AbstractTitle: Network communication for equal opportunities (Nätverkskommunikation för jämställdhet)Number of pages: 47 (54 with enclosures)Author: Hillevi GoodTutor: Ylva EkströmCourse: Media and Communication Studies DPeriod: Spring Semester 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The aim of this essay is to study the possibilities to bring about change by the means of communication in two networks, focusing on the implementation of the Swedish Equal Opportunities Act.Material and method: The study draws on data collected in an electronic survey among representatives of two networks consisting of representatives from trade unions and employer?s associations. The material is analyzed using descriptive tools, cross tables and correlation matrices in which general characteristics as well as individual understandings of the network communication are presented and discussed.Main results: The general results indicate that the network communication serves important purposes, such as providing support and motivation for the members and changing attitudes towards equal opportunities. The analysis suggests that the network members have good communicative possibilities to serve as agents of change within their organisations. Moreover, there is an observed relation between, on the one hand, organizational context and, on the other hand, the network members? own communicational behaviour and their experienced possibility to influence their organizations.Keywords: network communication, diffusion of innovations, behaviour change, Equal Opportunities Act.

The purpose of my study is to examine whether the need for competence development in the communicative leadership exists among the six school leaders at the current adult education unit in Malmö. By observing the communication between the parties I hoped to get the following questions answered: What are the preconditions for the school leaders, in their daily communication with the staff, for getting the staff to feel noticed and confirmed? In what ways do the school leaders communicate with their staff to motivate them to development? I also wanted to highlight the school leaders' awareness of their own communication skills. The theories and models I have used are Haberma?s theory of the communicative action, Spitzberg and Cupach?s relational competence model and Engquist?s theory of level of abstractions.

AbstractTitle: From old rightwing-ghost to the new labour party ? The new conservatives political communication during the Swedish election 2006Authors: Pontus CarestenAim: The aim of the essay is to study how the conservative party communicated during the election campaign in 2006. I wish to find out how political parties work in todays society and how the communication has changed over time. To get relevant results I will also see how the theories and empirics interact. The purpose is further to illustrate the new conservatives? campaign work from a senders point of view.Method/Material: I have chosen a qualitative method which consists of three interviews with relevant key persons.

Background: Men that have gone through treatment for prostate cancer may lose their sexuality as result of treatment. The sexual ability might symbolize manliness, despite age and sexual activities. Aim: The aim of the literature study was to describe; Influence on sexuality and the daily life for men with prostatecancer and their experience of informationneeds. Method: The material for the literature study was searched through databases; 13 scientific articles were selected and two articles through manual search, all 15 articles were examined. Result: Five categories were found in the result of the literature study; physical dimension, emotional/mental dimension, social/practical dimension and informationneeds.

Every year about 30000 people have a stroke. It is caused by either a bleeding or a blood clot, and depending on where the damage is, the patient can get different types of difficulties following after the stroke. About 40 % of all stroke patients sufferfrom some kind of speech and/or communication difficulty, like aphasia or dysarthria. As hospital staff it´s important to know how to communicate with these people, to get a deeper understanding regards their needs.Aim:The aim of this study is to out of a patient's perspectivedescribeexperiences ofcommunication difficulties that can follow after a stroke.Method:A content analysis with a qualitative approach was used to analyse five autobiographies.Results:The result showed in what way stroke patients experienced their communication difficulties, and how they felt about the hospital staffs treatment related to their communication difficulties. During the analysis two major themes emerged: suffering and wellbeing.

AbstractTitle: Interactivity and participation - a qualitative study about the making of machinima withWorld of Warcraft (Interaktivitet och och deltagande ? en kvalitativ studie kring skapandet avmachinima med World of Warcraft)Number of pages: 68 total, 50 without appendixAuthor: Peter BrandbergTutor: Else NygrenPeriod: Autumn 2006Course: Media and Communication Studies CUniversity: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this study is to take a closer look at the phenomenon machinima by analysing a number of specific movies from the site worldcraftmovies.com. This analyse is focusing on how the content of these movies relate to the wider game culture of the MMORPG World of Warcraft, what specific elements in the movies is referring to and if there is differences or similarities between different genres (or categories).Material/Method: The method used in analysing the movies is a combined method inspired by hermeneutic, semiotics and discourse analysis.Main results: Instead of answers this study raises many questions about the diverse content of the movies. A general division can be seen between movies focusing on the games rules and movies that are trying to present a fictive world. But the study also shows how there are many movies moving between these two points.

Arbetslivet är i ständig förändring. Från att ha gått från ett Sverige där en stor del av befolkningen har arbetat fysiskt inom industrisektorn kan det idag sägas att det krävs mer personligt engagemang av medarbetarna. Denna studie är en fallstudie som ger ett exempel på en organisation som, genom att införa ett artistkoncept, kan presentera för sina medarbetare vad som förväntas av dem i arbetet. Organisationen är Parks and Resorts Scandinavia AB och syftet med denna studie är att studera hur deras rekryteringschefer gör för att vid nyrekryteringar presentera vad det innebär att arbeta för ett företag med ett artistkoncept samt hur detta synliggörs genom rekryteringsprocessens olika delar. Studien bygger på en kvalitativ forskningsmetod med en kombination av datainsamlingsmetoder såsom text- och innehållsanalys, observation samt intervjuer.

Title: The battle of the budget ? Communication in a modern policy (Slaget om budgeten ?Kommunikation inom den moderna politiken)Numbers of pages: 39Author: Niclas KarlssonTutor: Peder Hård af SegerstadCourse: Media and Communication studies CPeriod: Autumn 2009University: Division of Media and Communication, Department of Information Science,Uppsala University.Purpose/Aim: The purpose of the paper is to see how Minister of Finance Anders Borg andthe Social Democratic economic spokesman Thomas Östros communicate their messages tothe public.Material/Method: The material is the minutes of the budget debate in the SwedishParliament. The method is rhetorical analysis and content analysis.Main result: Trust making is very important for both of them, especially when the financecrisis reached Sweden. The most common rhetorical quality is ethos.Keywords: Strategic political communication, rhetorical analysis, political trust..

Competition in the market of interior design during the last several years has drastically increased. The consumers of today are very conscious about what the market can offer and therefore they have high demands on the products. It is not only the function of the product that matters but also the design that makes a difference. Companies are becoming more aware of this and as a result they have to find a way to set themselves apart in order to attract customers. This realization has led designers and economists to cooperate in a different way than before.

This study takes place within a publicly owned art producing organization and dwells on the problems of a change process that the organization was involved in. Both leaders and staff were disappointed by the way the change process had developed. The management team explained the outcome by referring to the uniqueness of working with artists who constantly put their own personal objectives before the benefit of the whole. The aim of this study is to find a complementary explanation to the one the management team provided us with; an explanation that can help in the understanding of the dynamics of a change process. Can perhaps theories on information, communication and change processes give an alternative explanation to why the change process faltered? To investigate this, we have used a qualitative single case study.

Communication can be heard in many different ways and it is important for all businesses, especially in B2B. The construction and maintenance of a brand plays just like the communication a very important part. These parts also have a lot to common and affect each other in a large extent. One problem that may occur in many companies is the failure to grow and gain a larger share of the market even if they in various ways are trying. Expander is one of those companies and in this research report we studied communication and brand building, focusing on brand management, relationships and integrated marketing. Here we drew the conclusion that all these areas are important for a company, especially in the Business-to-Business marketing in different ways.

AbstractTitle: Internal Communication at a large mobile operator (Internkommunikation hos en mobiloperatör - en studie av motivation och upptagningsförmåga av information hos butikschefer)Number of pages: 43Author: Helena IsakssonTutor: Peder Hård af SegerstadCourse: Media and Communication Studies CPeriod: Fall term 2006University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: The purpose of this essay is to gain an insight in how a corporations store managers motivation affects the degree of information they absorb from information channels.Material/Method: The method that had been used in this essay is quantitative. It is based around a questionnaire aimed towards store managers and consequently used it to run regression analysis using the software package SPSS.Main results: The main result of the essay is that the motivation among store managers is positively related to the degree to which they absorb information. Thus, a possible problem exists for the corporation in that they need to make sure that the store managers are and stays motivated. Further, it seems that the longer a store manager has been employed by the corporation the less information is absorbed. The reader should although interpret the results with caution, since the limited sample could bias the estimates.Keywords: Internal communication, organizational communication, motivation, information, information channels and absorption of information..

The aim of this thesis is to analyse and if possible improve the communication, mainly seen from a pedagogical perspective, between the IT company (Nostratic) and their clients in a first meeting. The analysis covers the preparation part, communication during the meetings, the technical terminology used during the meetings as well as the follow up of the meetings. Due to the lack of research within this area and the lack of personal experience on my part, the conducted study has been explorative with the use of qualitative methods. Although my first aim was to put emphisis on the pedagogical part of the communication, I found while conducting the study that there were other areas of higher importance to analyse in order to improve the customer meetings. Unfortunately the company went bankrupt in the middle of my study which resulted in me not beeing able to try out the potential improvements.

ABSTRACTTitle: How do you get the students to listen? ? A study of Academic Works communication towards students (Hur får du en student att lyssna? ? En studie av Academic Works kommunikation mot studenter)Number of pages: 38 (41 including enclosures)Author: Fredrik HanssonTutor: Peder Hård af SegerstadCourse: Media and Communication studies CPeriod: Autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Aim: The purpose of this paper is to study the strategies involved in the communication process between an organisation and its target audience. The study also aims to examine the company Academic Work and its communication efforts towards the targeted audience students.Method/Material: In order to examine the aim above, interviews were made with two persons involved in the communication of Academic Work. In addition to the interviews, a questionnaire was carried out at campus Ekonomikum, Uppsala University.Main results: The main result can be summarized as:· Academic Works communications have a lot of resemblance with the papers presented theory.· Events and direct meetings is the communication effort by Academic Work that has the biggest impact on student?s awareness and knowledge of the company.· A large majority of the students at campus Ekonomikum at Uppsala University are interested in working part-time and are aware of Academic Work.

This study is about people with Asperger syndrome and their difficulties in all kinds of communication in society. Through the language we code objects and events to remember and observe the environment. The aim is to compare research with the actual experiences of people with Asperger syndrome, in relation to their difficulties in society / communication. Three questions have been given extra attention. The first is what similarities and differences there are between people with Asperger syndrome.