In a competitive market as supermarkets, hundreds of the same products fight for attention in the shops. Every day thousands of targeted advertising messages is given to us. As a natural result of all this, power is transferred to consumers. You can no longer differentiate yourself by only price and function, thus companies must play on the emotional aspects and create a relationship with consumers. A key to success is to understand people's emotional needs and then satisfying them.In various journals and papers you can find highlighted success stories of strong brands such as Harley-Davidson, Apple and Virgin Airlines.

This study deals with sustainability reporting in three governmental and three non-governmental Swedish companies in different industries. With increasing demands from the society regarding company?s CSR - Corporate social responsibility, the perspective of accounting gets broader and covers even non-financial information to meet not only the owners? demands but also others stakeholders' requirements. Sustainability has become an important tool for creating company?s business value and a positive sustainable external image.

Med den situationsanpassade ledarskapssynen som utgångspunkt är ett gruppledartest, TKB-testet, under pågående utveckling med Kjell Ledin som upphovsman. Testet fokuserar på ledarens ingripanden i gruppmötessituationer och är tänkt att mäta kognition, emotion och beteende. Det är tänkt att kunna vara ett komplement till redan befintliga test vid rekrytering och även tänkt att kunna användas för att identifiera utvecklingsområden hos befintliga ledare. Syftet med denna undersökning var att erhålla data för validitets- och reliabiltetsprövning genom att låta befintliga chefer och en grupp studenter utföra TKB-testet. TKB-testets reliabilitet anses som tillfredställande.

AbstractThis essay is about what rights that a consumer has, after it?s been to a beauty-shop getting a treatment somewhere on her body. We were interested to see what kind of regulations that could be useful if a problem occurred after or during treatment. There are several risks with these treatments.The last decade these kinds of treatments have increased, due to people being vain and so aware about there looks. We started to investigate what type of rights the consumer generally has when it?s about a service.

In Sweden there is no legal regulation for the obligations and responsibilities between the contracting parties within the construction, civil engineering and installation sector. To clarify uncertainties regarding the liability, actors from theses sectors have agreed upon a voluntary regulation, called the General Conditions of Contract.When insurance companies want to enter the Swedish construction insurance market, they face a regulatory framework that not only regulates the construction market, it also imposes requirements on terms and conditions that must be included in the construction insurance. These terms are perceived as ambiguities and create difficulties and inhibit the ability for these insurance companies to offer competitive insurances. One of the terms that create these difficulties is the guarantee period, which is period of time starting from handing over the construction project to the employer, during this period the contractor still has the responsibility for the construction project. The guarantee period regulated by the General Condition of Contracts differs from the international use of the term both in length and in content.

The purpose of this essay is to examine if the judgments of accountants differ, in different cases, between the old and the new law. The method we used to investigate the differences was a combination of experimental and non experimental. Our analysis is based on a survey investigation with ten cases. These cases are produced from a model in which the accountant tests his independence. The survey was sent by mail to about a hundred accountants.

Sweden has long been nonaligned in peace with the aim to remain neutral in the event of an outbreak of war. Building confidence for this neutrality was important for Sweden during the Cold War. This placed high demands on the Swedish Navy to detect and repel violations of Swedish territorial waters. The archives, which contain the secret reports on the violations that occurred during the 1960s, have recently been opened up.The purpose of this essay is to study how the incidents that took place in Swedish territorial waters in the 1960s were managed and to examine if the handling of them was different depending on whether they were caused by the east or west side. Furthermore, the aim is also to try to categorize and interpret these measures from the two pairs of concepts of deterrence and reassurance and integration and screening.In making it possible to answer the questions, all the reports - 66 altogether - which refers to the incidents which occurred during the years 1962 through 1969, have been studied.

Även om närhet är ett fenomen som flitigt studerats i tidigare forskning, har relativt lite fokus legat på dess egentliga innebörd för människor. Med hjälp av ett fenomenologiskt angreppssätt intervjuadess sex personer, med anknytning till det nutida svenska samhället, om vad närhet innebär och hur det upplevs för dem. Resultatet visade att närhet främst är ett emotionellt tillstånd som kännetecknas av ett ömsesidigt genuint intresse mellan de inblandade parterna vad gäller dessas personlighet såväl som välmående. Även om ett behov av närhet tycks finnas universellt hos människor, påverkar sociala och samhälleliga villkor hur detta behov kan ges utlopp och uttryck. Jämförelser görs till Rollo Mays existentialistiska teori om det mänskliga varats grundpelare, samt till Anthony Giddens' sociohistoriska analys av mänskliga relationer.  .

Title: The mortgage limitation and its impact on the mortgage marketLevel: Final assignment for Bachelor Degree in Business AdministrationAuthor: Mattias Arnkvist and Magnus Vitasp PerssonSupervisor: Lars SteinerDate: 2011 ? MayAim: We have conducted this report to find out what effect the mortgage limitation has had on the mortgage market since its introduction in autumn 2010. The mortgage limitation has both before and after the introduction been a topic of discussion as it affects many and above all makes it diffucult for certain customer groups.Method: This report was written by a qualitative method. The report uses qualitative and quantitative data. The quantitative data we have in the report are printed literature in books, articles and journals as well as data taken from Internet.

Syftet med förelagda undersökning var att karlägga de krav som ställs vid återvinning av han-delsfartyg i de nya regelverk som antagits av IMO och EU med målet att åstadkomma en miljövänlig fartygsåtervinningsindustri. Fokus har legat på de krav som de aktuella regel-verken ställer på fartygsägare och fartygsåtervinningsanläggningar, främst beträffande hantering och bortskaffning av de miljöfarliga material som finns ombord på fartyg. Med dessa krav som utgångspunkt har det redogjorts för hur ett återvinningsförfarande organiseras för att uppfylla de miljökrav som regelverken ställer.Resultatet av undersökningen pekar på att det med dagens teknik och kunskap i allra högsta grad är möjligt att åstadkomma miljövänlig återvinning av handelsfartyg. De problem och utmaningar som resultatet pekar på ligger på ett annat plan än det rent praktiska, bland annat lyfts den långsamma process som implementering av regelverk är fram som en utmaning för fartygsåtervinningsindustrin.Slutdiskussionen handlar till största delen om implementering av lagstiftningen, men också om hanteringen av fartyget och de material som finns ombord, samt om definitionsfrågor rörande ägendeskap. Vidare diskuteras rollen för andra aktörer inom sjöfartsnäringen och de åtgärder som dessa skulle kunna vidta för att åstadkomma en miljövänlig fartygsåtervinning innan de aktuella regelverken träder i kraft och blir bindande.

Title: The mortgage limitation and its impact on the mortgage marketLevel: Final assignment for Bachelor Degree in Business AdministrationAuthor: Mattias Arnkvist and Magnus Vitasp PerssonSupervisor: Lars SteinerDate: 2011 ? MayAim: We have conducted this report to find out what effect the mortgage limitation has had on the mortgage market since its introduction in autumn 2010. The mortgage limitation has both before and after the introduction been a topic of discussion as it affects many and above all makes it diffucult for certain customer groups.Method: This report was written by a qualitative method. The report uses qualitative and quantitative data. The quantitative data we have in the report are printed literature in books, articles and journals as well as data taken from Internet.

The purpose of this study was to describe experiences in daily social life of parents of children with psychotic illness. Five parents with long-term experience of psychotic illness have been interviewed. The frame of reference in emotion theories of Thomas Scheff and Randall Collins have been used to analyze the results. The study is qualitative and has a phenomenological approach to shed lights of meanings in daily social life. The following meanings was found: Openness with certain reservation shows that honesty is important for the feeling of solidarity, Social expectations in daily life describes the parents´own expectations as well as expectations from others.

The essay examines women's experiences of gender equality and how it is defined and done in heterosexual relationships, putting equality in a private, intimate and personal context. The essay was done through semi-structured qualitative interviews, where women told stories of their own experiences in romantic heterosexual relationships. The analysis is based on the women?s stories and partially through a discourse analysis and is, among others, theorized by patriarchy, defined by Sylvia Walby, as well as emotion work through Arlie Russell Hochschild. All the women did to some extent share having had a much larger role of work and responsibility in most discussed aspects of their relationships.

Rules on parental leave have over the years been the subject of several gender debates. The big question has particularly been whether a further individualization of the days should be established. Sweden is a relatively equal country but differences still exist between men and women in the labor market, such as differences in wages. A fact that is considered encouraging for this is the uneven distribution of parental leave between men and women. It has now been nearly 40 years since the introduction of the first parental insurance but we have still not achieved gender equality in working life which was the main purpose.The main purpose of this essay is to study the motives for the proposal of individualized parental leave, and in addition examine how this change of rules could impact on gender equality in the work place.

Syftet med denna studie var att undersöka vilka situationer som vanligen orsakar ilska hos vuxna individer, och att ur dessa försöka härleda vilka faktorer som i dessa situationer orsakat ilskan. Genom en enkätundersökning fick 55 psykologistudenter vardera beskriva två situationer som gjort dem arga, samt vad det var som gjort dem arga. På detta material utfördes en induktiv tematisk analys, vilket visade på fem olika huvudorsaker till ilska. Dessa var: Hot mot ens (eller signifikant annans) välbefinnande; Normbrytande beteende och orättvisa; Bristande kontroll över relevant situation samt förhindrelse att uppnå mål; Ens förväntningar bryts till det negativa; Negativa tillstånd. I en vidare diskussion behandlas att dessa teman förefaller passa väl in i ett evolutionistiskt synsätt på emotioner.