This study intends to elucidate which view customers has about Sony Ericsson as a trademark compared with it?s biggest competitors and how the company can expand and create added value around its products. The aim with this essay is to study and to analyze Sony Ericsson?s creation of value and to increase understanding about strategy development. We have chosen to do this study on the basis of customer perspectives.We have used existing theories that treat matters: added value, marketingmix and trademark image.

För att företag ska överleva så måste de ta hand om sina befintliga kunder såväl som att attrahera nya. CRM eller Customer Relationship Management är en benämning på ett synsätt eller en strategi som används för att förbättra relationen till kunderna. När modern teknologi som Internet och e-mail används för att uppnå målen med CRM kallas det electronic Customer Relationship Management eller e-CRM. Syftet med vår studie har varit att undersöka hur företag använder CRM och e-CRM för att förbättra relationen till sina kunder. För att uppnå detta syfte har en fallstudie gjorts på Handelsbanken.

Södertörn University was built in the suburb of Stockholm to bring hope for students that aren?t used to study. Ever since the university was built there has been a debate on internet message boards such as Flashback and a discourse has developed in the recent five years. The public discourse has had a negative influence on how the university is perceived by the public. The purpose of this study is to analyze how this discourse has developed the image of the university and how it has evolved.

AbstractIn the past decades the newspaper industry went through many changes but it has never had a problem of this kind. With the freedom the Internet brings us today and the wide range of information channels, the newspaper is for the first time seriously challenged.When the newspapers began to establish themselves on the internet they thought it was only to copy the content of the newspaper on to their webpage and the advertisers would come along. This move was not planed and had no vision. When the advertisers discovered Internets wide range of advertisement platforms they started to look for other places they could put their ads. This thesis is about the local newspapers ability to address the problem that the internet has created. I based my study on the following issues:Why has internet caused this problem for the newspapers?What are the prerequisites for local newspapers when they face challenges from the internet?How have the advertisers acted after the emergence of this challenge?To answer these questions I did qualitative interviews with different personalities within the newspaper industry, two local newspaper executives and two professors in media economics. In conclusion the result shows that there are different opinions regarding these questions and different views of how to solve them.

Purpose/Aim: To identify which channels of communication are most effective in conveying consumer brands to students. The main areas of research are social media, brochures , employees, and face-to-face interaction as with job fairs, study visits and lectures.Material/Method: Group interviews, literature, electronic sources, Internet sources.Main results: The results of the study show that employees are seen as the most trustworthy source since they are thought of as the most honest. Social media are seen as the communication channel with the broadest range of information but with the possibility of appearing unproffesional. Brochures were considered to be the least effective communication channel as these are rarely read and when they are, often seem contrived and give an overly rigid impression of the company. Face-to-face communication was considered to be the most effective way to gain a professional connection but was as viewed upon with certain skepsis due to the companies tendencies to at times present a false projection of themselves at events such as job fairs.

The initiative for this project was taken by Benteler Engineering Services, as a result of having identified areas of improvement, in designated accessible areas like the wheelchair spot onboard buses. Depending on a wheelchair to be able to move around can understandably be challenging.Public transport is a common good in today`s society, however despite the measures taken towards adjusting to accessible needs, the majority of those being disabled chose different alternatives of transportation. This is due to reasons such as the drivers' poor attitude, furthermore the limitations of the space allocated to accessible needs, as people with strollers also use these spots onboard. Also, some wheelchair users find the rides unsafe, as they could easily fall over during without the appropriate space for them onboard the buses etc. These are only a few reasons why other options are sought out, i.e.

The aim of this thesis is to contribute to increased knowledge concerning students? information seeking in an electronic environment. Using a qualitative approach; focus groups interviews, a total of nine nursing students were interviewed in two groups. The interviews were transcribed and analyzed with an analysis tool based upon Lucy Kuntz?s, Gary Marchionini?s and Carol C Kuhlthau?s models of the information seeking process.

This study investigates whether the permanent measurement bias (PMB) has changed over time for Swedish companies listed on the Stockholm Stock exchange at least one year during 1996-2000 or 2005-2010. By using the Residual Income Valuation-model the markets' implicit value on PMB is generated through reversed engineering, as values for all variables except PMB are entered such as the market perceived them at the specific valuation date each year. This implicit value is classified into industries and then sorted by their median. Statistical tests are performed to see if there is a difference between the industry median and the accounting-based values on PMB. The difference from period one to period two is also statistically tested for.The study finds that the implicit values on PMB have changed somewhat between the periods; however the fluctuations are not statistically significant.

In this thesis, the Train Power System Simulator (TPSS) has been compared and verified with the commercial simulator TracFeed® Simulation (TracFeed). The basis for the comparison was a given part of the Swedish railway system, with steel transportation trains. Primarily, emphasis was placed on running time and energy consumption in simulation results. Two transformer systems were analyzed, booster and auto transformers. The high voltage transmission line, parallel to the railroad track, was disconnected in some simulations.

This study is an assignment from Västerbottens läns landsting (VLL). The study?s main objective is to examine physical exercise habits and the most common motives for exercise among employees at VLL. It also compares educational status and gender differences to see if there is any significant dissimilarity regarding motives. The study is a quantitative study that used an electronic questionnaire to collect data from the respondents.

In hydropower plants it is necessary to always have local power supply. Therefore, the plants are equipped with batteries as stationary back up power. Vattenfall Vattenkraft is using lead acid batteries but has been investigating alternatives to replace them. The aim of this study is to investigate the potential of using Li-ion technology as back up power.The study showed that Li-ion batteries have many qualities. The Li-ion technology will decrease the space and maintenance demand.

BACKGROUND: Chronic Obstructive Pulmonary Disease (COPD) is a slow progressive disease affecting the family caregivers by limiting their lifestyle. Subsequently the situation can be experienced as stressful for both the afflicted and the relatives. To easier understand the needs of the caregivers of family members suffering from COPD have, it is important to get an insight into their experience of every-day life, so that medical staff can help, support and promote their health according to their needs. AIM: To illustrate caregivers? experiences of living with a family member suffering from Chronic Obstructive Pulmonary Disease.

The thesis of this Masterpaper has been to analyse what tendencies there might be to distinguish structural alterations in the publishing business today and how they can be understood analytically. The following questions have helped form the principal opinions found in this essay: - What tendencies according to the alterations in publishing business is Piratförlaget representing? -What tendencies according to the alterations in publishing are the literary agents representing? What tendencies regarding the alterations in publishing are the electronic publishing and other techniques related to the publishing business representing? Participants, familiar with the publishing industry in various ways, have been interviewed. The main theory is based on facts from sociology of literature, although Faheys and Randalls Key Scenario, with its driving forces, also provided a great deal of help. In addition, to structure the dynamical publishing business, Peter Senges The Systems Iceberg Model was useful.

The purpose of this MA thesis is to examine the computerisation of sources that are of interest to genealogists. The primary focus of the thesis is an empirical study, by using a questionnaire addressed to 118 genealogical societies in Sweden, in order to find out what kind of computerisation is being performed by these genealogical societies and what their opinion is of the computerisation of sources of interest to genealogists. The result of this questionnaire has shown, together with printed and electronic material, that there is a good deal of interest from genealogical societies in the computerisation of sources. About half of the genealogical societies who answered the questionnaire are computerising sources themselves and the societies have a positive view in general of the computerisation that is being done and of the increased usage of modern information technology in genealogy. There are on the other hand certain issues that are being discussed such as the important question of the quality of the computerised material.

Mergers between companies has become more and more common in Sweden and in the rest of the world with the motive to increase the competitive strength in the current markets and has an important role within organisational development of companies. When organisations merger there is not only buildings and objects that are put together but also their individual organisational structures, people, values and cultures. This can be a difficult process and can affect many people in how they think conscious as well as unconscious, feel and react.The purpose of this thesis is to gain a deeper understanding of how employees are affected following a merger when changes in the organisational culture come up, and how these changes are expressed.This thesis is delimited to investigate only one company, Skruf Snus AB and only focus on their business and employees in the region of Stockholm. The thesis contains a qualitative investigation with semi structured interviews that has been carried out with eight employees at Skruf Snus AB. The thesis is partly based on a model of Schein which describes the different levels in organisational culture and partly on some theories about reactions to change in relation to the integration between the employees following a merger.The results of the investigation indicate that with a merger the whole organisational culture is affected and therefore also the employees.