make it possible for corporations to connect with important stakeholders on an emotional level..

This thesis was performed at SverigeGrepen AB. SverigeGrepen is a company that hasone product on the market; a manure fork that is designed to be used for mucking inshavings or peat. The aim of this thesis was to develop a new manure fork that isadapted to be used in straw.The development started with a pilot study where experience of mucking wascollected to be able to understand what and why certain characteristics are importantfor the function and use of the manure fork.A basic concept was developed where the main function was fulfilled, which meantthat a separation between dung and straw could be performed in a way that wasbeneficial for the user.The work resulted in four concepts of how a manure fork could be used in the strawthat can be designed and constructed. The conclusion that the work gave was that allconcepts met the main requirements required by a manure fork to use in straw.However, concept four provides a good visual impression, while its benefits areassumed to be important qualities..

Requirements engineering is a widespread topic in the research field of informatics. However, there is little research regarding lack of requirements documentation and how it is perceived. The same applies for how requirements engineering in retrospect can be implemented. This is a debated issue on blogs and forums but it has not been reflected in the research area.Therefore, this study concerns research questions regarding how the developers, testers and requirements analyst experience the lack of requirements documentation and how requirements engineering in retrospect can be implemented.To answer these questions, data collection has been conducted through qualitative interviews with individuals affected by this problem in their everyday work.This study has provided an explanation of how the problem is perceived and what the consequences are, both direct and indirect. The impacts are divided into three categories and are presented as, emotional consequences, system implications and consequences regarding re source consumption.

The Swedish agricultural sector is currently undergoing a substantial structural change. The number of farm enterprises is continuously decreasing and the average farm size is increasing. In combination with increasing number of competitors in the insurance market, the competitive rivalry within this market has increased significantly. With this knowledge in mind, Länsförsäkringar Uppsala initiated this study, which aims to provide an understanding of customer?s view on customer value, related to agricultural insurance and financing.

This Degree Project is carried through in association with Fototext in Guthenburg. The firmsees benefits using?Soft Proof? technology for both economic and time-saving. The reasonfor ?Soft Proofing? for internal/ external production is to estimate and controll documentswithout using digital or chemical printing output.The different technical solutions to ?Soft Proof?, knowledges and facts aboutColorManagement together with PDF-workflow is going to pattern for a correct succesfull?Soft Proofing? on the monitor.Acrobat 5 in association with Photoshop 6 are effectively used in ?Soft Proofing? technic.The advance and capacity of the graphical softwares which are explained in this reporthelps the users to begin to experiment with ?Soft Proof?.

A segmented market, according to traditional methods, appears increasingly difficult in mature consumer markets. A common explanation is that the mature markets are often characterised by over-supply which results in a great variety of choices for the consumer. Furthermore, the consumer of today has a more complex and flexible purchase behaviour which is difficult to catch. This makes consumer segmentation difficult. International studies indicate that dividing consumers into generation cohorts might be advantageous in understanding consumers of today.

Examensprojektet MindMe har genomförts i samarbete med Niclas Jarhäll på Mutual Benefits AB, i Göteborg. Mutual Benefits AB är ett konsultbolag som levererar tekniska konsulttjänster och produkter. Detta projekt ämnar resultera i ett minneshjälpmedel avsett för personer med en kognitiv funktionsnedsättning som har medfört en nedsatt minnesfunktion. Projektet har inriktat sig på ADHD och Förvärvade hjärnskador. Projektgruppen genomförde i ett tidigt skede en studie som fann ett uttalat behov av ett minneshjälpmedel inom just dessa grupper.

One task of school is to counteract traditional gender patterns. Literature is an actor which can affect people?s perceptions of what is feminine and what is masculine. It can therefore be worth looking at the works of fiction that are available for pupils in school. A book that is popular among children and adolescents is Twilight (2007).

This study investigates whether creative online product exposure within the clothing industry has a positive effect on the behaviour and attitude of today's consumers. Product exposure is the most important stimulus in the online marketing universe, yet few studies exist on this topic. Thus, this study pioneers in this specific research field. Through empirical analysis this study reveals that product exposure has a significant and direct effect on the perceived corporate ability and consumer involvement. Moreover creative product exposure indirectly increases the perceived product quality, intention to buy and the overall attitude towards the brand.

The dog has played an important and significant role for mankind throughout history. It's no coincidence that they are known as "Man's best friend". Traditional tasks that the dog has performed include hunting, herding and guarding. In modern times its role has adapted to perform complex tasks in a great number of new areas which many people are not aware of or thinking about. My aim with this report is to attempt to chart as many different ways of using dogs as possible, in order to make society conscious of the great benefits the dog can offer society. .

The purpose of this report is to analyze and evaluate non-profit organizations way of working with social media within the organization, from a marketing perspective. We have made observations of three organizations and completed a series of interviews with representatives within the organizations.In the report we came up with five factors that are necessary for non-profit organizations in order to receive long term donations with the use of social media; Trust, awareness, involvement, interaction and Word of mouth marketing.Our result shows that the organizations have realized the potential and benefits of using social media, but have not come very far in the process of using it properly. Our conclusion is that social media can give assumptions for long term donations, if the organizations use a customer perspective and give their customers added value..

During 2007 the City of Stockholm installed five grid connected photovoltaic systems. The aim of this master thesis is to quantify the amount of produced energy and recommend routines to collect and analyse production data, to make production data accessible by the public and to gain experience for future installations.The total amount of produced energy until March 2009 is 227 000 kWh, with an annual rate of 150 000 kWh. The expected annual rate was 148 000 kWh.All system owners are positive about their plants and see economical benefits in scaling up such systems.The installations need very little attendance and maintenance, however it is recommended that an alarm function is installed for automatic feedback in case of a system failure. All future systems should be inspected during full operation to determine if the actual capacity is matching the installed capacity..

The purpose of this thesis is to examine value creation in networks. Based on a case study of Livebookings Network, an online booking service. This thesis has an explorative nature. As a theoretical framework we use theories on value and network dynamics. By combining these theories we develop an operationalized framework that we use to analyze our empirical findings.

This study investigates and describes the phenomenon of ?technical tourism?, in the case ofwind power plants in Sweden. The main purpose of the study is a greater understanding ofa field which to date has remained largely uncharted.Technical tourism is a type of visits to a production site, where the technical aspect ofthe production is the main focal point for the visitor. The definition of technical tourism isbased on concepts within ?Industrial tourism?.

The aim of this study is to examine how the public responds to the journalists? use of subjectivity in the reporting of broadcasting news. The investigation is a qualitative study based on nine interviews with respondents in ages of 21 to 25 from different parts of Sweden. After showing five examples of news reporting with a subjective approach, the respondents gave their look on the use of subjectivity. The theoretical frame of the investigation is founded on the theory of framing (de Vreese, 2005; Entman, 1993) and the discussion concerning the terms objectivity and subjectivity (e.g.