This essay was to investigate what self-image public libraries convey on Facebook and what image is received by the users, along with comparison of those. It was investigated if the received image corresponded with the users? previous image of public libraries. The method used was interviews with the Facebook administrators and surveys with the users. The theoretical framework was Kotler?s model for image creation.The research is mainly American and shows Facebook as an accepted marketing tool for libraries among students, but as not taken seriously by the library staff.

A literature study and a field trial have been carried out in order to investigate the physiological response of potato plants to different soil moisture levels. Higher yield, quality and number of tubers can according to the literature be obtained if constant high soil moisture is kept during major parts of the growing season. A field trial was set up where drip irrigation was used as an alternative to conventional irrigation techniques to maintain high and constant soil moisture. The application of water in the drip irrigated area was monitored and adjusted on a daily basis so that the soil moisture stayed as close as possible to the recommended level. The sprinkle irrigated area was irrigated according to traditional practices with approximately 35 mm every 7th to 10th day depending on the whether.

ABSTRACT Author: Johan PetterssonTitle: Customer Loyalty in the Swedish men's elite football - a study with IF ElfsborgPurpose Increase understanding of how to increase customer loyalty when it comes to Swedish elite football. Method A qualitative study using semi-structured interviews for deeper access to the what the people I interviewed feel about the subject. The interviews are conducted with IF Elfsborgs club president Stefan Andreasson, Goran Lohne who works with media and events, and Eric Sjölin who are supportercontact. In addition to those I alsointerviewed the supporters club Guliganernas President Anders Hultin. Analysis and conclusion The first impression and attitude is very important when a person goes from a one-timebuyers into loyal customers. This is both the theories and the interviewees opinion. Through staff training and records of how the club would like the first impression and attitude to be the clubs can reach a good level of first impression. Suggestions for further researchTo carry out similar studies on additional clubs, other divisions and women's football and examine how a first impression and response should be.Keywords Consumer behavior, customer loyalty, sports, football and first impressions.

This paper examines the impact of the congruence between the background music and the brand image on the customer behaviour in retail store. The essay's hypotheses are built after the famous S-O-R-model that unveils if congruence background music affects the customers' emotions, brand image and response. The aim of the study is mainly to answer if the congruent background music stimuli in the retail store environment will affect the customer's emotions and if it will increase spent time and money. The congruent background music has been selected through two pre-studies based on consumers' brand image. A quantitative study has been conducted where triangulation was applied in a real store environment, where in total 201 surveys was collected for the main study.

Radon is a hazardous substance that cannot be perceived by our senses. It has long been known that exposure to high radon levels for a long period of time will ultimately cause lung cancer. The Swedish Radiation Safety Authority estimates that 500 people die annually due to this. Although most of them are smokers, even non-smokers suffer from lung cancer caused by radon. The statutory value for radon in homes today is 200 Bq/m³.

The purpose of this thesis is to study to what extent the methodological theories are being reflected in the construction of user surveys at public libraries in Sweden. The study has been conducted as a qualitative literature study in two parts. The first part is an examination of literature concerning survey methodology; the second part is a study of three user surveys conducted at Swedish public libraries after 1995. Our main results indicate that the theories about methodology are followed in part, though it cannot be determined whether this is due to any actual methodological studies, common sense, or just copying other surveys. In our study we have found some areas of user survey construction that need further attention and that would benefit from more extensive methodology studies on the part of survey designers.

The aim of this Master?s thesis is to study how public librarians? view mediation of fiction: the knowledge needed, the thoughts expressed about their own and other adults reading of fiction and how the informants define their roles as mediators of fiction. The method used was qualitative interviews with six librarians at main libraries in Swedish cities of different sizes. The theoretical starting points are Louise M. Rosenblatt?s reader-response theory, Michail Bachtin?s theory of speech genres and Åse Tveit?s and Jofrid Karner Smidt?s theories about mediation of fiction.

Bakgrund: Akutmottagningar har generellt ett hög patientflöde alla dagar på året. Hit söker sig människor med olika slags alla möjliga fysiska och psykiska besvär för att hjälp. Med en kraftig arbetsbörda, stressig arbetsmiljö och sjuka patienter ska sjuksköterskorna lyckas skapa vårdande möten med patienterna. Detta kan ibland vara besvärligt för sjuksköterskan då många faktorer påverkar relationen med patienten. Syfte: Att beskriva sjuksköterskans upplevelser av mötet med patienter på en akutmottagning.

Att framföra ett utryckningsfordon skiljer sig från att framföra en vanlig bil bland annat för de större friheter gällande trafikregler utryckningsförarna har. Dessa inkluderar både rätten att köra i högre hastigheter än annan trafik, men även möjligheten att kräva fri väg från andra trafikanter. Detta skapar en speciell interaktion mellan trafikanterna i trafiken där utryckningsfordonet kan ses som en lagligt olaglig agent. Avsaknaden på restriktioner gör dock körningen helt beroende på de enskilda utryckningsförarnas bedömning kring körbeteende. Trots det finns det inga nationella riktlinjer i Sverige fällande utbildning av utryckningsförare.Den här studien undersökte normer och värderingar kring trafiksäkerhet hos operativ personal inom en ambulansorganisation.

To United Minds, large-scale surveys are an important offering to clients, not least the public opinion poll Va?ljarbarometern. A risk associated with surveys is satisficing ? sub-optimal response behaviour impairing the possibility of correctly describing the sampled population through its results. The purpose of this study is to ? through the use of multivariate outlier detection methods - identify those observations assumed to be non-representative of the population.

The aim of this bachelor thesis is to describe how librarians inSwedish public libraries use Facebook and Twitter in themediation of literature. Our study focus on the librarians? role inthat process. The research questions are:? How do the librarians in this study regard mediation of literature through Facebook and/or Twitter in relation to othermediation strategies?? What goals and purposes do the librarians give in the selection of literature that they promote on Facebook and/or Twitter?? What do public librarians think about the future for mediation of literature through social media, how will it evolve?The methodology used was qualitative interviews.

Bakgrund: Basala hygienrutiner ska enligt Socialstyrelsen tillämpas för att förebygga vårdrelaterade infektioner (VRI). VRI är ett hot mot patientsäkerheten och kan medföra ökat lidande för patienten och ökade kostnader för samhället.Syfte: Att undersöka följsamhet till basala hygienrutiner inom ambulanssjukvård i ett antal utvalda omvårdnadssituationer.Metod: En deskriptiv kvantitativ studie där data inhämtades genom strukturerad observation. Bekvämlighetsurval tillämpades och totalt 68 observationer gjordes på två ambulansstationer inom samma landsting.Huvudresultat: Följsamhet till basala hygienrutiner varierade, med högst följsamhet till rutinen om kort eller uppsatt hår (87%) samt till användning av handskar (87%). Lägst följsamhet observerades till rutinen om handdesinfektion före patientnära arbete eller användning av handskar (1%). Inte vid någon observation (0%) visades följsamhet till samtliga sju basala hygienrutiner som undersöktes.Slutsats: Att brister av varierande grad fanns i följsamhet till basala hygienrutiner.

This study describes how verbal abuse is used in schools and how it affects students. As a  result of the study is a questionnaire which was distributed to 153 students at two schools in a small town in southern Sweden. Students who participated in the study were in grades 3-6 and were between 9 and 13 years old. I asked students 13 questions, which dealt with verbal abuse, some of them were check questions and some were issues that required a longer response.The results of the survey show that 108 students of 153 have ever felt verbally abused at school, slightly more girls than boys. Usually they say they have been verbally abused by their own sex and then with words like boys are more frequently offended by words of a sexual nature, whereas girls more often are offended by words that violate their appearance.The students who feel aggrieved are shown to be those students who violate others.

The challenge that companies currently face in their attempts to break through the media clutter has resulted in an increased use of provocative advertising worldwide. History shows that this strategy can result in a brand crisis due to negative consumer sentiment. Despite this fact, advertisement generated crisis remain a relatively unexplored field in the academic world of marketing. The objective of this thesis is to further explore crisis creation from provocative advertising, evaluate the affiliated negative consumer consequences, and to examine the effects of two contrasting company strategies to remedy these types of crisis situations. An experiment was conducted on Swedish and Norwegian students in order to examine whether the communication and information sharing between the target consumers and others could explain the development and consequences of provocative advertisement crisis due to its psychological effects.

The purpose of this study is to investigate the forest managers view of the edu-cation at the School for Forest management at SLU and the first years of em-ployment. Surveys were sent to batches 05/08, 06/09 and 07/10 a total of 136 question-naires were sent out. 80 people answered the survey, this gives a response rate of 59 percent The former students rated according to a 9-grade scale how satisfied they were with the different courses they had attended during their years as students at the school. The courses in mathematics and statistics got the highest marks with an average of 7.3, while the entry-level course in law only got an average of 4.6. A major part of the former students had in the questionnaire enquired a leader-ship course and a business course with focus on negotiation techniques during their education. There is a wide variety of employment opportunities for the graduated students. Timber buyers and forest managers or planners are just a few positions that for-mer students now possess. The study shows that there is a big difference in the first introduction to a new work place depending on where the student got hired.