A segmented market, according to traditional methods, appears increasingly difficult in mature consumer markets. A common explanation is that the mature markets are often characterised by over-supply which results in a great variety of choices for the consumer. Furthermore, the consumer of today has a more complex and flexible purchase behaviour which is difficult to catch. This makes consumer segmentation difficult. International studies indicate that dividing consumers into generation cohorts might be advantageous in understanding consumers of today.

In human service organizations it is important to enlighten the significance of human encounters. The aim of this study was to explore nursing students experiences of developing empathy and professional relationship in encounters with patients and next of kin during their education. Interviews with five nursing students were carried out. The method of analysing content analysis was used. One main theme and five subthemes were presented.

The main purpose of this study was that, in the light of theories of how street level bureaucrats may affect the implementation of political decisions, examine and analyze the social workers interpretations of the child perspective's impact on the handling of social assistance, and what opportunities and/or limitations they feel that the organizational preconditions means for the application. The survey had a qualitative research approach and consisted of eight thematic interviews with a total of ten respondents operating in five different municipalities. Eight of the respondents were social workers dealing directly with social assitance and two had managerial positions. The results of the interviews were then analyzed with the help of an actor-structure approach to implementation and Michael Lipskys theory of street-level bureaucrats and their role as policy makers. The results of the survey showed that the respondents had relatively similar views on the child perspectives implications for work with social assistance.

Abstract Background: Families with sick children are expressing the needs of accommodation near the hospital, in order to be close to their children and be together as a family.Aim: To investigate how parents experienced the hospitality and the environment at the Ronald McDonald House (RMH) in Uppsala and how they feel their children have experienced the stay.Method: Descriptive qualitative interview study. Five parents who lived with their family at RMH between 2013- 2014 have been interviewed with a semi-structured approach. A qualitative content analysis with an inductive approach according to Graneheim and Lundman (2003) was conducted on a manifest level.Results: RMH made the families? situation easier. RMH met their needs of a homelike environment where they could be themselves; be together and maintain everyday routines.

By studying a place or a phenomena research contributes to the creation of the image of the thing that he or she studies. Also, planning is seen as a democratic tool, a way to ?make? democracy. In order to see what democratic ideals that is being express it becomes important to study the research about democracy in Botkyrka. It is from this thinking this study about democracy and research has been formed.

Background: Miscarriage is one of the most common complications connected to pregnancy, every fourth woman undergoes a miscarriage during her lifetime. There is often no medical explanation why miscarriage happens, although the risk may increase due to certain factors in lifestyle or diseases. During incomplete miscarriages medical or surgical treatment is needed.Women are treated at surgical or gynecological departments and the period of treatment is often very brief, on some occasions not even a day. Therefore, the nurse faces a great challenge in meeting the women?s needs during the period of treatment.Aim: The aim of the study is to illuminate womens experiences of miscarriage and the treatment they experienced.Methods: A systematic literary study containing 13 articles.Results: Miscarriage is an individual experience and many women are affected emotionally and have many strong feelings afterwards.

AbstractTitel: Hjälpen till ett drogfritt liv- En kvalitativ studie om återfall och återfallsprevention.Writers: Jonna Håkansson och Louise Hag.Keywords: Abuse, addiction, relapse, relapse prevention.   Abuse is a major problem and leads to negative consequences for the individual, such as illness, criminality and death. It?s also a big problem in the society, because the most common crimes are drug-related and the consequences lead to high economic costs. In order to overcome an addiction, treatment is often required.

Purpose: The purpose of this thesis is to identify and analyze innovative products and services within the telecom industry, letting these findings constitute possible ways for CSPs to innovate the experience of their customers. Methodology: The research in this thesis was conducted from a qualitative approach and data were collected using primary- (expert interviews) and secondary sources (journals, articles, web sites etcetera). In addition, a research design entailing four sequential steps was created to stipulate and illustrate the logic underpinning the methodological process. Theoretical perspectives: The theories are divided in three groups. Background theories ? these intend to capture the problematic nature of the transforming telecom industry, examples of such theories are; value chain theories and ecosystem theory.

Cost allocation ? a study of how Swedish energy companies allocate costs between electricity and district heating in a combined heat and power plant District heating is today the most utilized alternative for heating in Sweden. In a combined heat and power plant (CHP) electricity and heat are cogenerated. The environmental and economic advantages with this kind of production are high. A problem in a CHP-plant is to allocate costs between electricity and heat since both products are generated in the same process.

Uppsatsen handlar om vilket syfte APU har i frisörutbildningen och om skolan skall erbjuda APU varje vecka, eller i längre sammanhängande perioder? Syftet med studien har varit att bland annat undersöka vilket APU-upplägg som i utbildningssyfte är mest relevant och varför. För att få kunskap och information om vad branschen, rektor, frisörlärare samt handledare tyckte, har jag intervjuat ett antal personer. Intervjuerna var kvalitativa och strukturerade för att få deskriptiva svar. För att kunna få en så detaljerad analys som möjligt använde jag en digital bandspelare.

AbstractThe purpose for this study has been to discover and reveal what exactly it is that have made the Wallenberg family so successful in the Swedish business world for more than 150 years. We have narrowed our research by limit it to only find and concern the specific features of the Wallenberg family and not their entire corporate group. There is no research made before regarding this matter, as far as we could see, which is one of the reasons to why we find this study relevant. In order to answer our question we have chosen to use a qualitative approach in which we have interviewed three people. These three people all have deep and thorough insight in the Wallenberg family.

Early extubation of cardiac surgery patients has become increasingly important. The assessment of the patient before an early extubation is crucial and the intensive care nurses (ICU nurses) in this estimation is there for very important.The aim of this study was to examine critical care nurses' knowledge of early extubation, and what view ICU nurse has about factors that affect the time to extubation of cardiac surgery patients.A quantitative approach with descriptive and comparative design was used. Selection was all ICU nurses at a thoracic intensive care unit who were clinically active in patient care.The study showed that ICU nurses had good knowledge of why an early extubation was essential. However, the knowledge about the unit?s extubation criteria was low.

Risk management is a key competency that is constantly being researched how it can be improved within project management. The risk management process consists of four major steps: identify risks, assess the risks? significance on the project, evaluate and address the key risks and follow up.The majority of companies seem to neglect certain identified risks, and decide not to mitigate if the risk does not cause adverse effects to the business. To counteract undesirable consequences and help organisations to become more effective at managing risks an initial work has been conducted for a risk repository.The project develops a proposal on the design of a risk repository which aim to effectively support a database implementation. The study includes literature studies which resulted in a relational model for database implementation.

BACKGROUND: A telephone nurse is a nurse that during most of its working time is engaged in healthcare advice via the telephone. The advent of the telephone healthcare advice has probably meant that individuals, who initially wouldn?t have sought help, if they needed to meet healthcare providers face to face, now actually have the confidence to turn to healthcare. For telephone healthcare advice is professional care to identify, assess and advise on individuals? reactions to actual or potential health problems.

Hearing is considered to be the most important sense for the communication between people. Several studies have shown that hearing loss can lead to deterioration in quality of life, reduced social activities, feelings of alienation and hence the increasing incidence of depression symptoms.An early audiological rehabilitation is a prerequisite for proper communication among people with hearing loss. Knowledge has been shown to be of great importance and structured learning and individually targeted approach can be expected to facilitate the audiological rehabilitation.The purpose of this study was to examine the effect of an educational effort for people with hearing loss where the effort was made in the distance within the audiological rehabilitation and was followed-up by professional phone support, through a randomized controlled study.The study group consisted of 69 hearing aid users who were randomized by an independent person into two groups, an intervention group and a control group. The intervention group (n = 33) had access to the book "When the sounds are weaker - on hearing and hearing aids". The group received weekly topic-based information related to the different chapters of the book, in five rounds.