The purpose of this thesis is to through brand communication and Red Bull?simage examine how they position themselves as leaders on the Swedish energydrink market. We chose relevant theories within buzz marketing, word ofmouth, sampling and events. Our method of preference was quantitativequestionnaires which we spred through email to students at the LinneausUniversity and other social networks such as Facebook and blogs. Our empiricalstudy is based on our questionnaires and information about Red Bull.

To guarantee the customers a job satisfactory executed Sydved has been certified by the ISO 14001 standard. One part of the certification is the standards of soil damages. The soil damages were over represented during 1999 and 2000. It was therefore a need to study the problem in order to see what could be done to reduces these damages. A filed study was carried out on 21 subjectively selected stands from the following five districts: Vänersborg, Falköping, Borås, Jönköping and Åseda. As the study is a descriptive study of the soil damages, their character and extension, only stands were tracks were reported were considered.

Bakgrund och Problem: De två ledande normgivningsorganen inom redovisning ivärlden idag är International Accounting Standards Board (IASB) och FinancialAccounting Standards Board (FASB). Intäktsposten i ett företags resultaträkning utgör enbetydande del av de finansiella rapporterna och har under lång tid varit ett problem inomredovisningen. Centrala frågeställningar är när i tiden en intäkt ska redovisas och tillvilket belopp intäkten ska redovisas. IASB och FASB påbörjade år 2002 ett samarbeteför att konvergera intäktsredovisningen som presenterades i ett diskussionsunderlag idecember 2008. Under arbetet med projektet har en balansorienterad syn på intäkterpresenterats vilket innebär att förändringar i tillgångar och skulder blir primärt förerkännandet av en intäkt.

The aim of this thesis was to study librarians approach upon reference questions and available resources and also to find out if there is any connection between the nature of the reference question and the choice of resource. The purpose was also to give a deeper understanding of the reference work. Nine librarians were given ten reference questions and their reference work was tape recorded. The study was completed with seven interviews sent by email. Some of the reflections were translated under the headlines of form, subject, time, language and availability.

Södra in Oskarström has the ambition to become the best client for silviculture contractors and another aim is that the contractors should feel a strong sense of community with Södra. Several factors play an important role in order for these ambitions to be realized. The purpose of this study was to investigate how the contractors feel about their business relationship with Södra. The study was conducted during the spring of 2015 through a questionnaire which was sent to all ten silviculture contractors working with Södra in Oskarström. Overall, it seemed like the contractors were satisfied with the collaboration.

Title: Artists? identity and image ? a brand perspective The purpose of this study has been to create an understanding of how artists in the music business can be seen as brands and to see what stands out when having this approach. During the study we have focused on the two terms identity and image. We find this issue interesting and relevant since branding has been widely discussed in business economy, but not enough when it comes to artists in the music business. To answer our research question we have targeted three aims for this essay, which is to clarify and analyze:? Identity and image when people are viewed as brands? What specifically characterizes the image of the artists when they are seen as brands and what it might mean that artists are considered as brands? How artists identity and image can be highlighted, shaped, influenced and how it can changeIn this study we have used a qualitative approach to get the topic in depth and gain a greater understanding for the subject.

The aim of this study is to from a gender perspective to examine whether spa is a place for both genders or it is focused on female spa visitors only. Also to study the organisation`s point of view of gender performances within spa tourism as well as to see spa organizations views on gender distribution.To be able to answer the questions, the qualitative method was used in our research. The method is relevant to our study since we sought to gain a deeper understanding of the phenomenon. During the data collection we have used previous researchs and qualitative interviews. Overall we had conducted four interviews, one of which was the personal interview, two were made by email and one by phone call.

This study is based on how politicians? standars were represented in the debate about assisted reproduction of single women and surrogacy in Sweden. And also which arguments the politicians performed on both issues. The study was based on the protocol 2011/12:91 from the parliamentary debate in Sweden. The aim of the study was to examine political standards is identified according to parenting and family in the assisted reproduction and surrogacy debate.

Denna studie belyser svårigheten för teknik och virtuell geografi att nå ut till mottagaren genom en kartläggning av e-postens geografi. För att skapa förståelse och fånga den osynliga processen bakom e-postens geografi  utgår uppsatsen dels från teorin Actor Network Theory (ANT) och dels från intervjuer.Under studiens gång uppstod ny förståelse för e-postens komplexitet och ledde fram till en reviderad syn. I början av uppsatsarbetet betraktades e-posten enbart utifrån sin funktion som aktant och intermediarie men i takt med att undersökningen fortgick framkom att den samtidigt, utöver dessa funktioner, fungerar e-posten som ett heterogent nätverk med betydelsefulla komponenter såsom aktörer och aktanter. Enligt uppsatsens konklusioner är e-postens trajektoria beroende av den strategi som producenten använder under skapandet av elektroniska meddelanden. Ett kontinuerligt arbete mellan producent och konsument krävs för att e-postens trajektoria ska upprätthållas och leda fram till att det elektroniska meddelande som löper igenom det virtuella nätverket når sitt syfte..

This thesis revolves around co-opetition and boundary spanning activities with IETF (Internet Engineering Task Force) as research case. The main objective is to through qualitative interviews and a passive observation of email conversations explore how the participants of IETF experience and is affected by a double membership where they sometimes are cooperating with their competitors. Theories states that boundary spanning activities can create role conflicts for these participants when different role-senders, IETF and the employer, send incompatible expectations. We also believe that this can have a negative impact on discussions and the standard development process, which is why we are conducting the passive observations mentioned above.The result shows that the environment of co-opetition is a contributing factor to role-conflicts. These conflicts appear when participants are forced to choose between the role as an employee and the role as an IETF participant.

This thesis studies if public libraries in Sweden have taken part ofinformation regarding the Swedish government policy that publicareas are to be made accessible by 2010. Also studied is thesignificance of information and resources on the execution ofaccessibility adaptations at public libraries.The analysis uses Lennart Lundquist?s theory of implementation ofpublic policies, that the person executing the policy needs tounderstand, be able to and want to in order for the policy to besuccessfully executed. The study was carried out through a surveyand the thesis focuses on the factors of understanding and beingable to.The survey was sent by email to all 290 municipal libraries inSweden with an answering frequency of 65%. The results arepresented in table format with explanations.The thesis finds that a clear majority of respondents have hadaccess to information about accessibility adaptations, but thatmuch fewer consider the information clear enough.

This is a qualitative study based on eight interviews, four of which have been probation inspectors and three have been external controllers, or controllers as they say, and one have been an email interview with the headquarters of the correctional treatment. The interviews have been made on probation service offices in southern Sweden.The purpose of this study is to investigate how the professionals in Probation service see their work with intensive supervision with electronic monitoring. We are interested in their work from mainly three aspects, how they look at their control, how they see the intensive supervision with electronic monitoring as collective punishment and how they work with the client's family.In our results it emerges through interviews that probation staff in general find it difficult to work with the Children Convention (CRC) and the law when it comes to intensive supervision with electronic monitoring. They mostly do not believe that intensive supervision with electronic monitoring is a collective punishment for the adults but when it comes to children it becomes a longer discussion with different arguments and thoughts.Our results have found that in comparison to prison, most people seem to find that intensive supervision with electronic monitoring is a decent punishment. Most of the professionals are aware, and think it's important to recognize, that they are in a position of power in relation to the client.In the analysis, we establish an outcome from the interviews into our theories and trying to find a connection between them..

Micro-power wind energy convertors have recently increased in popularity. The reasons for this are among other things the increasing cost of electric energy and enviromental concern.In this thesis the connection of these micro-power wind energy convertors to the utility network is discussed. Electric standards for the connection of small production units is presented. Finally some calculations and measurements of electric quality are also presented. The utility network used in the calculations is part of Halmstad Energi och Miljö network..

Since Sweden joined the European Union all Swedish fruit and vegetables are classified according to EU Quality standards. One important function is the product description and how it can facilitate the trade; for example in better comparing prices and also to guarantee the quality of the product. This quality standards or product descriptions are written as words of an Act and obligatory for all countries that has joined the EU. It?s often a demand from the customers to be certificated according to some of many certificating systems. One example is the common worldwide GLOBAL GAP-certification system created by the organisation EUREP which represents the leading European retail traders.

The current standards for design of steel beams are divided into four classes based on the slenderness of cross-sectional parts. Depending on the section class a beams load capacity is either determined by a plastic, elastic or a reduced elastic model. The division between cross-sections calculated by a plastic and an elastic model is today done in a very harsh way with no smooth transition. This leads to a large difference in the calculated resistance for the sections located near the class limits. Elasto-plastic sections are in the current situation calculated as purely elastic and their large plastic reserve is not considered in the current standards.